Global Trends and Politics
The $100 Million Fix
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Sonic the Hedgehog: How a Redesign Saved a Franchise
Sonic the Hedgehog may be able to run faster than the speed of light, but his film franchise nearly came to a screaming halt in 2019. A less-than-three-minute trailer released early that year to tease the film’s release, which was just six months away, was widely panned by fans who took to social media to rail against Paramount’s character design. Dubbed "Ugly Sonic," the blue creature that appeared on film was a far cry from the iconic video game speedster.
The trailer went out, and I think it became the most viewed trailer in the history of Paramount Pictures. Which is amazing, said Toby Ascher, who acquired the rights to Sonic and produced the film franchise. The only problem was that 90% of people hated the trailer because of the design of Sonic.
All of a sudden we went from trying really, really hard to make a really, really faithful video game adaptation to being next in line of the people who had ruined video games for everyone. It just was a disaster of epic proportions, Ascher added.
The studio pivoted, opting to redesign the title character and push the film’s release back three months to February 2020. The fix cost Paramount around $5 million but resulted in a franchise that has generated nearly $1.2 billion at the global box office. The studio hopes to build on that momentum with a fourth installment in the film franchise, set to debut in 2027.
The Sonic franchise owes its box office success and longevity to a monumental decision early in the development of the first film’s marketing campaign. A re-design of a main character is no small thing. … These decisions can make or break what is every studio’s dream of having a single film turn into a long-term revenue generating franchise. The return on investment by turning an ‘ugly’ Sonic into a beautiful revenue generating franchise is undeniable, said Paul Dergarabedian, senior media analyst at Comscore.
Bringing Sonic to the Big Screen
Ascher first acquired the rights to Sonic the Hedgehog in 2013, a time in Hollywood when video game-inspired films had failed to resonate with audiences.
When we first started working on Sonic, making a video game adaptation was, like, a really bad idea, he told CNBC.
No film based on a video game property had, to that point, managed to earn a positive rating from review aggregator Rotten Tomatoes. It wasn’t until 2019 that a video game-based film generated a "fresh" rating on the site, indicating more than 60% positive reviews.
Ben Schwartz voices Sonic in Paramount Pictures’ "Sonic the Hedgehog."
Paramount Pictures
I don’t think anyone in town really thought making a Sonic movie was a good idea, Ascher said. But, I think our strategy was that we had grown up with these games. We’ve grown up with these characters, and we wanted to treat them like any other character. We wanted to give them real emotional arcs, and real emotional stories where you could relate to them.
Ascher noted that previous video game adaptations typically focused on worldbuilding rather than character development.
What we’ve been able to do is inject into the franchise heart, and I think that that’s what’s made it different, said Neal Moritz, Ascher’s producing partner and producer of franchises like "The Fast and the Furious" and "21 Jump Street."
We Really Screwed Up
The filmmaking team was blindsided by audiences’ reactions to the first trailer, but were resolute in trying to resolve the issue rather than shelve the film or release it in its current form.
Moritz said he made an impassioned speech to the heads of Paramount and Sega to allow the filmmakers to fix the mistake.
We really screwed up here, but there’s an incredible amount of interest and what we need to do is fix it … We need some more money and we need some more time. If you give that to us, I think we could turn this thing around, Moritz recalled.
I give both Paramount and Sega a lot of credit, Moritz said. They said ‘OK.’
In the redesign, the team brought back Sonic’s iconic white gloves and classic red shoes. They reinfused the character with some of his cartoon roots, and six months after the first trailer, Paramount released a new iteration.
The fans saw that we were trying to be really genuine in our love for this franchise, Ascher said, noting that in the wake of the first trailer the team began engaging more with fans and focus groups to drum up feedback and inspiration.
The Future of Sonic
The Sonic franchise has continued to thrive in the following years, with each follow-up feature outperforming the last.
Sonic the Hedgehog 2 snared $190 million domestically and $403 million globally, while Sonic the Hedgehog 3 tallied $235 million stateside and $485 million worldwide.
That’s a big jump, said Marc Weinstock, Paramount’s president of worldwide marketing and distribution. I get excited that every new movie does better than the last one, which is rare.
Following the success of the second Sonic film, the studio’s then-president and CEO of Paramount Pictures, Brian Robbins, greenlit a Knuckles series based on the franchise for the company’s streaming service, Paramount+, as well as a third Sonic film.
Sonic was becoming multi-platform, much like Robbins and Paramount had done for franchises like "Teenage Mutant Ninja Turtles," "A Quiet Place," "Spongebob Squarepants," and "Paw Patrol."
The Knuckles show generated more than 11 million global viewing hours in its first 28 days on Paramount+.
The theatrical success also rocketed Sonic from a $70 million licensing business to one that generates more than $1 billion in retail revenue annually, according to Ivo Gerscovich, Sega’s senior vice president and chief business and brand officer of Sonic the Hedgehog.
The great thing about Sonic — and the success of Sonic from the very beginning — is that we basically have listened to the fans from day one, Robbins, now co-CEO of Paramount, said. The fans are fanatical about this franchise and love this franchise and know this franchise. Because of that, they’ve become really key in shaping the franchise … They evangelize it.
Fans inspired the casting of Keanu Reeves as Shadow, an archrival of Sonic, in the third Sonic film. And the filmmaking team says it continues to look to fans to inspire which characters it will add to the films and series next.
Ascher and Moritz both teased that the fourth Sonic film will again feature a new fan-favorite character, but said the team will continue to expand the franchise’s universe at a slow pace.
If all of a sudden we bring every character, they are not going to get the time that the audience needs to understand them and relate to them and really fall in love with them, Ascher said. So, as we bring characters in, whether it’s film or it’s TV, the most important thing is that they have a good story that really showcases the character in an incredible way.
Conclusion:
The Sonic franchise’s success is a testament to the importance of listening to fans and being willing to make changes to ensure the best possible outcome. The franchise’s ability to adapt and evolve has allowed it to thrive, and it will be interesting to see how it continues to grow in the future.
FAQs:
Q: What was the initial reaction to the first Sonic film’s trailer?
A: The trailer was widely panned by fans, who took to social media to express their disappointment with the character design.
Q: How much did the redesign cost?
A: The redesign cost around $5 million.
Q: How much has the Sonic franchise generated at the global box office?
A: The franchise has generated nearly $1.2 billion at the global box office.
Q: What is the current status of the franchise?
A: The franchise is continuing to expand, with a new film and TV series in development.
Global Trends and Politics
Oscars 2025 Live Updates: Complete List of Winners
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The 97th Academy Awards: A Night of Records and Controversy
Preparations are underway for the 97th Academy Awards, which will take place on Sunday, March 2 at 7 p.m. ET at the Dolby Theatre in Hollywood. Hosted by comedian Conan O’Brien, the ceremony will air on ABC and be available through its website and app.
New Records on the Line
This year’s awards put a handful of new records on the line. Adrien Brody, star of "The Brutalist," could become the first to win two Best Actor awards, while Timothée Chalamet, star of "A Complete Unknown," could unseat Brody as the youngest winner in the category.
Best Picture Contenders
Two musicals, "Wicked" and "Emilia Pérez," are up for Best Picture, alongside "Anora," "The Brutalist," "A Complete Unknown," "Conclave," "Dune: Part Two," "I’m Still Here," "Nickel Boys," and "The Substance." "Emilia Pérez" has faced controversy in recent weeks, with its star and Oscar nominee Karla Sofía Gascón facing criticism for past social media posts deemed racist and Islamophobic.
The Frontrunners
Despite the controversy, "The Brutalist" and "Anora" have emerged as frontrunners in the Best Picture category. "Wicked," a breakout box office hit, is also a strong contender, with its stars Ariana Grande and Cynthia Erivo set to perform during the ceremony. However, "Wicked" is not eligible for a Best Song nomination this year, although Erivo will be eligible next Oscar season with the release of "Wicked: For Good," which features new and original songs.
The Ceremony
The 97th Academy Awards ceremony will be a night to remember, with many records and surprises in store. Follow along for all the winners and biggest moments from Hollywood’s biggest night.
FAQs
- When is the 97th Academy Awards ceremony?
The ceremony takes place on Sunday, March 2 at 7 p.m. ET. - Where can I watch the ceremony?
The ceremony will air on ABC and be available through its website and app. - Who is hosting the ceremony?
Comedian Conan O’Brien is hosting the ceremony. - What are the Best Picture contenders?
The contenders are "Wicked," "Emilia Pérez," "Anora," "The Brutalist," "A Complete Unknown," "Conclave," "Dune: Part Two," "I’m Still Here," "Nickel Boys," and "The Substance."
Global Trends and Politics
Challenges and Controversies
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The global labor movement has faced numerous challenges and controversies in recent years, from disputes over wages and working conditions to concerns about unionization and social justice. In this article, we’ll explore some of the most pressing issues and the impact they have on workers, employers, and the economy as a whole.
Wage Disputes and Inequality
Wage disputes are a long-standing issue in the labor movement. In many countries, workers are paid low wages, making it difficult for them to afford basic necessities like food, housing, and healthcare. This has led to widespread poverty and inequality, with the wealthiest 1% holding a disproportionate amount of wealth.
For example, in the United States, the median hourly wage for a fast food worker is around $9.50, which is barely enough to live on. In some countries, like India and China, workers are often paid even lower wages, with many earning as little as $2-3 per hour.
The Fight for Fair Wages
Labor unions and workers’ rights organizations have been fighting for fair wages and better working conditions for decades. In recent years, there have been several high-profile strikes and protests around the world, including the 2018-2019 teachers’ strike in the United States, which saw millions of educators walk off the job to demand better pay and benefits.
In the United Kingdom, the 2016-2017 junior doctors’ strike saw thousands of medical professionals take to the streets to protest against government proposals to cut their pay and benefits. Similarly, in Canada, the 2018-2019 Canadian teachers’ strike saw educators across the country walk off the job to demand better working conditions and pay.
Unionization and Collective Bargaining
Unionization and collective bargaining are essential for workers to negotiate for better wages, benefits, and working conditions. However, there are many challenges and controversies surrounding these issues.
In the United States, for example, many workers are not allowed to unionize or engage in collective bargaining due to anti-labor laws and regulations. In fact, only around 10% of private-sector workers are unionized, compared to over 30% in many European countries.
In some countries, like Poland, there are efforts to limit the right to strike and collective bargaining, with some employers and governments seeking to restrict the power of labor unions.
Resistance and Solidarity
Despite these challenges, workers and labor unions are resisting and showing solidarity with each other. From the 2019-2020 general strike in Spain to the 2020-2021 teachers’ strike in Chile, workers around the world are coming together to demand better wages, benefits, and working conditions.
In the United States, the Fight for $15 movement has been gaining momentum, with thousands of fast-food workers and other low-wage workers demanding a living wage and union rights. Similarly, the #MeToo movement has highlighted the need for greater protections against sexual harassment and discrimination in the workplace.
Automation and Job Displacement
Automation and job displacement are major concerns in the global labor market, with many jobs being replaced by machines and artificial intelligence. This has led to widespread unemployment and underemployment, particularly in industries like manufacturing and retail.
In the United States, for example, it’s estimated that up to 40% of jobs are at risk of being automated, with many workers facing the possibility of job displacement in the coming years.
Upskilling and Reskilling
To address the challenges posed by automation, many experts are advocating for upskilling and reskilling programs, which would help workers develop new skills and adapt to changing job markets. This could include training in areas like data science, artificial intelligence, and digital marketing.
In addition, many companies are investing in employee education and retraining programs, recognizing the importance of retaining skilled workers in the face of automation.
Conclusion
The global labor movement faces many challenges and controversies, from wage disputes and unionization to automation and job displacement. However, workers and labor unions are resisting and showing solidarity with each other, demanding better wages, benefits, and working conditions.
As we look to the future, it’s clear that the labor movement will continue to evolve, with new challenges and opportunities arising from technological advancements, global economic trends, and social justice movements.
FAQs
Q: What are some of the most pressing issues in the global labor movement?
A: Some of the most pressing issues include wage disputes, unionization, and collective bargaining, as well as automation and job displacement.
Q: What are some examples of successful labor movements and protests around the world?
A: Examples include the 2018-2019 teachers’ strike in the United States, the 2016-2017 junior doctors’ strike in the United Kingdom, and the 2019-2020 general strike in Spain.
Q: What are some strategies for addressing the challenges posed by automation and job displacement?
A: Strategies include upskilling and reskilling programs, training in new skills like data science and AI, and investing in employee education and retraining programs.
Q: How can workers and labor unions resist and organize in the face of anti-labor laws and regulations?
A: Workers and labor unions can resist and organize by building solidarity with each other, engaging in collective bargaining and strikes, and advocating for pro-worker policies and legislation.
Global Trends and Politics
CFPB Leaders and Elon Musk DOGE Planned to Fire Nearly All Staff
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Elon Musk’s Department of Government Efficiency Plans to Fire Almost All CFPB Employees, According to Testimony
The Consumer Financial Protection Bureau’s Trump-appointed leadership plans to fire nearly all its 1,700 employees while "winding down" the agency, according to testimony from employees.
In a trove of statements released late Thursday, federal employees said that the mass layoff was discussed in meetings they attended this month with senior CFPB leaders and members of Elon Musk’s so-called Department of Government Efficiency (DOGE).
"My team was directed to assist with terminating the vast majority of CFPB employees as quickly as possible," said an employee identified as Alex Doe, a pseudonym used out of fear of retaliation.
Doe said the plan from CFPB leaders and DOGE was to cut the bureau’s workforce in three phases. It would first eliminate probationary and term employees, then carry out a wave of about 1,200 layoffs, leaving a skeleton crew of a few hundred workers. Finally, the Bureau would "reduce altogether" within 60-90 days by terminating most of its remaining staff.
The Workers’ Testimony
The workers’ testimony comes at a crucial time for the CFPB, the agency created to protect consumers after the 2008 financial crisis caused by irresponsible lending. Since DOGE operatives first arrived at the CFPB this month, the bureau has shuttered its Washington headquarters, initiated the first round of layoffs, and told those who remain to stop nearly all work.
The department has also reversed course on several cases where it accused financial firms, including Capital One, of ripping off customers, dismissing at least four cases Thursday involving billions of dollars in alleged consumer harm.
DOGE’s Role
The bureau has long been a target of Republicans and financial institutions, who have called it a rogue agency that exceeded its legal authority in punishing companies. More recently, Musk has taken up the cause; he posted on his X platform, "RIP CFPB," earlier this month just as his DOGE operatives began their work.
In several instances in the testimony, senior CFPB staff appeared to defer to DOGE employees for critical matters.
Legal Requirements
While Musk and Vought have openly advocated for the termination of the CFPB, only Congress can truly shutter the agency, which was created after lawmakers passed the 2010 Dodd-Frank Act.
Vought’s moves appear to allow him to claim the CFPB still exists, while sidelining its role by drastically curtailing its ability to supervise companies and respond to complaints.
CFPB employees question whether a handful of employees could credibly fulfill the dozens of statutory requirements of the agency, which include responding to millions of consumer complaints filed via web and phone lines, as well as maintaining advocacy offices for military veterans and senior citizens.
Conclusion
The fate of the Consumer Financial Protection Bureau hangs in the balance as the Trump administration’s plans to fire nearly all its employees come to fruition. The agency’s role in protecting consumers remains uncertain as the Department of Government Efficiency, led by Elon Musk, takes over. The outcome will have far-reaching implications for the financial sector and the millions of Americans who rely on the CFPB for protection.
Frequently Asked Questions
Q: What is the Consumer Financial Protection Bureau?
A: The Consumer Financial Protection Bureau is a federal agency created in 2010 to protect consumers from unfair and deceptive financial practices.
Q: What is the Department of Government Efficiency?
A: The Department of Government Efficiency is a group led by Elon Musk that aims to streamline government operations and reduce bureaucracy.
Q: Why is the CFPB being targeted?
A: The CFPB has been a target of Republicans and financial institutions, who have called it a rogue agency that exceeded its legal authority in punishing companies.
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