Global Trends and Politics
The $100 Million Fix

Sonic the Hedgehog: How a Redesign Saved a Franchise
Sonic the Hedgehog may be able to run faster than the speed of light, but his film franchise nearly came to a screaming halt in 2019. A less-than-three-minute trailer released early that year to tease the film’s release, which was just six months away, was widely panned by fans who took to social media to rail against Paramount’s character design. Dubbed "Ugly Sonic," the blue creature that appeared on film was a far cry from the iconic video game speedster.
The trailer went out, and I think it became the most viewed trailer in the history of Paramount Pictures. Which is amazing, said Toby Ascher, who acquired the rights to Sonic and produced the film franchise. The only problem was that 90% of people hated the trailer because of the design of Sonic.
All of a sudden we went from trying really, really hard to make a really, really faithful video game adaptation to being next in line of the people who had ruined video games for everyone. It just was a disaster of epic proportions, Ascher added.
The studio pivoted, opting to redesign the title character and push the film’s release back three months to February 2020. The fix cost Paramount around $5 million but resulted in a franchise that has generated nearly $1.2 billion at the global box office. The studio hopes to build on that momentum with a fourth installment in the film franchise, set to debut in 2027.
The Sonic franchise owes its box office success and longevity to a monumental decision early in the development of the first film’s marketing campaign. A re-design of a main character is no small thing. … These decisions can make or break what is every studio’s dream of having a single film turn into a long-term revenue generating franchise. The return on investment by turning an ‘ugly’ Sonic into a beautiful revenue generating franchise is undeniable, said Paul Dergarabedian, senior media analyst at Comscore.
Bringing Sonic to the Big Screen
Ascher first acquired the rights to Sonic the Hedgehog in 2013, a time in Hollywood when video game-inspired films had failed to resonate with audiences.
When we first started working on Sonic, making a video game adaptation was, like, a really bad idea, he told CNBC.
No film based on a video game property had, to that point, managed to earn a positive rating from review aggregator Rotten Tomatoes. It wasn’t until 2019 that a video game-based film generated a "fresh" rating on the site, indicating more than 60% positive reviews.
Ben Schwartz voices Sonic in Paramount Pictures’ "Sonic the Hedgehog."
Paramount Pictures
I don’t think anyone in town really thought making a Sonic movie was a good idea, Ascher said. But, I think our strategy was that we had grown up with these games. We’ve grown up with these characters, and we wanted to treat them like any other character. We wanted to give them real emotional arcs, and real emotional stories where you could relate to them.
Ascher noted that previous video game adaptations typically focused on worldbuilding rather than character development.
What we’ve been able to do is inject into the franchise heart, and I think that that’s what’s made it different, said Neal Moritz, Ascher’s producing partner and producer of franchises like "The Fast and the Furious" and "21 Jump Street."
We Really Screwed Up
The filmmaking team was blindsided by audiences’ reactions to the first trailer, but were resolute in trying to resolve the issue rather than shelve the film or release it in its current form.
Moritz said he made an impassioned speech to the heads of Paramount and Sega to allow the filmmakers to fix the mistake.
We really screwed up here, but there’s an incredible amount of interest and what we need to do is fix it … We need some more money and we need some more time. If you give that to us, I think we could turn this thing around, Moritz recalled.
I give both Paramount and Sega a lot of credit, Moritz said. They said ‘OK.’
In the redesign, the team brought back Sonic’s iconic white gloves and classic red shoes. They reinfused the character with some of his cartoon roots, and six months after the first trailer, Paramount released a new iteration.
The fans saw that we were trying to be really genuine in our love for this franchise, Ascher said, noting that in the wake of the first trailer the team began engaging more with fans and focus groups to drum up feedback and inspiration.
The Future of Sonic
The Sonic franchise has continued to thrive in the following years, with each follow-up feature outperforming the last.
Sonic the Hedgehog 2 snared $190 million domestically and $403 million globally, while Sonic the Hedgehog 3 tallied $235 million stateside and $485 million worldwide.
That’s a big jump, said Marc Weinstock, Paramount’s president of worldwide marketing and distribution. I get excited that every new movie does better than the last one, which is rare.
Following the success of the second Sonic film, the studio’s then-president and CEO of Paramount Pictures, Brian Robbins, greenlit a Knuckles series based on the franchise for the company’s streaming service, Paramount+, as well as a third Sonic film.
Sonic was becoming multi-platform, much like Robbins and Paramount had done for franchises like "Teenage Mutant Ninja Turtles," "A Quiet Place," "Spongebob Squarepants," and "Paw Patrol."
The Knuckles show generated more than 11 million global viewing hours in its first 28 days on Paramount+.
The theatrical success also rocketed Sonic from a $70 million licensing business to one that generates more than $1 billion in retail revenue annually, according to Ivo Gerscovich, Sega’s senior vice president and chief business and brand officer of Sonic the Hedgehog.
The great thing about Sonic — and the success of Sonic from the very beginning — is that we basically have listened to the fans from day one, Robbins, now co-CEO of Paramount, said. The fans are fanatical about this franchise and love this franchise and know this franchise. Because of that, they’ve become really key in shaping the franchise … They evangelize it.
Fans inspired the casting of Keanu Reeves as Shadow, an archrival of Sonic, in the third Sonic film. And the filmmaking team says it continues to look to fans to inspire which characters it will add to the films and series next.
Ascher and Moritz both teased that the fourth Sonic film will again feature a new fan-favorite character, but said the team will continue to expand the franchise’s universe at a slow pace.
If all of a sudden we bring every character, they are not going to get the time that the audience needs to understand them and relate to them and really fall in love with them, Ascher said. So, as we bring characters in, whether it’s film or it’s TV, the most important thing is that they have a good story that really showcases the character in an incredible way.
Conclusion:
The Sonic franchise’s success is a testament to the importance of listening to fans and being willing to make changes to ensure the best possible outcome. The franchise’s ability to adapt and evolve has allowed it to thrive, and it will be interesting to see how it continues to grow in the future.
FAQs:
Q: What was the initial reaction to the first Sonic film’s trailer?
A: The trailer was widely panned by fans, who took to social media to express their disappointment with the character design.
Q: How much did the redesign cost?
A: The redesign cost around $5 million.
Q: How much has the Sonic franchise generated at the global box office?
A: The franchise has generated nearly $1.2 billion at the global box office.
Q: What is the current status of the franchise?
A: The franchise is continuing to expand, with a new film and TV series in development.
Global Trends and Politics
Netflix Maintains 2025 Guidance, With A Catch

Introduction to Netflix’s Q1 Earnings
Netflix executives messaged Thursday that all is well with the business in the face of economic turbulence. But its full-year outlook tells a slightly more nuanced story.
Q1 Performance
Netflix posted a big beat on operating margin for the first quarter, reporting 31.7% compared with the average estimate of 28.5%, according to StreetAccount. And it guided well above analyst estimates for the second quarter — 33.3% against an average estimate of 30%. By its own phrasing, Netflix was "ahead" of its own guidance for the first quarter and is "tracking above the mid-point of our 2025 revenue guidance range."
Longer-term Projections
Still, Netflix declined to alter any of its longer-term projections. That suggests Netflix isn’t quite as confident in its second half. "There’s been no material change to our overall business outlook since our last earnings report," Netflix wrote in its quarterly note to shareholders.
Economic Slowdown Concerns
U.S. consumer sentiment is at its second-lowest level since 1952 as President Donald Trump’s new tariff policies roil markets. Co-CEO Greg Peters noted during the company’s earnings conference call that Netflix has, in the past, "been generally quite resilient" to economic slowdowns. Home entertainment provides a cheaper form of leisure than most other activities. A monthly Netflix subscription with ads costs $7.99.
Potential Impact on Streaming Subscriptions
But the question remains how — or whether — an economic slowdown would pinch Americans’ wallets and force higher churn among streaming subscriptions. Netflix stopped reporting quarterly subscriber numbers this quarter, so the company will likely not detail if it sees a customer slowdown later this year beyond reporting its underlying revenue and profit.
Revenue and Guidance
First-quarter revenue of $10.5 billion was roughly in line with analyst expectations, while second-quarter guidance of $11 billion is slightly above. "Retention, that’s stable and strong. We haven’t seen anything significant in plan mix or plan take rate," said Peters. "Things generally look stable."
Conclusion
In conclusion, while Netflix’s Q1 earnings were strong, the company’s longer-term projections suggest a more nuanced story. The potential impact of an economic slowdown on streaming subscriptions remains a concern, and Netflix’s decision to stop reporting quarterly subscriber numbers may make it difficult to gauge the company’s performance in the coming quarters.
FAQs
Q: How did Netflix perform in Q1?
A: Netflix posted a big beat on operating margin for the first quarter, reporting 31.7% compared with the average estimate of 28.5%.
Q: What is Netflix’s guidance for Q2?
A: Netflix guided well above analyst estimates for the second quarter — 33.3% against an average estimate of 30%.
Q: Is Netflix concerned about the economic slowdown?
A: While Netflix has been resilient to economic slowdowns in the past, the company’s longer-term projections suggest a more nuanced story, and the potential impact on streaming subscriptions remains a concern.
Q: How much does a monthly Netflix subscription with ads cost?
A: A monthly Netflix subscription with ads costs $7.99.
Q: What is Netflix’s revenue guidance for Q2?
A: Netflix’s second-quarter guidance is $11 billion, slightly above analyst expectations.
Global Trends and Politics
The Benefits of Flexible Work Arrangements: A Look at the Research

Employee rights and policies have become a crucial aspect of modern workplaces, with many organizations recognizing the importance of flexibility in retaining top talent and boosting productivity. As the world grapples with the challenges of the 21st century, it’s essential to explore the benefits of flexible work arrangements and their impact on employees, employers, and the environment. In this article, we’ll delve into the research and explore the advantages of flexible work arrangements, including increased job satisfaction, improved work-life balance, and reduced turnover rates.
Introduction to Flexible Work Arrangements
Flexible work arrangements refer to a range of policies that allow employees to have more control over their work schedule, location, and environment. This can include telecommuting, flexible hours, compressed workweeks, and job sharing. With the rise of digital technology, it’s become easier for employees to stay connected and work remotely, making flexible work arrangements more accessible than ever. A study by Gallup found that 43% of employed adults in the United States are working remotely at least some of the time, up from 31% in 2015.
Types of Flexible Work Arrangements
There are various types of flexible work arrangements, each with its unique benefits and challenges. Telecommuting, for instance, allows employees to work from home or a remote location, reducing commuting time and increasing productivity. Flexible hours, on the other hand, enable employees to adjust their work schedule to meet their personal needs, such as caring for a family member or attending to personal appointments. Compressed workweeks, which involve working longer hours for fewer days, can also be beneficial for employees who need to balance work and family responsibilities.
The Benefits of Flexible Work Arrangements
The benefits of flexible work arrangements are numerous and well-documented. According to a study by Harvard Business Review, employees who work remotely at least some of the time are more likely to experience higher job satisfaction, reduced turnover rates, and improved productivity. Flexible work arrangements can also lead to cost savings for employers, as they can reduce the need for office space and other overhead costs. A study by Global Workplace Analytics found that employers can save an average of $11,000 per year per remote worker.
Improved Work-Life Balance
One of the most significant benefits of flexible work arrangements is improved work-life balance. With the flexibility to adjust their work schedule, employees can attend to personal matters, such as caring for a family member or attending to personal appointments, without having to take time off work. A study by Ernst & Young found that employees who have flexible work arrangements are more likely to report higher levels of work-life balance and job satisfaction.
Increased Job Satisfaction
Flexible work arrangements can also lead to increased job satisfaction, as employees feel more in control of their work environment and schedule. A study by Gallup found that employees who work remotely at least some of the time are more likely to experience higher levels of engagement and job satisfaction. This, in turn, can lead to improved productivity and reduced turnover rates.
Environmental Benefits
Flexible work arrangements can also have a positive impact on the environment. By reducing the need for commuting, flexible work arrangements can lead to a reduction in greenhouse gas emissions and other negative environmental impacts. A study by the United States Environmental Protection Agency found that telecommuting can reduce carbon emissions by up to 54 million metric tons per year.
Challenges and Limitations
While flexible work arrangements offer numerous benefits, there are also challenges and limitations to consider. One of the main challenges is the potential for social isolation and disconnection from colleagues and managers. A study by Buffer found that 21% of remote workers experience loneliness, highlighting the need for employers to implement strategies to stay connected with remote workers.
Communication and Collaboration
Another challenge of flexible work arrangements is the potential for communication and collaboration breakdowns. With employees working remotely, it can be difficult to stay connected and collaborate on projects. Employers can address this challenge by implementing digital communication tools, such as video conferencing software and instant messaging apps.
Performance Management
Flexible work arrangements can also pose challenges for performance management, as it can be difficult to measure employee productivity and performance. Employers can address this challenge by setting clear goals and objectives, providing regular feedback, and using performance metrics to evaluate employee performance.
Real-Life Examples
Many organizations have successfully implemented flexible work arrangements, with positive results. For example, IBM has a long history of flexible work arrangements, with over 40% of its employees working remotely. The company has reported significant cost savings, improved productivity, and increased job satisfaction.
Case Study: Dell
Dell is another example of a company that has successfully implemented flexible work arrangements. The company’s flexible work program, known as “Connected Workplace,” allows employees to work from anywhere, at any time. The program has resulted in significant cost savings, improved productivity, and increased job satisfaction.
Conclusion
In conclusion, flexible work arrangements offer numerous benefits for employees, employers, and the environment. By providing employees with more control over their work schedule and environment, flexible work arrangements can lead to improved work-life balance, increased job satisfaction, and reduced turnover rates. While there are challenges and limitations to consider, employers can address these by implementing strategies to stay connected with remote workers, providing clear goals and objectives, and using performance metrics to evaluate employee performance. As the world continues to evolve and change, it’s essential for organizations to adapt and implement flexible work arrangements to remain competitive and attract top talent.
Frequently Asked Questions
Q: What are the benefits of flexible work arrangements?
A: The benefits of flexible work arrangements include improved work-life balance, increased job satisfaction, reduced turnover rates, and cost savings for employers.
Q: What types of flexible work arrangements are available?
A: There are various types of flexible work arrangements, including telecommuting, flexible hours, compressed workweeks, and job sharing.
Q: How can employers implement flexible work arrangements?
A: Employers can implement flexible work arrangements by setting clear goals and objectives, providing regular feedback, and using performance metrics to evaluate employee performance. They can also implement digital communication tools to stay connected with remote workers.
Q: What are the challenges of flexible work arrangements?
A: The challenges of flexible work arrangements include social isolation, communication and collaboration breakdowns, and performance management challenges.
Q: How can employees stay connected with colleagues and managers while working remotely?
A: Employees can stay connected with colleagues and managers by using digital communication tools, such as video conferencing software and instant messaging apps. They can also schedule regular check-ins and meetings to stay connected and collaborate on projects.
Global Trends and Politics
American Express Cardholders Defy Trump Tariffs

American Express’ affluent cardmembers are showing few signs of curbing their spending, and younger customers drove growth in first-quarter transaction volumes, Chief Financial Officer Christophe Le Caillec told CNBC. Billed business on AmEx cards rose 6% in the period, or 7% when adjusted for the impact of leap year, the company reported Thursday, which shows that the bump in spending late last year continued into 2025, according to Le Caillec.
Spending Trends and Customer Behavior
Those trends have continued into April, the CFO said, despite sharp declines in stocks this month amid concerns that President Donald Trump’s tariff policies will cause a recession. The dynamic, which helped AmEx top expectations for first-quarter profit, shows that the company’s wealthier customer base may help to insulate it from concerns about tariffs and stubborn inflation. On the other end of the credit spectrum, Synchrony Financial, which offers store cards for dozens of popular retailers, has warned of a spending slowdown.
Customer Demographics and Spending
Growth at AmEx came from younger cardholders, with millennial and Gen Z members spending 14% more in the quarter. Gen X and Baby Boomer cardholders showed more caution, registering 5% and 1% increases, respectively. Le Caillec said it’s difficult to discern whether cardmembers were pulling forward purchases because of the looming tariffs, creating an artificial boost to purchase volumes, as JPMorgan executives said last week. But some small businesses may be doing so to build inventory because of concerns about the duties increasing costs, he added.
Airline Slump and Discretionary Spending
One category in particular gave Le Caillec confidence that the spending trends may be durable. “Restaurant spend is up 8%,” the CFO said. “This is the ultimate discretionary expense, it’s not something you can bring forward, and so it’s really a good indicator of the strength of our cardmember base and the confidence they have.” If there was a weak area besides the spending slowdown from older Americans, it was in airline transactions, according to the company’s earnings presentation. The category grew just 3%, or 4% when adjusted for leap year, after climbing 13% in the fourth quarter.
Guidance and Outlook
But while airlines, retailers and other corporations have pulled their earnings guidance on tariff uncertainty, AmEx was holding firm. It maintained its guidance for revenue growth of 8% to 10% and earnings of $15 to $15.50 per share this year, Le Caillec said. In the company’s presentation, though, it added a new caveat to its guidance: “Subject to the Macroeconomic Environment.”
Conclusion
In conclusion, American Express’ first-quarter performance indicates that the company’s affluent cardmembers are continuing to spend, driven by younger customers. The company’s wealthier customer base may help to insulate it from concerns about tariffs and inflation. However, the airline category showed a slowdown, and the company has added a caveat to its guidance due to the macroeconomic environment.
FAQs
Q: What was the growth in billed business on AmEx cards in the first quarter?
A: Billed business on AmEx cards rose 6% in the period, or 7% when adjusted for the impact of leap year.
Q: Which customer demographic drove growth in the first quarter?
A: Younger cardholders, with millennial and Gen Z members spending 14% more in the quarter.
Q: What was the growth in restaurant spend?
A: Restaurant spend was up 8%.
Q: Did AmEx change its guidance for the year?
A: No, AmEx maintained its guidance for revenue growth of 8% to 10% and earnings of $15 to $15.50 per share this year, but added a caveat “Subject to the Macroeconomic Environment”.
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