Innovation and Technology
Gen Z’s Underground Social Network Blows Up
While most social platforms are trying to become the next TikTok, one startup is building something very different. Fizz is a pseudonymous, hyperlocal app born on college campuses. Until recently, it was known as a kind of private campus message board; part Reddit, part group chat, but with the intimacy of a dorm hallway. No followers, no influencers, no pressure to perform. Just students talking to each other, anonymously or under pseudonyms, about the stuff that actually makes up daily life: dining hall food, econ finals, party rumors, roommate drama.
The Evolution of Fizz
But five months ago, Fizz started quietly testing something new: a cross-campus product that connects students not just within their university, but across the country. The new feed layers shared identity, interests, geography and more, all while maintaining the local anonymity that made Fizz thrive in the first place. Now, the results are in. Fizz’s daily active users in the new product cohort have jumped 50% in three weeks. Content creation has nearly doubled. Engagement time has soared. And the app has grown by more than 50 campuses in just the last month—with zero marketing spend.
From Dorm Room Dropout To National Feed
Teddy Solomon, 23, co-founded Fizz during the pandemic after dropping out of Stanford. The app, originally conceived as a hyperlocal space for students to speak freely, grew virally thanks to a flyer campaign and a thousand donuts hand-delivered to campuses. But from day one, Solomon had a bigger vision. “We always knew that once we became the dominant college app, we could offer something bigger,” he says. “A global experience built around the same values: shared context, identity, experience—but across schools.”
How Fizz Works
The new version of Fizz, which rolled out to a quarter of its campuses this year, is exactly that. It uses a new personalized feed, powered by a recommendation engine, to surface content not just from a student’s university, but from adjacent communities they naturally overlap with. “If you’re a Stanford student from New York, why shouldn’t you see what’s happening at Columbia or NYU?” Solomon says. “If you’re at Dartmouth, you probably have a lot in common with someone at Princeton. Or if you’re at UT Austin, you might care what’s going on at Texas A&M.”
Fizz’s High Engagement Numbers
Fizz didn’t publicize the new feed at launch. They wanted to know: would people actually use it? Would it be sticky? Would it still feel authentic? Now, five months in, they have their answer. “We’ve nearly doubled the content creation rate within the cross-campus cohort,” Solomon tells me. “Engagement time has gone way up. And our daily user base has grown 1.5x just in the last few weeks.” The app is also now adding 50 campuses a month, without paid acquisition, brand deals, or growth hacking.
Not An Entertainment App—A Social One
Fizz’s rise says as much about what it isn’t as what it is. “We’re not TikTok,” Solomon says bluntly. “We’re not entertainment. We’re not about performative content. We’re about what’s happening now, in your world, with people who get you.” It’s a key distinction. While Instagram and TikTok chase global virality, Fizz leans hard into hyper relevance: the inside joke, the anonymous confession, the econ final everyone just bombed. On most platforms, only 1% of users post. On Fizz, 30% of weekly active users create content.
Expansion Beyond College
The momentum isn’t stopping at campuses. “In the next week, we’re expanding beyond college,” Solomon says. “We’ve built something that works for Gen Z more broadly—whether they went to college or not.” That move is significant. Most Gen Z social platforms don’t make it past the campus stage. But Fizz is already seeing demand from users who dropped out, opted out, or never enrolled in the first place. “When I visit campuses with 10% graduation rates, I know 90% of those students won’t still be there in three years,” Solomon says. “But they still deserve a community. They still deserve a voice.” Fizz is about to give them one.
A New Era Of Social Media
With over $40 million raised, Fizz is quickly becoming one of the most important social startups in years. And it’s doing it without the things we’ve come to associate with “success” in the creator economy: no massive influencers, no addictive videos, no virality-first algorithms. “We’re building social media the way it was supposed to be,” Solomon says. “Real connections. Real people. Real time.”
Conclusion
Fizz is redefining the social media landscape with its pseudonymous, hyperlocal approach. By focusing on real connections and communities, Fizz is creating a new era of social media that values authenticity and relevance over entertainment and virality. As the app continues to grow and expand beyond college campuses, it will be exciting to see how it shapes the future of social media and online communities.
FAQs
- What is Fizz? Fizz is a pseudonymous, hyperlocal social media app that connects students on college campuses and beyond.
- How does Fizz work? Fizz uses a personalized feed to surface content from adjacent communities, allowing users to connect with others who share similar interests and experiences.
- What sets Fizz apart from other social media platforms? Fizz focuses on real connections and communities, rather than entertainment and virality, and allows users to post anonymously or under pseudonyms.
- Is Fizz only for college students? No, Fizz is expanding beyond college campuses to include users who did not attend college or dropped out.
- How many users does Fizz have? Fizz has grown to over 50 campuses in the last month, with a 50% increase in daily active users and a nearly doubling of content creation.
Introduction to the Play Ransomware Threat
The Federal Bureau of Investigation has issued a joint cybersecurity advisory in conjunction with the U.S. Cybersecurity and Infrastructure Security Agency, as the number of confirmed observed victims of Play ransomware attacks skyrocketed in May. The threat actors have, the FBI warned, impacted victims covering a broad spectrum of organisations, including businesses as well as critical infrastructure providers, in both North and South America, as well as across Europe.
FBI And CISA Say Act Now As Play Ransomware Actors Accelerate Attacks
As part of a joint effort between the FBI, CISA and the Australian Cyber Security Centre, the latest update to the Play ransomware cybersecurity advisory comes as result of new investigations this year that have uncovered an evolution of the cybercriminal group’s tactics, techniques and procedures. In May, the FBI confirmed that it had become aware of 900 organizations that had been exploited by the crime gang and had fallen victim to the Play ransomware attacks. To put that in some perspective, it is three times the number when the FBI last released such information.
The joint critical cybersecurity advisory, which forms part of the ongoing Stop Ransomware campaign, aims to help organizations best defend themselves against attacks by keeping them informed of changes to the aforementioned tactics, techniques, and procedures, as well as new indicators of compromise that can be useful in attack detection efforts.
Advisory AA23-352A warned that Play is thought to be what is known as a closed ransomware group actor, acting alone to “guarantee the secrecy of deals” when it comes to the exfiltrated data that is held to ransom. The ransom notes that are left with the victim do not, the advisory stated, “include an initial ransom demand or payment instructions; rather, victims are instructed to contact the threat actors via email.” Those emails have one of two German email domains, but the actual email address is unique in every case. “A portion of victims are contacted via telephone,” the FBI said, “and are threatened with the release of the stolen data and encouraged to pay the ransom.” These tactics are designed to lead the victim straight onto a negotiation footing where the attacker has the upper hand.
Inside The Play Ransomware Threat — The FBI Confirms Technical Details Of Attacks
Thought to be linked to a North Korean state-sponsored attack group, one that is known to be part of the Democratic People’s Republic of Korea’s “Reconnaissance General Bureau,” known as Andariel, Play ransomware is thought to be distributed by threat groups including Balloonfly. Researchers have expressed the opinion that Play forms an “integral part” of the Andariel cyberattack arsenal.
Using a malware backdoor to infect Windows systems, Balloonfly has been linked to multiple incidents involving the deployment of Play ransomware, according to Symantec Threat Hunter researchers, mostly against businesses across the U.S. and Europe.
The Microsoft Threat Intelligence Center and Microsoft Security Response Center previously found Play ransomware being deployed after threat actors used a zero-day security vulnerability in the Windows Common Log File System. That vulnerability, CVE-2025-29824, was mitigated by the April Patch Tuesday release. Other vulnerabilities, that have been known to have been exploited by the Play ransomware attackers, have included CVE-2022-41040 and CVE-2022-41082, which affected Microsoft Exchange Server, and CVE-2020-12812 and CVE-2018-13379 impacting Fortinet’s FortiOS. All of which have been patched, but it bears repeating that if you haven’t patched these yet, you need to do so as a matter of some critical urgency.
The FBI security advisory also confirmed that Play ransomware attackers are gaining initial access by exploiting “external-facing services such as Remote Desktop Protocol and Virtual Private Networks.” Once inside a network, Play ransomware actors move laterally by employing well-known command and control applications such as Cobalt Strike and SystemBC, alongside tools including PsExec. “Once established on a network, the ransomware actors search for unsecured credentials and use the Mimikatz credential dumper to gain domain administrator access,” The FBI warned.
FBI Says You Must Act Now To Mitigate These Attacks
The Play ransomware campaign shows no sign of slowing down. For that to happen, organizations need to up their game and get their defenses in order. Erecting mitigation barricades is the only answer to such determined ransomware actors.
The FBI has recommended the following mitigating actions to be taken as a matter of some urgency:
- A recovery plan that includes the retention of multiple copies of data and servers in segregated and separate secure locations.
- Secure password management policies, with passwords of at least 15 characters in length and stored in a hashed and salted format.
- No password reuse.
- No password hints.
- Multiple password failure lockdowns.
- Multi-factor authentication for all accounts.
- Admin credentials should be required to install software.
- Patching and firmware updates must be applied in a timely manner.
- Network segmentation can prevent the spread of ransomware, so apply it.
- Disable all unused ports.
- Disable links in all incoming emails.
- Disable command-line and scripting activities and permissions.
Conclusion
The threat posed by Play ransomware is very real and organizations must take immediate action to protect themselves. By following the mitigating actions recommended by the FBI, organizations can significantly reduce the risk of falling victim to these attacks. It is essential to stay vigilant and keep up to date with the latest information and guidance on this evolving threat.
FAQs
Q: What is Play ransomware?
A: Play ransomware is a type of malware that is used to extort money from organizations by encrypting their data and demanding a ransom in exchange for the decryption key.
Q: How does Play ransomware spread?
A: Play ransomware is thought to be distributed by threat groups including Balloonfly, and is often spread through the exploitation of vulnerabilities in external-facing services such as Remote Desktop Protocol and Virtual Private Networks.
Q: What can organizations do to protect themselves from Play ransomware?
A: Organizations can protect themselves by following the mitigating actions recommended by the FBI, including implementing a recovery plan, secure password management policies, and multi-factor authentication, as well as keeping software and systems up to date with the latest patches and firmware updates.
Q: What is the impact of Play ransomware on organizations?
A: The impact of Play ransomware on organizations can be severe, resulting in the loss of sensitive data, disruption to business operations, and significant financial costs.
Q: Is Play ransomware linked to any specific threat actors?
A: Yes, Play ransomware is thought to be linked to a North Korean state-sponsored attack group, known as Andariel.
Are you implementing digital transformation strategies to stay ahead in the competitive market? In this comprehensive guide, we’ll explore the journey of scaling digital transformation efforts from pilot projects to a full-fledged platform. From identifying the need for digital transformation to executing a successful strategy, these insights will help you navigate the complexities of digital transformation and achieve your business goals.
Understanding Digital Transformation
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It’s a cultural shift that requires organizations to be more agile, innovative, and customer-centric. Digital transformation involves leveraging technologies like cloud computing, artificial intelligence, and the Internet of Things (IoT) to create new business models, products, and services.
Why Digital Transformation Matters
In today’s digital age, businesses must adapt to changing customer expectations, technological advancements, and market trends. Digital transformation enables organizations to stay competitive, improve efficiency, and drive growth. It helps businesses to better understand their customers, create personalized experiences, and develop innovative solutions to meet their needs.
Assessing Your Digital Maturity
Before embarking on a digital transformation journey, it’s essential to assess your organization’s digital maturity. This involves evaluating your current digital capabilities, identifying gaps, and determining the level of digital literacy within your organization. A digital maturity assessment helps you understand where you stand and what you need to do to achieve your digital transformation goals.
Conducting a Digital Maturity Assessment
A digital maturity assessment typically involves evaluating your organization’s digital strategy, technology infrastructure, data management, customer engagement, and innovation capabilities. It helps you identify areas of strength and weakness, providing a roadmap for digital transformation. The assessment should be conducted by a cross-functional team, including IT, marketing, sales, and operations, to ensure a comprehensive understanding of your organization’s digital landscape.
Building a Digital Transformation Strategy
A well-defined digital transformation strategy is crucial for success. It should align with your business goals, identify key initiatives, and outline the resources required to execute the strategy. A digital transformation strategy should be flexible, adaptable, and focused on delivering value to customers.
Key Components of a Digital Transformation Strategy
A digital transformation strategy should include several key components, such as a clear vision and mission, a detailed roadmap, and a set of key performance indicators (KPIs). It should also identify the technologies and platforms required to support digital transformation, such as cloud computing, artificial intelligence, and data analytics. The strategy should be communicated to all stakeholders, including employees, customers, and partners, to ensure everyone is aligned and working towards the same goals.
Executing a Digital Transformation Strategy
Executing a digital transformation strategy requires a structured approach, including planning, piloting, and scaling. It’s essential to start with small pilot projects, test and refine your approach, and then scale up to larger initiatives. This approach helps you build momentum, gain traction, and demonstrate the value of digital transformation to stakeholders.
Scaling Digital Transformation Efforts
Scaling digital transformation efforts requires a platform-based approach, where you build a foundation for digital transformation and then scale up to meet the needs of your organization. This involves creating a digital platform that integrates people, processes, and technology, enabling you to deliver digital products and services quickly and efficiently. The platform should be flexible, scalable, and secure, supporting multiple digital channels and touchpoints.
Overcoming Digital Transformation Challenges
Digital transformation is a complex and challenging journey, requiring significant investment, leadership commitment, and cultural change. Common challenges include resistance to change, lack of digital literacy, and insufficient resources. To overcome these challenges, it’s essential to communicate the benefits of digital transformation, provide training and development opportunities, and allocate sufficient resources to support digital transformation initiatives.
Change Management and Digital Transformation
Change management is critical to digital transformation success. It involves communicating the need for change, building a sense of urgency, and creating a vision for the future. Change management helps you build a culture of innovation, agility, and continuous improvement, enabling your organization to adapt to changing market conditions and customer expectations.
Measuring Digital Transformation Success
Measuring digital transformation success requires a set of key performance indicators (KPIs) that align with your business goals. Common KPIs include customer engagement, revenue growth, and operational efficiency. It’s essential to track and measure these KPIs regularly, providing insights into the effectiveness of your digital transformation strategy and identifying areas for improvement.
Using Data Analytics to Inform Digital Transformation
Data analytics plays a critical role in informing digital transformation decisions. It helps you understand customer behavior, preferences, and needs, enabling you to create personalized experiences and develop targeted marketing campaigns. Data analytics also provides insights into operational efficiency, helping you identify areas for improvement and optimize business processes.
Conclusion
In conclusion, scaling digital transformation efforts from pilot projects to a full-fledged platform requires a structured approach, including planning, piloting, and scaling. It’s essential to build a digital platform that integrates people, processes, and technology, enabling you to deliver digital products and services quickly and efficiently. By following the insights and strategies outlined in this guide, you can navigate the complexities of digital transformation and achieve your business goals.
Frequently Asked Questions (FAQs)
What is digital transformation?
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Why is digital transformation important?
Digital transformation enables organizations to stay competitive, improve efficiency, and drive growth. It helps businesses to better understand their customers, create personalized experiences, and develop innovative solutions to meet their needs.
How do I assess my organization’s digital maturity?
A digital maturity assessment involves evaluating your organization’s digital strategy, technology infrastructure, data management, customer engagement, and innovation capabilities. It helps you understand where you stand and what you need to do to achieve your digital transformation goals.
What are the key components of a digital transformation strategy?
A digital transformation strategy should include a clear vision and mission, a detailed roadmap, and a set of key performance indicators (KPIs). It should also identify the technologies and platforms required to support digital transformation, such as cloud computing, artificial intelligence, and data analytics.
How do I scale digital transformation efforts?
Scaling digital transformation efforts requires a platform-based approach, where you build a foundation for digital transformation and then scale up to meet the needs of your organization. This involves creating a digital platform that integrates people, processes, and technology, enabling you to deliver digital products and services quickly and efficiently.
Innovating during disruption is about finding opportunities in chaos and turning them into advantages. Disruptions, whether they come from technological advancements, economic shifts, or global health crises, can either hinder businesses or serve as catalysts for innovation. The ability to innovate during these times is crucial for companies looking to not only survive but thrive in a rapidly changing environment.
Understanding Disruption
Disruption can come in many forms. It can be a sudden change in market trends, the emergence of new technologies that make existing products or services obsolete, or unforeseen events like natural disasters or pandemics. Understanding the nature of the disruption is key to innovating effectively. It involves analyzing the impact of the disruption on the business, identifying areas that are most affected, and recognizing opportunities that arise from the chaos.
Identifying Opportunities in Disruption
Identifying opportunities involves a deep understanding of the market, the customer, and the capabilities of the organization. It requires a mindset shift from seeing disruption as a threat to viewing it as a chance to innovate and lead. Companies that successfully innovate during disruption often do so by leveraging existing strengths, exploring new technologies, and focusing on customer needs that have arisen due to the disruption.
Embracing Digital Transformation
One of the most significant opportunities for innovation during disruption is digital transformation. This involves leveraging digital technologies to change business models, improve operations, and enhance customer experiences. Digital transformation can help companies become more agile, responsive to customer needs, and better equipped to handle future disruptions.
Strategies for Innovating During Disruption
Several strategies can be employed to innovate during disruption. These include:
- Agile Innovation: Adopting agile methodologies to quickly develop and test new ideas.
- Customer-Centric Approach: Focusing on customer needs and pain points that have emerged due to the disruption.
- Collaboration and Partnerships: Working with other companies, startups, or academia to leverage their expertise and technologies.
- Experimentation: Encouraging a culture of experimentation to test new ideas and learn from failures.
Role of Leadership
Leadership plays a critical role in driving innovation during disruption. Leaders must foster a culture of innovation, provide the necessary resources, and encourage experimentation and risk-taking. They must also be adept at making strategic decisions quickly, often with incomplete information, and be willing to pivot when necessary.
Overcoming Challenges
Innovating during disruption comes with its own set of challenges. These can include resistance to change from within the organization, limited resources, and the difficulty of predicting outcomes in a highly uncertain environment. Overcoming these challenges requires strong leadership, a clear vision, and the ability to communicate the value of innovation to all stakeholders.
Managing Risk and Uncertainty
Managing risk and uncertainty is crucial when innovating during disruption. This involves assessing potential risks, developing mitigation strategies, and being prepared to adapt plans as circumstances change. It also requires a mindset that views failure as an opportunity to learn and improve.
Conclusion
Innovating during disruption is not just about survival; it’s about leveraging change to drive growth, improve customer satisfaction, and establish a leadership position in the market. By understanding the nature of disruption, identifying opportunities, embracing digital transformation, and employing effective strategies, companies can turn challenges into advantages. Leadership, culture, and the ability to manage risk and uncertainty are key factors in successful innovation during disruption. As the business landscape continues to evolve, the ability to innovate in the face of disruption will become an increasingly important skill for companies looking to thrive.
FAQs
- Q: What is innovating during disruption?
A: Innovating during disruption involves finding opportunities in chaotic situations and turning them into advantages through innovation. - Q: How can companies identify opportunities in disruption?
A: By analyzing the impact of the disruption, recognizing new customer needs, and leveraging existing strengths and new technologies. - Q: What role does digital transformation play in innovating during disruption?
A: Digital transformation can help companies become more agile, improve operations, and enhance customer experiences, making them better equipped to handle disruptions. - Q: Why is leadership important for innovating during disruption?
A: Leadership is crucial for fostering a culture of innovation, making strategic decisions, and encouraging experimentation and risk-taking. - Q: How can companies manage risk and uncertainty when innovating during disruption?
A: By assessing potential risks, developing mitigation strategies, and being prepared to adapt plans as circumstances change.
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