YouTube to Stream NFL Week 1 Game for Free in Brazil

Introduction to YouTube’s NFL Streaming

Patrick Mahomes #15 of the Kansas City Chiefs throws a pass in the first quarter against the Philadelphia Eagles during Super Bowl LIX at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana.

YouTube to Stream NFL Game for Free

YouTube will stream the NFL’s week one game on Sept. 5 for free — the first time the dominant streaming platform has ever broadcast a live NFL game in its entirety.
The game, which will be between the Kansas City Chiefs and the Los Angeles Chargers, will take place in São Paulo, Brazil.

Statement from YouTube Chief Business Officer

“Last year, people spent over 350 million hours watching official NFL content on YouTube, so it’s both fitting and thrilling to continue to build our relationship with our partners at the NFL,” YouTube Chief Business Officer Mary Ellen Coe said in a statement. “Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster – and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience.”

Game Availability

The game will be available to all YouTube and YouTube TV users globally, except in Canada and certain other countries, and locally on broadcast television in the media markets of the participating teams, YouTube said in a statement.
YouTube is the most-watched streaming platform in the U.S., consisting of 12% of all viewership for March, according to Nielsen.

Existing Deal with YouTube TV

The NFL has an existing deal with YouTube TV for Sunday Ticket, the league’s out-of-market package of games. Those games require a subscription — either $480 per year without YouTube TV or $378 per year for YouTube TV subscribers. YouTube TV is a collection of linear TV networks that approximates a standard cable bundle.
The full 2025 NFL schedule will be released at 8 p.m. ET Wednesday.

Conclusion

YouTube’s decision to stream the NFL game for free marks a significant milestone in the platform’s relationship with the NFL. With its massive user base and interactive viewing experience, YouTube is well-positioned to provide a unique and engaging experience for football fans around the world.

FAQs

Q: Which teams will be playing in the game streamed by YouTube?

A: The game will be between the Kansas City Chiefs and the Los Angeles Chargers.

Q: Where will the game take place?

A: The game will take place in São Paulo, Brazil.

Q: Will the game be available for free to all YouTube users?

A: Yes, the game will be available to all YouTube and YouTube TV users globally, except in Canada and certain other countries.

Q: What is the existing deal between the NFL and YouTube TV?

A: The NFL has an existing deal with YouTube TV for Sunday Ticket, the league’s out-of-market package of games, which requires a subscription.

Q: When will the full 2025 NFL schedule be released?

A: The full 2025 NFL schedule will be released at 8 p.m. ET Wednesday.