Global Trends and Politics
Crazy Popcorn Buckets are Big Business for Movie Theaters
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The Rise of the Popcorn Bucket: A New Era in Movie Theater Merchandise
For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important.
As recently as three years ago, AMC Entertainment didn’t sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers, and T-shirts to the tune of about $65 million in revenue.
"It started with us in a big way with our own movie, ‘Taylor Swift: The Eras Tour,’ that we released in October of 2023 and we sold just an incredible number of popcorn buckets," said AMC CEO Adam Aron. "That sparked us to do it almost all the time … just literally every month."
Other theater chains like Cinemark, Marcus, Regal, and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend, and add value to the theatrical experience.
"Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now," said Paul Farnsworth, executive director of communication and content at B&B Theatres. "We recognized during that time that the greatest casualty for our industry was people just fell out of the habit of going to movies."
Hollywood production issues led to fewer theatrical releases and smaller ticket sales in 2024, with box office receipts down 3.4% from 2023 to $8.74 billion. Farnsworth noted that unique popcorn buckets can add value to a customer’s trip to the movies and creates a memory of the trip that can be taken home, propped up on a display shelf or repurposed for movie nights in.
"It is very good for the bottom line," he said. "The big value for us is that people come in and there’s these fun things they get to take home and they’re taking pictures with them in the theater. There’s immense value in that."
Not Just a Movie Theater Snack
Commemorative popcorn buckets have long been a part of theme park merchandising, driving revenue for Disney and Universal both domestically and internationally. However, U.S.-based movie theaters were late to adopt the trend.
Marketing and merchandise company Zinc has been designing and manufacturing branded popcorn buckets and drink sippers for over a decade internationally, but turned its attention stateside in 2016.
"Theaters were reticent because the cups didn’t fit in the holders," said Rod Mason, vice president of business development at Zinc Group, one of the biggest players in the premium popcorn space.
A shift came in 2019 with an R2-D2 popcorn bucket created for "Star Wars: The Rise of Skywalker," Mason said.
"AMC took a punt on it," he explained. "They took multiple tens of thousands of pieces. They sold through it in about three or four days at an incredibly high price. Nothing like that had ever been done before, and it was like ‘OK, well, this works.’"
A New Era of Popcorn Buckets
The true watershed moment for the niche market came nearly five years later with a now-infamous popcorn bucket in honor of "Dune: Part Two," released in March 2024. The bucket was modeled after the sandworms featured in the film but inspired crude comparisons to an adult product.
"The beauty of the ‘Dune’ bucket was it just wasn’t intended to be viral," Mason said.
The $24.99 bucket sold out and found momentum on secondary markets. Receipts from eBay show these popcorn buckets sold for between $50 and $210 apiece on the reseller site.
"The popularity of the popcorn buckets on social media combined with the perception of limited supply of the popcorn buckets leads to a feeling of ‘fear of missing out’ among consumers who are driven to buy the buckets when they see them available," said Lindsay Brookshier, content director at online Disney guide MickeyVist.com.
The "Dune" bucket inspired "Deadpool & Wolverine" star and producer Ryan Reynolds to design a cheeky popcorn bucket for the release of his film.
"Years from now they will look back at 2024 as when the War of the Popcorn Buckets began," Reynolds wrote on X to promote the concession container, which was shaped like Wolverine’s head with its mouth wide open to house the popcorn.
More Unique Popcorn Buckets to Come
Studios and theaters have been more proactive about working with companies like Zinc to create unique popcorn buckets for moviegoers.
"It’s a very competitive business," said Mason. "Everyone is trying to outdo, and not just the companies like us, but also the companies that are buying it. They’re trying to make sure that they have the coolest item … that competition has been magnified over the last 12 months because there’s so many eyes on this segment of the business."
Conclusion
The rise of the popcorn bucket is a game-changer for the movie theater industry, driving revenue and creating a memorable experience for moviegoers. With a new era of unique popcorn buckets on the horizon, fans of big movies will have even more opportunities to take home a piece of the cinematic experience.
FAQs
Q: What is the significance of popcorn buckets in the movie theater industry?
A: Popcorn buckets have become a significant source of revenue for movie theaters, driving concession sales and creating a memorable experience for moviegoers.
Q: How did the movie industry become interested in popcorn buckets?
A: The trend began with the release of R2-D2 popcorn bucket for "Star Wars: The Rise of Skywalker" in 2019, which sold out quickly and demonstrated the potential for these specialty items.
Q: What is the current state of the movie industry in terms of popcorn buckets?
A: The movie industry is experiencing a surge in the popularity of popcorn buckets, driven by the success of the "Dune" bucket and the increasing competition among studios and theaters to create unique and appealing products.
Q: What is the future of popcorn buckets in the movie industry?
A: The future of popcorn buckets is likely to be shaped by the competition among studios and theaters to create more unique and appealing products, as well as the ever-changing trends in consumer behavior and technology.
Global Trends and Politics
Bluebird Bio Gene Therapy Sells Itself to Carlyle and SK Capital
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Bluebird Bio Sells Itself to Private Equity Firms for $30 Million
Bluebird Bio, a biotech firm that was once on the cusp of creating one-time treatments for genetic diseases, has sold itself to private equity firms Carlyle and SK Capital for approximately $30 million. The sale marks the end of Bluebird’s fall from its peak as one of the buzziest biotech firms to a company on the verge of running out of money.
The Rise and Fall of Bluebird Bio
For over 30 years, Bluebird has been at the forefront of creating one-time treatments that promised to cure genetic diseases. At one point, its market cap hovered around $9 billion as investors bought into the idea that the company could find success with its gene therapies. However, the company faced several scientific setbacks, separated its cancer work into another company, and fell into financial despair.
The Turning Point
The turning point came in 2018, when a patient who received Bluebird’s gene therapy for sickle-cell disease developed cancer. Bluebird concluded that its treatment did not cause the condition, but the revelation started a series of questions surrounding the safety of its DNA-altering treatments.
Challenges and Setbacks
Bluebird also faced pushback from European payers after pricing its gene therapy for blood disorder beta thalassemia, called Zynteglo, at $1.8 million per patient. The company withdrew the treatment from Europe in 2021, just two years after it was approved there. Bluebird said it would instead focus on the US, where it was preparing for the approval of Zynteglo for beta thalassemia, Lyfgenia for sickle cell disease, and another therapy Skysona for a rare brain disease called cerebral adrenoleukodystrophy.
Approval of Gene Therapies
All three of these gene therapies were approved in recent years, but none of them have been able to ease Bluebird’s financial woes. The company had been spending hundreds of millions of dollars a year. Offloading Bluebird’s cancer treatments into new company 2Seventy Bio also eliminated an important source of revenue.
The Sale
At last update in November, Bluebird said its cash would fund the company’s operations into the first quarter of this year. The sale marks a stark reversal of Bluebird’s past performance. The upfront price of about $30 million is a fraction of the $80 million Bluebird’s former CEO Nick Leschly made from selling the company’s stock during his time there.
Conclusion
Bluebird’s treatments could still change many lives. They just weren’t enough to change the company’s fate. The entire field is facing tough questions right now about whether companies can translate the promise of one-time treatments for rare diseases into viable businesses.
Frequently Asked Questions
Q: Why did Bluebird Bio sell itself?
A: Bluebird Bio sold itself to private equity firms Carlyle and SK Capital for approximately $30 million.
Q: What happened to Bluebird Bio’s stock price?
A: Bluebird’s stock price fell 40% on Friday after the company announced the sale.
Q: What is the future of Bluebird’s gene therapies?
A: Although Bluebird’s gene therapies were approved, they did not generate enough revenue to save the company. The company’s treatments could still change many lives, but they were not enough to change the company’s fate.
Global Trends and Politics
UnitedHealth Faces DOJ Investigation, Buyouts, Stock Price Drop
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UnitedHealthcare in Hot Water as Government Probes Its Medicare Billing Practices and More
UnitedHealthcare is facing another tumultuous period as the insurance giant grapples with a reported government investigation into its Medicare billing practices, pursues employee buyouts and potential layoffs, and clashes publicly with billionaire Bill Ackman.
The latest developments come on the heels of a tumultuous year for UnitedHealth Group, marked by the killing of a top executive, a costly cyberattack against its subsidiary, and high medical costs in its insurance arm. UnitedHealth Group is the largest healthcare conglomerate in the US, with a market cap of over $420 billion, and UnitedHealthcare is the nation’s largest private insurer.
Government Investigation
The Department of Justice has launched a civil fraud investigation into UnitedHealth’s billing practices for its Medicare Advantage plans, according to a report by The Wall Street Journal. The probe examines whether diagnoses were routinely made to trigger extra payments in these plans, including at physician groups the insurer owns.
The investigation comes after a series of articles by the Journal last year, which reported that Medicare paid UnitedHealth billions of dollars for questionable diagnoses.
Employee Buyouts and Potential Layoffs
In a separate development, UnitedHealthcare is offering buyouts to employees and considering potential layoffs to cut costs. The move aims to leverage digital technology and reduce expenses.
Clash with Bill Ackman
The company is also at odds with Ackman, CEO of Pershing Square Capital Management, who has publicly pledged to cover the legal fees for a Texas doctor in a dispute with UnitedHealth Group over her claims that the company pulled her out of an operation to justify a patient’s care. Ackman has also called for the US Securities and Exchange Commission to investigate the company, suggesting that its profitability is overstated due to denial of medically necessary procedures.
Recent Events
- UnitedHealth Group’s shares have tumbled more than 20% over the last three months.
- The company’s stock closed 7% lower on Friday following the report about the probe.
- UnitedHealth has faced a series of challenges, including the killing of a top executive, a costly cyberattack against its subsidiary, and high medical costs in its insurance arm.
Conclusion
UnitedHealthcare’s current situation is a perfect storm of challenges, from government investigations to employee buyouts and potential layoffs, and public clashes with prominent investors. As the company navigates these complex issues, it remains to be seen how it will emerge in the long term.
Frequently Asked Questions
Q: What is the nature of the government investigation into UnitedHealth’s Medicare billing practices?
A: The investigation examines whether diagnoses were routinely made to trigger extra payments in Medicare Advantage plans, including at physician groups the insurer owns.
Q: What is the purpose of the employee buyouts and potential layoffs?
A: The move aims to reduce costs and leverage digital technology to improve efficiency.
Q: What is the current market performance of UnitedHealth Group’s shares?
A: The company’s shares have tumbled more than 20% over the last three months.
Global Trends and Politics
The Role of Business in Politics: A Call to Action for Corporate Social Responsibility
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Introduction
As the world becomes increasingly interconnected, the role of business in politics has grown more complex. With the rise of globalization, multinational corporations are no longer just economic entities, but also significant players in the political landscape. The question is: what is the responsibility of these corporations, and how can they best contribute to the greater good?
The Rise of Corporate Social Responsibility
In recent years, the concept of corporate social responsibility (CSR) has gained prominence. CSR refers to the idea that businesses have a responsibility to go beyond their traditional role of generating profits and contribute to the betterment of society. This can be achieved through various means, such as philanthropy, environmental sustainability, and community engagement.
The Importance of Business in Politics
Businesses have a unique position in the political landscape, with the ability to influence policy and shape the direction of our societies. This is particularly evident in the era of globalization, where corporations have the power to shape international trade agreements, influence government policies, and contribute to the global economy.
The Challenges of Business in Politics
However, the role of business in politics is not without its challenges. There are many risks and complexities that come with being a significant player in the political arena, including the potential for corruption, abuse of power, and reputational damage. Additionally, there is the risk of being seen as too powerful, leading to resentment and backlash from the public and governments.
A Call to Action for Corporate Social Responsibility
So, what can businesses do to navigate these challenges and make a positive impact on the world? The answer lies in corporate social responsibility. By embracing CSR, businesses can not only contribute to the greater good but also reap the benefits of a more sustainable and socially responsible approach.
Examples of Successful CSR Initiatives
There are many examples of successful CSR initiatives that demonstrate the positive impact that businesses can have on society. For instance, companies like Patagonia have made significant strides in reducing their environmental footprint, while companies like Starbucks have implemented programs to promote diversity and inclusion in the workplace.
The Future of Business in Politics
As the world continues to evolve, the role of business in politics will only become more significant. With the rise of social media and the increasing scrutiny of corporate behavior, it is crucial that businesses take a proactive approach to CSR. By doing so, they can not only improve their reputation but also contribute to a more sustainable and socially responsible world.
Conclusion
In conclusion, the role of business in politics is complex and multifaceted. While there are many challenges to navigate, the potential benefits of corporate social responsibility are significant. By embracing CSR, businesses can not only contribute to the greater good but also reap the rewards of a more sustainable and socially responsible approach. It is time for businesses to take a proactive role in shaping the future of our world, and we believe that the benefits will be well worth the effort.
FAQs
Q: What is corporate social responsibility? A: Corporate social responsibility refers to the idea that businesses have a responsibility to go beyond their traditional role of generating profits and contribute to the betterment of society.
Q: Why is corporate social responsibility important? A: Corporate social responsibility is important because it can help businesses contribute to the greater good, improve their reputation, and reap the benefits of a more sustainable and socially responsible approach.
Q: What are some examples of successful CSR initiatives? A: Some examples of successful CSR initiatives include reducing environmental footprint, promoting diversity and inclusion in the workplace, and providing community outreach and support.
Q: How can businesses get started with CSR? A: Businesses can get started with CSR by conducting a thorough assessment of their current practices, setting clear goals and objectives, and implementing initiatives that align with their values and mission.
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