Organizational Culture
Lego CEO Jørgen Vig Knudstorp on Leading Through Survival and Growth
A CEO’s Most Challenging Transition: Guiding the Company onto a New Path
The Unconventional Journey of Jørgen Vig Knudstorp
Jørgen Vig Knudstorp, a former McKinsey consultant, joined the family-owned Lego Group in 2001 as an outsider. He was named CEO in 2004, tasked with leading the company onto a new path. Knudstorp’s experience highlights the challenges that CEOs face when guiding their companies onto a new trajectory.
The Need for Change
When Knudstorp arrived at Lego, the company was facing significant challenges. The toy industry was undergoing a major transformation, with new competitors emerging and changing consumer preferences. Lego’s traditional business model, which relied heavily on its iconic brick-based toys, was no longer sustainable. Knudstorp recognized the need for change and set out to transform the company.
A Series of Distinct Leadership Transitions
Knudstorp’s journey was marked by a series of distinct leadership transitions. He began by reorganizing the company’s structure, creating a more agile and responsive organization. He also invested in new technologies and processes, enabling Lego to better respond to changing market conditions.
Focusing on Innovation
Knudstorp’s next step was to focus on innovation. He established a new innovation department, tasked with developing new products and services that would appeal to a new generation of consumers. This included the development of digital toys and online platforms, which helped Lego to stay relevant in a rapidly changing market.
Building a New Culture
As Lego transitioned onto a new path, Knudstorp recognized the need to build a new culture within the organization. He encouraged a culture of experimentation and risk-taking, empowering employees to think creatively and innovate. This helped to foster a sense of collaboration and teamwork, as employees worked together to drive the company’s transformation.
Conclusion
Jørgen Vig Knudstorp’s experience at Lego highlights the challenges that CEOs face when guiding their companies onto a new path. It requires a series of distinct leadership transitions, including reorganization, innovation, and cultural transformation. By embracing change and empowering employees, CEOs can lead their companies onto a new trajectory, ensuring long-term success and sustainability.
FAQs
- What was Jørgen Vig Knudstorp’s role at Lego?
- Knudstorp was the CEO of Lego Group from 2004 to 2017.
- What were the main challenges facing Lego when Knudstorp arrived?
- The company was facing significant challenges, including changing consumer preferences and new competitors in the toy industry.
- What was Knudstorp’s approach to leading Lego onto a new path?
- Knudstorp focused on reorganizing the company, investing in innovation, and building a new culture within the organization.
Organizational Culture
Are Your Workplace Norms Holding Back Inclusion?

Creating a fair and inclusive workplace is crucial for the well-being and productivity of employees. One key aspect of achieving this is by taking charge of the workplace norms. Workplace norms refer to the unwritten rules and expectations that govern behavior and interactions among employees. These norms can have a significant impact on the work environment, influencing everything from communication and collaboration to decision-making and career advancement.
The Impact of Unconscious Bias
Unconscious bias can have a profound impact on workplace norms, often resulting in unfair treatment of certain groups of employees. This can lead to a lack of diversity, inequality, and a toxic work environment. It is essential to recognize and address these biases to create a fairer workplace. By acknowledging the existence of unconscious bias, organizations can take steps to mitigate its effects and promote a more inclusive culture.
Identifying and Challenging Harmful Norms
To make the workplace fairer, it is crucial to identify and challenge harmful norms. This involves recognizing patterns of behavior that may be discriminatory or exclusionary and taking steps to address them. Employees and leaders must be willing to speak up when they witness unfair behavior and work together to create a more inclusive environment. This can involve implementing policies and procedures that promote diversity and inclusion, as well as providing training and education to employees.
Strategies for Change
Several strategies can be employed to change harmful workplace norms. These include:
- Leading by example: Leaders and managers should model the behavior they expect from employees, demonstrating a commitment to fairness and inclusion.
- Encouraging open communication: Creating a safe and supportive environment where employees feel comfortable sharing their concerns and ideas.
- Providing training and education: Offering workshops and training sessions to educate employees about unconscious bias, diversity, and inclusion.
- Implementing inclusive policies: Developing and enforcing policies that promote diversity and inclusion, such as flexible work arrangements and diversity recruitment initiatives.
Overcoming Resistance to Change
Changing workplace norms can be challenging, and there may be resistance from some employees. It is essential to address this resistance by communicating the benefits of a fairer and more inclusive workplace. This can involve highlighting the business case for diversity and inclusion, as well as the positive impact on employee well-being and productivity. By engaging employees in the process of change and involving them in decision-making, organizations can build a sense of ownership and commitment to creating a fairer workplace.
Empowering Employees
Empowering employees is critical to creating a fairer workplace. This involves giving employees the autonomy to make decisions and take action to address unfair behavior. It also requires providing employees with the necessary resources and support to promote diversity and inclusion. By empowering employees, organizations can create a culture of accountability and shared responsibility for creating a fair and inclusive work environment.
Conclusion
Creating a fairer workplace requires a deliberate effort to take charge of its norms. By recognizing the impact of unconscious bias, identifying and challenging harmful norms, and implementing strategies for change, organizations can promote a more inclusive and equitable work environment. It is essential to overcome resistance to change and empower employees to take action. By working together, organizations can create a workplace where all employees feel valued, respected, and able to thrive.
FAQs
- Q: What are workplace norms, and why are they important?
A: Workplace norms refer to the unwritten rules and expectations that govern behavior and interactions among employees. They are crucial because they can significantly impact the work environment, influencing communication, collaboration, and career advancement. - Q: How can unconscious bias affect workplace norms?
A: Unconscious bias can lead to unfair treatment of certain groups of employees, resulting in a lack of diversity, inequality, and a toxic work environment. - Q: What strategies can be employed to change harmful workplace norms?
A: Strategies include leading by example, encouraging open communication, providing training and education, and implementing inclusive policies. - Q: How can organizations overcome resistance to change when trying to create a fairer workplace?
A: Organizations can overcome resistance by communicating the benefits of a fairer and more inclusive workplace, engaging employees in the process of change, and involving them in decision-making.
Organizational Culture
Is Your Organization Burnout-Prone? Signs Your Culture Needs a Reset

Burnout isn’t just a personal issue—it’s a culture issue. And in 2025, it’s showing up in more ways than just exhaustion.
Quiet quitting, rising turnover, disengaged teams, and declining innovation—these are all symptoms of a workplace culture that may be overdue for a reset.
If your team seems tired, checked out, or constantly running on fumes, it’s time to ask:
Is the way we work actually working?
Burnout Is Systemic—Not Just Individual
While we often talk about burnout as a personal failure to manage stress, research shows it’s deeply rooted in organizational culture. According to a 2024 Gallup report, the top five causes of burnout were:
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Unfair treatment at work
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Unmanageable workloads
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Lack of role clarity
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Lack of support from managers
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Unreasonable time pressure
When these issues persist, they create a workplace that drains energy rather than fuels growth.
5 Cultural Red Flags That Signal Burnout Is Brewing
1. Always-On Expectations
If your team feels the need to respond to emails at all hours or skip breaks to prove commitment, you may have an urgency culture problem.
What to do: Normalize boundaries by modeling them at the leadership level. Set clear communication windows and respect time off.
2. Celebrating Overwork
If praise only goes to those who stay late, take on “extra” work, or sacrifice personal time, you’re reinforcing burnout behaviors.
What to do: Start celebrating efficiency, collaboration, and setting healthy limits—not just hustle.
3. Lack of Psychological Safety
If employees don’t feel safe speaking up about workload, stress, or mistakes, pressure will quietly build until people snap—or leave.
What to do: Train leaders to lead with empathy and create check-ins that focus on well-being, not just output.
4. No Time to Recover
When everything feels urgent and no downtime is respected, even high performers will burn out.
What to do: Build recovery into your culture. This could be quiet Fridays, mental health days, or flexible work models that actually allow for recharge.
5. Turnover Is High—but Feedback Is Low
If people are leaving but not telling you why, that’s a culture issue, not just a recruiting one.
What to do: Conduct stay interviews, not just exit ones. Ask your team what’s working—and what isn’t—while they’re still with you.
Final Thought
A high-performance culture shouldn’t come at the cost of human sustainability.
The most successful organizations in 2025 are those who understand that protecting people’s energy is a leadership strategy, not a luxury.
Burnout doesn’t happen overnight—but it can be reversed with intentional culture change.
So ask yourself and your team:
Are we building a workplace that fuels success—or just survives it?
Organizational Culture
Why Bosses Are Firing Gen Z Grads in 2025

A growing number of Gen Z graduates are facing early termination from their first jobs, with employers citing concerns over workplace readiness and professionalism.
The Disconnect Between Expectations and Reality
Recent surveys indicate that approximately 60% of employers have dismissed Gen Z employees within months of hiring. Common reasons include perceived lack of motivation, inadequate communication skills, and challenges adapting to workplace norms. Some employers express hesitancy in hiring recent graduates, with reports suggesting that one in six managers may avoid hiring them altogether in the coming year.
Factors Contributing to Early Dismissals
Several elements contribute to this trend:
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Professionalism and Workplace Etiquette: Employers report instances of tardiness, inappropriate workplace attire, and unprofessional language among new hires.
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Soft Skills Deficit: Many Gen Z employees are perceived to lack essential soft skills, such as effective communication, initiative, and adaptability.
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Impact of Remote Learning: The shift to remote education during the pandemic may have limited opportunities for students to develop interpersonal skills and gain practical workplace experience.
Bridging the Gap: Recommendations for Employers and Graduates
To address these challenges, both employers and new graduates can take proactive steps:
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Enhanced Onboarding Programs: Companies can implement comprehensive onboarding processes that emphasize workplace expectations, communication standards, and professional conduct.
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Mentorship Opportunities: Pairing new hires with experienced mentors can provide guidance, support, and a clearer understanding of organizational culture.
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Soft Skills Development: Graduates should seek opportunities to improve their soft skills through workshops, training programs, and real-world experiences.
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Open Communication: Encouraging feedback and fostering an environment where questions are welcomed can help new employees acclimate more effectively.
Looking Ahead
As the workforce continues to evolve, it’s crucial for organizations to invest in the development of their employees, and for new graduates to actively engage in their professional growth. By fostering mutual understanding and providing the necessary resources, both employers and Gen Z employees can work together to build a more cohesive and productive workplace.
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