Introduction to Lyft Silver

Rideshare company Lyft announced a new service aimed at older adults called Lyft Silver. The company says it’s about giving seniors "the gift of independence, without the weight of worry." The service features larger text, simpler menus and prioritizes matching riders with vehicles that are easier to enter and exit. It even offers live human support when needed.

According to Lyft’s announcement, they’ve "poured their hearts" into this design, thinking about "those we cherish most." They’ve worked with experts on aging to create what they call a "groundbreaking feature." It all sounds thoughtful and well-intentioned. But when I look at the list of features, I can’t help but wonder: Why are these improvements only available to seniors? Wouldn’t many of them be just as useful for riders of any age?

When Good Design Gets Age-Restricted

Let’s examine what Lyft Silver actually offers. According to Fast Company, the service uses a font that’s 1.4 times larger than the standard app. It has a cleaner, simpler interface. It connects users with rides that are easier to get in and out of. (Apparently, Lyft’s data showed seniors are twice as likely to cancel when matched with pickup trucks.) And it offers access to phone support with real human beings.

Are any of these features that only older adults would benefit from? Wouldn’t many people of all ages struggle to read tiny app text on a sun-drenched phone screen while standing on a street corner? Who hasn’t been frustrated when an app update buries an essential function three menus deep? Might other users prefer to be matched with vehicles that are easier to enter? And who wouldn’t want to connect with a live human when things go south?

The Paradox Of Specialized Design

Design legend and usability expert Don Norman puts it perfectly: "Designing for people with disabilities almost always leads to products that work better for everyone." The irony is that making these features "special" actually reinforces a problematic mindset about design. I don’t think I’ve ever quoted former Microsoft CEO Steve Ballmer about anything. But he was absolutely right when he stated, “Accessible design is good design.”

When companies create separate, specialized interfaces for different user groups, they’re often implicitly acknowledging that their main product isn’t as usable as it could be. Instead of fixing the core experience, they create an alternate path that often gets less attention and fewer updates over time. There’s also something mildly patronizing about age-segregated design. Only 5.6% of Lyft’s riders are over 65, according to Fast Company. Today, that age bracket makes up 18% of the U.S. population. Lyft’s low senior usage rate likely revealed a usability problem, not a lack of need or interest among older adults.

The Business Case For Universal Design

From a business perspective, making your product more usable for everyone isn’t just the right thing to do, it’s smart strategy. When curb cuts were mandated for wheelchair accessibility, they ended up benefiting parents with strollers, travelers with luggage, delivery workers, and countless others. Lyft’s own data points to the business upside. Older adults are 57% more likely to miss their rides, Fast Company reported. That’s lost revenue, not to mention frustrated drivers and riders. By making the service more accessible, Lyft stands to increase successful rides across all demographics.

Moving Beyond Age-Restricted Design

What would a truly inclusive Lyft app look like? Perhaps it would offer customizable font sizes and contrast options for everyone. It might let any user select vehicle preferences based on ease of entry. And imagine offering a "Get Help" button for all users, not just those over a certain age. Design that accommodates diverse needs doesn’t have to mean designing for the lowest common denominator or sacrificing aesthetic appeal. In fact, as Don Norman argues, there’s no reason assistive devices can’t be beautiful and elegant. The same applies to digital apps.

Lyft Silver for All?

Lyft deserves credit for identifying gaps in their service for older users. But the real innovation would be recognizing that the improvements they’ve created for Lyft Silver shouldn’t be age-restricted at all. When good design gets labeled as a specialized option for a particular demographic, we all lose out. Isn’t it time we stopped treating ease of use as a special feature?

Conclusion

In conclusion, while Lyft’s introduction of Lyft Silver is a step in the right direction, it raises important questions about the nature of design and accessibility. By restricting these features to seniors, Lyft may be reinforcing a problematic mindset about design. Instead, the company should consider making these improvements available to all users, regardless of age. This approach would not only benefit seniors but also enhance the overall user experience for everyone.

FAQs

Q: What is Lyft Silver?
A: Lyft Silver is a new service offered by Lyft that is designed for older adults, featuring larger text, simpler menus, and easier-to-enter vehicles.
Q: Why is Lyft Silver only available to seniors?
A: According to Lyft, the service is designed to give seniors "the gift of independence, without the weight of worry." However, many of the features may be beneficial to users of all ages.
Q: What are some potential drawbacks of age-restricted design?
A: Age-restricted design can reinforce a problematic mindset about design, imply that the main product is not usable, and create a separate, potentially less-maintained path for certain users.
Q: What are the benefits of universal design?
A: Universal design can benefit all users, regardless of age or ability, and can also be a smart business strategy, increasing accessibility and usability for a wider range of users.

Introduction to Autism Speaks

When Autism Speaks was founded in 2005, the autism landscape looked drastically different. Public understanding was limited. Screening options were scarce. Insurance rarely covered behavioral therapies. And families who received a diagnosis were often handed a pamphlet and sent on their way, forced to become experts overnight.

That experience was personal for Keith Wargo, the current President and CEO of Autism Speaks, whose own son was diagnosed more than two decades ago. “When he was diagnosed, we were given a diagnosis and little else. No roadmap. No coordinated support system,” Wargo explained. Like many families at the time, his support came from informal parent networks rather than institutional guidance. “Our shared journey, grounded in the experiences of our children and as parents, is what originally drew me to this work—and is what continues to keep the voices of the autism community at the center of all we do at Autism Speaks.” That hasn’t always been the case.

The Criticism of Autism Speaks And The Lessons Learned

Over the years, Autism Speaks has faced significant criticism—most notably from self-advocates—regarding its early focus on curing autism, portraying autistic individuals through a lens of fear, and failing to include autistic voices in leadership and decision-making.

But Wargo says that the feedback wasn’t ignored—it was transformative. “This is not a PR effort—it’s fundamental to how we operate and make decisions. If we’re serious about impact, we need to build solutions with, not just for, the people we’re working to support.”

This perspective has catalyzed a shift in the organization’s core mission—from one focused on early diagnosis and awareness to one that addresses support across the entire lifespan. As Wargo notes, “Autism is a lifelong condition, yet the support available to autistic adults is lacking.”

The data backs him up. According to the CDC, autistic individuals face a life expectancy of just 54 years, and only one in five people with disabilities—including autism—is employed. Autistic people are twice as likely to experience homelessness, and one in four families raising a child with autism faces food or housing insecurity.

Focusing On The Core Areas Where Autistic People Face Disparities

Autism Speaks is now focusing on three core areas where these disparities are most acute: healthcare, employment, and housing. And within each of those domains, the organization is elevating the voices of autistic individuals to help drive its agenda forward.

Dr. Andy Shih, Chief Science Officer at Autism Speaks, believes that meaningful progress for autistic adults will require long-term scientific investment. “We urgently need longitudinal studies that follow autistic people across their lifetimes,” he said, noting the absence of research on how autism intersects with chronic health conditions like cardiovascular disease, diabetes, and dementia. As the autistic population ages, Shih says, there’s a growing need to understand better how these conditions impact quality of life and life expectancy.

Despite recent advancements in early screening and evidence-based interventions, research on adulthood and aging in autism lags significantly behind. According to the 2021 National Autism Indicators Report, autistic adults frequently encounter healthcare systems that are ill-equipped to meet their needs, especially when it comes to coordinating care for co-occurring conditions. “We need to ensure that these studies are inclusive,” Dr. Shih adds, “especially of those with intellectual disabilities and individuals from underrepresented communities so that the results can drive equitable outcomes for everyone.”

True Equity And Representation of Autistic People

That emphasis on equity and representation is echoed by Eileen Lamb, Director of Social Media and Influencer Marketing at Autism Speaks—and an autistic self-advocate herself. Lamb is also the mother of two autistic children, including her eldest son, Charlie, who is nonverbal and has profound autism. “To me, true acceptance means including everybody—it doesn’t stop at level 1 autism or when it’s hard,” she said. For Lamb, meaningful inclusion means building systems that support both the gifted and the differently abled.

“Charlie has no sense of danger, which manifests in different ways like running in front of cars and eating non-edible items,” she shared. “He requires extensive support and will continue to as he gets older, but his life still has great value.” Through her dual lens as a parent and self-advocate, Lamb is helping guide Autism Speaks’ initiatives in expanding mental and physical healthcare resources, educating employers on inclusive hiring practices, and advocating for technologies that foster communication and independence.

Lamb also recognizes the importance of caregiver voices, particularly when those being served are nonverbal. “We need to invest in services and supports that allow all autistic people to be integrated into society—not just those who are able to advocate for themselves.”

Learning From The Past

Autism Speaks has not escaped its past—but its current leaders seem determined to learn from it. Its new strategic focus prioritizes autistic inclusion, not only in theory but in practice, with goals aimed at improving quality of life and extending opportunity across the spectrum. From leadership changes to investments in lifespan research and grassroots advocacy, the organization is working to rebuild trust where it once faced skepticism.

As Wargo puts it, “We can’t allow progress in early childhood to be where the story ends. Our responsibility is to make sure that every autistic person, regardless of their support needs, has the opportunity to live a full and supported life—at every age.”

That future, according to Autism Speaks, will be built not on speaking louder—but on listening better.

Conclusion

The journey of Autism Speaks reflects the broader evolution in understanding and addressing autism. From a starting point of limited understanding and scarce resources, there has been significant progress in diagnosis, awareness, and support. However, the organization’s history also highlights the importance of listening to and including the voices of autistic individuals and their families. As the focus shifts towards lifelong support and addressing disparities in healthcare, employment, and housing, the emphasis on equity, representation, and inclusion becomes paramount.

FAQs

• Q: What was the state of autism awareness and support when Autism Speaks was founded in 2005?
  A: Public understanding was limited, screening options were scarce, insurance rarely covered behavioral therapies, and families often received little guidance after a diagnosis.
• Q: What criticisms has Autism Speaks faced, and how has it responded?
  A: Autism Speaks faced criticism for its early focus on curing autism, portraying autistic individuals negatively, and lacking autistic voices in leadership. It has responded by shifting its focus towards support across the lifespan and emphasizing autistic inclusion in decision-making.
• Q: What are the core areas where Autism Speaks is now focusing its efforts?
  A: The organization is focusing on healthcare, employment, and housing, with an emphasis on elevating autistic voices to drive its agenda forward.
• Q: Why is longitudinal research important for autistic adults?
  A: Longitudinal research is crucial for understanding how autism intersects with chronic health conditions across lifetimes and for developing appropriate support systems.
• Q: What does true acceptance and inclusion mean for autistic individuals?
  A: True acceptance means including everybody, regardless of the level of autism or support needs, and building systems that support both the gifted and the differently abled.

In 2025, the landscape of Diversity, Equity, and Inclusion (DEI) is undergoing significant transformations. While some organizations are scaling back their DEI initiatives due to political and legal pressures, others are reaffirming their commitment to fostering inclusive workplaces.

Corporate Retrenchment and Rebranding

Several major corporations have reduced or rebranded their DEI efforts. For instance, Rolls-Royce has ended its formal DEI programs across global operations, replacing them with a new “employee voice network” open to all staff, reflecting a broader retreat from DEI initiatives amid political pressures . Similarly, Goldman Sachs has removed race-specific language from its diversity initiative web pages, particularly those promoting its “One Million Black Women” and “Black in Business” programs, amid increasing legal scrutiny and DEI rollbacks. 

Continued Commitment to DEI

Contrastingly, some companies are steadfast in their DEI commitments. Marriott CEO Anthony Capuano reaffirmed the company’s dedication to DEI, emphasizing that Marriott welcomes all and creates opportunities for all, values that will not change regardless of political climates. His public remarks drew widespread praise, resulting in 40,000 emails of support from Marriott employees worldwide.

Legal and Regulatory Developments

In the UK, the Business Disability Forum (BDF) faces criticism for not taking a clear stance on proposed disability pay-gap reporting reforms. The government seeks to mandate companies with 250+ employees to report pay disparities by disability and ethnicity, akin to gender pay-gap reporting. Although the BDF’s purpose is to dismantle barriers for disabled individuals, it has neither supported nor opposed the policy, citing concerns about unintended consequences.

Conclusion

The evolving DEI landscape in 2025 presents both challenges and opportunities. Organizations must navigate political, legal, and societal pressures while striving to create inclusive environments. By reaffirming commitments, adapting strategies, and engaging in transparent practices, companies can foster workplaces that value diversity and inclusion.