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Organizational Culture

Sponsorship Done Right

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Sponsorship Done Right

The Problem

Mentoring Programs Failing to Deliver

Mentoring programs operate under the promise that matching seasoned executives with up-and-coming professionals will produce all sorts of benefits. Unfortunately, relationships often remain superficial and transactional. These problems have only gotten worse with remote and hybrid work, which makes meaningful personal interaction difficult.

The Solution

The Two Key Qualities

To reap the full benefits of developmental relationships and create “authentic sponsorship,” companies must focus on two vital qualities: public advocacy and relational authenticity.

Public Advocacy

Public advocacy involves actively promoting and supporting the development of the mentee in front of others. This includes speaking on their behalf, introducing them to important contacts, and providing public recognition of their accomplishments.

Relational Authenticity

Relational authenticity refers to the genuine and sincere connection between the mentor and mentee. This means being vulnerable, empathetic, and willing to engage in open and honest communication.

The Journey

The Five Stages of Developmental Relationships

Stage 1: Mentor

The first stage of a developmental relationship is the mentor. At this level, the mentor provides guidance, advice, and support to the mentee, helping them to navigate their professional journey.

Stage 2: Strategizer

In the second stage, the mentor begins to strategize with the mentee, helping them to set and achieve their goals. This stage requires a deeper level of engagement and collaboration between the mentor and mentee.

Stage 3: Connector

In the third stage, the mentor acts as a connector, introducing the mentee to important contacts and networking opportunities. This stage helps to expand the mentee’s professional network and increase their visibility.

Stage 4: Opportunity Giver

The fourth stage is the opportunity giver, where the mentor provides the mentee with access to new opportunities, such as projects, training, or speaking engagements.

Stage 5: Sponsor

The final stage is the sponsor, where the mentor actively promotes and advocates for the mentee, helping them to advance in their career and achieve their long-term goals.

Conclusion

Developmental relationships can evolve naturally toward authentic sponsorship, but it requires a focus on public advocacy and relational authenticity. By following the five stages outlined above, companies can create meaningful and transformative relationships that drive growth and development for their employees.

FAQs

Q: How do I know if my mentor is not authentic?

A: If your mentor is not authentic, you may feel like you’re not getting the support or guidance you need, or that the relationship feels superficial. Look for signs of genuine interest, empathy, and willingness to listen.

Q: What if my mentor is not willing to advocate for me?

A: If your mentor is not willing to advocate for you, it may be a sign that the relationship is not moving forward. Look for a mentor who is willing to speak up on your behalf and provide public recognition of your accomplishments.

Q: How do I know if I’m ready to become a mentor?

A: If you have a deep understanding of your industry and have a willingness to share your knowledge and expertise with others, you may be ready to become a mentor. Look for opportunities to mentor and support others, and be willing to learn and grow alongside them.

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