The Evolution of Edible Brands: A New Venture in the Hemp Marketplace

Edible Brands, the parent company of Edible Arrangements, is venturing into a new territory with the launch of Edibles.com, an e-commerce marketplace for hemp products. This significant move marks a shift from the company’s traditional focus on fruit arrangements to a new market with a growing demand for hemp-based products.

The 2018 Farm Bill legalized hemp, defining it as a plant with 0.3% or less tetrahydrocannabinol (THC), the primary intoxicant in cannabis. This legislation has paved the way for companies to sell products with THC derived from hemp across most states, even in areas where marijuana is not legalized.

“There’s a lot of demand for hemp products out there, but what people are looking for is that safe and trusted place to buy it,” said Edible Brands CEO Somia Farid Silber.

The New Venture

Edibles.com is set to launch on Friday, starting with a focus on Texas, followed by other markets such as Florida, Georgia, and the Southeast. The company has also secured a lease for a brick-and-mortar location in Atlanta and plans to expand to other states.

The website will feature a range of products, including Cann drinks and Wana gummies, from well-known brands such as Cantrip, 1906, Cann, and Wana. These suppliers have undergone a rigorous compliance audit to ensure the quality and safety of their products.

Growing a New Business

The idea to sell edibles has been in the works for some time, with Edible Brands acquiring the edibles.com domain name after settling a lawsuit with World Media Group. The company has also hired cannabis executive Thomas Winstanley as executive vice president of Edibles.com and appointed Silber as CEO.

“We positioned it as a way to be able to create that connection for people who may be looking for permission to try these things, who’ve been hearing about them,” Winstanley said. “But it’s different when you walk in and see these products at a gas station, instead of seeing a collection of the nation’s leading products.”

A Safe and Trusted Platform

Edibles.com has implemented measures to ensure the quality and safety of its products, including a focus on low-dose offerings, with five milligrams per serving, and a selection of well-known brands in the hemp and cannabis industries.

The Future of Edibles.com

Ahead of its official launch, Edibles.com is already looking to the future, with plans for expansion and potential in-house production of edibles. The company is also exploring collaborations with its sister company, Edible Arrangements.

Conclusion

Edibles.com is poised to revolutionize the hemp industry, providing a trusted and safe platform for consumers to access a range of products. With its focus on quality, safety, and compliance, the company is well-positioned to capitalize on the growing demand for hemp-based products.

FAQs

Q: What is Edibles.com?
A: Edibles.com is an e-commerce marketplace for hemp products, launched by Edible Brands, the parent company of Edible Arrangements.

Q: What types of products will be available on Edibles.com?
A: The website will feature a range of products, including Cann drinks and Wana gummies, from well-known brands such as Cantrip, 1906, Cann, and Wana.

Q: How does Edibles.com ensure the quality and safety of its products?
A: Edibles.com has implemented a rigorous compliance audit process, ensuring that its suppliers meet high standards for production and sourcing. The company also focuses on low-dose offerings, with five milligrams per serving, to provide a safe and trusted experience for consumers.

Q: What is the future of Edibles.com?
A: Edibles.com is planning to expand to other markets, including Florida, Georgia, and the Southeast, and may also explore in-house production of edibles. The company may also collaborate with its sister company, Edible Arrangements.