Global Trends and Politics
Crazy Popcorn Buckets are Big Business for Movie Theaters

The Rise of the Popcorn Bucket: A New Era in Movie Theater Merchandise
For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important.
As recently as three years ago, AMC Entertainment didn’t sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers, and T-shirts to the tune of about $65 million in revenue.
"It started with us in a big way with our own movie, ‘Taylor Swift: The Eras Tour,’ that we released in October of 2023 and we sold just an incredible number of popcorn buckets," said AMC CEO Adam Aron. "That sparked us to do it almost all the time … just literally every month."
Other theater chains like Cinemark, Marcus, Regal, and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend, and add value to the theatrical experience.
"Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now," said Paul Farnsworth, executive director of communication and content at B&B Theatres. "We recognized during that time that the greatest casualty for our industry was people just fell out of the habit of going to movies."
Hollywood production issues led to fewer theatrical releases and smaller ticket sales in 2024, with box office receipts down 3.4% from 2023 to $8.74 billion. Farnsworth noted that unique popcorn buckets can add value to a customer’s trip to the movies and creates a memory of the trip that can be taken home, propped up on a display shelf or repurposed for movie nights in.
"It is very good for the bottom line," he said. "The big value for us is that people come in and there’s these fun things they get to take home and they’re taking pictures with them in the theater. There’s immense value in that."
Not Just a Movie Theater Snack
Commemorative popcorn buckets have long been a part of theme park merchandising, driving revenue for Disney and Universal both domestically and internationally. However, U.S.-based movie theaters were late to adopt the trend.
Marketing and merchandise company Zinc has been designing and manufacturing branded popcorn buckets and drink sippers for over a decade internationally, but turned its attention stateside in 2016.
"Theaters were reticent because the cups didn’t fit in the holders," said Rod Mason, vice president of business development at Zinc Group, one of the biggest players in the premium popcorn space.
A shift came in 2019 with an R2-D2 popcorn bucket created for "Star Wars: The Rise of Skywalker," Mason said.
"AMC took a punt on it," he explained. "They took multiple tens of thousands of pieces. They sold through it in about three or four days at an incredibly high price. Nothing like that had ever been done before, and it was like ‘OK, well, this works.’"
A New Era of Popcorn Buckets
The true watershed moment for the niche market came nearly five years later with a now-infamous popcorn bucket in honor of "Dune: Part Two," released in March 2024. The bucket was modeled after the sandworms featured in the film but inspired crude comparisons to an adult product.
"The beauty of the ‘Dune’ bucket was it just wasn’t intended to be viral," Mason said.
The $24.99 bucket sold out and found momentum on secondary markets. Receipts from eBay show these popcorn buckets sold for between $50 and $210 apiece on the reseller site.
"The popularity of the popcorn buckets on social media combined with the perception of limited supply of the popcorn buckets leads to a feeling of ‘fear of missing out’ among consumers who are driven to buy the buckets when they see them available," said Lindsay Brookshier, content director at online Disney guide MickeyVist.com.
The "Dune" bucket inspired "Deadpool & Wolverine" star and producer Ryan Reynolds to design a cheeky popcorn bucket for the release of his film.
"Years from now they will look back at 2024 as when the War of the Popcorn Buckets began," Reynolds wrote on X to promote the concession container, which was shaped like Wolverine’s head with its mouth wide open to house the popcorn.
More Unique Popcorn Buckets to Come
Studios and theaters have been more proactive about working with companies like Zinc to create unique popcorn buckets for moviegoers.
"It’s a very competitive business," said Mason. "Everyone is trying to outdo, and not just the companies like us, but also the companies that are buying it. They’re trying to make sure that they have the coolest item … that competition has been magnified over the last 12 months because there’s so many eyes on this segment of the business."
Conclusion
The rise of the popcorn bucket is a game-changer for the movie theater industry, driving revenue and creating a memorable experience for moviegoers. With a new era of unique popcorn buckets on the horizon, fans of big movies will have even more opportunities to take home a piece of the cinematic experience.
FAQs
Q: What is the significance of popcorn buckets in the movie theater industry?
A: Popcorn buckets have become a significant source of revenue for movie theaters, driving concession sales and creating a memorable experience for moviegoers.
Q: How did the movie industry become interested in popcorn buckets?
A: The trend began with the release of R2-D2 popcorn bucket for "Star Wars: The Rise of Skywalker" in 2019, which sold out quickly and demonstrated the potential for these specialty items.
Q: What is the current state of the movie industry in terms of popcorn buckets?
A: The movie industry is experiencing a surge in the popularity of popcorn buckets, driven by the success of the "Dune" bucket and the increasing competition among studios and theaters to create unique and appealing products.
Q: What is the future of popcorn buckets in the movie industry?
A: The future of popcorn buckets is likely to be shaped by the competition among studios and theaters to create more unique and appealing products, as well as the ever-changing trends in consumer behavior and technology.
Global Trends and Politics
Boeing Dreamliner Crash Overshadows Paris Air Show Amid Military Escalations

Introduction to the Paris Air Show
The Boeing 787-9 civil jet airplane of Vietnam Airlines performs its flight display at the 51st Paris International Airshow in Le Bourget near Paris, France. Kelly Ortberg’s first Paris Air Show as Boeing CEO was set to be relatively upbeat. Under his leadership that began in August, the company has made strides in ramping up production of its bestselling 737 Max jets, increasing cash-generating deliveries of new planes, and indicating that it’s turning a corner from a series of manufacturing and safety crises and years of lost ground to rival Airbus.
Recent Developments and Challenges
Shares are up more than 13% this year, outpacing the S&P 500. But after an Air India flight crashed on Thursday, marking the first fatal air disaster of a Boeing Dreamliner, Ortberg canceled plans to go to the massive air show that begins on Sunday. The trade event is a big draw for the industry and is held every other year, alternating with the Farnborough Air Show in the U.K. Boeing, Airbus and other aerospace giants host champagne-flowing parties, hold flashy deal-signing ceremonies with executives flanked by model planes, and show off their new aircraft with extreme maneuvers for spectators below.
The Air India Crash and Its Aftermath
All but one of the 242 people aboard Air India Flight 171 were killed when the more than 11-year-old Boeing 787-8 Dreamliner that was headed for London on a sweltering day crashed into a medical student dining hall seconds after takeoff from Ahmedabad in western India. The sole survivor was an India-born British national in seat 11A. The cause of the crash is unknown and will take weeks or months to determine. Questions focus on how the plane so quickly and evenly lost altitude, appearing to glide into a fireball crash. Cockpit voice and data recorders, known as "black boxes," will provide key information.
Geopolitical Tensions and the Air Show
The crash isn’t the only outside factor changing the gathering in Paris. Shortly before the Paris Air Show was set to begin, Israel launched overnight missile strikes on Iran. Hours later, Iran launched drones toward Israeli territory. Airlines canceled flights, with jets in the air diverting or returning to their destinations, while hundreds of others skirted the airspace. The escalating tensions will make military budgets and spending an even bigger focus for the air show, but they also raise concerns about how conflicts and geopolitical tensions could impact demand for commercial air travel.
The Show Goes On
Despite the crash and other external concerns, Boeing, Airbus and Embraer are expected to lock in hundreds of airplane orders. Wait times for popular new aircraft models already stretch into the next decade with demand still strong. Boeing forecast on Saturday that the world will need 43,600 commercial airplanes over the next two decades, with emerging markets driving growth. It expects those markets will account for more than half of the world’s fleet in 2044, up from a 40% share last year.
Orders and Demand
Some of the order signings could come from previously undisclosed customers, though there are many new orders on the line, aviation analysts say. Ongoing issues, such as a lack of trained workers, have delayed deliveries of new planes, while on-again, off-again tariffs have raised concerns about more expensive aircraft and components. Pricing has also firmed up. A new Airbus A321neo was going for $65 million as of the end of April, up from $58 million at the start of 2023, while a new Boeing 737 Max 8 cost about $55.5 million in April, compared with $50.25 million in early 2023.
Return of the Big Jets
Airplane customers are going bigger as international travel continues to bring in money. "It used to be all about single-aisle orders," said Richard Aboulafia, managing director at aerospace consulting firm AeroDynamic Advisory. Now, "everyone is booking these monster twin-aisle orders for international traffic." He said major international airlines like Turkish Airlines, Gulf carriers and others have expanded in recent years, competing for more global travelers, "slicing the pizza into smaller pieces."
Conclusion
The Paris Air Show is a significant event for the aviation industry, with major manufacturers like Boeing, Airbus, and Embraer expected to announce new orders and showcase their latest aircraft. Despite the challenges posed by the Air India crash and geopolitical tensions, the demand for commercial air travel remains strong, driven by emerging markets and the need for more efficient and capable aircraft.
FAQs
Q: What is the Paris Air Show?
A: The Paris Air Show is a major international aviation event held every other year, where aircraft manufacturers, airlines, and other industry players gather to showcase their latest products and announce new orders.
Q: What happened to the Air India flight?
A: An Air India Boeing 787-8 Dreamliner crashed on takeoff from Ahmedabad in western India, killing all but one of the 242 people on board.
Q: How will the crash affect the Paris Air Show?
A: The crash has led to the cancellation of plans by Boeing’s CEO to attend the show, and may impact the tone and focus of the event.
Q: What are the geopolitical tensions affecting the air show?
A: The escalating conflict between Israel and Iran has raised concerns about the impact of geopolitical tensions on demand for commercial air travel.
Q: What is the outlook for the aviation industry?
A: Despite challenges, the demand for commercial air travel remains strong, driven by emerging markets and the need for more efficient and capable aircraft.
Global Trends and Politics
WNBA, Scripps Renew Media Rights Deal

Introduction to the WNBA Media Rights Agreement
The WNBA and E.W. Scripps announced a new multiyear media rights agreement to carry Friday night WNBA matchups on Ion. This agreement also includes the "WNBA on Ion" studio show, the first weekly broadcast show dedicated exclusively to WNBA coverage.
Details of the Agreement
The value of the deal was not disclosed, but media reports peg the original deal that expires at the end of the 2025 season at an average of $13 million annually. The WNBA has been airing games on Ion since 2023. This season, the network will broadcast 50 regular season games. Ion is available on pay TV and streaming platforms in more than 128 million homes.
Growth and Popularity of the WNBA
The new agreement comes after Ion has seen huge growth with the WNBA and as the league gains in popularity thanks to stars such as Caitlin Clark and Angel Reese. The network said WNBA Friday Night Spotlight viewership grew 133% year over year and more than 23 million unique viewers tuned into the coverage.
Statements from WNBA and Scripps Executives
"Our robust partnership with the league has flourished, and we are thrilled to solidify ION’s status as the premier Friday night destination for WNBA action for years to come," said Scripps CEO Adam Symson. WNBA Commissioner Cathy Engelbert said the partnership with Scripps has helped the league expand its reach and visibility. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games," she said.
Previous Media Rights Deals
The league signed an 11-year media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal last July as part of the NBA’s media rights negotiation. The WNBA’s deal is valued at about $200 million per year.
Conclusion
The new media rights agreement between the WNBA and E.W. Scripps is a significant step forward for the league, providing more exposure and visibility for the players and teams. With the growing popularity of the WNBA, this agreement is expected to bring in more viewers and fans to the league.
FAQs
Q: What is the new media rights agreement between the WNBA and E.W. Scripps?
A: The new agreement is a multiyear deal to carry Friday night WNBA matchups on Ion, including the "WNBA on Ion" studio show.
Q: How many regular season games will Ion broadcast this season?
A: Ion will broadcast 50 regular season games this season.
Q: How many unique viewers tuned into the WNBA Friday Night Spotlight coverage?
A: More than 23 million unique viewers tuned into the coverage.
Q: What is the value of the WNBA’s media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal?
A: The WNBA’s deal is valued at about $200 million per year.
Q: How long is the WNBA’s media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal?
A: The deal is for 11 years.
Global Trends and Politics
Israel-Iran Flight Disruptions

Introduction to Flight Disruptions
Airlines around the world canceled flights to Israel and were skirting a large swath of airspace in the Middle East on Friday after Israel’s overnight missile strikes on Iran. Iran later launched drones toward Israeli territory. The flight map over the Middle East as Iran launches retaliatory attacks on Israel at 19:19 UTC on June 13th, 2025, shows the extent of the disruptions.
Flight Cancellations and Suspensions
Delta Air Lines on Friday afternoon said it was suspending its service to Tel Aviv, Israel, until at least September, just weeks after resuming flights there. It had most recently resumed flights on May 20, and as of last week Delta had said it was planning to increase service to Israel later this year from New York to two daily nonstop flights, "responding to strong winter demand." United Airlines suspended its Tel Aviv flights through July 31, and said in a statement that "we will continue to evaluate an appropriate return date with the safety of our customers and crews as our top priority."
Impact on Air Travel
Both carriers’ Tel Aviv-bound flights turned around over the Atlantic Ocean to return to the New York area after Israel’s strikes overnight. United put 26 of its crew members who were on layover in Israel on Israeli airline El Al to get back to the U.S., a spokesman said. El Al has since suspended service. "Following recent security developments and in accordance with the instructions from the state’s security and aviation authorities to close Israeli airspace, all EL AL and Sundor flights are suspended for the time being," it said on its website.
Airline Reactions and Warnings
The carrier said it won’t take bookings until at least the end of June and warned customers against going to Tel Aviv’s Ben Gurion Airport. "For customers currently abroad, we recommend arranging accommodation until there is a change in security directives," El Al said. "Flights that were en route to Israel have been diverted to land at various EL AL destinations." Israel closed its airspace and suspended flight operations at Ben Gurion International Airport in Tel Aviv, Israel on June 13, 2025.
Global Airline Responses
Turkish Airlines and European budget carrier Wizz Air also suspended Israel flights. Germany’s Lufthansa said it was suspending Tel Aviv and Tehran service until July 31 and flights to Jordan and Lebanon until at least June 20. Emirates said it was canceling service from its base in Dubai to Iraq, Jordan, Lebanon, and Iran. Airlines offered travel vouchers and waived change fees to customers affected by the disruptions.
Conclusion
Escalating military conflicts in the Middle East and Ukraine have forced airlines to repeatedly take longer and more costly routes to avoid conflict zones. The situation highlights the challenges faced by the aviation industry in ensuring safe and uninterrupted travel amidst geopolitical tensions.
FAQs
Q: Why are airlines canceling flights to Israel?
A: Airlines are canceling flights to Israel due to the escalating military conflict between Israel and Iran, which has led to the closure of Israeli airspace and suspension of flight operations at Ben Gurion International Airport.
Q: Which airlines have suspended flights to Israel?
A: Delta Air Lines, United Airlines, El Al, Turkish Airlines, Wizz Air, Lufthansa, and Emirates have suspended flights to Israel.
Q: What alternatives are airlines offering to affected customers?
A: Airlines are offering travel vouchers and waiving change fees to customers affected by the disruptions.
Q: How long will the flight suspensions last?
A: The duration of the flight suspensions varies by airline, with some suspending flights until July 31 and others until at least September.
Q: Are there any other regions affected by flight disruptions?
A: Yes, airlines are also avoiding airspace in Ukraine and other parts of the Middle East due to military conflicts.
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