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Starbucks to Roll Out Microsoft Azure OpenAI Assistant for Baristas

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Starbucks to Roll Out Microsoft Azure OpenAI Assistant for Baristas

Introduction to Starbucks’ New AI Assistant

A Starbucks store is shown in Encinitas, California, on Feb. 24, 2025. Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure’s OpenAI platform to 35 locations this month as part of its strategy to simplify baristas’ jobs and speed up service in its cafes.

The Technology Behind Green Dot Assist

The coffee chain showed off the new technology to more than 14,000 North American store managers at its Leadership Experience in Las Vegas on Tuesday. A broad launch of the "Green Dot Assist" platform across the U.S. and Canada is slated for the company’s fiscal 2026, which starts in the fall. The three-day event comes as Starbucks pushes to revive its sluggish U.S. sales and "get back to Starbucks," as CEO Brian Niccol has described the effort since he took the role last year. Niccol’s priorities include slashing service times to four minutes per order. Quick, accurate answers to barista questions could help achieve that goal.

How Green Dot Assist Works

Instead of flipping through manuals or accessing Starbucks’ intranet, baristas will be able to use a tablet behind the counter equipped with Green Dot Assist to get answers to a range of questions, from how to make an iced shaken espresso to troubleshooting equipment errors. Baristas can either type or verbally ask their queries in conversational language. "It’s just another example of how innovation technology is coming into service of our partners and making sure that we’re doing all we can to simplify the operations, make their jobs just a little bit easier, maybe a little bit more fun, so that they can do what they do best," Starbucks Chief Technology Officer Deb Hall Lefevre told CNBC.

Future Plans for Green Dot Assist

As the AI assistant evolves, Starbucks has even bigger plans for its next generation. Those ideas include automatically creating a ticket with IT for equipment issues or generating suggestions for a substitute when a barista calls out of work, according to Lefevre. Starbucks is expanding its relationship with Microsoft about a year after the tech giant’s CEO Satya Nadella stepped down from Starbucks’ board of directors.

Industry Trends and Challenges

Since OpenAI launched ChatGPT in late 2022, companies have been trying to implement generative AI in their own operations, envisioning the AI hype can cut expenses and maybe even boost their stock prices. Walmart and JPMorgan Chase are among the corporate giants that have rolled out AI assistants for their workforce. But chatbots aren’t always a perfect solution. They can sometimes provide inaccurate answers, known as "hallucinations," which could mean another headache instead of an easy resolution. Lefevre said the company’s partnership with Microsoft includes a grounding engine that ensures the accuracy of the information provided.

Other Restaurant Companies’ AI Initiatives

Other restaurant companies have also been looking to AI to simplify their restaurant workers’ jobs and improve operations. For example, Yum Brands has partnered with Nvidia to roll out AI order-taking, Nvidia-powered computer vision and restaurant performance assessments fueled by AI. But AI agreements haven’t always been successful. McDonald’s ended its partnership with IBM after its test of AI drive-thru order-taking didn’t meet expectations.

New Technology on Display

Other new technology on display at the Leadership Experience includes the latest generation of Starbucks’ Mastrena espresso machines and a more intuitive point-of-sale system. Lefevre said tenured baristas have been learning to use the new POS in as little as an hour. Plus, the technology can offer personalized recommendations and loyal customers’ repeat orders, helping Starbucks achieve the personalized touch it’s looking to bring back to its cafes.

Conclusion

In conclusion, Starbucks’ new AI assistant, Green Dot Assist, is a significant step towards simplifying baristas’ jobs and improving customer service. With its ability to provide quick and accurate answers to barista questions, it has the potential to reduce service times and improve the overall customer experience. As the technology continues to evolve, it will be interesting to see how it impacts the company’s operations and customer satisfaction.

FAQs

Q: What is Green Dot Assist?
A: Green Dot Assist is a generative artificial intelligence assistant created by Starbucks with Microsoft Azure’s OpenAI platform to simplify baristas’ jobs and speed up service in its cafes.
Q: How does Green Dot Assist work?
A: Baristas can use a tablet behind the counter to ask questions in conversational language, and the AI assistant will provide quick and accurate answers.
Q: What are the future plans for Green Dot Assist?
A: Starbucks plans to launch the platform across the U.S. and Canada in its fiscal 2026 and is exploring additional features such as automatically creating IT tickets and generating substitute suggestions.
Q: How does Green Dot Assist ensure accuracy?
A: The company’s partnership with Microsoft includes a grounding engine that ensures the accuracy of the information provided.
Q: Are other restaurant companies using AI?
A: Yes, companies such as Yum Brands and Walmart are using AI to simplify their operations and improve customer service.

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Global Trends and Politics

State AGs Urge Meta to Clean Up Platform

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State AGs Urge Meta to Clean Up Platform

Introduction to the Issue

A group of 42 state attorneys general are calling on Meta to curb the rise of investment scams on Facebook that fraudulently use the images of Warren Buffett and other famous figures, New York Attorney General Letitia James said Wednesday. James said in a news release criminals are consistently evading Meta’s automated and human review systems to post fake ads that leave retail investors saddled with millions of dollars in losses.

The Nature of the Scams

The ads, touting access to Buffett, Elon Musk or Ark Invest’s Cathie Wood, lure Facebook users to join chat groups on Meta-owned messaging platform, WhatsApp, according to the New York AG. There, users are unwittingly involved in alleged pump-and-dump schemes, where criminals boost the price of thinly traded stocks and quickly sell for a profit, leaving small investors with losses.

Meta’s Struggle to Control Scams

Meta, the parent company of Facebook, Instagram and WhatsApp, is struggling to control the rise of cyber scams on its platforms and is a "cornerstone of the internet fraud economy," the Wall Street Journal reported last month. The problem is global in nature, with one notable lawsuit being brought by an Australian billionaire who alleges that Meta’s artificial intelligence-run advertising program created and amplified false ads using his likeness.

Call to Action by Attorney Generals

"Thousands of Facebook users have lost hundreds of millions of dollars to these scams and Meta must do more to stop these fraudulent ads from running on its platforms," James said. "I am leading a bipartisan coalition calling on Meta to step up its review of ads to stop these scams. I also urge all New Yorkers to be extra careful before putting their money in investments they see advertised on social media." The AGs urged Meta to boost its policing of ads, including with more human review, saying that unless they curb the scams, Meta should stop running investment ads altogether.

Response from Meta

Andy Stone, a spokesman for Meta, said that addressing scams on its platforms requires collaboration between banks, governments, law enforcement and telecom companies. "We’re committed to doing our part: Investing in technology to aggressively enforce against scams, including testing the use of facial recognition technology, empowering people to protect themselves with on-platform warnings and tools, educating consumers on common schemes and forging partnerships across tech, banking and beyond to protect people from these criminals," Stone said.

Conclusion

The issue of investment scams on social media platforms, particularly those using the images of famous figures like Warren Buffett, is a serious concern that requires immediate attention and action from companies like Meta. The call to action by the 42 state attorneys general for Meta to enhance its review of ads and curb these scams is a critical step towards protecting retail investors from significant financial losses.

FAQs

Q: What is the nature of the investment scams on Facebook?

A: The scams involve fake ads that use the images of famous figures like Warren Buffett, Elon Musk, or Cathie Wood to lure Facebook users into joining chat groups on WhatsApp, where they are involved in alleged pump-and-dump schemes.

Q: How much have Facebook users lost to these scams?

A: Thousands of Facebook users have lost hundreds of millions of dollars to these scams.

Q: What is Meta’s response to the issue?

A: Meta has stated its commitment to addressing scams on its platforms through investing in technology, empowering users, educating consumers, and forging partnerships with other industries.

Q: What are the attorney generals calling on Meta to do?

A: The attorney generals are calling on Meta to boost its policing of ads, including with more human review, and to stop running investment ads altogether if the scams cannot be curbed.

Q: Is this a global issue?

A: Yes, the problem of cyber scams on social media platforms is global in nature, with cases reported in various parts of the world.

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Global Trends and Politics

Howard Schultz Supports CEO Brian Niccol’s Strategy

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Howard Schultz Supports CEO Brian Niccol’s Strategy

Introduction to Starbucks’ Turnaround Strategy

Former Starbucks CEO Howard Schultz drinks from a Starbucks mug while testifying before a Senate Health, Education, Labor, and Pensions Committee hearing to answer questions about the company’s compliance with labor law on Capitol Hill in Washington.
LAS VEGAS, NEV. — Former Starbucks CEO Howard Schultz said Wednesday that he "did a cartwheel" in his living room when current chief executive Brian Niccol first coined his "back to Starbucks" strategy.

Enthusiasm for the New Strategy

The enthusiasm from the 71-year-old Starbucks chairman emeritus is a key stamp of approval for Niccol as he tries to lift the company’s slumping sales and restore the chain’s culture. Schultz, who grew Starbucks from a small chain into a global coffee giant, made a surprise appearance at the company’s Leadership Experience in Las Vegas and cosigned Niccol’s plans. The three-day event has gathered more than 14,000 North American store leaders to hear from Starbucks management as the company embarks on a turnaround.

Background on Niccol’s Appointment

Niccol took the reins in September, joining the company after the board ousted Laxman Narasimhan, Schultz’s handpicked successor. After a rocky start to the year, Starbucks shares have climbed nearly 20% since the beginning of April. They are now trading at around $95.30, just shy of where they closed on August 13, following a nearly 25% jump the day Niccol was named CEO.

Schultz’s Role and Involvement

Schultz had returned in 2022 for his third stint as chief executive, but it was only an interim role. He previously told CNBC that he has no plans to come back again. Schultz no longer holds a formal role within the company, although he’s forever entitled to attend board meetings unless barred by the company’s directors. Schultz was once one of the company’s largest shareholders, but he sold his Starbucks holdings sometime between the end of 2024 and early 2025.

Details of the Turnaround Plan

During Niccol’s first week on the job, he outlined plans for the comeback in an open letter, making the commitment to get "back to Starbucks." More details on how the chain planned to return to its roots followed in the ensuing months, from bringing back seating inside cafes to writing personalized messages on cups. Under Niccol’s leadership, the company’s marketing has shifted to focus on its coffee, rather than discounts and promotions.

Public Appearance and Statement of Support

When Starbucks announced Narasimhan’s firing and Niccol’s hiring, Schultz issued a statement of support, saying that the then-Chipotle CEO was the leader that the company needs. However, the Leadership Experience marks the first time that Niccol and Schultz have appeared publicly together. During Narasimhan’s short tenure as CEO, Schultz did not mince words when the company’s performance fell short of his expectations.

Assessment of the Company’s Problems

But Schultz said Starbucks’ problems went further than just operational issues and lackluster beverages and food. "The culture was not understood. The culture wasn’t valued. The culture wasn’t being upheld," he said on Wednesday.

Conclusion

The appearance and statement of support from Howard Schultz are significant for Brian Niccol’s turnaround strategy. With Schultz’s endorsement, Niccol’s plans to restore the company’s culture and improve sales may gain more traction. The success of this strategy will be crucial for Starbucks’ future growth and profitability.

FAQs

Q: Who is the current CEO of Starbucks?
A: Brian Niccol is the current CEO of Starbucks.
Q: What is the "back to Starbucks" strategy?
A: The "back to Starbucks" strategy is a plan outlined by CEO Brian Niccol to restore the company’s culture and improve sales by focusing on its core values and products.
Q: What was Howard Schultz’s reaction to the new strategy?
A: Howard Schultz said he "did a cartwheel" in his living room when he heard about the "back to Starbucks" strategy, indicating his enthusiasm and support for the plan.
Q: What are some key elements of the turnaround plan?
A: The plan includes bringing back seating inside cafes, writing personalized messages on cups, and shifting the company’s marketing focus to its coffee rather than discounts and promotions.
Q: How has the company’s stock performed since Niccol’s appointment?
A: Starbucks shares have climbed nearly 20% since the beginning of April, trading at around $95.30.

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Global Trends and Politics

RFK Jr.’s Firing of CDC Vaccine Advisors Sparks Public Health Concerns

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RFK Jr.’s Firing of CDC Vaccine Advisors Sparks Public Health Concerns

Introduction to the Controversy

U.S. Health and Human Services (HHS) Secretary Robert F. Kennedy, Jr. has taken a significant step by firing all 17 members of the Advisory Committee on Immunization Practices (ACIP), citing the need to "re-establish public confidence" in shots. This move has sparked widespread criticism from health policy experts, who argue that it will undermine science, disrupt a trusted regulatory process for shots, and could increase public distrust in both vaccinations and federal health agencies.

Impact on Public Health

The firings could threaten public health, eroding already falling U.S. immunization rates against once-common childhood diseases and making the nation less equipped to grapple with new or existing outbreaks of vaccine-preventable diseases. Health policy experts, including Lawrence Gostin, professor of public health law at Georgetown University, have expressed concerns that Kennedy’s actions will have a significant negative impact on Americans of all ages. Gostin stated, "Rather than restoring public trust, his actions are simply politicizing science and vaccine policy."

Potential Consequences

The potential impact on vaccine manufacturers like Moderna, Merck, Pfizer, and BioNTech is less clear, but some analysts say it introduces more uncertainty to the regulatory process around shots. The move could lead to recommendations that restrict who is eligible for different vaccinations or give much more leeway for individuals to decide whether to get immunized. This could result in lower vaccination rates, increasing the risk of vaccine-preventable diseases spreading.

Kennedy’s Claims and the Future of ACIP

Kennedy has claimed that the current ACIP panel has been "plagued with persistent conflicts of interest and has become little more than a rubber stamp for any vaccine." However, these allegations are "completely unfounded" according to Tina Tan, president of the Infectious Diseases Society of America. The future of ACIP is uncertain, with some experts warning that Kennedy could try to appoint members who are sympathetic to his anti-vaccine views.

Impact on Vaccine Manufacturers

The move is a risk to vaccine manufacturers, which depend on federal agencies like the Food and Drug Administration and the CDC to approve and recommend their products. Some Wall Street analysts have noted that the committee could upend current recommendations for new and existing vaccines, but the impact is difficult to quantify before seeing who will replace the current panel.

Conclusion

In conclusion, the firing of the ACIP members by HHS Secretary Robert F. Kennedy, Jr. has sparked widespread criticism and concern among health policy experts. The move has the potential to undermine science, disrupt the regulatory process for shots, and increase public distrust in vaccinations and federal health agencies. The future of ACIP and the impact on vaccine manufacturers remain uncertain, but one thing is clear: the consequences of this decision will be far-reaching and significant.

FAQs

Q: Who is Robert F. Kennedy, Jr. and what is his role in the US government?
A: Robert F. Kennedy, Jr. is the US Health and Human Services (HHS) Secretary, responsible for overseeing the nation’s health care system.
Q: What is the Advisory Committee on Immunization Practices (ACIP) and what is its role?
A: ACIP is a group of independent medical and public health experts that reviews vaccine data and makes recommendations on who is eligible for shots and whether insurers should cover them.
Q: Why did HHS Secretary Robert F. Kennedy, Jr. fire the ACIP members?
A: Kennedy cited the need to "re-establish public confidence" in shots, but health policy experts argue that the move is an attempt to politicize science and vaccine policy.
Q: What are the potential consequences of the ACIP firings?
A: The firings could lead to lower vaccination rates, increasing the risk of vaccine-preventable diseases spreading, and undermine science and the regulatory process for shots.
Q: How will the ACIP firings affect vaccine manufacturers?
A: The move introduces uncertainty to the regulatory process around shots and could lead to recommendations that restrict who is eligible for different vaccinations or give more leeway for individuals to decide whether to get immunized.

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