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The $100 Million Fix

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The 0 Million Fix

Sonic the Hedgehog: How a Redesign Saved a Franchise

Sonic the Hedgehog may be able to run faster than the speed of light, but his film franchise nearly came to a screaming halt in 2019. A less-than-three-minute trailer released early that year to tease the film’s release, which was just six months away, was widely panned by fans who took to social media to rail against Paramount’s character design. Dubbed "Ugly Sonic," the blue creature that appeared on film was a far cry from the iconic video game speedster.

The trailer went out, and I think it became the most viewed trailer in the history of Paramount Pictures. Which is amazing, said Toby Ascher, who acquired the rights to Sonic and produced the film franchise. The only problem was that 90% of people hated the trailer because of the design of Sonic.

All of a sudden we went from trying really, really hard to make a really, really faithful video game adaptation to being next in line of the people who had ruined video games for everyone. It just was a disaster of epic proportions, Ascher added.

The studio pivoted, opting to redesign the title character and push the film’s release back three months to February 2020. The fix cost Paramount around $5 million but resulted in a franchise that has generated nearly $1.2 billion at the global box office. The studio hopes to build on that momentum with a fourth installment in the film franchise, set to debut in 2027.

The Sonic franchise owes its box office success and longevity to a monumental decision early in the development of the first film’s marketing campaign. A re-design of a main character is no small thing. … These decisions can make or break what is every studio’s dream of having a single film turn into a long-term revenue generating franchise. The return on investment by turning an ‘ugly’ Sonic into a beautiful revenue generating franchise is undeniable, said Paul Dergarabedian, senior media analyst at Comscore.

Bringing Sonic to the Big Screen

Ascher first acquired the rights to Sonic the Hedgehog in 2013, a time in Hollywood when video game-inspired films had failed to resonate with audiences.

When we first started working on Sonic, making a video game adaptation was, like, a really bad idea, he told CNBC.

No film based on a video game property had, to that point, managed to earn a positive rating from review aggregator Rotten Tomatoes. It wasn’t until 2019 that a video game-based film generated a "fresh" rating on the site, indicating more than 60% positive reviews.

Ben Schwartz voices Sonic in Paramount Pictures’ "Sonic the Hedgehog."

Paramount Pictures

I don’t think anyone in town really thought making a Sonic movie was a good idea, Ascher said. But, I think our strategy was that we had grown up with these games. We’ve grown up with these characters, and we wanted to treat them like any other character. We wanted to give them real emotional arcs, and real emotional stories where you could relate to them.

Ascher noted that previous video game adaptations typically focused on worldbuilding rather than character development.

What we’ve been able to do is inject into the franchise heart, and I think that that’s what’s made it different, said Neal Moritz, Ascher’s producing partner and producer of franchises like "The Fast and the Furious" and "21 Jump Street."

We Really Screwed Up

The filmmaking team was blindsided by audiences’ reactions to the first trailer, but were resolute in trying to resolve the issue rather than shelve the film or release it in its current form.

Moritz said he made an impassioned speech to the heads of Paramount and Sega to allow the filmmakers to fix the mistake.

We really screwed up here, but there’s an incredible amount of interest and what we need to do is fix it … We need some more money and we need some more time. If you give that to us, I think we could turn this thing around, Moritz recalled.

I give both Paramount and Sega a lot of credit, Moritz said. They said ‘OK.’

In the redesign, the team brought back Sonic’s iconic white gloves and classic red shoes. They reinfused the character with some of his cartoon roots, and six months after the first trailer, Paramount released a new iteration.

The fans saw that we were trying to be really genuine in our love for this franchise, Ascher said, noting that in the wake of the first trailer the team began engaging more with fans and focus groups to drum up feedback and inspiration.

The Future of Sonic

The Sonic franchise has continued to thrive in the following years, with each follow-up feature outperforming the last.

Sonic the Hedgehog 2 snared $190 million domestically and $403 million globally, while Sonic the Hedgehog 3 tallied $235 million stateside and $485 million worldwide.

That’s a big jump, said Marc Weinstock, Paramount’s president of worldwide marketing and distribution. I get excited that every new movie does better than the last one, which is rare.

Following the success of the second Sonic film, the studio’s then-president and CEO of Paramount Pictures, Brian Robbins, greenlit a Knuckles series based on the franchise for the company’s streaming service, Paramount+, as well as a third Sonic film.

Sonic was becoming multi-platform, much like Robbins and Paramount had done for franchises like "Teenage Mutant Ninja Turtles," "A Quiet Place," "Spongebob Squarepants," and "Paw Patrol."

The Knuckles show generated more than 11 million global viewing hours in its first 28 days on Paramount+.

The theatrical success also rocketed Sonic from a $70 million licensing business to one that generates more than $1 billion in retail revenue annually, according to Ivo Gerscovich, Sega’s senior vice president and chief business and brand officer of Sonic the Hedgehog.

The great thing about Sonic — and the success of Sonic from the very beginning — is that we basically have listened to the fans from day one, Robbins, now co-CEO of Paramount, said. The fans are fanatical about this franchise and love this franchise and know this franchise. Because of that, they’ve become really key in shaping the franchise … They evangelize it.

Fans inspired the casting of Keanu Reeves as Shadow, an archrival of Sonic, in the third Sonic film. And the filmmaking team says it continues to look to fans to inspire which characters it will add to the films and series next.

Ascher and Moritz both teased that the fourth Sonic film will again feature a new fan-favorite character, but said the team will continue to expand the franchise’s universe at a slow pace.

If all of a sudden we bring every character, they are not going to get the time that the audience needs to understand them and relate to them and really fall in love with them, Ascher said. So, as we bring characters in, whether it’s film or it’s TV, the most important thing is that they have a good story that really showcases the character in an incredible way.

Conclusion:

The Sonic franchise’s success is a testament to the importance of listening to fans and being willing to make changes to ensure the best possible outcome. The franchise’s ability to adapt and evolve has allowed it to thrive, and it will be interesting to see how it continues to grow in the future.

FAQs:

Q: What was the initial reaction to the first Sonic film’s trailer?
A: The trailer was widely panned by fans, who took to social media to express their disappointment with the character design.

Q: How much did the redesign cost?
A: The redesign cost around $5 million.

Q: How much has the Sonic franchise generated at the global box office?
A: The franchise has generated nearly $1.2 billion at the global box office.

Q: What is the current status of the franchise?
A: The franchise is continuing to expand, with a new film and TV series in development.

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Global Trends and Politics

Trump’s Tariffs Hit Canadian Small Businesses Hard

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Trump’s Tariffs Hit Canadian Small Businesses Hard

Introduction to Trade Tensions

Just across the U.S.-Canada border, some small businesses are taking tariffs personally. President Donald Trump has said his wide-sweeping tariffs, even on some of the country’s closest trade partners, will rebalance international trade and bring manufacturing back stateside. But for the U.S.’s northern neighbors, tariffs may mean an erosion of trust.

Historical Trade Relationship

The country’s trade relationship with Canada has historically been integral to both national economies. In 2024, the trade of goods between both nations totaled $762.1 billion. According to the Office of the United States Trade Representative, Canada exported over three-quarters of its goods to the U.S. last year, and U.S. imports accounted for almost half of all goods it brought in.

Tariffs and Retaliation

Starting in March, however, the Trump administration implemented a 10% tariff on Canadian energy and 25% tariffs on other imports from Canada and Mexico, a levy he’d promised on Inauguration Day. But he exempted many imports covered under the United States-Mexico-Canada agreement. Trump also put a 25% tariff on vehicles not assembled in the U.S. that took effect earlier this month, a move that affects both Mexico and Canada, two major auto production hubs. In addition, a 25% tariff on auto parts is set to take effect next month. Canada has responded with its own retaliatory tariffs, but national pride has sparked another kind of resistance.

Canadian Resistance

Balzac’s Coffee Roasters, a chain of cafes across Ontario and Toronto, has responded to trade tensions with a renamed menu item: the Americano — a commonplace espresso drink — is now a maple leaf-marked "Canadiano." Your Independent Grocers, a chain of independently owned supermarkets under the Canadian-traded Loblaw Companies, uses its own maple leaf badge to indicate products "prepared in Canada." The grocer also indicates tariff-impacted items with a "T" logo in stores and online.

Impact on Small Businesses

Corinne Pohlmann is the executive vice president of advocacy at the Canadian Federation of Independent Business, of CFIB, which represents over 100,000 small businesses across 12 of Canada’s 13 territories and provinces. About half of CFIB members are directly involved in either importing or exporting from the U.S., according to the organization’s December 2024 survey. That metric does not include reliance on suppliers and customers who are also trading with the U.S. More than a quarter of CFIB members surveyed in late March reported seeing stronger demand for Canadian-owned products. More than half of the surveyed businesses agreed that the U.S. is not a reliable trading partner.

Emotional Distress and Eroded Trust

The trade tensions have extended to some long-standing relationships between U.S. and Canadian small businesses, she said, as entrepreneurs decide which side of the border will absorb the costs of new tariffs. Pohlmann recalled some CFIB members asking for guidance on how to renegotiate contracts with partners to the south. Pohlmann said the tariffs are causing emotional distress, in addition to cost increases. "For a lot of Canadians, it felt like a betrayal," Pohlmann said.

Conclusion

The tariffs imposed by the U.S. on Canada have caused significant distress and eroded trust among Canadian businesses. Even if President Trump lessens tariffs, Canadian businesses may be hesitant to rebuild trading relationships with U.S. partners. CFIB’s Pohlmann pointed to lost contracts and eroded trust. "While we’d welcome a permanent reprieve from tariffs, the trading relationship between Canada and the United States has been fractured and may never be the same again," Pohlmann said.

FAQs

Q: What is the current trade relationship between the U.S. and Canada?
A: The trade relationship between the U.S. and Canada has historically been integral to both national economies, with Canada exporting over three-quarters of its goods to the U.S. and U.S. imports accounting for almost half of all goods it brought in.
Q: What tariffs has the U.S. imposed on Canada?
A: The U.S. has imposed a 10% tariff on Canadian energy and 25% tariffs on other imports from Canada and Mexico, as well as a 25% tariff on vehicles not assembled in the U.S.
Q: How have Canadian businesses responded to the tariffs?
A: Canadian businesses have responded with a mix of resistance and retaliation, including renaming menu items, using maple leaf badges to indicate products "prepared in Canada," and indicating tariff-impacted items with a "T" logo.
Q: What is the impact of the tariffs on small businesses in Canada?
A: The tariffs have caused significant distress and eroded trust among Canadian businesses, with many reporting lost contracts and increased costs.
Q: Will the trade relationship between the U.S. and Canada ever be the same again?
A: According to CFIB’s Pohlmann, the trading relationship between Canada and the United States has been fractured and may never be the same again, even if President Trump lessens tariffs.

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Global Trends and Politics

From Manager to Mediator: How to Handle Political Disputes at Work

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From Manager to Mediator: How to Handle Political Disputes at Work

Political impacts on workplaces can be detrimental, causing tension and conflict among employees. In today’s globalized and interconnected world, political discussions are inevitable, and managers must be equipped to handle disputes that may arise. As a manager, it’s essential to navigate these sensitive issues to maintain a productive and respectful work environment.

Understanding the Impact of Politics on the Workplace

The 2016 US presidential election highlighted the depth of political divisions in the country, and workplaces were not immune to these tensions. A survey by the Society for Human Resource Management found that 26% of employees reported feeling uncomfortable discussing politics at work, while 22% reported witnessing political disagreements between coworkers. This discomfort can lead to decreased productivity, increased stress, and even employee turnover.

Causes of Political Disputes at Work

Several factors contribute to the emergence of political disputes at work, including differences in personal values, cultural backgrounds, and socioeconomic status. The rise of social media has also made it easier for employees to share their opinions and engage in online discussions, which can sometimes spill over into the workplace. For instance, during the 2020 US presidential election, a survey found that 60% of employees reported discussing politics on social media, with 21% reporting that these discussions had a negative impact on their work relationships.

Strategies for Managing Political Disputes

To effectively manage political disputes, managers must adopt a neutral and respectful approach. This involves creating a safe and inclusive work environment where employees feel comfortable sharing their opinions without fear of retribution or judgment. One strategy is to establish clear guidelines for workplace discussions, emphasizing respect and civility. For example, a company like Google has a policy of encouraging open and respectful discussions, while also providing guidelines for employees to follow when engaging in online discussions.

Encouraging Respectful Dialogue

Encouraging respectful dialogue is crucial in managing political disputes at work. Managers can achieve this by modeling respectful behavior themselves and promoting active listening among employees. This involves creating opportunities for employees to engage in constructive discussions, such as town hall meetings or small group discussions. A study by the Harvard Business Review found that employees who felt heard and understood by their managers were more likely to feel engaged and motivated at work.

Mediation Techniques for Resolving Conflicts

When conflicts do arise, managers must be equipped with effective mediation techniques to resolve them. This involves remaining neutral, listening actively, and focusing on finding common ground. One technique is to use open-ended questions to encourage employees to share their perspectives and concerns. For instance, a manager at a company like Facebook might ask employees to share their thoughts on a particular issue, and then work together to find a solution that respects everyone’s opinions.

Addressing Power Imbalances

Power imbalances can exacerbate political disputes at work, particularly when managers or supervisors hold different views than their employees. To address these imbalances, managers must be aware of their own biases and take steps to create a level playing field. This involves being transparent about their own views and creating opportunities for employees to share their perspectives without fear of retribution. A study by the Journal of Applied Psychology found that employees who felt that their managers were fair and transparent were more likely to trust them and feel engaged at work.

Creating a Culture of Inclusion and Respect

Creating a culture of inclusion and respect is essential in managing political disputes at work. This involves promoting diversity and inclusion initiatives, such as diversity training programs and employee resource groups. For example, a company like Microsoft has a diversity and inclusion program that includes training programs, mentorship opportunities, and employee resource groups. These initiatives can help create a sense of community and shared values among employees, reducing the likelihood of conflict and improving overall well-being.

Leading by Example

Managers must lead by example in promoting a culture of inclusion and respect. This involves modeling respectful behavior, being open to feedback, and creating opportunities for employees to share their perspectives. A study by the Journal of Leadership and Organizational Studies found that managers who modeled respectful behavior were more likely to have employees who felt engaged and motivated at work.

Conclusion

In conclusion, managing political disputes at work requires a nuanced and multifaceted approach. By understanding the impact of politics on the workplace, adopting strategies for managing disputes, and creating a culture of inclusion and respect, managers can reduce conflict and promote a positive work environment. By leading by example and promoting respectful dialogue, managers can create a workplace where employees feel heard, valued, and respected, regardless of their political views.

Frequently Asked Questions

Q: How can I create a safe and inclusive work environment for employees with different political views?

A: Creating a safe and inclusive work environment involves establishing clear guidelines for workplace discussions, promoting respectful dialogue, and addressing power imbalances. Managers can also create opportunities for employees to engage in constructive discussions and provide training programs on diversity and inclusion.

Q: What are some effective mediation techniques for resolving conflicts at work?

A: Effective mediation techniques include remaining neutral, listening actively, and focusing on finding common ground. Managers can use open-ended questions to encourage employees to share their perspectives and concerns, and work together to find a solution that respects everyone’s opinions.

Q: How can I promote a culture of inclusion and respect at work?

A: Promoting a culture of inclusion and respect involves creating diversity and inclusion initiatives, such as diversity training programs and employee resource groups. Managers can also lead by example, model respectful behavior, and create opportunities for employees to share their perspectives and feedback.

Q: What are the consequences of not addressing political disputes at work?

A: Not addressing political disputes at work can lead to decreased productivity, increased stress, and employee turnover. It can also create a toxic work environment, damaging relationships among employees and undermining trust in management.

Q: How can I balance my own political views with the need to remain neutral as a manager?

A: Balancing your own political views with the need to remain neutral as a manager involves being aware of your own biases and taking steps to create a level playing field. Managers can be transparent about their own views, while also creating opportunities for employees to share their perspectives without fear of retribution.

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Global Trends and Politics

Wealthy Americans Flock to Swiss Banks Amid US Uncertainty

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Wealthy Americans Flock to Swiss Banks Amid US Uncertainty

Introduction to De-Americanization of Portfolios

A growing number of wealthy Americans are opening bank accounts in Switzerland as part of the "de-Americanization" of their portfolios, according to investors and banks. Swiss banks say they have seen a surge of interest and business from high-net-worth Americans opening investment accounts in recent months.

Reasons Behind the Trend

"It comes in waves," said Pierre Gabris, CEO of Alpen Partners International, a Swiss financial consulting firm. "When [former President Barack Obama] was elected we saw a big wave. Then Covid was another wave. Now tariffs are causing a new wave." Gabris said different clients have different motivations for opening an account. Many want to diversify away from the dollar, which they believe will weaken even further under the weight of the soaring U.S. debt. Switzerland’s neutral politics, stable economy, strong currency and reliable legal system are all a draw.

Motivations for Opening Swiss Accounts

Others are motivated by politics and what they see as a decline in the rule of law in the U.S. under the Trump administration. Others still are opening Swiss accounts to buy physical gold in Switzerland, which is famous for its gold storage and refineries. Gabris said many are also looking for residency or second citizenships in Europe and want to buy property. "It’s a plan B," he said.

Process of Opening a Swiss Bank Account

Opening a Swiss bank account is fairly straightforward but has to comply with strict U.S. disclosure laws. While the major U.S. banks can’t open Swiss accounts for clients, most have referral relationships with a handful of Swiss companies that are registered with the SEC and are allowed to accept U.S. investors. Vontobel SFA, believed to be the largest Swiss bank registered with the SEC for U.S. clients, declined to comment. The Swiss private bank Pictet said it had seen a "significant uptick" in requests from clients at its Swiss-based entity Pictet North America Advisors, which is registered with the SEC.

Regulation and Transparency

While opening a Swiss bank account decades ago may have carried a trace of illicit tax evasion, today it’s highly regulated and more widespread, complete with tax forms and reporting. "Many Americans are realizing that 100% of their portfolio is in U.S. dollars so they’re thinking, ‘Maybe I should diversify," Gabris said.

Conclusion

The trend of wealthy Americans opening bank accounts in Switzerland as part of the "de-Americanization" of their portfolios is driven by various factors, including diversification, political instability, and economic uncertainty. As the global economic landscape continues to evolve, it is likely that this trend will persist, with more high-net-worth individuals seeking to diversify their assets and secure their financial futures.

FAQs

Q: Why are wealthy Americans opening bank accounts in Switzerland?

A: Wealthy Americans are opening bank accounts in Switzerland to diversify their portfolios, escape political instability, and take advantage of Switzerland’s stable economy and strong currency.

Q: Is it legal for Americans to open a Swiss bank account?

A: Yes, it is legal for Americans to open a Swiss bank account, but it must comply with strict U.S. disclosure laws.

Q: What are the benefits of opening a Swiss bank account?

A: The benefits of opening a Swiss bank account include diversification, access to a stable economy and strong currency, and the ability to buy physical gold in Switzerland.

Q: How do I open a Swiss bank account?

A: To open a Swiss bank account, you can work with a Swiss company that is registered with the SEC and allowed to accept U.S. investors, or use a referral relationship with a major U.S. bank.

Q: Is opening a Swiss bank account a sign of tax evasion?

A: No, opening a Swiss bank account is not necessarily a sign of tax evasion. Today, it is a highly regulated and transparent process, complete with tax forms and reporting.

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