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Organizational Culture

Procter & Gamble’s New Model for Innovation

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Procter & Gamble’s New Model for Innovation

Procter & Gamble’s Radical Strategy of Open Innovation

A New Approach to Innovation

Procter & Gamble launched a new line of Pringles potato crisps in 2004 with pictures and words—trivia questions, animal facts, jokes—printed on each crisp. They were an immediate hit. In the old days, it might have taken us two years to bring this product to market, and we would have shouldered all of the investment and risk internally. But by applying a fundamentally new approach to innovation, we were able to accelerate Pringles Prints from concept to launch in less than a year and at a fraction of what it would have otherwise cost. Here’s how we did it.

The Birth of Open Innovation

In the early 2000s, Procter & Gamble was facing a challenge. We were struggling to come up with new ideas that would drive growth and innovation. We were stuck in a traditional R&D mindset, relying on internal resources and expertise to develop new products. But this approach was slow and expensive, and we were struggling to keep up with the pace of change in the market.

The Decision to Open Up

In 2000, we made the decision to open up our innovation process to the outside world. We recognized that the best ideas often come from outside the company, and that by collaborating with others, we could accelerate innovation and reduce risk. We launched a program called “Connect + Develop,” which aimed to find and develop new ideas from outside the company.

How It Works

Connect + Develop is a collaborative innovation program that brings together Procter & Gamble’s internal experts with external partners, including universities, startups, and other companies. The program is designed to be fast-paced and flexible, with a focus on rapid prototyping and testing.

Results

The results have been impressive. Today, open innovation produces more than 35% of Procter & Gamble’s innovations, and generates billions of dollars in revenue. By collaborating with others, we have been able to accelerate innovation and reduce risk, while also gaining access to new technologies and expertise.

Conclusion

Procter & Gamble’s radical strategy of open innovation has been a game-changer for our company. By embracing collaboration and external innovation, we have been able to drive growth and innovation, while also reducing risk and increasing efficiency. We believe that this approach has the potential to benefit other companies as well, and we are committed to continuing to innovate and improve our processes.

FAQs

Q: What is open innovation?
A: Open innovation is a collaborative innovation program that brings together internal experts with external partners to develop new ideas and solutions.

Q: How does Connect + Develop work?
A: Connect + Develop is a program that connects Procter & Gamble’s internal experts with external partners, including universities, startups, and other companies, to develop new ideas and solutions.

Q: What are the benefits of open innovation?
A: The benefits of open innovation include accelerated innovation, reduced risk, and increased efficiency. By collaborating with others, companies can gain access to new technologies and expertise, while also reducing the costs and complexity associated with internal R&D.

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Organizational Culture

From Paper to Practice: How [Company] Brings its Values to Life

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From Paper to Practice: How [Company] Brings its Values to Life

Company Values and Leadership

[Company] is a organization that has been built on a foundation of strong values and leadership. The company’s founders, [founders’ names], have a clear vision for the organization’s purpose and principles, which guides every decision made within the company.

As a result, [Company]’s values have become an integral part of its culture, and are reflected in everything from employee behavior to business practices. This article will explore how [Company] brings its values to life, and the impact it has on its employees and customers.

The Origins of [Company]’s Values

The origins of [Company]’s values can be traced back to its early days, when [founders’ names] started the company with a clear mission and vision in mind. At the time, they were working on a small scale, but they knew that if they were to grow and succeed, they needed to build a strong foundation.

So, they created a set of core values that would guide every aspect of the company’s operations. These values were designed to be simple, yet powerful, and to serve as a framework for decision-making and behavior.

From Paper to Practice: How [Company] Makes its Values Real

Sometimes, company values can become nothing more than a piece of paper or a poster on the wall. At [Company], however, we believe that values need to be lived and breathed every day.

So, how do we make our values real? For us, it’s all about culture and accountability. We want every employee to feel empowered to live our values, and we encourage them to do so in their daily work.

Culture

Culture is a critical component of any organization’s success. It’s the unwritten rules and norms that govern how people behave and interact with each other.

At [Company], our culture is centered around our values. We celebrate our values with internal campaigns and recognition programs, and we provide training and development opportunities to help employees understand and embody them.

Accountability

Accountability is also essential for making our values real. We believe that everyone in the organization has a role to play in upholding our values, and we expect every employee to take ownership of their actions.

To achieve this, we’ve established a culture of transparency and open communication. We encourage our employees to speak up and report any instances where they feel that our values are not being upheld.

The Impact of [Company]’s Values on its Employees and Customers

The impact of [Company]’s values on its employees and customers is profound. When our employees feel empowered to live our values, they’re more engaged, motivated, and productive. This, in turn, leads to better customer outcomes and a more positive experience.

Employee Engagement

When employees feel that their values are being lived and breathed, they’re more likely to be engaged and motivated. At [Company], we’ve seen a significant increase in employee satisfaction and retention, as well as a reduction in turnover.

Customer Outcomes

Our customers benefit from our values-driven culture in many ways. They experience better service, higher quality products, and a more personalized experience. This is because our employees are empowered to go above and beyond to deliver exceptional results.

Conclusion

In conclusion, [Company]’s values are more than just words on a page. They’re the guiding principles that shape our culture and behavior. By making our values real and tangible, we’ve created a culture of transparency, accountability, and empowerment, which has a profound impact on our employees and customers.

As we look to the future, we’re committed to continuing to live our values and making them a reality in everything we do. Whether it’s through internal campaigns or customer-facing initiatives, we’ll continue to strive for excellence and make a positive impact on our community.

FAQs

Q: How did [Company] develop its values?

A: [Company]’s values were developed by its founders, [founders’ names], who wanted to create a company that was guided by a set of core principles.

Q: How does [Company] make its values real?

A: We make our values real through culture and accountability. We celebrate our values with internal campaigns and recognition programs, and we encourage our employees to take ownership of their actions.

Q: What is the impact of [Company]’s values on its employees and customers?

A: Our values have a profound impact on our employees and customers. They lead to higher employee satisfaction and retention, as well as better customer outcomes and a more positive experience.

Q: How can I get involved in [Company]’s values-driven culture?

A: If you’re interested in getting involved in [Company]’s values-driven culture, we encourage you to explore our website and learn more about our values and mission. You can also reach out to our HR department to learn more about our internal campaigns and recognition programs.

Q: Can I contribute to [Company]’s values-driven culture outside of work?

A: Absolutely! We believe that our values are relevant not just in the workplace, but also in our personal lives. We encourage our employees to share their values and values-driven initiatives with their families and communities, and to explore ways to make a positive impact outside of work.

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Organizational Culture

Resonating Company Values

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Resonating Company Values

Revitalizing Corporate Values: Making Them Memorable

The Problem with Generic Corporate Values

Too many statements of corporate values are generic business clichés. Is it any wonder few employees can actually remember them? To fix that, companies should write core values that stand apart, using literary techniques (such as alliteration or rhyme), short and simple phrases, or unusual words that will stick in employees’ memories.

The Importance of Memorable Core Values

Your company’s core values are splashed across the “Who We Are” section of your website, showcased in the annual report, and featured in all marketing and training materials. Yet your employees cannot remember them. This lack of recall can lead to a lack of alignment among employees, which can negatively impact the company’s overall performance.

Creating Memorable Core Values

To create core values that employees will remember, companies should consider the following strategies:

Use Literary Techniques

Employing literary techniques such as alliteration, rhyme, or assonance can make your core values more memorable. For example, a company that values teamwork could use the phrase “United We Thrive” instead of the generic “Teamwork is important to us.”

Keep it Simple and Short

Short and simple phrases are more likely to be remembered than lengthy, complex statements. Aim for phrases that are no more than a few words long.

Use Unusual Words

Using unusual words or phrases can make your core values stand out and be more memorable. For example, a company that values innovation could use the phrase “Embracing the Uncharted” instead of the generic “Innovation is important to us.”

Conclusion

Creating memorable core values is crucial for any company. By using literary techniques, keeping it simple and short, and using unusual words, companies can create core values that employees will remember and align with. This can lead to increased employee engagement, improved performance, and a stronger company culture.

FAQs

Q: Why are memorable core values important?
A: Memorable core values are important because they help employees understand the company’s values and mission, which can lead to increased employee engagement and improved performance.

Q: How can I make my core values more memorable?
A: You can make your core values more memorable by using literary techniques, keeping it simple and short, and using unusual words.

Q: What are some examples of memorable core values?
A: Examples of memorable core values include phrases such as “United We Thrive,” “Embracing the Uncharted,” and “Customer Obsessed.”

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Organizational Culture

Masculinity Contests Undermine Organizations

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Masculinity Contests Undermine Organizations

Seemingly Dysfunctional Workplaces: A Growing Concern

Recent Exposés and Revelations

From Uber to Nike to CBS, recent exposés have revealed seemingly dysfunctional workplaces rife with misconduct, bullying, and sexual harassment. For example, Susan Fowler’s 2017 blog about Uber detailed not only her recollections of being repeatedly harassed, but what she described as a “game-of-thrones” environment, in which managers sought to one-up and sabotage colleagues to get ahead. A New York Times investigation described Uber as a “Hobbesian environment…in which workers are pitted against one another and where a blind eye is turned to infractions from top performers.”

The Consequences of a Dysfunctional Workplace

Such environments can have severe consequences for employees, including increased stress, decreased job satisfaction, and even physical and mental health problems. Furthermore, the lack of accountability and poor management can lead to a toxic work culture that affects not only individual employees but also the organization as a whole. It is essential to recognize the warning signs of a dysfunctional workplace and take proactive steps to address these issues before they escalate.

What Can Be Done?

Companies can take several steps to prevent and address these issues. These include:

  • Establishing a clear code of conduct and consequences for misconduct
  • Providing training on harassment and bullying prevention
  • Fostering an open-door policy for reporting incidents
  • Encouraging a culture of respect, empathy, and inclusivity

Conclusion

It is crucial for organizations to prioritize creating a positive and respectful work environment. By acknowledging the problems and taking proactive steps to address them, companies can improve employee well-being, increase productivity, and ultimately, achieve success.

FAQs

  • What are the consequences of a dysfunctional workplace?

    Increased stress, decreased job satisfaction, and even physical and mental health problems.

  • What can companies do to prevent and address these issues?

    Establish a clear code of conduct, provide training on harassment and bullying prevention, foster an open-door policy, and encourage a culture of respect and inclusivity.

  • Why is it important to prioritize a positive work environment?

    It improves employee well-being, increases productivity, and ultimately, achieves success.

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