AI Trends for December 2024

Integrating AI in Search

As new and more powerful models like ChatGPT o1 come out, we’re seeing that one of the fundamental use cases is replacing old keyword-based search. To put another way, why on earth would you go to a browser bar and type in keywords to look for results if you could just ask an LLM to bring you those results instead? There’s a major format change, and also a change in the philosophy of search, if you will — we are doing less of the active searching, and the process is much more automated. Instead of combing through hyperlinks for hours, you get detailed results that are targeted, in just seconds… or even parts of seconds!

Nvidia’s Big Web Services Business Idea

This one, for right now, has to fall in the realm of rumor — some are suggesting that Nvidia is about to make its play in B2B cloud and software services. For over a decade, Amazon Web Services (or AWS) has been the breakout provider of these vendor services to enterprise. However, Nvidia is now the biggest American technology company by market cap, and able to do quite a lot of what it puts its mind to. So, if, as articles like this one suggest, Nvidia wants to start selling web services and software subscriptions to businesses, leaders are estimating that the company can make $150 billion a year! But it wouldn’t just be the money, either — that AWS branding would be challenged in executive rooms all over the world.

Open AI’s Publisher Initiative

Here, the tech companies are actually trying to turn straw into gold with media partnerships to address that burning question of who profits from journalists’ work. You can take a look at headlines like these on lawsuits by independent publishers like Raw Story to see what kinds of challenges OpenAI and others are dealing with. Essentially, if AI is using copyrighted journalism content for training, that could be running afoul of IP laws. Companies have been doing this for years — prior to the AI revolution, scurrilous firms were taking web-published journalism and reconstituting it under different format and branding, in ways that seemed abundantly illegal. Now, though, OpenAI is able to, again, pivot, and change its business model in positive ways. Take a look at this news on OpenAI’s agreement with the Associated Press in which the AP suggests it will be able to find that balance, where journalism content will be protected, but OpenAI can use aspects of the company’s data for training.

Conclusion

These are three of the things that are happening right now that are likely to have a major impact on what we see coming out of the enterprise world as we move into 2025. AI and media partnerships could represent a new model for news content. If these partnerships are successful, they’ll probably represent the new model for news content moving forward. And we do need a new model, as newsrooms around the country continue to struggle.

FAQs

• What is the new model for news content?
  AI and media partnerships could represent a new model for news content.
• What is the impact of AI on the search process?
  There’s a major format change, and also a change in the philosophy of search, if you will — we are doing less of the active searching, and the process is much more automated.
• What is OpenAI’s publisher initiative?
  OpenAI is trying to turn straw into gold with media partnerships to address that burning question of who profits from journalists’ work.