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Global Trends and Politics

A Still from the Film “Wicked”

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A Still from the Film “Wicked”

Source: Universal Studios

Universal is hoping the excitement around “Wicked” can hang around — for good.

The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the “Wicked” cinematic project dazzled at the box office, collecting more than $700 million in global ticket sales through Sunday. Not only did it have the highest opening of any theatrical Broadway adaptation, but it is also now the highest-grossing film based on a Broadway musical, according to data from Comscore.

A Yellow Brick Road Map

The overall marketing plan for “Wicked: For Good” is expected to be similar to the playbook used for “Wicked” with a few alterations to keep it fresh and avoid oversaturating audiences.

Universal jumpstarted the first film’s advertising strategy with a teaser trailer that ran during the Super Bowl in February. The nearly 90-second spot gave fans their first glimpse of Oz, as well as Cynthia Erivo’s triumphant battle cry from “Defying Gravity,” the closing number of the first act of the Broadway musical.

A ‘Wicked’ Cinematic Experience

Like “Wicked,” “Wicked: For Good” arrives the weekend before Thanksgiving. This gives the film breathing room for a solid opening weekend before Disney drops its traditional animated release the day before the holiday. This year, it will be “Zootopia 2.”

“Cinemas will also look to capitalize on the prior success of ‘Wicked’ when promoting ‘Wicked: For Good,'” said Brandon Jones, president and chief marketing officer of FilmFrog. “While Universal will provide creative assets such as trailers, standees and other digital and physical materials, theaters big and small will look for ways to lure audiences to their locations with special collectible popcorn buckets and unique food and drink options.”

Conclusion

Universal will look to repeat the success of the first film’s marketing campaign, but with some variation. With nine months before the release of “Wicked: For Good,” the studio will continue to do incredible work and find the right balance of partnerships that can innovate and really match the heart of the next film.

FAQs

Q: What is the marketing plan for “Wicked: For Good”?
A: The overall marketing plan for “Wicked: For Good” is expected to be similar to the playbook used for “Wicked” with a few alterations to keep it fresh and avoid oversaturating audiences.

Q: When will “Wicked: For Good” be released?
A: “Wicked: For Good” is scheduled to be released in November.

Q: What is the state of exhibition in the film industry?
A: The state of exhibition is to influence culture, according to Brandon Jones, president and chief marketing officer of FilmFrog.

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Global Trends and Politics

The Political Power of the Purse: How Corporations are Shaping Public Policy

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The Political Power of the Purse: How Corporations are Shaping Public Policy

Corporate Social Responsibility and Politics

In today’s world, corporations have become increasingly influential in shaping public policy. This phenomenon is often referred to as “corporate social responsibility” (CSR), where companies take on a broader role beyond just generating profits. While CSR can have positive effects, such as promoting sustainability and social justice, it also raises concerns about the impact on democracy and the concentration of power.

The Rise of Corporate Influence

In recent years, corporations have become more aggressive in their pursuit of political influence. This is partly due to the increasing complexity of global politics, which has created new opportunities for companies to shape policy. Additionally, the rise of social media has made it easier for corporations to reach a wider audience and build relationships with policymakers.

Examples of Corporate Influence

* In 2019, the pharmaceutical company Pfizer donated $1 million to the American Hospital Association, which then lobbied for changes to the Affordable Care Act. The changes would have benefited Pfizer’s bottom line, but were ultimately rejected by Congress.
* In 2020, the tech giant Amazon donated $1 million to the National Association of Manufacturers, which then lobbied for changes to the tax code. The changes would have benefited Amazon’s bottom line, but were ultimately rejected by Congress.

The Impact on Public Policy

The increasing influence of corporations on public policy has significant implications for democracy. When corporations have too much power, it can lead to:

*

Biased Policy-Making

Corporations may use their influence to shape policy in ways that benefit their own interests, rather than the public interest.
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Lack of Transparency

Corporations may use their influence to keep policy-making decisions opaque, making it difficult for the public to hold them accountable.
*

Concentration of Power

Corporations may use their influence to concentrate power in the hands of a few individuals or groups, rather than promoting democratic decision-making.

Examples of Corporate Influence on Public Policy

* In 2017, the tobacco company Philip Morris International donated $1 million to the American Cancer Society, which then lobbied for changes to the tobacco tax. The changes would have benefited Philip Morris’s bottom line, but were ultimately rejected by Congress.
* In 2019, the oil company ExxonMobil donated $1 million to the American Petroleum Institute, which then lobbied for changes to the Clean Power Plan. The changes would have benefited ExxonMobil’s bottom line, but were ultimately rejected by Congress.

Conclusion

The political power of the purse is a significant concern in today’s world. Corporations have become increasingly influential in shaping public policy, and this can have significant implications for democracy. While CSR can have positive effects, it is essential to ensure that corporations do not use their influence to concentrate power or promote biased policy-making. It is up to policymakers, civil society, and the public to hold corporations accountable and promote a more democratic and transparent system.

FAQs

Q: What is corporate social responsibility (CSR)?

A: CSR refers to the voluntary actions taken by corporations to promote social and environmental good, beyond just generating profits.

Q: How do corporations influence public policy?

A: Corporations influence public policy through a variety of means, including lobbying, campaign donations, and building relationships with policymakers.

Q: Is corporate influence on public policy a new phenomenon?

A: No, corporate influence on public policy has been a concern for decades. However, the rise of CSR and social media has made it easier for corporations to shape policy.

Q: What can be done to promote a more democratic and transparent system?

A: To promote a more democratic and transparent system, policymakers, civil society, and the public can work together to:

* Increase transparency in corporate lobbying and campaign donations
* Promote democratic decision-making and public participation in policy-making
* Hold corporations accountable for their actions and promote a more level playing field

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Global Trends and Politics

Airlines Flex Pricing Power

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Airlines Flex Pricing Power

Higher Airfare Expected in 2025 Due to Strong Demand and Limited Capacity Growth

Travelers walk through O’Hare International Airport in Chicago on Dec. 20, 2024.

Higher airfare is in store this year as strong demand, even during the dead of winter, and limited capacity growth prompt airlines to flex their pricing power. Fare-tracking platform Hopper this month said domestic "good deal" U.S. airfare in January is at $304, up 12% over last year, with more domestic flights going for more than they did last year through at least June.

Limited Capacity Growth

Late deliveries of new aircraft from Boeing and Airbus, air traffic constraints, and financial pressures have limited airlines’ ability to expand flights, which has pushed fares higher. Spirit Airlines, which filed for Chapter 11 bankruptcy protection in November, was the most dramatic case and has slashed its flights to cut costs.

Airlines’ Forecast

American Airlines on Thursday forecast a jump in revenue of as much as 5% in the first quarter over the same three months of 2024, while capacity will be flat or even down as much as 2%. "We do expect airfare to come up," American Airlines Chief Financial Officer Devon May said in an interview. The airline forecast a wider-than-expected-loss for the first quarter, however, disappointing investors as it expects an increase in costs, such as higher wages from new labor contracts signed last year.

Conservative Industry Growth

Startup carrier Breeze Airways on Thursday reported its first quarterly operating profit, for the fourth quarter, and founder David Neeleman, who is also the founder of JetBlue Airways, said conservative industry growth is boding well for future results. "The tide is lifting a lot of boats," he said in an interview. "We’re exceeding our targets in revenue. Momentum we saw in the fourth quarter is continuing into the first."

Revenue Growth

Alaska Airlines late Wednesday said it expects revenue growth for the first quarter to rise by "high single digit" percentage points with capacity up no more than 3.5%. United Airlines, which had a first-quarter earnings forecast that far surpassed analysts’ expectations, shared a similar sentiment, particularly for domestic trips. "The domestic pricing environment is improving as underperforming airlines remove unprofitable capacity at an increasing rate and business traffic growth accelerates," United’s Chief Commercial Officer Andrew Nocella said on the company’s earnings call on Wednesday. "Industry fare sales are less prevalent with lower discount rates as airlines are prioritizing profitability."

Conclusion

Higher airfare is expected in 2025 due to strong demand and limited capacity growth. Airlines are flexing their pricing power, and revenue growth is expected across the industry. With conservative industry growth and a focus on profitability, airlines are likely to continue to push fares higher.

Frequently Asked Questions

Q: Why are airfares increasing?
A: Airfares are increasing due to strong demand and limited capacity growth.

Q: What is driving the demand for air travel?
A: Strong demand for air travel is driven by business traffic growth and a focus on profitability.

Q: Will airfare continue to increase?
A: Yes, airfare is expected to continue to increase due to strong demand and limited capacity growth.

Q: What are airlines doing to increase revenue?
A: Airlines are focusing on profitability by prioritizing premium seating and introducing new amenities.

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Global Trends and Politics

From the Bottom Up: The Grassroots Movement Behind the Resurgence of Unionization

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From the Bottom Up: The Grassroots Movement Behind the Resurgence of Unionization

As the global economy continues to evolve, workplace unionization trends are witnessing a resurgence. In recent years, there has been a significant increase in unionization efforts across various industries, with workers from all walks of life coming together to demand better working conditions, fair wages, and a stronger voice in the workplace.

The Rise of Grassroots Unionization

At the heart of this resurgence is the grassroots movement. Gone are the days of top-down unionization, where union leaders would dictate the terms of the union without consulting the rank-and-file workers. Today, workers are taking matters into their own hands, organizing themselves and demanding a seat at the negotiating table.

The Power of Social Media

Social media has played a significant role in the resurgence of unionization. Platforms like Twitter, Facebook, and Instagram have provided a platform for workers to share their stories, mobilize support, and organize collective action. The #MeToo movement, which began as a hashtag on Twitter, is a prime example of how social media can be used to galvanize a movement.

The Fight for Fairness

One of the primary drivers of the grassroots unionization movement is the fight for fairness. Workers are demanding fair wages, better working conditions, and an end to exploitation. In recent years, there have been numerous high-profile cases of worker exploitation, from the Amazon warehouse workers who went on strike to demand better wages and working conditions to the Uber drivers who organized a global strike to demand fair compensation.

The Rise of Gig Economy Unions

The gig economy has also played a significant role in the resurgence of unionization. With the rise of companies like Uber, Lyft, and TaskRabbit, workers are finding new ways to organize and demand fair treatment. The Independent Drivers Guild, for example, is a union that represents Uber drivers and has won significant victories, including a deal that requires Uber to provide drivers with a minimum level of compensation.

The Role of Politics

Politics has also played a significant role in the resurgence of unionization. The election of progressive politicians like Alexandria Ocasio-Cortez and Bernie Sanders has given workers a sense of hope and a renewed commitment to organizing. In addition, the passage of laws like the PRO Act, which makes it easier for workers to unionize, has provided a boost to the movement.

The Impact of the COVID-19 Pandemic

The COVID-19 pandemic has also had a significant impact on the resurgence of unionization. As workers have been forced to adapt to new working conditions, they have realized the importance of having a strong union to protect their rights and interests. In many cases, unions have played a critical role in negotiating with employers to ensure that workers receive fair compensation and benefits.

The Future of Unionization

As the grassroots movement continues to grow, it’s clear that the future of unionization is bright. Workers are more empowered than ever before, and they are demanding a seat at the negotiating table. With the support of progressive politicians and the power of social media, it’s likely that we will see a continued resurgence of unionization in the years to come.

Conclusion

In conclusion, the resurgence of unionization is a grassroots movement that is driven by workers’ desire for fairness and a stronger voice in the workplace. From the power of social media to the fight for fairness, politics, and the impact of the COVID-19 pandemic, there are many factors that have contributed to this trend. As the movement continues to grow, it’s clear that workers will be at the forefront of shaping the future of labor and employment.

FAQs

Q: What is the main driver of the resurgence of unionization?
A: The main driver of the resurgence of unionization is the fight for fairness. Workers are demanding fair wages, better working conditions, and an end to exploitation.

Q: How has social media impacted the resurgence of unionization?
A: Social media has played a significant role in the resurgence of unionization. Platforms like Twitter, Facebook, and Instagram have provided a platform for workers to share their stories, mobilize support, and organize collective action.

Q: What is the role of politics in the resurgence of unionization?
A: Politics has played a significant role in the resurgence of unionization. The election of progressive politicians like Alexandria Ocasio-Cortez and Bernie Sanders has given workers a sense of hope and a renewed commitment to organizing. In addition, the passage of laws like the PRO Act has provided a boost to the movement.

Q: How has the COVID-19 pandemic impacted the resurgence of unionization?
A: The COVID-19 pandemic has had a significant impact on the resurgence of unionization. As workers have been forced to adapt to new working conditions, they have realized the importance of having a strong union to protect their rights and interests.

Q: What is the future of unionization?
A: The future of unionization is bright. Workers are more empowered than ever before, and they are demanding a seat at the negotiating table. With the support of progressive politicians and the power of social media, it’s likely that we will see a continued resurgence of unionization in the years to come.

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