Innovation and Technology
HDD Shipments Drop in Q1 2025, But ASPs Reach Record Highs

The first calendar quarter of 2025 has seen a decline in total HDD shipments, with a 9.5% decrease compared to C4Q 2024, totaling 28.7 million units. Similarly, total exabytes shipped in C1Q 2025 were down about 4.4% from C4Q 2024, with HDD revenues estimated at $5.2 billion, representing an 8.4% decrease from the prior quarter.
Market Performance
Nearline HDD shipments experienced a 12% decline from the prior quarter. Western Digital led the market, shipping 12.1 million units and an estimated 179.8 exabytes of storage capacity. Seagate followed closely, shipping 11.4 million units and 143.6 exabytes of storage, while Toshiba shipped 5.2 million units and approximately 41.0 exabytes of storage. The total estimated exabytes shipped were 364.4 exabytes.
Impact of Trade War and Market Trends
Both Seagate and Western Digital reported potential impacts on the June quarter from the ongoing trade war in their quarterly reports. However, they expressed confidence that nearline storage demand would support near-term growth in storage and revenue. Notably, all HDDs and most HDD components are manufactured outside of the USA.
Company Performance
Seagate reported HDD revenue of $2,003 billion in the quarter, with Mass Capacity HDDs accounting for 87% of this revenue. The company shipped a total storage capacity of 143.6 exabytes, with 132.9 terabytes for all Mass Capacity and 119.7 terabytes for Nearline HDDs. The average HDD capacity was 12.6 terabytes, with Mass Capacity average capacity at 16.2 terabytes and legacy average capacity at 3.3 terabytes. Seagate shipped about 11.4 million units in the quarter with an ASP of $175.70.
Western Digital reported a 6% decrease in total HDD exabyte shipments from the prior quarter, estimated at 179.8 exabytes. They shipped 145 exabytes of nearline storage and 1.9 million client compute units. The average capacity of their nearline HDDs was approximately 17.5 terabytes. The company’s ASP was $179, a 4.1% increase from the prior quarter, and higher than Seagate’s. Total HDD revenue was $2.294 billion, with cloud storage accounting for about 87% of the company’s revenue.
Average Sales Price and Market Share
The average sales price (ASP) for HDDs increased by 4.9% from C4Q 2024 to C1Q 2025, reaching higher levels than seen at the end of 1998. This increase is attributed to the growing demand for high-capacity, high-ASP HDDs and the rise in the percentage of these drives shipped. As of C1Q 2025, Toshiba held about 18% of the market share, Seagate held 40%, and Western Digital held 42%.
Future Outlook
The growth of capacity-oriented nearline drives for enterprise and hyperscale applications is expected to result in more components per drive, thus increasing head and media demand by 2028. This trend may lead to additional capital spending to support component growth by 2027.
Conclusion
In conclusion, C1Q 2025 saw a decline in HDD unit shipments, exabyte shipments, and revenue compared to C4Q 2024. However, HDD ASPs reached their highest levels since the late 1990s. Despite the decline, HDD companies project quarterly and year-over-year growth in their June financials, driven by the increasing demand for nearline storage.
FAQs
- What was the total HDD shipment in C1Q 2025?
- The total HDD shipment in C1Q 2025 was 28.7 million units, a 9.5% decrease from C4Q 2024.
- Which company led the market in C1Q 2025?
- Western Digital led the market, shipping 12.1 million units and an estimated 179.8 exabytes of storage capacity.
- What was the average sales price (ASP) for HDDs in C1Q 2025?
- The ASP for HDDs increased by 4.9% from C4Q 2024 to C1Q 2025, reaching higher levels than seen at the end of 1998.
- What is the expected outcome of the growth of capacity-oriented nearline drives?
- The growth is expected to result in more components per drive, increasing head and media demand by 2028 and potentially leading to additional capital spending to support component growth by 2027.
Innovation and Technology
Tech’s Next Frontier Under Threat

Introduction to Quantum Computing
Quantum is the next big thing in computing. But while there’s clearly a lot of hype, I do believe it could potentially be a solution to some pretty important problems. From vastly decreasing the time it takes to formulate new drugs to creating greener energy, there will be huge opportunities for businesses to break new ground. However, there’s a big problem: there’s a severe shortage of people with the skills businesses will need for quantum computing to achieve anything like its full potential.
The Skills Gap Challenge
The UK’s National Quantum Strategy specifically highlights this skills gap as a challenge that needs to be addressed for quantum computing to deliver prosperity and security. So, what skills will be needed, what roles will businesses need to fill, and why is it essential for leaders to take action now when truly useful quantum computing could be years away?
How Will Quantum Affect Workforce Skills?
Quantum computing, which harnesses the mind-bending possibilities of quantum physics to carry out some calculations at speeds far higher than classical computers, has huge implications for businesses. Experts will be needed in quantum hardware and software, quantum algorithms, and the science of interpreting data at the scale at which quantum can process it. For some calculations, this can be hundreds of millions of times faster than classical computers. Aside from these hard technical skills, specialists in many fields like healthcare, pharmaceuticals, finance, logistics, and cybersecurity will need to understand the possibilities that quantum holds for them.
This doesn’t mean they have to become quantum scientists. But people will need to be comfortable with the idea of using a new generation of quantum tools and technologies. This expertise in applied quantum computing will be critical for businesses that deal with many kinds of data analytics and building simulations, including those that model biological systems, weather patterns, and financial markets. Business executives and leaders, too, will need to understand how the arrival of quantum computing will affect the skills they need. There will be a strong demand for individuals in leadership roles who not only know what quantum can do but can also build cultures conducive to innovation and apply it to hitting strategic goals.
What Can Businesses Do Now?
Some people, like Nvidia CEO Jensen, believe it will be a long time before practical quantum computing is viable. Industry as a whole doesn’t necessarily agree, though, with investment in research and skills steadily increasing and real-world use cases emerging. In my opinion, there are several important things that any business that could be affected by quantum computing should be doing now. One is to develop a quantum strategy. This means assessing how it will impact your sector and identifying the opportunities for growing the business or improving outcomes.
Another is to invest in education and training. This involves upskilling existing employees to understand the implications and opportunities. It can be done through online courses, in-house training, or by partnering with education providers. Google, Microsoft, and IBM offer courses aimed at business professionals. Businesses also shouldn’t overlook the benefits that come with networking and collaborating with experts. Identify who the leaders are in the field when it comes to adopting quantum in your industry, build partnerships, and consider engaging with outside consultants. And finally, ensure that you lay the foundation for a culture that encourages a holistic, multi-disciplinary approach to quantum, including the skilling elements we’re looking at today. This means encouraging everyone to talk about what they’re doing and share the lessons they learn.
Address The Skills Challenge Now To Prepare For The Quantum Era
A report this year from the World Economic Forum found that most organizations are woefully underprepared for the quantum-powered future. Businesses that wait for the technology to become mainstream before taking action to address the skills gap are setting themselves up to be at a disadvantage to faster-moving competitors. I believe that thinking of quantum computing as just another emerging technology is a mistake. AI relies on vast computing power, and many AI calculations could be significantly accelerated on quantum hardware. So, there could come a time when being on the cutting edge of AI requires quantum expertise.
Without the ability to train and attract the right talent and a framework in place for them to build on, businesses will miss out. But those who understand the future that’s coming and move to put the right skills and training in place now are set for success.
Conclusion
In conclusion, quantum computing has the potential to revolutionize various industries, but the lack of skilled professionals poses a significant challenge. Businesses must take proactive steps to address this skills gap by developing a quantum strategy, investing in education and training, and fostering a culture of innovation. By doing so, they can stay ahead of the curve and capitalize on the opportunities that quantum computing has to offer.
FAQs
- Q: What is quantum computing?
A: Quantum computing is a type of computing that uses the principles of quantum physics to perform calculations at speeds far higher than classical computers. - Q: What skills will be needed for quantum computing?
A: Experts will be needed in quantum hardware and software, quantum algorithms, and the science of interpreting data at the scale at which quantum can process it. - Q: How can businesses prepare for the quantum era?
A: Businesses can prepare by developing a quantum strategy, investing in education and training, networking and collaborating with experts, and fostering a culture of innovation. - Q: Why is it essential to address the skills gap now?
A: Addressing the skills gap now is essential to avoid being left behind by faster-moving competitors and to capitalize on the opportunities that quantum computing has to offer.
Innovation and Technology
Protecting Privacy, Empowering People: The Future of Digital Rights Activism

Using technology for social change, digital rights activism has become a powerful force in protecting individual privacy and promoting online freedom. With the rise of the digital age, it’s essential to recognize the importance of safeguarding personal data and ensuring that technology serves humanity, not the other way around. As we navigate the complexities of the online world, digital rights activism is crucial in empowering people to take control of their digital lives.
The State of Digital Rights Today
The current state of digital rights is complex and multifaceted, with various challenges and opportunities emerging every day. Governments, corporations, and individuals are all vying for power and control in the digital sphere, often at the expense of individual privacy and freedom. The widespread collection and misuse of personal data have become significant concerns, with many people feeling helpless against the tide of surveillance capitalism.
The Impact of Surveillance Capitalism
Surveillance capitalism, a term coined by Shoshana Zuboff, refers to the practice of collecting and exploiting personal data for profit. This has led to a loss of autonomy and agency for individuals, as their data is used to manipulate and influence their behavior. The consequences of surveillance capitalism are far-reaching, from targeted advertising to predictive policing, and it’s essential to recognize the need for a more equitable and just digital economy.
The Role of Governments and Corporations
Governments and corporations play a significant role in shaping the digital landscape, often with conflicting interests and agendas. While some governments prioritize national security and law enforcement, others focus on protecting individual rights and freedoms. Corporations, on the other hand, are driven by profit and often prioritize data collection and exploitation over user privacy and security.
Digital Rights Activism: A Growing Movement
Digital rights activism has emerged as a powerful response to the challenges of the digital age. This movement brings together individuals, organizations, and communities to advocate for online freedom, privacy, and security. Digital rights activists use various tactics, from online campaigns to offline protests, to raise awareness and push for change.
Key Issues and Campaigns
Digital rights activists focus on a range of issues, including net neutrality, data protection, and online censorship. The fight for net neutrality, for example, aims to ensure that internet service providers treat all online content equally, without discriminating or charging extra for certain types of data. The campaign for data protection seeks to establish robust safeguards for personal data, including transparency, consent, and accountability.
Success Stories and Challenges
Digital rights activism has achieved significant successes, from the passage of the General Data Protection Regulation (GDPR) in the European Union to the repeal of the Cybercrime Law in the Philippines. However, challenges persist, including the rise of authoritarianism, the proliferation of disinformation, and the exploitation of personal data by governments and corporations.
Empowering People through Digital Literacy
Digital literacy is critical in empowering people to take control of their digital lives. This includes understanding online rights and responsibilities, as well as the skills and knowledge needed to navigate the digital world safely and effectively. Digital literacy programs and initiatives aim to bridge the gap between technology and society, promoting online freedom and security for all.
Digital Skills and Knowledge
Digital skills and knowledge are essential for navigating the online world, from basic computer skills to advanced topics like encryption and online security. Digital literacy programs focus on building these skills, enabling individuals to make informed decisions about their online lives and protect themselves from cyber threats.
Community Engagement and Outreach
Community engagement and outreach are vital in promoting digital literacy and empowering people to take control of their digital lives. This includes working with marginalized communities, providing access to digital tools and resources, and fostering a culture of online responsibility and respect.
The Future of Digital Rights Activism
The future of digital rights activism is uncertain, with both opportunities and challenges on the horizon. As technology continues to evolve, new issues and concerns will emerge, requiring innovative solutions and strategies. Digital rights activists must remain vigilant, adaptable, and collaborative, working together to protect individual privacy and promote online freedom.
Emerging Trends and Technologies
Emerging trends and technologies, such as artificial intelligence, blockchain, and the Internet of Things (IoT), will shape the future of digital rights activism. These technologies offer both promises and perils, from enhanced security and efficiency to increased surveillance and control. Digital rights activists must engage with these technologies critically, ensuring that they serve humanity and promote online freedom.
Building a Global Movement
Building a global movement for digital rights activism is crucial in promoting online freedom and security for all. This requires collaboration, cooperation, and solidarity among individuals, organizations, and communities worldwide. By working together, digital rights activists can amplify their voices, share knowledge and resources, and create a more just and equitable digital world.
Conclusion
In conclusion, protecting privacy and empowering people is essential in the digital age. Digital rights activism has emerged as a powerful force in promoting online freedom, security, and literacy. By understanding the challenges and opportunities of the digital world, we can work together to create a more just and equitable online environment. As we move forward, it’s crucial to prioritize digital literacy, community engagement, and global cooperation, ensuring that technology serves humanity and promotes human rights for all.
Frequently Asked Questions (FAQs)
What is digital rights activism?
Digital rights activism refers to the movement and efforts to promote and protect individual rights and freedoms in the digital world, including online privacy, security, and freedom of expression.
Why is digital literacy important?
Digital literacy is essential in empowering people to take control of their digital lives, including understanding online rights and responsibilities, and the skills and knowledge needed to navigate the digital world safely and effectively.
How can I get involved in digital rights activism?
You can get involved in digital rights activism by joining online communities and organizations, participating in campaigns and initiatives, and promoting digital literacy and online freedom among your networks and communities.
What are some key issues in digital rights activism?
Key issues in digital rights activism include net neutrality, data protection, online censorship, and surveillance capitalism, among others.
How can I protect my online privacy and security?
You can protect your online privacy and security by using strong passwords, enabling two-factor authentication, using encryption, and being cautious when sharing personal data online.
Innovation and Technology
AI Agents Fighting Malicious Ads And Impersonators

Introduction to Doppel
Cofounded by CEO Kevin Tian and CTO Rahul Madduluri, Doppel is using AI agents to flag hundreds of millions of impersonator accounts and fake profiles to prevent social engineering attacks. For Kevin Tian, the best solution for artificial intelligence-powered fraud is also the most obvious: pit AI against AI.
The Founding of Doppel
In 2022, he founded social engineering defense startup Doppel to do just that. And as cybercriminals harness ever more advanced AI models to turbocharge their attacks, Doppel’s AI systems have helped businesses combat them at scale— more quickly and effectively than before.
How Doppel Works
The startup has built AI agents— software that is programmed to autonomously carry out specific tasks— to scour the internet, the dark web and social media for potentially fraudulent activity, flagging everything from copycat websites and fake user accounts to malicious advertisements on Google, Instagram, and YouTube. Doppel’s agents screen 100 million alerts of such phishing threats every day, filtering real threats from benign ones and reporting them to platforms to be removed. Tian says they do this with about 90% accuracy, and they’re constantly improving.
The Threat of AI-Enabled Fraud
“If threat actors can use AI to spin up these attacks for just a few cents on the dollar, we’ve got to make sure that we can also handle that volume on our side,” Tian told Forbes. Artificial intelligence has greased the wheels for cyber criminals to spin up new types of social engineering attacks that extend far beyond phishing emails embedded with dangerous links.
Funding and Growth
On Friday, Doppel announced $35 million in new funding in a round led by Bessemer Venture Partners. With $55.5 million in venture backing, it’s now valued at $205 million. It’s another milestone for the company Tian cofounded in 2022 with CTO Rahul Madduluri, whom he had met at Uber while working on the company’s flying car moonshot, Uber Elevate. Initially, the duo intended to combat NFT-related fraud, helping crypto companies track and report counterfeits. But in 2023 Doppel broadened its customer base to other industries.
Automation and AI Agents
In its early days, Doppel used contractors in countries like the Philippines and India to sort through thousands of potential threats and decide which ones were malicious. But in September 2024, it found that OpenAI’s new models, those capable of “reasoning,” could perform the same tasks. It replaced those contract workers with a cohort of new AI agents and used them to automate 30% of its security operations. Tian claims AI agents have been able to identify more threats than humans. It’s been transformative for the company’s business.
Success Stories
In 2023, productivity software Notion was struggling with an onslaught of attacks, including malicious ads targeting its customers and efforts on social media to impersonate its CEO Ivan Zhao. In one scenario, “[fraudsters] would take our download page for our application, scrape it, make a clone of it, make a domain that looks similar. And so when you visit it, it looks like you’re visiting Notion,” said Daniel Pyykonen, head of platform security at Notion. So it turned to Doppel for help. The company’s AI agents made quick work of those campaigns, taking down thousands. Eventually Notion started seeing fewer and fewer attacks. “We became a very expensive target,” Pyykonen said.
Doppel’s Secret Sauce
Doppel’s secret sauce is a “threat graph,” a map of relationships and interactions between social engineering campaigns — telephone numbers, IP addresses, advertiser accounts. It allows the company to better track malicious hackers using AI as a productivity tool and help safeguard businesses against future attacks. “We want to give the good guys that same view so they could play less whack-a-mole and shut down the entire threat actor infrastructure,” Tian said.
Customer Base and Revenue
To date, Doppel has attracted some 180 enterprise customers including United Airlines, OpenAI and Coinbase and tripled revenue year over year, Tian claims. It has also onboarded customers in sectors like oil and gas, finance and insurance, for which it has rolled out a second set of industry-specific AI agents. “We were blown away by the breadth of tier one clients they had outside of tech,” said Elliott Robinson, partner at Bessemer Venture Partners.
Conclusion
Doppel is at the forefront of the battle against AI-enabled social engineering attacks. With its AI agents and threat graph, the company is helping businesses protect themselves against these threats. As the threat landscape continues to evolve, Doppel is well-positioned to stay ahead of the curve and provide effective solutions to its customers.
FAQs
- What is Doppel and what does it do?
Doppel is a social engineering defense startup that uses AI agents to flag hundreds of millions of impersonator accounts and fake profiles to prevent social engineering attacks. - How does Doppel work?
Doppel uses AI agents to scour the internet, the dark web and social media for potentially fraudulent activity, flagging everything from copycat websites and fake user accounts to malicious advertisements. - What is the threat graph and how does it help Doppel’s customers?
The threat graph is a map of relationships and interactions between social engineering campaigns — telephone numbers, IP addresses, advertiser accounts. It allows Doppel to better track malicious hackers using AI as a productivity tool and help safeguard businesses against future attacks. - How many customers does Doppel have and what is its revenue growth?
Doppel has attracted some 180 enterprise customers and has tripled revenue year over year. - What is the main challenge that Doppel is trying to solve?
Doppel is trying to solve the problem of AI-enabled social engineering attacks, which are becoming increasingly sophisticated and widespread.
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