Pure Sustainability Report Shows How To Reduce Emissions And Waste

Pure Storage’s Commitment to Sustainability

Pure Storage, a leading provider of digital storage and memory products, has released its latest sustainability report, covering the period from February 2024 to February 2025. The report highlights the company’s efforts to reduce its environmental impact and achieve its sustainability goals. As a major player in the digital storage industry, Pure Storage’s commitment to sustainability is noteworthy, especially given the significant role that digital storage plays in enterprise computing and data centers.

The report reveals that Pure Storage’s FY25 GHG emissions and purchased generated renewable energy (RE) were verified by Apex, a third-party, in accordance with ISO 14064-3. This verification is a significant step towards ensuring the accuracy and transparency of the company’s sustainability claims. Furthermore, the Science Based Targets Initiative (SBTI) has validated Pure Storage’s targets, classifying the company’s Scope 1 and 2 climate ambition as in line with a 1.5 degrees Celsius trajectory.

Sustainable Products and Practices

Pure Storage’s Enterprise Data Cloud is designed to create a unified data storage system across its arrays, with modular non-disruptive upgrades that extend hardware life. This approach helps avoid e-waste and reduces the environmental impact of traditional hardware replacement cycles. The company’s Evergreen upgrades, for example, allow customers to continuously modernize hardware in place, without disruption or full system replacements. This approach can eliminate two to three full hardware replacements and the associated data migrations, resulting in significant reductions in embodied emissions, e-waste, and administrative burdens.

In addition to its sustainable products, Pure Storage has also optimized its Purity operating environment to more efficiently use raw storage capacity. This optimization has resulted in a 5% increase in usable capacity on FlashArray and a 6% increase on FlashBlade, achieved through a non-disruptive software upgrade. The company has also introduced a new line of remanufactured FlashArray products, which use refurbished controllers to reduce the manufacturing portion of GHG impact by approximately 18%.

End-of-Life Management and Recycling

Pure Storage takes a proactive and integrated approach to product end-of-life, reflecting the same principles of modularity, efficiency, and circularity that define its Evergreen architecture. When systems reach the end of their service term, returned hardware is evaluated for repair, refurbishment, or responsible recycling. The company partners with certified e-waste vendors who follow rigorous standards for data security, environmental compliance, and material recovery, ensuring consistent and high-integrity outcomes across the globe. For example, Pure Storage’s European e-waste partner’s recycling facilities have been optimized to the point that less than 0.2%, on average, goes to landfill per year.

Pure Storage’s commitment to sustainability is a significant step towards reducing the environmental impact of digital storage. As a major component of enterprise computing and data centers, digital storage plays a critical role in powering AI and other applications. By prioritizing sustainability and reducing waste, Pure Storage is demonstrating its dedication to creating a more environmentally friendly and responsible digital storage industry.