Touchdown for Inclusion

NFL’s Inclusive Touchdown at Super Bowl LIX

NFL History and Challenges Around Inclusion

The National Football League (NFL) has had its share of challenges when it comes to inclusion. Reports from the early 1900s show racial diversity was very slim, with only a few Black players in the league. The Rooney Rule was implemented in the next decade, allowing for more representation in hiring pipelines and leadership. Despite this, the NFL has continued to face criticism, including its response to former Quarterback Colin Kaepernick’s decision to take a knee during the national anthem.

Inclusion Makes a Big Play at Super Bowl LIX Game

The Super Bowl LIX game, with over 100 million viewers, was widely discussed, with one of the topics being the noticeable nods to harmony and togetherness, aka inclusion. A monologue by actor Brad Pitt highlighting the benefits of togetherness and inclusive commercials with messaging about breaking glass ceilings were just a few examples.

Diverse Perspectives Make for Better Decision-Making

The NFL has partners, including Roc Nation, led by Shawn Carter, to determine the half-time show. Having diverse perspectives in conversations around business efforts has proven effective from an inclusive leadership standpoint. Organizations that do so can avoid glaring missteps that bring about negative branding experiences.

Expanded Reach Invites More Inclusion

The NFL is partnering with the National Association of the Deaf to broaden the reachability of the Super Bowl games. Sign language interpreters were on hand this year to share communications during the game, and ASL has appeared in pregame songs dating back to 2007.

Say Yes to Inclusion in Entertainment

The LIX Super Bowl entertainment showcased Nobel Peace Prize Winner and Rapper Kendrick Lamar, whose performance has left an impactful stamp with messaging many are still working to unpack. His nod to Uncle Sam, a persona representative of the United States as a whole, was a notable moment.

What Can Inclusive Leaders Learn from the NFL?

It’s never too late to get in on the inclusion journey. Being open to differences is a good thing and is the business case for the future of work. By embracing diversity, equity, and inclusion, leaders can avoid negative branding experiences and create a more inclusive and successful organization.

Conclusion

The NFL’s commitment to diversity, equity, and inclusion is evident in its efforts to create a more inclusive environment, both on and off the field. As the organization continues to evolve, it will be important for leaders to prioritize inclusion and diversity, using it as a driving force for success.

FAQs

• What is the Rooney Rule?
  The Rooney Rule is a policy that requires NFL teams to interview at least one minority candidate for open coaching and front office positions.
• What is the National Association of the Deaf?
  The National Association of the Deaf is a non-profit organization that advocates for the rights of deaf and hard of hearing individuals.
• What is ASL (American Sign Language)?
  ASL is a visual language used by the deaf and hard of hearing community to communicate.