Global Trends and Politics
Southwest Airlines Starts Charging for Checked Bags
Passengers check in for Southwest Airlines flights at Chicago Midway International Airport on Feb. 18, 2025 in Chicago, Illinois. Southwest Airlines customers have only one day to go before the company starts charging to check bags for the first time in more than half a century. Starting Wednesday, Southwest will end its blanket “two bags fly free” policy. It was a perk that was sacrosanct among customers and the airlines’ longtime executives alike, setting the airline apart from competitors.
Background and Rationale
But baggage fees brought in nearly $7.3 billion for U.S. airlines last year, according to federal data, and Southwest executives who have long vowed to hold onto the policy have been under pressure to raise revenue. The airline hasn’t yet said how much it will charge to check bags, but rivals generally charge about $35 or $40 for a first checked bag for domestic flights, though there are some exceptions.
Changes to Business Model
Along with starting to charge for checked bags, Southwest has announced major changes to its business model over the past year, like getting rid of open seating. The carrier is also debuting basic-economy tickets like those sold by Delta Air Lines, American Airlines, and United Airlines on Wednesday.
What is Changing?
Southwest will no longer offer two free checked bags with many tickets purchased on or after Wednesday. For tickets purchased before then, a Southwest spokesman said the carrier will honor the terms of those fares, like the two free checked bags. The fees will apply to its no-frills Basic, its Wanna Get Away Plus, and its Anytime fares.
Exemptions
Yes. Travelers with top-tier status in Southwest’s Rapid Rewards loyalty program will get two free checked bags, as will customers in the highest-level Business Select fares. Customers with a Southwest Airlines co-branded credit card and their travel companions booked together with the same card won’t get charged for their first standard checked bag. A-List frequent flyer members, the second-highest tier in the loyalty program, will also get their first bag checked free of charge.
New Fare Type: Basic
Southwest on Wednesday will also start selling basic-economy tickets. With the new Basic fare, customers won’t be able to make changes to their tickets, they’ll be among the last customers to board, and their fare credits will expire in six months, compared with 12 months for other ticket classes. In another change, the airline is ending its Wanna Get Away fare, which was the lowest tier ticket before the changes.
Assigned Seats
Southwest has been known for its open-seating model for decades. Loyalists often obsessively check in a day before their flight in hopes of scoring a favorable boarding slot. But later this year, Southwest says it will start selling tickets for flights in 2026 that will have seat assignments. It is also outfitting its planes with extra legroom seats, like many of its competitors, that fetch higher prices.
Handling the Changes
Southwest executives have told staff that they expect passengers to carry on more luggage (those policies for free carry-ons aren’t changing) and have said the airline is installing larger overhead bins on its Boeing fleet, which should help with an influx of carry-on bags. Executives have also said staff will get mobile bag-tag printers at gates and airport lobbies to assist customers.
Customer Reaction
Southwest can hardly post on social media — even about babies and puppies on board — without getting angry comments about the changed baggage policy. But CEO Bob Jordan told CNBC last month that the policy change announcement the company made on March 11 hasn’t deterred customers. “We have seen no book-down on that day or after that day,” he said on “Squawk on the Street” on April 24.
Conclusion
In conclusion, Southwest Airlines is ending its long-standing policy of two free checked bags, starting Wednesday. The airline is making significant changes to its business model, including introducing basic-economy tickets and assigned seats. While some customers may be upset about the changes, the airline believes they are necessary to remain competitive and increase revenue.
FAQs
Q: When will Southwest Airlines start charging for checked bags?
A: Southwest Airlines will start charging for checked bags on Wednesday.
Q: How much will Southwest Airlines charge for checked bags?
A: The airline hasn’t yet announced the exact fee, but rivals generally charge about $35 or $40 for a first checked bag for domestic flights.
Q: Are there any exemptions from the baggage fee?
A: Yes, travelers with top-tier status in Southwest’s Rapid Rewards loyalty program, customers in the highest-level Business Select fares, and customers with a Southwest Airlines co-branded credit card will be exempt from the fee.
Q: Will Southwest Airlines still offer free carry-ons?
A: Yes, the airline’s policy on free carry-ons is not changing.
Q: How will Southwest Airlines handle the expected increase in carry-on bags?
A: The airline is installing larger overhead bins on its Boeing fleet and will provide staff with mobile bag-tag printers at gates and airport lobbies to assist customers.
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