Strategic Leadership
Chief Growth Officer

Entering a New Chapter
Entering my 19th year in business as a business consultant, somewhere around 30 years as an entrepreneur, I found myself in a position where I wanted to do something different. As a result, I started having conversations with different people who I have worked with over the years, letting them know what I have been thinking about and getting some input on what I want to do next.
What is a Chief Growth Officer?
Many of the companies that I have worked with were led by great founders who had a vision for how they would impact the world. The challenge that they would have – and I have had at times – is that either they could get the company that they’ve built to a certain revenue or market share or staffing level, and need guidance on growth or have plans for growth, but did not have someone who will strategize, plan and implement.
The Role of the Chief Growth Officer
The Chief Growth Officer is a member of the leadership team responsible for overseeing a company’s growth strategy. Their role is to identify, plan, and execute strategies that lead to revenue growth and market expansion. By taking on a leadership role in the company, the CGO can:
- Evaluate and monitor the company systemically (how all of the parts work together), rather than looking at each department independently
- Ensure that there is alignment between the different areas of the company, and between staff and leadership
- Act as the implementation champion to ensure that strategy doesn’t die on the vine
- Execute decision-making authority to make prompt, strategic decisions for the company as new opportunities and threats present themselves
- Be accountable and take responsibility for the outcomes
- Be visible with stakeholders inside and outside of the company to the company’s benefit
- Manage change – the most volatile part of implementing change in a company
What is a Fractional Chief Growth Officer?
The great thing about the Fractional model is that a company can take advantage of the benefits of the CGO without the cost of hiring a full-time member of the team. Companies can adjust their engagement based on their current growth needs without committing to a long-term engagement, if so desired. The Fractional CGO will bring a fresh perspective to the company with the need to be efficient and effective in their initiatives.
Why would a company hire a Fractional Chief Growth Officer?
The Fractional Chief Growth Officer is the strategic partner who collaborates with the leadership team and takes on some of the burden of running the company. The CGO plays a pivotal role in shaping a company’s growth trajectory. CGOs will have a comprehensive understanding of marketing, sales, customer experience, and data analytics. Being successful in the role requires strategic vision, cross-functional leadership, and an ability to translate data into actionable strategies that drive sustainable growth.
The Need for the Fractional Chief Growth Officer
As an entrepreneur who has seldomly had a partner, the Fractional Chief Growth Officer is a role that I would have liked to have in some of my companies. I feel as though my team and I were much more productive when there was another person who has skills and experience complimentary to my own, that could take initiatives and run with them. There have been so many other ideas that I have wanted to implement, and needed someone to simply take the idea, run with it and produce results.
Case Study: Aepiphanni
While informally acting as the CGO for a 3-year-old $3M home services company that was facing rapid growth, the client shared with me that he had aggressive growth goals, but was experiencing difficulties internally with organizing and delivering services while ensuring that the company was profitable. With his guidance and insight, I conducted a thorough evaluation of the company and was able to quickly identify obstacles to growth. Together, we developed a strategic plan aimed at achieving the revenue and market expansion goals for the company. I agreed that I would continue to work with the company to drive growth on a performance-based contingency, which incentivized me to be committed to the project. He agreed to give me the resources and authority I needed to implement the strategy that we developed.
Conclusion
The Chief Growth Officer is a critical role for companies aimed at growth. Whether the leadership team is a single individual or several people, without having an individual whose focus is singularly on driving growth within a company, growth will come slower, will be inconsistent and likely come at a greater cost. While engaging a Fractional Chief Growth Officer will require an initial investment, the right one will earn the company multiples of the investment.
FAQs
- What is the role of the Chief Growth Officer?
The Chief Growth Officer is a member of the leadership team responsible for overseeing a company’s growth strategy. Their role is to identify, plan, and execute strategies that lead to revenue growth and market expansion. - What is a Fractional Chief Growth Officer?
The Fractional Chief Growth Officer is a model where a company can take advantage of the benefits of the CGO without the cost of hiring a full-time member of the team. - Why would a company hire a Fractional Chief Growth Officer?
The Fractional Chief Growth Officer is the strategic partner who collaborates with the leadership team and takes on some of the burden of running the company, playing a pivotal role in shaping a company’s growth trajectory.
Strategic Leadership
Why top CEOs are saying “I Don’t Know” more often

For years, leadership was defined by confidence, control, and certainty. But in 2025, a different kind of leader is rising—one who leads not just with vision, but with vulnerability.
From the tech world to healthcare, more executives are stepping up to say, “I don’t have all the answers—and that’s okay.” It’s not a sign of weakness. In fact, vulnerability has quietly become one of the most powerful leadership tools in today’s workforce.
So why now? And what does this shift mean for teams, culture, and long-term impact?
The Vulnerability Pivot
We’ve seen glimpses of this shift over the past few years. Satya Nadella at Microsoft shared personal stories of parenting a child with disabilities. Jacinda Ardern led New Zealand through a pandemic with compassion and transparency. Oprah Winfrey has long spoken openly about trauma and healing, reshaping how leaders connect with audiences.
In 2025, more leaders are taking cues from that playbook. According to a new Deloitte Human Capital Trends report, 62% of executives believe showing vulnerability builds greater trust among teams, up from just 34% five years ago.
This change is reshaping boardrooms and team dynamics alike.
What Vulnerable Leadership Actually Looks Like
Contrary to popular belief, leading with vulnerability doesn’t mean oversharing or constantly expressing self-doubt. It means being open about challenges, admitting mistakes, asking for help when needed, and inviting others to do the same.
Key behaviors include:
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Saying “I was wrong” or “I don’t know”
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Sharing lessons learned from failure
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Opening up space for feedback from junior staff
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Acknowledging mental health challenges
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Prioritizing psychological safety in decision-making
These habits don’t erode authority. They humanize it.
In fact, according to Gallup, teams with vulnerable leaders report 27% higher engagement and 30% more innovation, as employees feel safer taking risks and speaking up.
Why This Matters Now
The modern workforce—especially younger professionals—is craving authenticity. Gen Z, which now makes up over 25% of the U.S. workforce, ranks emotional intelligence and transparency as top traits they value in a leader.
At the same time, organizations are grappling with complex, fast-moving challenges: AI integration, DEI backlash, economic shifts, climate accountability. No one leader can navigate all of this alone—and pretending to only fuels disconnect.
By modeling vulnerability, leaders signal a new norm: collaboration over perfection.
The Risk of Performative Vulnerability
However, there’s a caveat. Not all vulnerability is created equal. When leaders use vulnerability as a tactic without follow-through—or when it’s overly polished—it can backfire.
Employees can sense when it’s performative. And when they do, it creates more mistrust, not less.
True vulnerable leadership is consistent. It shows up in one-on-one check-ins, in how feedback is received, in how accountability is shared across a team. It requires self-awareness and courage, not just well-crafted talking points.
Leaders Are Learners Now
One of the biggest shifts we’re seeing is that leadership is no longer about having all the answers—it’s about being willing to learn out loud.
At a recent summit hosted by the NeuroLeadership Institute, senior leaders from industries ranging from fintech to pharmaceuticals shared how they’ve redesigned internal decision-making to be more transparent and collaborative.
The result? Faster adaptability, higher retention, and more aligned leadership pipelines.
As one VP from a Fortune 100 company put it, “The more I show that I’m learning, the more my team leans in with their own ideas.”
So, How Do You Practice This?
If you’re a leader—or an aspiring one—who wants to lead with more authenticity and courage, here’s where to start:
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Own your learning curve. If you’re navigating a new challenge, share that openly. Let your team see your problem-solving process.
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Invite feedback, then act on it. Ask your team what they need from you—then show them you listened.
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Normalize the messy middle. Not every project will go smoothly. Instead of hiding the friction, talk about what you’re learning from it.
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Check in often. A simple “How are you really doing?” can go a long way.
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Lead by example, not just intention. If you want a culture of openness, be the first to go there.
Final Word
Vulnerability won’t show up on a balance sheet—but its impact is deeply felt. It shows up in how teams communicate, how innovation flows, and how resilient organizations become when change comes fast.
As the future of leadership continues to evolve, one thing is clear: we don’t need more leaders who have it all figured out. We need more who are willing to grow in public, listen deeply, and lead with their whole selves.
Because in the end, the most effective leaders aren’t just impressive—they’re real.
Strategic Leadership
The Best Leaders Are Rethinking How They Spend Their Time

Ask any executive what they’re short on in 2025, and they’ll say the same thing: time. Calendars are packed, decision fatigue is real, and meetings seem to multiply overnight. But quietly, some of the most effective leaders are doing something different—they’re auditing how they spend their attention, not just their hours.
Leadership today is not about doing more. It’s about choosing what matters most, and ensuring every hour reflects that priority.
Time Is the New Currency of Strategy
You can tell what a leader values by looking at where they show up—and where they don’t. The most strategic leaders are no longer attending every meeting, weighing in on every decision, or micromanaging every deliverable.
Instead, they’re focusing their time in three places:
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People development: Coaching, mentoring, and unblocking talent
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Foresight and pattern recognition: Zooming out to spot risks and opportunities early
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Culture shaping: Reinforcing values through consistent behavior and communication
Everything else? Delegated. Automated. Or eliminated.
From Reactive to Intentional Leadership
The pace of business has made it easy for leaders to fall into reactive mode. But reaction isn’t strategy. When every day is spent putting out fires, no one is steering the ship.
The leaders who are rising above the noise are:
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Setting boundaries around low-impact tasks
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Using data to inform, not overwhelm
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Trusting their teams to lead—and being clear about expectations
They treat their time like an investment portfolio—carefully allocated for long-term returns.
What This Signals to the Team
How a leader spends their time shapes the rhythm and priorities of the organization. If they’re always buried in emails, teams mimic that urgency. If they make time for learning, innovation, or 1-on-1s, that behavior becomes contagious.
Time isn’t just a resource—it’s a signal. And in today’s workplace, everyone’s watching.
3 Ideas to Take With You:
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Audit your calendar. Does it reflect your role—or your habits?
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Decide where you want to create the most value. Protect that time like your job depends on it.
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Lead by example. Your presence teaches people what to care about.
That’s the real work of leadership. Not doing more, but doing what matters—on purpose.
Strategic Leadership
Everyone Wants to Be a Visionary. Few Know What It Actually Takes.

In leadership circles, “vision” gets thrown around like a buzzword—mission decks, strategy retreats, motivational speeches. But in the real world of deadlines, turnover, and bottom-line pressure, vision alone isn’t enough.
The leaders making the biggest impact in 2025 aren’t just dreamers. They’re builders. They know how to translate abstract ideas into action, and they’re not afraid to make hard decisions when the roadmap changes.
So what separates the ones who talk about transformation from the ones who actually drive it?
They Know That Clarity Is More Important Than Charisma
It’s easy to inspire with a keynote or a punchy internal memo. What’s harder is consistently aligning people around a clear direction—especially when change is uncomfortable.
Strong leaders simplify the vision until every team member can answer three questions:
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Where are we going?
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Why does it matter?
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What’s my role in getting us there?
They do it through repetition, context, and everyday decisions that reflect what they say they believe.
They Make Space for Feedback—And Know When to Push Through
Leadership in 2025 is less about popularity and more about balancing perspectives. The best leaders:
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Invite dissent without defensiveness
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Know when to pause for input and when to move forward with conviction
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Build psychological safety without sacrificing standards
The goal is not to make everyone happy. It’s to make everyone feel heard, and then move with purpose.
They Build Teams That Outgrow Them
Legacy is not about control—it’s about capability. Forward-focused leaders measure their success by what happens when they’re not in the room. They:
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Develop people who can think strategically on their own
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Delegate authority, not just tasks
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Reward growth, even if it means someone eventually leaves
These leaders aren’t afraid to build successors. They know sustainable impact depends on shared ownership.
From the Field: Three Questions to Ask Yourself This Week
To move from visionary to strategic, ask yourself:
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Have I said the same message three different ways so everyone on my team gets it?
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When was the last time I invited pushback and used it to sharpen our direction?
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Am I building a team that relies on me—or one that can rise without me?
You don’t need to lead a global company to lead with vision. You just need to show up with clarity, courage, and a plan that moves people—not just strategies that look good on slides.
And that’s the difference.
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