Netflix to Stream FIFA Women’s World Cup in 2027, 2031

FIFA Women’s World Cup Secured by Netflix for US Broadcasting Rights

Netflix Secures Exclusive Rights for 2027 and 2031 Tournaments

Netflix has announced that it has secured exclusive rights in the US to broadcast the FIFA Women’s World Cup in 2027 and 2031, just days before it streams its first ever National Football League (NFL) Christmas Day games. This move signifies the streaming giant’s continued efforts to expand its sports portfolio, following the growing popularity of women’s sports in the past year.

Growing Popularity of Women’s Sports

The announcement comes as the popularity of women’s sports has seen a significant surge, with the 2023 FIFA Women’s World Cup in Australia and New Zealand drawing in large crowds. "I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously — from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023," said Netflix Chief Content Officer Bela Bajaria. "Bringing this iconic tournament to Netflix is not just about streaming matches — it’s about celebrating the players, the culture, and the passion driving the global rise of women’s sports."

Tournament Details

The 2027 tournament is set to take place in 12 cities across Brazil, while the host country for the 2031 tournament has yet to be announced. Netflix’s coverage of the Women’s World Cup will include commentary and entertainment from studio shows and top-tier talent, as well as Netflix original documentaries around major players and the sport’s rapidly growing fan base in the lead-up to the tournament.

Growth of Women’s Sports in the US

The Women’s World Cup has continued to grow in popularity, with more people in the US tuning in for the women’s final in 2019 than the men’s in 2018. While US viewership dropped substantially in 2023 after the two-time defending champions were knocked out in the Round of 16, the audience for the WNBA and women’s national soccer team has grown significantly in the US.

Netflix’s Sports Growth

Netflix has 282.7 million global memberships, with the streamer pushing for growth internationally through its cheaper, ad-supported tier. The company has also continued to grow into the sports category, streaming a Mike Tyson-Jake Paul fight last month, which was watched by 108 million people, making it the most-streamed sporting event ever.

Conclusion

The acquisition of the FIFA Women’s World Cup broadcasting rights is a significant move by Netflix, further solidifying its position in the sports category. As the popularity of women’s sports continues to rise, this partnership is expected to bring a new level of exposure to the sport, celebrating the players, culture, and passion driving its global growth.

FAQs

Q: What is the next FIFA Women’s World Cup tournament?
A: The 2027 FIFA Women’s World Cup is set to take place in 12 cities across Brazil.

Q: What is the host country for the 2031 FIFA Women’s World Cup?
A: The host country for the 2031 FIFA Women’s World Cup has yet to be announced.

Q: How many people watched the Mike Tyson-Jake Paul fight on Netflix?
A: The fight was watched by 108 million people, making it the most-streamed sporting event ever.