Organizational Culture
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling

The Rise of e.l.f. Beauty: From Number Two to Number One
A Milestone Achieved
In 2024, e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. This achievement was a significant milestone in the company’s history, and to mark the occasion, I sent a congratulatory note to our 500 team members.
The Road to Number One
However, we didn’t rest on our laurels. We didn’t pause for a big celebration, but instead, we asked ourselves a more pressing question: How quickly can we get from number two to number one in dollar sales?
The Challenge of Scale
To achieve this goal, we knew we had to focus on scaling our operations without compromising on quality. We needed to increase our production capacity, streamline our logistics, and enhance our distribution network. This would enable us to meet the growing demand for our products while maintaining our commitment to sustainability and social responsibility.
The Power of Innovation
Innovative products, new packaging, and strategic partnerships were also key to our success. We invested in research and development, exploring new formulations, textures, and technologies to stay ahead of the competition. By doing so, we were able to expand our product offerings, improve customer experience, and increase brand loyalty.
The Human Touch
At the heart of our success is our people. Our team’s dedication, creativity, and passion for beauty drove our growth and innovation. We recognized the importance of empowering our employees, providing them with the tools and resources they need to succeed, and fostering a culture of collaboration and open communication.
Conclusion
Reaching the top spot in unit sales was a remarkable achievement, but we knew that was just the beginning. Our journey from number two to number one in dollar sales was a challenging but rewarding one. We proved that with determination, innovation, and a focus on people, we could overcome obstacles and achieve greatness.
Frequently Asked Questions
- What was the key to e.l.f. Beauty’s success?
- Our commitment to innovation, people, and scale.
- How did you manage to scale your operations without compromising on quality?
- We invested in technology, streamlined our processes, and hired talented team members.
- What role did innovation play in your success?
- It was crucial. We explored new product lines, packaging, and technologies to stay ahead of the competition.
- How did you empower your employees?
- We provided them with training, resources, and a supportive environment that encouraged collaboration and creativity.
Organizational Culture
Psychological Safety Isn’t a Buzzword—It’s a Leadership Skill

We’ve all been in meetings where no one speaks up. Not because they have nothing to say, but because they don’t feel safe saying it. That’s the quiet damage caused by a lack of psychological safety—and it’s hurting more teams than we realize.
In 2025, companies that thrive are the ones where people feel heard, valued, and safe to speak up. But creating that kind of culture doesn’t happen by accident. It takes real leadership.
So, what is psychological safety?
At its core, psychological safety means people feel comfortable being themselves at work. They’re not afraid to ask questions, share ideas, or admit mistakes—because they know they won’t be punished or judged for it.
It doesn’t mean a free-for-all or avoiding accountability. It means creating a space where honesty, feedback, and creativity can actually breathe.
Why it matters now more than ever
Teams with high psychological safety are more innovative, productive, and resilient. Why? Because people bring their full selves to the table. They’re not wasting energy pretending or hiding. They’re focused on solving problems and moving forward—together.
In today’s fast-paced, high-pressure environments, that kind of trust isn’t a luxury. It’s a must-have.
Here’s how leaders can start building it:
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Model vulnerability. Share your own lessons and mistakes. It shows others that it’s okay to not be perfect.
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Listen more than you speak. When people talk, listen to understand—not just to respond.
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Reward honesty. Celebrate the team member who speaks up about a problem—not just the one who fixes it.
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Make feedback safe. Set clear expectations that feedback is about growth, not blame.
Final Thoughts:
If you want a team that’s engaged, creative, and willing to go the extra mile—you can’t lead with fear. You have to lead with trust.
Psychological safety is not a feel-good trend. It’s the foundation of healthy organizational culture. And in 2025, it’s what separates good leaders from great ones.
Start with one question at your next team meeting:
“What’s one thing we could do better—and how can I support that change?”
You’ll be surprised at what opens up when people feel safe enough to answer.
Organizational Culture
How Celebrating Small Wins Transforms Workplace Culture

In the pursuit of ambitious goals, fast-paced projects, and performance metrics, many organizations overlook one of the most powerful drivers of employee engagement and satisfaction: peer recognition. While traditional top-down recognition systems (like annual reviews and manager shoutouts) still have their place, a growing number of companies are discovering the game-changing effects of peer-to-peer appreciation—especially when it highlights the small, everyday wins.
Why Peer Recognition Matters
Peer recognition creates a culture of mutual respect, visibility, and inclusion. When employees feel seen and appreciated by their colleagues—not just their supervisors—they’re more likely to stay engaged, collaborate openly, and bring their best to the table. According to a study by Gallup, employees who feel recognized are 63% more likely to stay at their jobs and 4x as likely to be engaged.
Unlike formal awards or end-of-year bonuses, peer recognition can happen in real-time. A quick Slack message, a mention during a team meeting, or a simple “thank you” can reinforce a sense of belonging and psychological safety. It signals, “I see you, and your work matters.”
The Cultural Impact of Celebrating Small Wins
Recognizing everyday contributions shifts workplace culture from a focus on perfection and outcomes to one that values progress and effort. In environments where only major milestones are acknowledged, employees may feel discouraged or invisible in the day-to-day grind.
By contrast, when teams normalize celebrating small wins—like solving a tricky customer issue, staying late to help a colleague, or sharing a fresh idea—morale improves, and so does momentum. These micro-moments create ripple effects that boost team cohesion and help prevent burnout.
How to Integrate Peer Recognition into Culture
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Create simple systems. Use platforms like Bonusly, Lattice, or even a shared Google Doc to encourage shoutouts.
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Encourage public praise. Open up team meetings with a quick “peer appreciation” segment.
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Model from the top. Leaders should actively recognize team members and encourage their teams to do the same.
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Make it specific. Vague praise feels generic. Instead of “great job,” try “Thanks for jumping in to help with the proposal last minute—it made a big difference.”
The Bottom Line
Peer recognition isn’t just a feel-good initiative—it’s a strategic tool for shaping high-performing, human-centered cultures. When employees feel valued not only by leadership but by one another, the workplace transforms into a space of shared ownership, mutual respect, and continuous motivation.
As the future of work evolves, the organizations that prioritize everyday appreciation will be the ones that keep their teams inspired, connected, and thriving.
Organizational Culture
How to Prioritize Self-Care at Work: Tips for Improving Your Mental Health

Employee rights and policies are essential for maintaining a healthy work-life balance. With the increasing awareness of mental health, it’s crucial to prioritize self-care at work to avoid burnout and improve overall well-being. In this article, we’ll explore the importance of self-care at work and provide actionable tips for improving your mental health.
Understanding the Importance of Self-Care at Work
Self-care is not just a luxury, but a necessity for maintaining good mental health. When we neglect our self-care, we become more susceptible to stress, anxiety, and depression. According to a report by the World Health Organization (WHO), depression and anxiety disorders cost the global economy $1 trillion in lost productivity each year. By prioritizing self-care at work, employees can improve their mental health, increase productivity, and enhance their overall quality of life.
The Impact of Work-Related Stress on Mental Health
Work-related stress is a significant contributor to mental health issues. Long working hours, high workload, and lack of control over work can lead to chronic stress, which can negatively impact mental health. A study by the American Psychological Association (APA) found that 60% of employees experience stress at work, which can lead to anxiety, depression, and burnout.
Creating a Self-Care Friendly Work Environment
Employers can play a vital role in promoting self-care at work by creating a supportive work environment. This can include providing access to mental health resources, such as employee assistance programs (EAPs), mental health days, and flexible work arrangements. Companies like Google, Microsoft, and Facebook have already implemented self-care friendly policies, such as on-site meditation rooms, fitness classes, and mental health days.
Employee Rights and Policies
Employees have the right to a safe and healthy work environment, which includes protection from work-related stress and mental health issues. The Occupational Safety and Health Act (OSHA) requires employers to provide a safe work environment, which includes protecting employees from psychological hazards. Employees can also negotiate with their employers to create a self-care friendly work environment.
Practical Tips for Prioritizing Self-Care at Work
Prioritizing self-care at work requires intentional effort and commitment. Here are some practical tips for improving your mental health at work:
Take Breaks and Practice Self-Compassion
Taking regular breaks can help reduce stress and improve focus. Practice self-compassion by being kind to yourself, acknowledging your limitations, and prioritizing your well-being. Take a few minutes each day to stretch, meditate, or practice deep breathing exercises.
Set Boundaries and Learn to Say No
Setting boundaries is essential for maintaining a healthy work-life balance. Learn to say no to non-essential tasks, delegate tasks when possible, and prioritize your workload. Communicate your boundaries clearly with your colleagues and manager to avoid overcommitting.
Prioritize Sleep and Exercise
Getting enough sleep and exercising regularly can significantly improve mental health. Aim for 7-8 hours of sleep each night and engage in physical activity, such as walking, jogging, or yoga, for at least 30 minutes each day.
Overcoming Barriers to Self-Care at Work
Despite the importance of self-care, many employees face barriers to prioritizing their mental health at work. Common barriers include lack of time, lack of support from management, and fear of being perceived as weak.
Addressing Stigma and Promoting a Culture of Self-Care
Addressing stigma around mental health is crucial for promoting a culture of self-care at work. Employers can promote a culture of self-care by providing mental health training, encouraging open conversations about mental health, and promoting self-care activities.
Global Trends and Initiatives in Workplace Mental Health
There are many global trends and initiatives that promote workplace mental health. The WHO has launched a global campaign to promote mental health in the workplace, which includes providing resources and guidance for employers and employees.
Examples of Successful Self-Care Initiatives
Many companies have successfully implemented self-care initiatives, such as mental health days, flexible work arrangements, and employee wellness programs. For example, the company Patagonia offers on-site childcare, flexible work arrangements, and environmental activism opportunities, which have improved employee well-being and productivity.
Conclusion
Prioritizing self-care at work is essential for maintaining good mental health and improving overall well-being. By understanding the importance of self-care, creating a self-care friendly work environment, and practicing self-care activities, employees can improve their mental health and increase productivity. Employers can also play a vital role in promoting self-care at work by providing access to mental health resources, promoting a culture of self-care, and addressing stigma around mental health.
Frequently Asked Questions (FAQs)
Q: What are some common barriers to self-care at work?
A: Common barriers to self-care at work include lack of time, lack of support from management, and fear of being perceived as weak.
Q: How can employers promote a culture of self-care at work?
A: Employers can promote a culture of self-care by providing mental health training, encouraging open conversations about mental health, and promoting self-care activities.
Q: What are some practical tips for prioritizing self-care at work?
A: Practical tips for prioritizing self-care at work include taking breaks, practicing self-compassion, setting boundaries, and prioritizing sleep and exercise.
Q: How can employees negotiate with their employers to create a self-care friendly work environment?
A: Employees can negotiate with their employers by communicating their needs and boundaries clearly, providing evidence of the benefits of self-care, and suggesting self-care initiatives.
Q: What are some global trends and initiatives in workplace mental health?
A: Global trends and initiatives in workplace mental health include the WHO’s global campaign to promote mental health in the workplace, which provides resources and guidance for employers and employees.
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