Global Trends and Politics
More Fast-Food Chains Adopt Fun, Flavored Drinks

Chick-fil-A’s Pineapple Dragonfruit Beverages: A New Era of Drink Innovation in Fast Food
Fast-food chains are going all in on fun beverages to attract younger consumers. Chick-fil-A, known for its straightforward menu of fried chicken and waffle fries, is selling seasonal Pineapple Dragonfruit drinks. Yum Brands’ Taco Bell installed a beverage concept called Live Mas Café inside one of its California locations. McDonald’s is in its second year of testing its drinks-focused spinoff, CosMc’s.
Restaurant operators are betting that drinks with exotic flavors, bright colors, and high caffeine and sugar counts will mean higher sales – and better margins. Fast-food chains are increasingly adding beverage options and widening the number of items within that segment. Refreshers and agua frescas are increasingly showing up on menus, while fast-food chains expand their specialty iced coffee, hot chocolate, and energy drink options, according to market research firm Datassential.
Fast-food chains’ recent focus on drinks mirrors the broader restaurant industry as the number of beverage-focused concepts climbs. More regional coffee shops are coming for Starbucks’ crown. Plus, consumers have embraced buying drinks beyond coffee, such as bubble tea and "dirty soda," the Utah trend of adding syrups, creamers, and juice to soda that has spread nationwide.
More and more full-scale establishments are basing their entire businesses on the growing segment. Beverage chains Swig, 7 Brew Drive Thru Coffee, and Gong Cha are among the 10 fastest-growing quick-service restaurant chains by sales, according to restaurant market research firm Technomic.
The trend also follows the decades-long decline in soda consumption since its peak in 2000.
"At the consumer moves away from the traditional soda, there’s an opportunity for operators and different brands to bring something signature to the table that is more in line with their brand in certain instances, but also an opportunity to potentially charge a little more," said Michael Parlapiano, managing director of the Culinary Edge, a consulting firm that has helped Noodles & Company, McDonald’s, and First Watch on menu offerings.
Attracting Gen Z
Restaurants are hoping hot chocolate and flavored lemonades can help build loyalty with Gen Z consumers.
Compared to previous generations, Gen Z is the most open to new flavors and comes from the most diverse backgrounds. Gen Z’s openness gives fast-food chains more latitude to explore more unusual offerings, such as butterfly pea or ube, according to Parlapiano. Monin, a French company best known for its flavored syrups, tapped yuzu, an East Asian citrus fruit, as its flavor of the year for 2025.
Traditionally, large fast-food chains are less likely to experiment with such audacious flavors, but even they have stepped outside of their comfort zones. For example, Wendy’s current lemonade lineup includes blueberry pomegranate and pineapple mango – two choices that have paid off for the burger giant.
"Our premium craft lemonades are also incredibly loved by our customers, and this product over-indexes with Hispanic consumers and Gen Z," Wendy’s U.S. Chief Marketing Officer Lindsay Radkoski said at a recent investor event.
Beyond the Soda Fountain
For some chains, beverages have taken center stage as an area for improvement – and future sales growth.
"We recognize that it’s not just about carbonated sodas anymore," El Pollo Loco CEO Liz Williams told CNBC. "So we did a deep dive in beverage innovation this year."
El Pollo Loco’s expanded drink offerings now include more flavors of its Aguas Frescas, which are fruit-infused waters. Future drink innovation could mean following the mashup trend, such as selling horchata coffee, Williams said.
Wendy’s also wants more of its customers to order drinks. Roughly 30% of Wendy’s customers do not add a beverage to their order, according to a recent investor presentation.
"This is an opportunity for growth when these are highly profitable," Wendy’s U.S. President Abigail Pringle told analysts.
In many cases, beverages generate higher profits and are easier to add to menus than a new food item. While a customer sees a new flavor, for the workers making the drinks, it’s just swapping out a syrup flavor or adding a new drizzle on top. With just a little more labor, restaurants can charge a lot more. Plus, syrups also usually have longer expiration dates than food items and are easier to store, according to Datassential’s Conaghan.
Conclusion
The rise of drinks with unique flavors, colors, and sugar counts is a game-changer for the fast-food industry. As consumers increasingly seek out new and exciting beverages, restaurants are stepping up their game to meet the demand. From pineapple dragonfruit to mango lassi, the possibilities are endless. With the potential for higher profits and increased customer loyalty, it’s no wonder that drinks are becoming a key area of focus for many restaurants.
FAQs
Q: What are some examples of unique flavors that fast-food chains are offering?
A: Examples include butterfly pea, ube, yuzu, and horchata.
Q: Why are fast-food chains focusing on drinks?
A: Fast-food chains are focusing on drinks as a way to attract younger consumers and increase sales.
Q: What are some popular drink trends in the fast-food industry?
A: Popular drink trends include flavored lemonades, iced coffee, and energy drinks.
Q: Why are consumers seeking out new and exciting beverages?
A: Consumers are seeking out new and exciting beverages because they offer a way to mix up their routine and try something new.
Q: What are some benefits of focusing on drinks for restaurants?
A: Focusing on drinks can lead to higher profits and increased customer loyalty.
Global Trends and Politics
The Intersection of Business and Politics: A New Era of Corporate Social Responsibility

The world is changing, and the way we do business is no exception. With the rise of globalization, social media, and environmental concerns, companies are being forced to reevaluate their roles and responsibilities in society. Gone are the days of simply focusing on profits; today’s businesses must prioritize social responsibility and sustainability.
A New Era of Corporate Social Responsibility
The concept of corporate social responsibility (CSR) is not new, but its significance has grown exponentially in recent years. Companies are recognizing that their actions have far-reaching implications, from the environment to local communities. This shift in perspective is driving a new era of CSR, where businesses prioritize long-term sustainability and social impact.
The Role of Politics in CSR
Politics plays a significant role in CSR, as governments and regulatory bodies increasingly hold businesses accountable for their actions. Governments are implementing stricter regulations and laws to protect the environment, promote fair labor practices, and ensure transparency in business operations. Companies must adapt to these changes and actively engage with governments to shape policies and regulations that benefit both the environment and the economy.
Examples of Successful CSR-Politics Partnerships
* In 2019, the European Union introduced the EU’s Green New Deal, committing to a climate-neutral economy by 2050. Companies like Siemens and Total have partnered with the EU to develop sustainable energy solutions and reduce carbon emissions.
* In the United States, companies like Patagonia and REI have joined forces with environmental organizations to push for climate action and sustainable practices.
The Benefits of CSR-Politics Partnerships
By partnering with governments and regulatory bodies, businesses can:
* Enhance their reputation and brand image
* Stay ahead of the competition and adapt to changing regulations
* Reduce costs and improve operational efficiency
* Mitigate risks and protect their bottom line
* Contribute to a better, more sustainable future
Challenges and Obstacles
While CSR-politics partnerships offer numerous benefits, they also come with challenges and obstacles, including:
* Conflicting interests and values
* Limited resources and budget constraints
* Complexity and lack of clarity in regulations
* Resistance from stakeholders and the general public
The Future of CSR-Politics
As the world continues to evolve, the intersection of business and politics will only become more critical. Companies must prioritize CSR and actively engage with governments to shape the future of sustainability and social responsibility. By doing so, they can:
* Drive innovation and growth
* Create a better, more sustainable world
* Enhance their reputation and brand image
* Stay ahead of the competition and adapt to changing regulations
Conclusion
The intersection of business and politics is no longer a debate; it’s a reality. Companies must adapt to this new era of corporate social responsibility, prioritizing sustainability and social impact. By partnering with governments and regulatory bodies, businesses can drive positive change, reduce their environmental footprint, and create a better, more sustainable future.
FAQs
Q: What is corporate social responsibility (CSR)?
A: CSR refers to a company’s efforts to contribute to the well-being of society and the environment, while also increasing profitability.
Q: Why is CSR important?
A: CSR is essential for businesses to adapt to changing societal values, reduce risks, and enhance their reputation and brand image.
Q: What are some examples of successful CSR initiatives?
A: Companies like IKEA, Coca-Cola, and Microsoft have implemented successful CSR initiatives, such as reducing energy consumption, promoting fair labor practices, and supporting local communities.
Q: How do I get started with CSR?
A: Start by conducting a CSR assessment to identify areas for improvement, set clear goals and objectives, and develop a strategic plan for implementation.
Q: What are some challenges faced by companies in implementing CSR initiatives?
A: Common challenges include limited resources, conflicting priorities, and resistance from stakeholders and the general public.
Q: Can CSR really make a difference?
A: Yes, CSR can have a significant impact on society, the environment, and the economy. By prioritizing CSR, businesses can drive positive change, reduce their environmental footprint, and create a better, more sustainable future.
Global Trends and Politics
JPMorgan Chase Merchants Can Now Offer Installment Loans

Fintech Lender Affirm Partners with JPMorgan Chase to Offer Buy Now, Pay Later Services
Fintech lender Affirm has announced an agreement with JPMorgan Chase to offer its buy now, pay later loan services to merchants on the bank’s payments network. This partnership will allow U.S. merchants who use JPMorgan to handle payments to add Affirm to their checkout pages, providing consumers with access to loans ranging from 30 days to 60 months.
Key Terms of the Agreement
The agreement follows a similar announcement from rival Klarna last month, in which the Swedish fintech said it would be available to JPMorgan’s merchants. Affirm and Klarna are increasingly going head to head as the buy now, pay later field matures in the U.S. Affirm is publicly traded and seeking to reliably grow profits, while Klarna recently filed for a U.S. IPO.
Benefits for Merchants and Customers
According to Michael Lozanoff, global head of merchant services at J.P. Morgan Payments, "The demand for diverse payment options, flexibility, and seamless transactions from both merchants and their customers is at an all-time high." By incorporating Affirm as a payment method into their Commerce Platform, JPMorgan is empowering businesses to deliver the services they need and the experiences that customers increasingly expect as part of their retail journey.
Expansion of Existing Banking and Processing Relationships
Affirm has stated that the deal is an expansion of existing banking and processing relationships with JPMorgan, the largest U.S. bank by assets.
Conclusion
The partnership between Affirm and JPMorgan Chase marks a significant step forward in the development of the buy now, pay later industry. As the fintech space continues to evolve, it will be interesting to see how these partnerships shape the future of e-commerce and the way consumers interact with merchants.
FAQs
Q: What are the key terms of the agreement between Affirm and JPMorgan Chase?
A: The agreement allows Affirm to offer its buy now, pay later loan services to merchants on JPMorgan’s payments network, providing consumers with access to loans ranging from 30 days to 60 months.
Q: Who is Affirm and what is its role in the fintech industry?
A: Affirm is a fintech lender that offers buy now, pay later loan services to consumers. It is a publicly traded company seeking to reliably grow profits.
Q: Who is Klarna and what is its relationship to JPMorgan Chase?
A: Klarna is a Swedish fintech that offers buy now, pay later services. It recently filed for a U.S. IPO and has a similar agreement with JPMorgan Chase to offer its services to the bank’s merchants.
Global Trends and Politics
United Airlines raises annual fees for lounges, rewards credit cards

United Airlines Raises Fees for Airport Lounge Membership and Rewards Credit Cards
United Airlines is increasing the fees for its annual airport lounge membership and rewards credit cards, a test of how much consumers are willing to pay for popular travel perks.
The carrier announced the changes on Monday, alongside sign-up bonuses for its co-branded cards from JPMorgan Chase, as well as new cardholder benefits including rideshare credits and award flight discounts.
"Yes, there are fee increases, but we were very, very cognizant of ensuring that the value increments and the benefits that are delivered outweigh any increase in the cost of those cards," Richard Nunn, chief executive of United’s MileagePlus loyalty program, told reporters. United had been working on the changes to its card portfolio for the past year or so, Nunn said.
Airlines have steadily increased the prices of everything from checked bags to seat assignments and offered perks that used to come for free as part of a package when customers sign up for co-branded credit cards. They have also raised the price and tightened entry requirements to get into popular airport lounges as the number of premium-credit-card holders and travelers with elite status grows and has led to crowding at some facilities.
American, United, and most recently Delta Air Lines operate separate tiers of lounges for customers traveling in long-haul business class, and they’ve all opened larger lounges in recent years.
What’s Changing with Lounges
Starting Monday, United will offer two tiers of memberships to its United Club airport lounge network.
- Individual memberships will go for $750 a year or 94,000 United loyalty points, with access for the passholder only.
- For customers looking to take up to two guests into the lounge, it will cost $1,400 or 175,000 miles, for United Clubs and Star Alliance partner lounges.
- Lounge memberships, including two guests, previously cost $650 a year, though there were discounts for customers with elite frequent flyer status.
- Customers with an existing membership will keep the terms that they signed up for until their membership expires.
Credit Card Fees and Benefits
The new fees go into effect with new sign-ups starting Monday, but benefits will be active for existing card members.
- The United Explorer card goes to $150 a year from $95, and additional benefits include a $60 rideshare credit.
- The United Quest card goes to $350 a year from $250 and includes $100 of rideshare credits, two upgrades to extra legroom seats, and $200 in United travel credits.
- The United Club Infinite Card goes to $695 a year from $525, which also includes an annual lounge membership, $150 in rideshare credits, and the ability to earn Premier 1K elite status through card spending and bonus qualifying points.
Conclusion
United’s decision to raise fees for its airport lounge membership and rewards credit cards is a test of how much consumers are willing to pay for popular travel perks. As the airline industry continues to evolve, it will be interesting to see how consumers respond to these changes.
FAQs
Q: What is changing with United’s lounge membership?
A: United is introducing two tiers of memberships, with individual memberships costing $750 a year or 94,000 United loyalty points, and memberships for up to two guests costing $1,400 or 175,000 miles.
Q: What is changing with United’s credit card fees?
A: The United Explorer card will go to $150 a year from $95, the United Quest card will go to $350 a year from $250, and the United Club Infinite Card will go to $695 a year from $525.
Q: When do the new fees take effect?
A: The new fees will take effect with new sign-ups starting Monday, but benefits will be active for existing card members.
Q: What are the benefits of United’s credit cards?
A: The cards offer a range of benefits, including rideshare credits, award flight discounts, and the ability to earn Premier 1K elite status through card spending and bonus qualifying points.
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