New Stellantis CEO promotes Kuniskis, brings back SRT division

Introduction to Stellantis’ New Leadership Move

New Stellantis CEO Antonio Filosa, who took over the top job one week ago, has made his first major leadership move, promoting Tim Kuniskis to oversee all American brands and lead marketing and retail strategy in North America. Kuniskis remains CEO of Ram, and now has a broader role across the company’s U.S. operations. Kuniskis, who came out of retirement after seven months, returned to Stellantis late last year after former Stellantis CEO Carlos Tavares unexpectedly stepped down.

Expansion of Roles and Responsibilities

Kuniskis’ new role is a significant expansion of his previous responsibilities, which were primarily focused on the Ram brand. With his new position, he will be overseeing all American brands, including Dodge, Jeep, and Chrysler, in addition to Ram. This move is expected to bring a new level of cohesion and strategy to the company’s U.S. operations.

Revival of the Street and Racing Technology Division

Stellantis is also bringing back the Street and Racing Technology (SRT) performance division. SRT will combine engineers from Dodge, Jeep, Ram, and Chrysler and will focus on high-performance vehicles and motorsports. "SRT is another box we needed to check," Kuniskis said in a press release. "We’re getting the band back together."

Product Launch and Sales Strategy

Kuniskis is also leading a major product launch at Ram as part of an effort to combat years-long sales declines. The brand plans to launch 25 new products throughout the next 18 months. Earlier this month, Kuniskis announced the return of its popular V-8 Hemi engines for its Ram 1500 full-size pickup trucks. Ram plans to offer the engine again in early 2026.

Conclusion

The promotion of Tim Kuniskis to oversee all American brands and the revival of the SRT division are significant moves for Stellantis. These changes are expected to bring a new level of strategy and cohesion to the company’s U.S. operations, and to help combat sales declines. With Kuniskis at the helm, Stellantis is poised for a major comeback in the American market.

FAQs

Q: Who is the new CEO of Stellantis?

A: Antonio Filosa is the new CEO of Stellantis.

Q: What is Tim Kuniskis’ new role at Stellantis?

A: Tim Kuniskis has been promoted to oversee all American brands and lead marketing and retail strategy in North America, in addition to his role as CEO of Ram.

Q: What is the Street and Racing Technology (SRT) division?

A: The SRT division is a performance division that combines engineers from Dodge, Jeep, Ram, and Chrysler to focus on high-performance vehicles and motorsports.

Q: What is Ram’s plan to combat sales declines?

A: Ram plans to launch 25 new products throughout the next 18 months, including the return of its popular V-8 Hemi engines for its Ram 1500 full-size pickup trucks.