New electric SUV to start at $65,000

Jeep Unveils the Recon, an All-Electric SUV with a Starting Price of $65,000

The American SUV brand, Jeep, has officially revealed its new all-electric SUV, the Recon, with a starting price of $65,000. The 2026 Jeep Recon has been in the making for years, with the idea of an electric vehicle inspired by the iconic off-road Wrangler SUV first revealed in 2021. The Recon is expected to begin production early next year at a plant in Mexico.

The Recon features familiar, boxy Jeep styling, as well as removable doors, a spare tire on the rear, and an open-air roof, all synonymous with the brand’s Wrangler SUV. According to Bob Broderdorf, CEO of Jeep, “With the Jeep Recon, we’re proving that electrification isn’t just compatible with off-road excellence, it can elevate it, delivering instant torque, precision control, and a quieter, more connected driving experience that’s uniquely Jeep.”

Specifications and Features

The Recon’s electric motors combine to produce 650 horsepower and 620 foot-pounds of torque, similar to some V-6 and V-8 sports cars. However, the vehicle’s range is up to 250 miles on a charge, which is lower than many current, less expensive EVs. The Recon’s price is a roughly $14,000 premium over an entry-level 2025 Wrangler plug-in hybrid electric vehicle and a nearly $27,000 premium over a base 2026 Wrangler four-door.

The Recon comes as Jeep’s parent company, Stellantis, is heavily reducing its investments in EVs following changing market conditions and a CEO shake-up in the past year. Despite this, Broderdorf expressed confidence in the Recon, stating that it functions as an EV “bookend” alongside the sportier Wagoneer S for the Jeep brand’s electric portfolio.

Production and Sales

The Recon is being produced at Stellantis’ Toluca Assembly Plant in Mexico, alongside the Wagoneer S, Jeep Compass, and the new Jeep Cherokee, which is being offered exclusively as a hybrid vehicle. Broderdorf noted that the plant can easily adjust to produce the higher-volume Compass and Cherokee depending on demand for EVs.

Jeep has been dealing with a spiraling sales decline that started after the brand reached an all-time high of more than 973,000 SUVs sold in 2018. The brand’s sales have fallen 40% since then to less than 590,000 units last year in the U.S. Despite this, Broderdorf remains optimistic, stating that the brand’s mission is to “grow, grow and grow” in a healthy way.