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Crazy Popcorn Buckets are Big Business for Movie Theaters

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Crazy Popcorn Buckets are Big Business for Movie Theaters

The Rise of the Popcorn Bucket: A New Era in Movie Theater Merchandise

For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important.

As recently as three years ago, AMC Entertainment didn’t sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers, and T-shirts to the tune of about $65 million in revenue.

"It started with us in a big way with our own movie, ‘Taylor Swift: The Eras Tour,’ that we released in October of 2023 and we sold just an incredible number of popcorn buckets," said AMC CEO Adam Aron. "That sparked us to do it almost all the time … just literally every month."

Other theater chains like Cinemark, Marcus, Regal, and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend, and add value to the theatrical experience.

"Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now," said Paul Farnsworth, executive director of communication and content at B&B Theatres. "We recognized during that time that the greatest casualty for our industry was people just fell out of the habit of going to movies."

Hollywood production issues led to fewer theatrical releases and smaller ticket sales in 2024, with box office receipts down 3.4% from 2023 to $8.74 billion. Farnsworth noted that unique popcorn buckets can add value to a customer’s trip to the movies and creates a memory of the trip that can be taken home, propped up on a display shelf or repurposed for movie nights in.

"It is very good for the bottom line," he said. "The big value for us is that people come in and there’s these fun things they get to take home and they’re taking pictures with them in the theater. There’s immense value in that."

Not Just a Movie Theater Snack

Commemorative popcorn buckets have long been a part of theme park merchandising, driving revenue for Disney and Universal both domestically and internationally. However, U.S.-based movie theaters were late to adopt the trend.

Marketing and merchandise company Zinc has been designing and manufacturing branded popcorn buckets and drink sippers for over a decade internationally, but turned its attention stateside in 2016.

"Theaters were reticent because the cups didn’t fit in the holders," said Rod Mason, vice president of business development at Zinc Group, one of the biggest players in the premium popcorn space.

A shift came in 2019 with an R2-D2 popcorn bucket created for "Star Wars: The Rise of Skywalker," Mason said.

"AMC took a punt on it," he explained. "They took multiple tens of thousands of pieces. They sold through it in about three or four days at an incredibly high price. Nothing like that had ever been done before, and it was like ‘OK, well, this works.’"

A New Era of Popcorn Buckets

The true watershed moment for the niche market came nearly five years later with a now-infamous popcorn bucket in honor of "Dune: Part Two," released in March 2024. The bucket was modeled after the sandworms featured in the film but inspired crude comparisons to an adult product.

"The beauty of the ‘Dune’ bucket was it just wasn’t intended to be viral," Mason said.

The $24.99 bucket sold out and found momentum on secondary markets. Receipts from eBay show these popcorn buckets sold for between $50 and $210 apiece on the reseller site.

"The popularity of the popcorn buckets on social media combined with the perception of limited supply of the popcorn buckets leads to a feeling of ‘fear of missing out’ among consumers who are driven to buy the buckets when they see them available," said Lindsay Brookshier, content director at online Disney guide MickeyVist.com.

The "Dune" bucket inspired "Deadpool & Wolverine" star and producer Ryan Reynolds to design a cheeky popcorn bucket for the release of his film.

"Years from now they will look back at 2024 as when the War of the Popcorn Buckets began," Reynolds wrote on X to promote the concession container, which was shaped like Wolverine’s head with its mouth wide open to house the popcorn.

More Unique Popcorn Buckets to Come

Studios and theaters have been more proactive about working with companies like Zinc to create unique popcorn buckets for moviegoers.

"It’s a very competitive business," said Mason. "Everyone is trying to outdo, and not just the companies like us, but also the companies that are buying it. They’re trying to make sure that they have the coolest item … that competition has been magnified over the last 12 months because there’s so many eyes on this segment of the business."

Conclusion

The rise of the popcorn bucket is a game-changer for the movie theater industry, driving revenue and creating a memorable experience for moviegoers. With a new era of unique popcorn buckets on the horizon, fans of big movies will have even more opportunities to take home a piece of the cinematic experience.

FAQs

Q: What is the significance of popcorn buckets in the movie theater industry?
A: Popcorn buckets have become a significant source of revenue for movie theaters, driving concession sales and creating a memorable experience for moviegoers.

Q: How did the movie industry become interested in popcorn buckets?
A: The trend began with the release of R2-D2 popcorn bucket for "Star Wars: The Rise of Skywalker" in 2019, which sold out quickly and demonstrated the potential for these specialty items.

Q: What is the current state of the movie industry in terms of popcorn buckets?
A: The movie industry is experiencing a surge in the popularity of popcorn buckets, driven by the success of the "Dune" bucket and the increasing competition among studios and theaters to create unique and appealing products.

Q: What is the future of popcorn buckets in the movie industry?
A: The future of popcorn buckets is likely to be shaped by the competition among studios and theaters to create more unique and appealing products, as well as the ever-changing trends in consumer behavior and technology.

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Global Trends and Politics

WNBA, Scripps Renew Media Rights Deal

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WNBA, Scripps Renew Media Rights Deal

Introduction to the WNBA Media Rights Agreement

The WNBA and E.W. Scripps announced a new multiyear media rights agreement to carry Friday night WNBA matchups on Ion. This agreement also includes the "WNBA on Ion" studio show, the first weekly broadcast show dedicated exclusively to WNBA coverage.

Details of the Agreement

The value of the deal was not disclosed, but media reports peg the original deal that expires at the end of the 2025 season at an average of $13 million annually. The WNBA has been airing games on Ion since 2023. This season, the network will broadcast 50 regular season games. Ion is available on pay TV and streaming platforms in more than 128 million homes.

Growth and Popularity of the WNBA

The new agreement comes after Ion has seen huge growth with the WNBA and as the league gains in popularity thanks to stars such as Caitlin Clark and Angel Reese. The network said WNBA Friday Night Spotlight viewership grew 133% year over year and more than 23 million unique viewers tuned into the coverage.

Statements from WNBA and Scripps Executives

"Our robust partnership with the league has flourished, and we are thrilled to solidify ION’s status as the premier Friday night destination for WNBA action for years to come," said Scripps CEO Adam Symson. WNBA Commissioner Cathy Engelbert said the partnership with Scripps has helped the league expand its reach and visibility. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games," she said.

Previous Media Rights Deals

The league signed an 11-year media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal last July as part of the NBA’s media rights negotiation. The WNBA’s deal is valued at about $200 million per year.

Conclusion

The new media rights agreement between the WNBA and E.W. Scripps is a significant step forward for the league, providing more exposure and visibility for the players and teams. With the growing popularity of the WNBA, this agreement is expected to bring in more viewers and fans to the league.

FAQs

Q: What is the new media rights agreement between the WNBA and E.W. Scripps?

A: The new agreement is a multiyear deal to carry Friday night WNBA matchups on Ion, including the "WNBA on Ion" studio show.

Q: How many regular season games will Ion broadcast this season?

A: Ion will broadcast 50 regular season games this season.

Q: How many unique viewers tuned into the WNBA Friday Night Spotlight coverage?

A: More than 23 million unique viewers tuned into the coverage.

Q: What is the value of the WNBA’s media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal?

A: The WNBA’s deal is valued at about $200 million per year.

Q: How long is the WNBA’s media rights deal with Disney, Amazon, and Comcast-owned NBCUniversal?

A: The deal is for 11 years.

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Global Trends and Politics

Israel-Iran Flight Disruptions

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Israel-Iran Flight Disruptions

Introduction to Flight Disruptions

Airlines around the world canceled flights to Israel and were skirting a large swath of airspace in the Middle East on Friday after Israel’s overnight missile strikes on Iran. Iran later launched drones toward Israeli territory. The flight map over the Middle East as Iran launches retaliatory attacks on Israel at 19:19 UTC on June 13th, 2025, shows the extent of the disruptions.

Flight Cancellations and Suspensions

Delta Air Lines on Friday afternoon said it was suspending its service to Tel Aviv, Israel, until at least September, just weeks after resuming flights there. It had most recently resumed flights on May 20, and as of last week Delta had said it was planning to increase service to Israel later this year from New York to two daily nonstop flights, "responding to strong winter demand." United Airlines suspended its Tel Aviv flights through July 31, and said in a statement that "we will continue to evaluate an appropriate return date with the safety of our customers and crews as our top priority."

Impact on Air Travel

Both carriers’ Tel Aviv-bound flights turned around over the Atlantic Ocean to return to the New York area after Israel’s strikes overnight. United put 26 of its crew members who were on layover in Israel on Israeli airline El Al to get back to the U.S., a spokesman said. El Al has since suspended service. "Following recent security developments and in accordance with the instructions from the state’s security and aviation authorities to close Israeli airspace, all EL AL and Sundor flights are suspended for the time being," it said on its website.

Airline Reactions and Warnings

The carrier said it won’t take bookings until at least the end of June and warned customers against going to Tel Aviv’s Ben Gurion Airport. "For customers currently abroad, we recommend arranging accommodation until there is a change in security directives," El Al said. "Flights that were en route to Israel have been diverted to land at various EL AL destinations." Israel closed its airspace and suspended flight operations at Ben Gurion International Airport in Tel Aviv, Israel on June 13, 2025.

Global Airline Responses

Turkish Airlines and European budget carrier Wizz Air also suspended Israel flights. Germany’s Lufthansa said it was suspending Tel Aviv and Tehran service until July 31 and flights to Jordan and Lebanon until at least June 20. Emirates said it was canceling service from its base in Dubai to Iraq, Jordan, Lebanon, and Iran. Airlines offered travel vouchers and waived change fees to customers affected by the disruptions.

Conclusion

Escalating military conflicts in the Middle East and Ukraine have forced airlines to repeatedly take longer and more costly routes to avoid conflict zones. The situation highlights the challenges faced by the aviation industry in ensuring safe and uninterrupted travel amidst geopolitical tensions.

FAQs

Q: Why are airlines canceling flights to Israel?
A: Airlines are canceling flights to Israel due to the escalating military conflict between Israel and Iran, which has led to the closure of Israeli airspace and suspension of flight operations at Ben Gurion International Airport.
Q: Which airlines have suspended flights to Israel?
A: Delta Air Lines, United Airlines, El Al, Turkish Airlines, Wizz Air, Lufthansa, and Emirates have suspended flights to Israel.
Q: What alternatives are airlines offering to affected customers?
A: Airlines are offering travel vouchers and waiving change fees to customers affected by the disruptions.
Q: How long will the flight suspensions last?
A: The duration of the flight suspensions varies by airline, with some suspending flights until July 31 and others until at least September.
Q: Are there any other regions affected by flight disruptions?
A: Yes, airlines are also avoiding airspace in Ukraine and other parts of the Middle East due to military conflicts.

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Global Trends and Politics

JBS Brazilian Meat Company Goes Public In US

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JBS Brazilian Meat Company Goes Public In US

Introduction to JBS

The JBS Greeley meatpacking facility in Greeley, Colorado, US, on Friday, Feb. 28, 2025.
Shares of Brazilian meat giant JBS rose during their U.S. public market debut on Friday.

Initial Public Offering

The opening trade of $13.65 per share values the company at roughly $30 billion, outstripping rival Tyson Foods’ market cap of about $19.82 billion. Shares closed at $13.87, a slight gain for the day.
JBS is now trading on the New York Stock Exchange under the ticker "JBS," a day later than initially expected. The company said it couldn’t conclude certain operational procedures in time to debut on Thursday. Its stock was delisted from the Sao Paolo Exchange in Brazil a week ago as part of the dual-listing plan.

Company Overview

Since its founding more than seven decades ago, JBS has grown to become the world’s largest meatpacking company. Last year, the company reported net revenue of $77.2 billion and net income of $2 billion, according to regulatory filings.
JBS operates a sprawling business worldwide, with significant divisions in Brazil, the U.S. and Australia. The company also owns more than 80% of Pilgrim’s Pride, the U.S. poultry giant.

History of the US Listing

JBS’s U.S. listing is more than 15 years in the making. The company’s U.S. subsidiary first announced plans to go public in 2009, but the move never came to fruition after two postponements. Then, in late 2016, the company said it would have a U.S. initial public offering as part of a broader reorganization strategy. But months later, the Brazilian government began investigating corruption in the meatpacking company — including among JBS and its top executives.

Corruption and Bribery Allegations

J&F Investimentos, the holding company that owns a controlling stake in JBS, paid a $3.2 billion fine in 2017 to settle bribery charges. Former chair Joesley Batista and his older brother CEO Wesley Batista, the company’s top shareholders and the sons of its founder, managed to avoid prison sentences by cooperating with prosecutors. The Batistas and J&F settled with the U.S. Securities and Exchange Commission in 2020 for roughly $27 million.
The Batistas exited J&F in the wake of the scandal. However, they returned to the company’s board last year after being acquitted of insider trading charges.

Recent Developments

More recently, in October, the Brazilian government fined JBS for buying cattle that were allegedly illegally raised in protected land in the Amazon.
The company’s history of corruption and bribery allegations led to opposition to its U.S. listing from lawmakers on the both sides of the aisle, making it look unlikely that regulators would grant their approval.
After President Donald Trump’s reelection, JBS’s subsidiary Pilgrim’s Pride donated $5 million to his inauguration committee, making it the single largest donor. In a statement, the company said it had a "long bipartisan history participating in the civic process" and looked forward to working with the new administration.
The SEC approved JBS’s request to list on the New York Stock Exchange in April. JBS shareholders approved the move by a narrow margin the following month.

Conclusion

In conclusion, JBS has finally made its US public market debut, with shares rising during the first day of trading. The company’s history of corruption and bribery allegations has been a major obstacle to its US listing, but it has now overcome this hurdle. With its significant divisions in Brazil, the US, and Australia, JBS is well-positioned for future growth.

FAQs

Q: What is JBS?
A: JBS is the world’s largest meatpacking company, with significant divisions in Brazil, the US, and Australia.
Q: What was the initial public offering price of JBS shares?
A: The opening trade of $13.65 per share values the company at roughly $30 billion.
Q: Why was JBS’s US listing delayed?
A: JBS’s US listing was delayed due to the company’s history of corruption and bribery allegations, as well as opposition from lawmakers.
Q: Who are the major shareholders of JBS?
A: The Batista family, including Joesley and Wesley Batista, are the top shareholders of JBS.
Q: What is the current market capitalization of JBS?
A: The current market capitalization of JBS is roughly $30 billion.

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