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Global Trends and Politics

Crazy Popcorn Buckets are Big Business for Movie Theaters

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Crazy Popcorn Buckets are Big Business for Movie Theaters

The Rise of the Popcorn Bucket: A New Era in Movie Theater Merchandise

For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important.

As recently as three years ago, AMC Entertainment didn’t sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers, and T-shirts to the tune of about $65 million in revenue.

"It started with us in a big way with our own movie, ‘Taylor Swift: The Eras Tour,’ that we released in October of 2023 and we sold just an incredible number of popcorn buckets," said AMC CEO Adam Aron. "That sparked us to do it almost all the time … just literally every month."

Other theater chains like Cinemark, Marcus, Regal, and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend, and add value to the theatrical experience.

"Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now," said Paul Farnsworth, executive director of communication and content at B&B Theatres. "We recognized during that time that the greatest casualty for our industry was people just fell out of the habit of going to movies."

Hollywood production issues led to fewer theatrical releases and smaller ticket sales in 2024, with box office receipts down 3.4% from 2023 to $8.74 billion. Farnsworth noted that unique popcorn buckets can add value to a customer’s trip to the movies and creates a memory of the trip that can be taken home, propped up on a display shelf or repurposed for movie nights in.

"It is very good for the bottom line," he said. "The big value for us is that people come in and there’s these fun things they get to take home and they’re taking pictures with them in the theater. There’s immense value in that."

Not Just a Movie Theater Snack

Commemorative popcorn buckets have long been a part of theme park merchandising, driving revenue for Disney and Universal both domestically and internationally. However, U.S.-based movie theaters were late to adopt the trend.

Marketing and merchandise company Zinc has been designing and manufacturing branded popcorn buckets and drink sippers for over a decade internationally, but turned its attention stateside in 2016.

"Theaters were reticent because the cups didn’t fit in the holders," said Rod Mason, vice president of business development at Zinc Group, one of the biggest players in the premium popcorn space.

A shift came in 2019 with an R2-D2 popcorn bucket created for "Star Wars: The Rise of Skywalker," Mason said.

"AMC took a punt on it," he explained. "They took multiple tens of thousands of pieces. They sold through it in about three or four days at an incredibly high price. Nothing like that had ever been done before, and it was like ‘OK, well, this works.’"

A New Era of Popcorn Buckets

The true watershed moment for the niche market came nearly five years later with a now-infamous popcorn bucket in honor of "Dune: Part Two," released in March 2024. The bucket was modeled after the sandworms featured in the film but inspired crude comparisons to an adult product.

"The beauty of the ‘Dune’ bucket was it just wasn’t intended to be viral," Mason said.

The $24.99 bucket sold out and found momentum on secondary markets. Receipts from eBay show these popcorn buckets sold for between $50 and $210 apiece on the reseller site.

"The popularity of the popcorn buckets on social media combined with the perception of limited supply of the popcorn buckets leads to a feeling of ‘fear of missing out’ among consumers who are driven to buy the buckets when they see them available," said Lindsay Brookshier, content director at online Disney guide MickeyVist.com.

The "Dune" bucket inspired "Deadpool & Wolverine" star and producer Ryan Reynolds to design a cheeky popcorn bucket for the release of his film.

"Years from now they will look back at 2024 as when the War of the Popcorn Buckets began," Reynolds wrote on X to promote the concession container, which was shaped like Wolverine’s head with its mouth wide open to house the popcorn.

More Unique Popcorn Buckets to Come

Studios and theaters have been more proactive about working with companies like Zinc to create unique popcorn buckets for moviegoers.

"It’s a very competitive business," said Mason. "Everyone is trying to outdo, and not just the companies like us, but also the companies that are buying it. They’re trying to make sure that they have the coolest item … that competition has been magnified over the last 12 months because there’s so many eyes on this segment of the business."

Conclusion

The rise of the popcorn bucket is a game-changer for the movie theater industry, driving revenue and creating a memorable experience for moviegoers. With a new era of unique popcorn buckets on the horizon, fans of big movies will have even more opportunities to take home a piece of the cinematic experience.

FAQs

Q: What is the significance of popcorn buckets in the movie theater industry?
A: Popcorn buckets have become a significant source of revenue for movie theaters, driving concession sales and creating a memorable experience for moviegoers.

Q: How did the movie industry become interested in popcorn buckets?
A: The trend began with the release of R2-D2 popcorn bucket for "Star Wars: The Rise of Skywalker" in 2019, which sold out quickly and demonstrated the potential for these specialty items.

Q: What is the current state of the movie industry in terms of popcorn buckets?
A: The movie industry is experiencing a surge in the popularity of popcorn buckets, driven by the success of the "Dune" bucket and the increasing competition among studios and theaters to create unique and appealing products.

Q: What is the future of popcorn buckets in the movie industry?
A: The future of popcorn buckets is likely to be shaped by the competition among studios and theaters to create more unique and appealing products, as well as the ever-changing trends in consumer behavior and technology.

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Global Trends and Politics

Latin American Labor Movement Sees Surge in Activism: New Era of Unionization

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Latin American Labor Movement Sees Surge in Activism: New Era of Unionization

The global labor movement is witnessing a significant shift, with Latin America at the forefront of this change. Recent years have seen a surge in activism, with workers from various sectors demanding better working conditions, higher wages, and greater job security. This new era of unionization is being driven by a combination of factors, including economic instability, government policies, and the rise of social media.

Background and Context

The Latin American labor movement has a long and complex history, with workers facing numerous challenges in their fight for rights and fair treatment. In recent years, the region has experienced significant economic growth, but this has not always translated into better living standards for workers. Many countries in the region have struggled with high levels of inequality, poverty, and unemployment, leading to widespread discontent among workers.

Economic Factors

One of the primary drivers of the current surge in activism is economic instability. Many Latin American countries have faced significant economic challenges in recent years, including high inflation, currency devaluations, and recession. This has led to a decline in living standards, with many workers struggling to make ends meet. In Argentina, for example, the economy has been in crisis since 2018, with high inflation and a significant decline in the value of the currency. This has led to widespread protests and strikes, with workers demanding better wages and working conditions.

Government Policies

Government policies have also played a significant role in the surge in activism. In some countries, governments have implemented policies that have eroded workers’ rights, such as reducing labor protections and promoting precarious work. In Brazil, for example, the government of President Jair Bolsonaro has introduced a series of labor reforms that have been criticized for undermining workers’ rights. This has led to widespread protests and strikes, with workers demanding the repeal of these reforms.

Key Sectors and Industries

The surge in activism is not limited to any one sector or industry, with workers from a wide range of fields involved in the movement. Some of the key sectors and industries include:

Manufacturing and Industry

Workers in the manufacturing and industrial sectors have been at the forefront of the movement, with many demanding better wages and working conditions. In Mexico, for example, workers in the automotive sector have been involved in a series of strikes and protests, demanding higher wages and better benefits.

Services and Hospitality

Workers in the services and hospitality sectors have also been involved in the movement, with many demanding better wages and working conditions. In Chile, for example, workers in the tourism sector have been involved in a series of protests and strikes, demanding higher wages and better benefits.

Agriculture and Rural Workers

Agricultural and rural workers have also been involved in the movement, with many demanding better wages and working conditions. In Colombia, for example, rural workers have been involved in a series of protests and strikes, demanding higher wages and better benefits.

Role of Social Media and Technology

Social media and technology have played a significant role in the surge in activism, with many workers using these tools to organize and mobilize. Platforms such as Facebook, Twitter, and WhatsApp have been used to coordinate protests and strikes, as well as to raise awareness about workers’ rights and issues.

Online Organizing

Online organizing has been a key feature of the movement, with many workers using social media to connect with each other and coordinate actions. In Argentina, for example, workers have used social media to organize a series of online protests and strikes, demanding better wages and working conditions.

Digital Activism

Digital activism has also been a key feature of the movement, with many workers using social media to raise awareness about workers’ rights and issues. In Brazil, for example, workers have used social media to launch a series of online campaigns, demanding better wages and working conditions.

Challenges and Opportunities

The surge in activism in Latin America presents both challenges and opportunities for workers and unions. One of the key challenges is the need to build a more unified and coordinated movement, with workers and unions working together to achieve common goals.

Building a Unified Movement

Building a unified movement is crucial to the success of the labor movement in Latin America. This requires workers and unions to work together, sharing resources and expertise to achieve common goals. In Mexico, for example, workers and unions have formed a series of alliances and coalitions, working together to demand better wages and working conditions.

Engaging with Governments and Employers

Engaging with governments and employers is also crucial to the success of the labor movement in Latin America. This requires workers and unions to develop effective strategies for negotiation and advocacy, working to achieve better wages and working conditions. In Chile, for example, workers and unions have developed a series of innovative strategies for engaging with governments and employers, using social media and other tools to raise awareness and build support.

Conclusion

The surge in activism in Latin America represents a significant shift in the global labor movement. With workers from a wide range of sectors and industries involved, the movement has the potential to achieve significant gains for workers’ rights and fair treatment. However, the movement also faces significant challenges, including the need to build a more unified and coordinated movement, and to engage effectively with governments and employers.

Frequently Asked Questions

What is driving the surge in activism in Latin America?

The surge in activism in Latin America is being driven by a combination of factors, including economic instability, government policies, and the rise of social media.

Which sectors and industries are involved in the movement?

The movement involves workers from a wide range of sectors and industries, including manufacturing and industry, services and hospitality, and agriculture and rural workers.

What role is social media playing in the movement?

Social media is playing a significant role in the movement, with many workers using platforms such as Facebook, Twitter, and WhatsApp to organize and mobilize.

What are the challenges and opportunities facing the movement?

The movement faces significant challenges, including the need to build a more unified and coordinated movement, and to engage effectively with governments and employers. However, the movement also presents opportunities for workers to achieve significant gains for workers’ rights and fair treatment.

How can workers and unions build a more unified movement?

Workers and unions can build a more unified movement by sharing resources and expertise, and working together to achieve common goals. This requires effective strategies for negotiation and advocacy, as well as a commitment to solidarity and cooperation.

What is the future of the labor movement in Latin America?

The future of the labor movement in Latin America is uncertain, but the surge in activism represents a significant shift in the global labor movement. With workers from a wide range of sectors and industries involved, the movement has the potential to achieve significant gains for workers’ rights and fair treatment.

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Global Trends and Politics

Netflix Q1 2025 Earnings

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Netflix Q1 2025 Earnings

Netflix Posts Major Earnings Beat

Netflix posted a major earnings beat Thursday, as revenue grew 13% during the first quarter of 2025. The streamer attributed its better-than-expected revenue to higher-than-forecast subscription and advertising dollars.

Earnings Report Details

In late January, the company increased its pricing across the board, raising its standard plan to $17.99 a month, its ad-supported plan to $7.99, and its premium plan to $24.99. The report marks the first time the streaming giant did not disclose quarterly subscriber data, as it shifts its strategy to focus on revenue and other financial metrics as performance indicators.

Market Impact

Netflix’s earnings also come as traditional media stocks have been slammed by a tumultuous market prompted by President Donald Trump’s trade policy. However, Netflix said it continues to forecast full-year revenue of between $43.5 billion and $44.5 billion. "There’s been no material change to our overall business outlook," the company said in a statement Thursday.

Executive Insights

As investors worry about the potential impact of tariffs on consumer spending and confidence, Netflix’s co-CEO Greg Peters said on the company’s earnings call, "Based on what we are seeing by actually operating the business right now, there’s nothing really significant to note." Peters added, "We also take some comfort that entertainment historically has been pretty resilient in tougher economic times. Netflix, specifically, also, has been generally quite resilient. We haven’t seen any major impacts during those tougher times, albeit over a much shorter history."

Financial Performance

Netflix shares gained about 2% in extended trading Thursday. Here’s how the company performed for the quarter ended March 31:

  • Earnings per share: $6.61 vs. $5.71 expected
  • Revenue: $10.54 billion vs. $10.52 billion expected
    Net income for the period was $2.89 billion, or $6.61 per share, up from $2.33 billion, or $5.28 per share, during the same quarter a year earlier. Revenue in the first quarter jumped nearly 13% year over year, reaching $10.54 billion.

Advertising Strategy

Netflix has been leaning on advertising as it seeks to soften slowing subscriber growth. "A key focus in 2025 is enhancing our capabilities for advertisers," it said. The company launched its in-house ad tech platform in early April in the U.S., with plans to extend into other markets in the coming months. "We believe our ad tech platform is foundational to our long term ads strategy," the company said. "Over time, it will enable us to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities."

Conclusion

Netflix’s strong earnings report suggests that the company is well-positioned for continued growth, despite challenges in the broader market. With its focus on revenue and advertising, Netflix is likely to remain a major player in the streaming industry.

FAQs

Q: What was Netflix’s revenue growth in the first quarter of 2025?
A: Netflix’s revenue grew 13% during the first quarter of 2025.
Q: Why did Netflix increase its pricing across the board in January?
A: Netflix increased its pricing to raise its standard plan to $17.99 a month, its ad-supported plan to $7.99, and its premium plan to $24.99.
Q: What is Netflix’s forecast for full-year revenue?
A: Netflix forecasts full-year revenue of between $43.5 billion and $44.5 billion.
Q: How did Netflix’s shares perform after the earnings report?
A: Netflix shares gained about 2% in extended trading Thursday.
Q: What is Netflix’s strategy for advertising in 2025?
A: A key focus in 2025 is enhancing our capabilities for advertisers, including the launch of its in-house ad tech platform.

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Global Trends and Politics

The Retail Industry’s CSR Conundrum: Balancing Profit and Purpose

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The Retail Industry’s CSR Conundrum: Balancing Profit and Purpose

Corporate social responsibility and politics have become increasingly intertwined in the retail industry, as companies face growing pressure to prioritize social and environmental concerns alongside profit. In recent years, consumers have become more aware of the impact of their purchasing decisions on the environment and society, driving demand for sustainable and responsible business practices. As a result, retailers are grappling with the challenge of balancing their bottom line with their social and environmental responsibilities.

The Evolution of CSR in Retail

The concept of corporate social responsibility (CSR) has been around for decades, but its significance in the retail industry has grown exponentially in recent years. In the past, CSR was often seen as a peripheral concern, with companies viewing it as a way to enhance their reputation rather than a core aspect of their business strategy. However, with the rise of social media and increasing consumer awareness, CSR has become a critical component of a company’s brand identity and reputation.

From Philanthropy to Sustainability

In the early days of CSR, retailers focused primarily on philanthropic efforts, such as donating to charitable causes or sponsoring community events. While these efforts were well-intentioned, they often lacked a clear connection to the company’s core business operations. In recent years, however, retailers have begun to shift their focus towards sustainability, recognizing the critical role they play in reducing their environmental footprint and promoting social justice. For example, companies like Patagonia and REI have made significant investments in sustainable supply chain practices, renewable energy, and environmental conservation efforts.

The Business Case for CSR

While some may view CSR as a costly distraction from a company’s core business objectives, the evidence suggests that it can have a positive impact on the bottom line. A study by Harvard Business Review found that companies with strong CSR track records tend to outperform their peers financially, with higher returns on investment and lower volatility. Additionally, a survey by Nielsen found that 75% of millennials are willing to pay more for products and services from companies that prioritize social and environmental responsibility.

Enhancing Brand Reputation and Customer Loyalty

CSR efforts can also have a profound impact on a company’s brand reputation and customer loyalty. When consumers perceive a company as committed to social and environmental responsibility, they are more likely to trust the brand and become loyal customers. For example, companies like Warby Parker and TOMS have built their brands around social responsibility, with initiatives like “buy one, give one” programs and sustainable manufacturing practices. These efforts have not only enhanced their brand reputation but also driven customer loyalty and retention.

Challenges and Opportunities in Implementing CSR

While the benefits of CSR are clear, implementing effective CSR strategies can be a complex and challenging process. Retailers must navigate a range of stakeholders, including suppliers, employees, customers, and investors, each with their own expectations and priorities. Additionally, CSR initiatives can be costly and time-consuming to implement, requiring significant investments in resources and infrastructure.

Supply Chain Transparency and Accountability

One of the key challenges in implementing CSR is ensuring transparency and accountability throughout the supply chain. Retailers often rely on complex networks of suppliers and manufacturers, making it difficult to track and monitor social and environmental practices. Companies like Apple and Gap have faced criticism for labor practices in their supply chains, highlighting the need for greater transparency and accountability. To address this challenge, retailers are increasingly adopting technologies like blockchain and artificial intelligence to track and monitor their supply chains.

Politics and CSR: A Global Perspective

The intersection of politics and CSR is a critical aspect of the retail industry’s CSR conundrum. Governments and policymakers are increasingly expecting companies to prioritize social and environmental responsibility, with regulations and laws aimed at promoting sustainability and reducing environmental impact. For example, the European Union’s Circular Economy Package aims to reduce waste and promote sustainable consumption, while the US government has introduced laws aimed at reducing carbon emissions and promoting renewable energy.

Global Trends and Initiatives

Global trends and initiatives are also driving the retail industry’s CSR agenda. The United Nations’ Sustainable Development Goals (SDGs) provide a framework for companies to prioritize social and environmental responsibility, with goals like reducing poverty, promoting sustainable consumption, and protecting the environment. Companies like Unilever and Nestle have made significant commitments to the SDGs, with initiatives aimed at reducing their environmental footprint and promoting social justice.

Conclusion

The retail industry’s CSR conundrum is a complex and multifaceted challenge, requiring companies to balance profit and purpose in a rapidly changing business environment. While the benefits of CSR are clear, implementing effective CSR strategies can be a challenging and costly process. As consumers, policymakers, and stakeholders continue to drive demand for social and environmental responsibility, retailers must prioritize transparency, accountability, and sustainability throughout their operations. By doing so, they can build trust, drive customer loyalty, and contribute to a more sustainable and equitable future.

Frequently Asked Questions

What is CSR, and why is it important in the retail industry?

CSR, or corporate social responsibility, refers to a company’s efforts to prioritize social and environmental responsibility alongside profit. In the retail industry, CSR is critical for building trust, driving customer loyalty, and contributing to a more sustainable and equitable future.

How can retailers implement effective CSR strategies?

Retailers can implement effective CSR strategies by prioritizing transparency and accountability throughout their operations, investing in sustainable supply chain practices, and promoting social justice and environmental conservation efforts.

What are the benefits of CSR for retailers?

The benefits of CSR for retailers include enhanced brand reputation, increased customer loyalty, and improved financial performance. CSR efforts can also help retailers to reduce their environmental footprint, promote social justice, and contribute to a more sustainable and equitable future.

How can consumers support retailers that prioritize CSR?

Consumers can support retailers that prioritize CSR by researching their social and environmental practices, choosing products and services from companies that prioritize sustainability and social responsibility, and providing feedback and advocacy to drive positive change.

What role do governments and policymakers play in promoting CSR in the retail industry?

Governments and policymakers play a critical role in promoting CSR in the retail industry by introducing regulations and laws aimed at promoting sustainability and reducing environmental impact. They can also provide incentives and support for companies that prioritize social and environmental responsibility, driving positive change and promoting a more sustainable and equitable future.

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