Steph Curry’s Thirty Ink Generated $174 Million in Revenue

Introduction to Steph Curry’s Business Ventures

Steph Curry is one of the greatest basketball players ever, and judging by his company’s financials, he’s off to a pretty good start in the business world. Curry is the CEO of Thirty Ink, a house-of-brands conglomerate that owns companies including Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball.

Thirty Ink’s Financial Performance

Thirty Ink generated $173.5 million in revenue in 2024, the company told CNBC Sport. The highest percentage of that revenue comes from its partnership with Under Armour, where Curry is president of Curry Brand, the company’s basketball and golf footwear and apparel brand. As part of a 2023 deal, the 11-time NBA All-Star was given 8.8 million Under Armour common shares, valued at $75 million at the time, in addition to other awards and incentives.

Business Structure and Profitability

While Thirty Ink incurs annual expenses for delivering on Curry’s name, image, and likeness, as well as related marketing around the brand, it doesn’t rack up traditional bottom-line operational costs to fuel those sales, helping contribute to a gaudy $144 million in earnings before interest, taxes, depreciation, and amortization last year, the company said. Still, every business in Curry’s Thirty Ink portfolio is profitable, said Suresh Singh, the company’s secretary-chairman.

Unanimous Media

The company’s mission is to "elevate the under." That manifests itself differently depending on the business line. Unanimous Media attempts to hire diverse writers to create projects about family, faith, and sports, said Erick Peyton, the multimedia company’s co-founder and co-CEO along with Curry. Unanimous Media launched in 2018 and has been profitable every year, said Peyton. The company is four years into a first-look deal with Comcast’s NBCUniversal, which owns the Peacock streaming service.

Gentleman’s Cut Bourbon

Curry and John Schwartz, owner of the Amuse Bouche Winery in Napa Valley, partnered with Boone County Distilling Co. to develop Gentleman’s Cut. Thirty Ink was in talks last year to sell a minority stake in Gentleman’s Cut to a buyer that wanted to feature a Black-owned business, but the deal was squashed due to the Trump administration’s crackdown on diversity, equity, and inclusion.

Diversity, Equity, and Inclusion

Curry isn’t backing off his own commitment to DEI, he told CNBC Sport. Curry’s Underrated Golf business is specifically designed to give Black and brown children a chance to participate in a sport that hasn’t historically catered to them. "Obviously, from a national perspective, a lot of the narrative is trying to peel back programs and opportunities that are programs and resources that are allowing people to have just a fair shot and a fair chance," Curry said in an interview.

Conclusion

Steph Curry’s business ventures are not only profitable but also focused on promoting diversity, equity, and inclusion. With a strong financial performance and a commitment to social responsibility, Curry’s Thirty Ink conglomerate is poised for continued success.

FAQs

Q: What is Thirty Ink, and what companies does it own?
A: Thirty Ink is a house-of-brands conglomerate that owns companies including Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball.
Q: How much revenue did Thirty Ink generate in 2024?
A: Thirty Ink generated $173.5 million in revenue in 2024.
Q: What is the mission of Unanimous Media?
A: The mission of Unanimous Media is to "elevate the under" by hiring diverse writers to create projects about family, faith, and sports.
Q: What is Gentleman’s Cut bourbon, and how was it developed?
A: Gentleman’s Cut bourbon is a bourbon brand developed by Curry and John Schwartz, owner of the Amuse Bouche Winery in Napa Valley, in partnership with Boone County Distilling Co.
Q: What is Curry’s commitment to diversity, equity, and inclusion?
A: Curry is committed to promoting diversity, equity, and inclusion through his business ventures, including Underrated Golf, which aims to give Black and brown children a chance to participate in golf.