Revitalizing Corporate Values: Making Them Memorable

The Problem with Generic Corporate Values

Too many statements of corporate values are generic business clichés. Is it any wonder few employees can actually remember them? To fix that, companies should write core values that stand apart, using literary techniques (such as alliteration or rhyme), short and simple phrases, or unusual words that will stick in employees’ memories.

The Importance of Memorable Core Values

Your company’s core values are splashed across the “Who We Are” section of your website, showcased in the annual report, and featured in all marketing and training materials. Yet your employees cannot remember them. This lack of recall can lead to a lack of alignment among employees, which can negatively impact the company’s overall performance.

Creating Memorable Core Values

To create core values that employees will remember, companies should consider the following strategies:

Use Literary Techniques

Employing literary techniques such as alliteration, rhyme, or assonance can make your core values more memorable. For example, a company that values teamwork could use the phrase “United We Thrive” instead of the generic “Teamwork is important to us.”

Keep it Simple and Short

Short and simple phrases are more likely to be remembered than lengthy, complex statements. Aim for phrases that are no more than a few words long.

Use Unusual Words

Using unusual words or phrases can make your core values stand out and be more memorable. For example, a company that values innovation could use the phrase “Embracing the Uncharted” instead of the generic “Innovation is important to us.”

Conclusion

Creating memorable core values is crucial for any company. By using literary techniques, keeping it simple and short, and using unusual words, companies can create core values that employees will remember and align with. This can lead to increased employee engagement, improved performance, and a stronger company culture.

FAQs

Q: Why are memorable core values important?
A: Memorable core values are important because they help employees understand the company’s values and mission, which can lead to increased employee engagement and improved performance.

Q: How can I make my core values more memorable?
A: You can make your core values more memorable by using literary techniques, keeping it simple and short, and using unusual words.

Q: What are some examples of memorable core values?
A: Examples of memorable core values include phrases such as “United We Thrive,” “Embracing the Uncharted,” and “Customer Obsessed.”