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Super Bowl Ads 2025

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Super Bowl Ads 2025

Kendrick Lamar Headlines Halftime Show

Kendrick Lamar accepts the Song of the Year award for “Not Like Us” onstage during the 67th Annual Grammy Awards at Crypto.com Arena on Feb. 02, 2025 in Los Angeles, California.

Rapper Kendrick Lamar is headlining this year’s halftime show fresh off a massive night at the Grammys.

Lamar’s “Not Like Us” single swept all five categories it was nominated in last weekend, winning Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and Best Music Video.

The song made waves when it was first released in May as one of several diss tracks traded between Lamar and fellow rapper Drake. Drake last month sued his record label, Universal Music Group, claiming the label, which also represents Lamar, defamed him by distributing a “false and malicious narrative” with the song.

Lamar is launching a national tour with R&B singer SZA in April. SZA is also set to perform during Sunday’s halftime show, sponsored by Apple Music.

Manning vs. Manning in the ‘Kick of Destiny’

Rob Gronkowski had two chances at FanDuel’s “Kick of Destiny” – now it’s the Manning brothers’ turn.

During the Super Bowl pregame show in New Orleans, Peyton and Eli Manning will each get a chance to kick a 25-yard field goal in what’s becoming the most high-profile annual pregame betting opportunity.

According to FanDuel’s official rules, if both Mannings miss their field goal, the marker is moved up five yards. If they both make it, the ball remains at the same spot and they kick again. If the brothers match each other, the third round will turn to tie-breaker rules.

Fans have until 3:00 p.m. ET to lock in their vote for which brother will be victorious. Winners will receive an equal share of the $10 million prize pool.

Spanish-language Telecasts will be on Fox Deportes and Telemundo

Viewers looking for a Spanish-language telecast of the Super Bowl will have two options this year: Fox’s cable TV network Fox Deportes and NBCUniversal’s over-the-air broadcaster Telemundo.

The first time the Super Bowl aired in Spanish was in 2015 on Fox Deportes. Telemundo’s first broadcast of the Super Bowl took place in 2022, and the network has seen its viewership of NFL games significantly grow since then. Last fall, the two networks announced they would each air the Super Bowl and produce separate broadcasts.

While NFL games, especially the Super Bowl, are known for their explosive ratings, the league has been pushing to expand its audience, both globally and within the U.S. A key part of that strategy is Hispanic viewership, CNBC reported last year.

Fox Nabs $8M Ads for Super Bowl this Year

A general view from outside of the Caesars Superdome prior to the Super Bowl LIX Opening Night fueled by Gatorade with Kansas City Chiefs and Philadelphia Eagles on Feb. 3, 2025 in New Orleans, Louisiana.

Advertisers once again shelled out a record amount for spots during the Super Bowl this year. Broadcaster Fox sold out of ad spots in the fall for the Super Bowl, and more than 10 of its 30-second commercials were priced at $8 million, CNBC previously reported. Advertisers that got in early spent more than $7 million, the person said.

Few live events or TV programming garner the audience that the Super Bowl does each year, ensuring advertisers are willing to pay up to have their brands in front of millions of eyeballs at once.

Last year, Nielsen reported roughly 123.7 million people watched the Super Bowl. This year has potential for even more viewers with Fox offering the game on its free streaming service Tubi.

Free Streamer Tubi will Air the Super Bowl for the First Time

The Super Bowl is no stranger to streaming as broadcasters have been offering simulcasts of the game on their services in recent years. What’s different this year is that the Super Bowl will be available on Tubi, the Fox-owned free, ad-supported streaming service.

Consumers without cable TV subscriptions or access to the game through traditional methods will be able to watch it for free on the Tubi app, which is available on streaming TVs, devices, and phones.

Fox Deportes’ Spanish-language telecast will be offered, too, and Tubi will have an exclusive pregame Red Carpet show for those looking for an alternative to the typical pregame show.

Tubi’s viewership skews toward millennials, Gen Z, and women, expanding potential fandom for the NFL and reach for advertisers that have shelled out big bucks.

Tubi will air the same feeds as those broadcast by Fox – commercials and all.

Conclusion
The Super Bowl is one of the most-watched and most-anticipated events in the world, and this year’s edition promises to be no exception. With a star-studded halftime show, a high-profile "Kick of Destiny" competition, and a record-breaking amount of ad spending, the big game is shaping up to be a must-watch event.

FAQs

Q: Who is headlining the halftime show?
A: Kendrick Lamar is headlining the halftime show.

Q: Who is performing during the halftime show?
A: Kendrick Lamar and SZA are performing during the halftime show, sponsored by Apple Music.

Q: What is the "Kick of Destiny" competition?
A: The "Kick of Destiny" is a high-profile annual pregame betting opportunity where two brothers, Peyton and Eli Manning, will each get a chance to kick a 25-yard field goal.

Q: How can I watch the Super Bowl in Spanish?
A: Viewers looking for a Spanish-language telecast of the Super Bowl will have two options: Fox’s cable TV network Fox Deportes and NBCUniversal’s over-the-air broadcaster Telemundo.

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Global Trends and Politics

Lowe’s Q4 2024 Earnings

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Lowe’s Q4 2024 Earnings

A Lowe’s store stands in Brooklyn on February 27, 2024 in New York City.

Spencer Platt | Getty Images

Lowe’s topped Wall Street’s quarterly earnings and revenue expectations on Wednesday and said its sales slump should end in the year ahead.

The home improvement retailer said it expects full-year total sales to range from $83.5 billion to $84.5 billion, which on the upper end would be higher than its total revenue of $83.67 billion for fiscal 2024. It said it expects comparable sales to be flat to up 1% year over year and earnings per share to range from approximately $12.15 to $12.40.

A tough housing market

On the company’s earnings call, CEO Marvin Ellison stressed that Lowe’s still faces "a challenging home improvement market." He said high mortgage rates have created "a significant gap between today’s rates for homebuyers and the lower rates many homeowners currently enjoy,." That’s led to a "lock-in effect" that’s kept consumers from buying and selling, he said.

How Lowe’s is trying to grow sales

With that tougher backdrop in mind, Lowe’s has tried to move the needle by investing in its online business, attracting more sales from contractors, electricians and other pros and expanding value-driven offers for homeowners.

Sales of major appliances, a category often driven by purchases after an item gets old or breaks, grew in the quarter compared to the year-ago period, said Bill Boltz, executive vice president of merchandising, on the company’s earnings call. He said Lowe’s has doubled the number of next-day deliveries over the past few years, and it can deliver and install major appliances the next day in almost every U.S. zip code.

Lowe’s strategy

Lowe’s has also launched a new private brand called Lowe’s Essentials with products that cost $10 or less, such as closet hangers, gardening tools and water cans, Boltz said on the earnings call. Those items are on display near the front of stores.

The company has also launched a loyalty program for DIY customers. So far, it’s attracted 30 million members, and they are outspending non-members by nearly 50%, Boltz said on the earnings call.

A look at the competition

Lowe’s competitor, Home Depot, narrowly beat Wall Street’s fourth-quarter estimates on Tuesday and also snapped an eight consecutive quarter losing streak with comparable sales.

Yet Home Depot CFO Richard McPhail said the company doesn’t expect the housing market or mortgage rates to change. Instead, he told CNBC that he thinks consumers will gradually get used to elevated rates as "a new normal."

Conclusion

Lowe’s has faced a challenging home improvement market, but the company is working to position itself for growth. By investing in its online business, attracting more sales from contractors and other pros, and expanding value-driven offers for homeowners, Lowe’s is looking to capitalize on the home improvement recovery.

Frequently Asked Questions

Q: What are Lowe’s expectations for full-year sales?
A: Lowe’s expects full-year total sales to range from $83.5 billion to $84.5 billion.

Q: What are Lowe’s expectations for comparable sales?
A: Lowe’s expects comparable sales to be flat to up 1% year over year.

Q: What are Lowe’s expectations for earnings per share?
A: Lowe’s expects earnings per share to range from approximately $12.15 to $12.40.

Q: How is Lowe’s addressing the challenging home improvement market?
A: Lowe’s is investing in its online business, attracting more sales from contractors and other pros, and expanding value-driven offers for homeowners.

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Global Trends and Politics

The Potential Benefits of Labor Law Reforms for Employers and Employees Alike

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The Potential Benefits of Labor Law Reforms for Employers and Employees Alike

The Need for Change

The labor market is constantly evolving, with technological advancements, globalization, and shifting societal values redefining the way we work. As a result, labor laws need to adapt to these changes to ensure a fair and equitable environment for both employers and employees. Labor law reforms can foster a more collaborative and productive work environment, benefiting both parties. In this article, we’ll explore the potential benefits of labor law reforms and how they can transform the way we work.

A New Era of Collaboration

Labor law reforms can bring about a new era of collaboration between employers and employees. By streamlining regulations, simplifying compliance, and promoting flexibility, these reforms can lead to increased productivity, better work-life balance, and improved employee satisfaction. For instance, the introduction of flexible work arrangements, such as telecommuting or compressed workweeks, can help employees balance their personal and professional responsibilities, leading to increased job satisfaction and reduced turnover rates.

Benefits for Employers

Labor law reforms can also bring numerous benefits for employers. By simplifying compliance and reducing administrative burdens, reforms can help employers focus on what matters most – growing their business and creating value for their customers. For instance, the elimination of unnecessary regulations can free up resources for investment in employee development, innovation, and customer service. Additionally, reforms that promote worker flexibility can lead to increased employee retention and reduced recruitment costs.

Benefits for Employees

For employees, labor law reforms can bring about significant benefits, including improved work-life balance, increased flexibility, and better protection of their rights. For instance, reforms that promote equal pay for equal work can help bridge the gender pay gap and promote a more equitable work environment. Similarly, reforms that protect workers from exploitation and provide a safe and healthy work environment can lead to improved physical and mental well-being.

Real-World Examples

Labor law reforms are already being implemented in various parts of the world, with promising results. For example, the Swedish labor market is renowned for its flexible and inclusive work culture, with a strong emphasis on work-life balance and employee well-being. Similarly, the introduction of the 40-hour workweek in Germany has led to improved work-life balance and increased productivity. These examples demonstrate that labor law reforms can lead to a more collaborative and productive work environment, benefiting both employers and employees.

Challenges and Concerns

While labor law reforms hold much promise, there are also challenges and concerns to be addressed. For instance, the introduction of new regulations can be complex and time-consuming, requiring significant resources and expertise. Additionally, there may be concerns about the potential impact on small and medium-sized enterprises (SMEs), which may struggle to comply with new regulations. To mitigate these concerns, it’s essential to engage with stakeholders, conduct thorough impact assessments, and provide targeted support to SMEs.

Conclusion

In conclusion, labor law reforms have the potential to transform the way we work, promoting a more collaborative and productive environment that benefits both employers and employees. By streamlining regulations, simplifying compliance, and promoting flexibility, reforms can lead to increased productivity, better work-life balance, and improved employee satisfaction. As the labor market continues to evolve, it’s crucial to stay ahead of the curve and adapt to changing needs and expectations. By embracing labor law reforms, we can create a more equitable and prosperous work environment for all.

FAQs

Q: What are the benefits of labor law reforms for employers?

A: Labor law reforms can simplify compliance, reduce administrative burdens, and promote flexibility, leading to increased productivity, employee retention, and reduced recruitment costs.

Q: How can labor law reforms improve work-life balance for employees?

A: Reforms that promote flexible work arrangements, equal pay for equal work, and a safe and healthy work environment can lead to improved work-life balance, increased job satisfaction, and reduced turnover rates.

Q: What are the challenges of implementing labor law reforms?

A: Implementing labor law reforms can be complex and time-consuming, requiring significant resources and expertise. There may also be concerns about the potential impact on SMEs, which may struggle to comply with new regulations.

Q: How can labor law reforms promote a more collaborative work environment?

A: By streamlining regulations, simplifying compliance, and promoting flexibility, labor law reforms can foster a more collaborative work environment, leading to increased productivity, better communication, and improved employee engagement.

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Global Trends and Politics

Lucid CEO Peter Rawlinson steps down; EV maker plans to double production

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Lucid CEO Peter Rawlinson steps down; EV maker plans to double production

Lucid CEO Peter Rawlinson Steps Down, Marc Winterhoff Takes Over as Interim CEO

Lucid Group, an electric vehicle maker, announced on Tuesday that CEO Peter Rawlinson has stepped down, effective Friday. Rawlinson will serve as a strategic technical advisor to the chairman of the board, stepping aside from his prior roles. Marc Winterhoff, the company’s chief operating officer, has taken over as interim CEO.

Reason for Departure

According to Winterhoff, it was Rawlinson’s decision to resign, citing the need to step aside and pass the baton after 12 years of leading the company. Rawlinson had launched the company’s second product, the Gravity three-row SUV, and felt that it was "finally the right time" to step down. In a statement posted on LinkedIn, Rawlinson did not elaborate further on his decision.

Production Targets and Financials

Lucid also announced that it expects to more than double its vehicle production to 20,000 units in 2025, up from 9,029 vehicles produced in 2024. The company reported a net loss of $636.9 million, or 22 cents per share, on revenue of $234.5 million for the fourth quarter ended December 31.

Analysis and Reaction

Analysts surveyed by LSEG had expected a loss of 25 cents per share on revenue of $214 million. The production target for 2025 is compared with production of 9,029 vehicles and deliveries of 10,241 reported for 2024. Shares of Lucid were about 8% higher in after-hours trading on Tuesday, following the announcement.

What’s Next for Lucid

Lucid’s board has initiated a search to identify a new CEO. Winterhoff did not elaborate on what percentage of the 20,000-unit production target the Gravity SUV will represent. The company will focus on gradually building production of the Gravity SUV during the year.

Frequently Asked Questions

Q: Why did Peter Rawlinson step down as CEO?
A: It was Rawlinson’s decision to step down, citing the need to step aside and pass the baton after 12 years of leading the company.

Q: Who will take over as CEO?
A: Marc Winterhoff, the company’s chief operating officer, will serve as interim CEO.

Q: What are Lucid’s production targets for 2025?
A: Lucid expects to more than double its vehicle production to 20,000 units in 2025.

Q: How did the market react to the news?
A: Shares of Lucid were about 8% higher in after-hours trading following the announcement.

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