Career Advice
The 3-Step Formula for Building a Network of Influencers and Thought Leaders

Networking Strategies for Success
In today’s digital age, building a network of influencers and thought leaders is crucial for businesses and individuals alike. It’s essential to have a strong network to amplify your message, build credibility, and stay ahead of the competition. But how do you go about building such a network? In this article, we’ll explore a 3-step formula to help you achieve your networking goals.
Step 1: Identify Your Niche and Ideal Influencers
Before you start building your network, it’s essential to identify your niche and ideal influencers. Your niche refers to the specific area of expertise or industry that you want to focus on. This could be anything from digital marketing to artificial intelligence to personal development.
Identifying your ideal influencers involves researching and identifying individuals who have a strong reputation and following in your niche. This could be someone who is well-known for their expertise, has a large following on social media, or has written books on the subject. Make a list of these individuals and keep an eye on their work, blog posts, and social media activity.
Why Is It Important?
Identifying your niche and ideal influencers is crucial because it helps you to focus your efforts on a specific area and avoid wasting time on things that don’t matter. By targeting your ideal influencers, you can build meaningful relationships and avoid spamming people who are not interested in what you have to say.
Step 2: Build Relationships with Your Influencers
Once you have identified your niche and ideal influencers, it’s time to build relationships with them. Building relationships involves creating value for others, engaging in conversations, and providing help whenever possible. This could involve leaving comments on their blog posts, sharing their content on social media, or sending them an email to offer advice or assistance.
Tips for Building Relationships:
• Start with a genuine message that shows you’re interested in what they do or have said.
• Offer specific advice or suggestions that are relevant to their work.
• Follow up with an email or comment to keep the conversation going.
• Look for opportunities to collaborate or work together on a project.
Why Is It Important?
Building relationships is essential because it helps to establish trust and credibility. When you take the time to engage with someone and create value, they are more likely to be open to hearing your ideas and recommendations. Building relationships also helps you to build a network of advocates who will spread the word about your work.
Step 3: Create Content and Share with Your Influencers
Once you have built relationships with your influencers, it’s time to create content and share it with them. Creating content involves writing articles, creating videos, or sharing insights that add value to others. Sharing content involves sharing it on social media, email, or other online platforms.
Tips for Creating and Sharing Content:
• Keep it concise and clear, and focus on providing value.
• Share it on relevant platforms and tag the influencers who are most likely to be interested.
• Share behind-the-scenes content to show your creative process.
• Look for opportunities to guest post on other blogs.
Why Is It Important?
Creating and sharing content is essential because it helps to showcase your expertise and provide value to others. By sharing your content with your influencers, you’re more likely to get noticed and build your reputation as a thought leader. When you share behind-the-scenes content, you’re also giving people a glimpse into your creative process and showing that you’re committed to quality.
Conclusion
Building a network of influencers and thought leaders requires patience, effort, and consistency. By following these three steps – identifying your niche and ideal influencers, building relationships with them, and creating content and sharing with them – you can build a network that helps you to achieve your goals.
Frequently Asked Questions
Q: How do I know if an influencer is the right fit for my network?
A: Look for influencers who are genuine, authentic, and passionate about their work. Make sure their values align with yours and that they have a strong reputation in your industry.
Q: What kind of content should I share with my influencers?
A: Share content that adds value and provides insight to your influencers. This could be an article, a video, or even a podcast episode.
Q: How do I follow up with an influencer who has responded to my message?
A: Follow up by continuing the conversation and adding value. Ask follow-up questions and share relevant information. Show them that you’re committed to the relationship.
Q: Can I use social media to build my network?
A: Absolutely! Social media can be a powerful tool for building relationships with influencers. Share relevant content, engage in conversations, and look for opportunities to collaborate.
Q: How do I know if someone is an influencer or thought leader?
A: Look for people who are recognized in their industry, have a strong online presence, and are producing valuable content. Pay attention to their engagement and conversation rates, as well as their ability to attract attention and generate buzz.
I hope you’ve found this article helpful in your quest to build a network of influencers and thought leaders. Remember to be patient, stay focused, and consistently provide value. With these 3 steps and a willingness to learn and grow, you’ll be well on your way to building a powerful network that can help you achieve your goals.
Career Advice
5 Things to Do Right Now to Improve Your Career Prospects

You don’t need to quit your job or enroll in grad school to level up your career. Small, consistent actions can create real momentum—especially if you’re strategic about how you spend your time.
Whether you’re actively job searching or just want to future-proof your career, here are five concrete things you can do this month to boost your professional profile and stand out in a competitive market.
1. Update Your Resume—Even if You’re Not Job Hunting
Think of your resume as your career dashboard. Even if you’re not applying for jobs today, updating it helps you track your wins and clarify what you bring to the table.
Do this:
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Add your most recent role(s) and accomplishments.
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Use bullet points that start with action verbs and quantify results (e.g., “Reduced onboarding time by 30% through process improvements”).
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Remove outdated roles that don’t support your current goals.
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Save a clean PDF and a Word version. You’ll need both.
Bonus: Tailor your resume toward the type of role you want next—not just what you’ve always done.
2. Refresh Your LinkedIn Profile
Hiring managers and recruiters are using LinkedIn more than ever to source candidates—even if you haven’t applied. Your profile is often your first impression.
Do this:
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Write a clear, keyword-optimized headline (e.g., “Project Manager | Process Improvement | Cross-Functional Team Leadership”).
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Add a summary that explains what you do, who you help, and what makes you different.
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Make sure your profile photo is recent and professional.
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Turn on “Open to Work” (privately) if you’re open to opportunities.
Pro tip: Add specific skills under the “Skills” section to match job descriptions in your field. This improves your chances of showing up in recruiter searches.
3. Research 10 Job Descriptions for Roles You Want
Whether or not you’re job hunting, looking at current job postings helps you reverse-engineer your development plan.
Do this:
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Pick 10 jobs you’d love to land, even if they feel slightly out of reach.
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Highlight required skills, qualifications, and tools/software mentioned repeatedly.
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Identify gaps between what’s listed and what you currently know or have done.
What to look for:
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Certifications (do you need one? are they free or low-cost?)
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Software tools (can you learn this online quickly?)
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Role-specific language you should mirror in your resume or LinkedIn
4. Schedule One Informational Interview This Month
Informational interviews are underrated. They help you gather insights, build relationships, and expand your professional visibility—without applying for anything.
Do this:
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Reach out to someone in a role or industry you’re curious about (use LinkedIn or your extended network).
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Keep your message short and clear: “Hi [Name], I admire your path in [field]. Would you be open to a quick 15-minute chat about your experience and advice for someone exploring this direction?”
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Prepare 3–5 questions. Respect their time. Follow up with a thank-you.
Why it works: It shows initiative, gives you real-world perspective, and often leads to referrals, mentorship, or opportunities.
5. Audit Your Digital Presence
Before you apply for anything—or ask for a promotion—make sure your online presence supports your professional reputation.
Do this:
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Google your name. Check the first two pages.
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Make sure your public social media profiles are clean and aligned with your goals.
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Update your email signature to include your current role or credentials.
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Create a simple personal website or portfolio if you’re in a creative or freelance field (tools like Carrd, Wix, or Notion make this easy).
Tip: If you’re applying for jobs, use a professional email address (FirstName.LastName@gmail.com) and create a clean, no-fluff version of your resume link using Bitly or a personal site.
Final Wrap-Up: Your Career Maintenance Checklist
Here’s a quick recap you can pin, print, or revisit monthly:
- Update your resume and tailor it toward future goals
- Optimize your LinkedIn profile with keywords and results
- Study 10 job descriptions and identify skill gaps
- Book at least one informational interview this month
- Clean up and control your digital presence
These aren’t big, flashy moves—but they build serious traction over time. If your career has felt stuck, scattered, or uncertain, start here.
Because your next opportunity isn’t always about a major pivot. Sometimes it’s about sharpening the tools you already have—and making sure the right people can see them.
Career Advice
Where to Look When You’re Tired of Job Boards

You’ve refreshed LinkedIn for the tenth time today. You’ve applied to every “Now Hiring” post that vaguely fits. And yet… nothing.
If the traditional job search route—scrolling through boards, uploading your resume, waiting for a response—is leaving you frustrated, you’re not alone. The reality is, most jobs aren’t filled through public postings. They’re filled through referrals, internal movement, or niche platforms that most jobseekers never think to explore.
That doesn’t mean job boards are useless. But if that’s your only strategy, you’re missing out on serious opportunities.
Here’s how to expand your search and get ahead of the competition.
1. Tap Into Industry-Specific Job Boards
General job boards like Indeed and LinkedIn cast a wide net. But niche job boards are designed for people like you. Whether you’re in healthcare, nonprofit work, education, or tech—there are platforms tailored to your industry.
Some examples:
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Tech & Startups – AngelList, BuiltIn, Stack Overflow Jobs
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Remote Work – We Work Remotely, Remote OK, Working Nomads
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Marketing & Creative – Working Not Working, Contently, The Drum
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Nonprofits & Mission-Driven Orgs – Idealist, Work for Good
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Higher Education – HigherEdJobs, ChronicleVitae
The roles are often more targeted, and the employers expect applications from people who know the field.
2. Check the “Careers” Pages of Companies You Like
You’d be surprised how many roles are posted only on a company’s internal careers page. Especially for smaller organizations, startups, or companies in growth mode, they may not use job boards at all.
Make a list of 20 companies you admire—whether it’s their mission, leadership, or products—and set a reminder to check their job page weekly. Even better? Sign up for email alerts directly from their careers section.
Pro tip: If nothing is posted now, connect with a recruiter or HR contact on LinkedIn and say, “I’m really interested in your organization and would love to stay on your radar for upcoming roles.” It’s a soft nudge—and it works.
3. Leverage LinkedIn Beyond the “Jobs” Tab
Yes, LinkedIn has job listings—but that’s not its biggest strength.
It’s a relationship platform. Here’s how to use it to your advantage:
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Search your target job title, then filter by “People” to find professionals currently in that role
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Look at their career paths and company histories
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Message 2–3 people a week with a short, thoughtful note (not a pitch!) like:
“Hi Taylor, I saw you transitioned from healthcare to tech, which is exactly the path I’m exploring. I’d love to hear how you approached it, if you’re open to a 15-minute chat.”
You don’t need a huge network. You just need to be intentional with the connections you’re making.
4. Let Recruiters Come to You—But Be Strategic
Many companies work with third-party recruiters or staffing firms to fill roles quickly. Signing up with the right agency can put your resume directly in front of decision-makers—especially for contract or project-based work.
Start by updating your LinkedIn headline and “open to work” settings with the roles you actually want—not just what you’ve done. Then register with 1–2 reputable recruiting firms in your niche.
They often have access to roles that never get publicly posted, especially short-term roles that can turn into full-time offers.
5. Don’t Underestimate the Power of Referrals
Here’s the truth: hiring managers are far more likely to consider someone who comes recommended.
That means if you’re only submitting cold applications, you’re already at a disadvantage.
Think about your circle—former coworkers, classmates, even people you’ve volunteered with. Reach out. Ask them:
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“Do you know anyone hiring for [X]?”
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“Would you feel comfortable referring me if something came up at your company?”
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“Can I send you my resume in case anything opens up?”
You’re not being annoying. You’re being proactive—and most people want to help, they just need the nudge.
6. Explore Freelance and Project Work While You Search
Short-term contracts, freelance gigs, and consulting work can keep income flowing, expand your network, and lead to full-time roles. Plus, they often open faster than traditional jobs.
Sites like Upwork, Contra, and Fiverr have improved significantly, especially for experienced professionals. You can also pitch project-based support directly to businesses that need short-term help.
Don’t think of it as “settling”—think of it as staying visible in your industry while you navigate your next full-time opportunity.
Final Word: Stop Chasing, Start Strategizing
The job market isn’t about applying the fastest. It’s about moving the smartest.
Most jobs won’t be labeled with a blinking sign that says “This one’s for you!” That’s why your search strategy matters more than your resume polish. Expand your sources. Build real connections. Follow curiosity over panic.
And above all, remember: your next opportunity isn’t hiding from you—it’s just not on the front page.
Career Advice
How to Ask for a Raise—and Actually Get It

Talking about money at work can feel awkward. But not asking? That could cost you thousands over time.
Whether you’re preparing for a performance review or just realizing you’re underpaid, knowing how to ask for a raise is a critical career skill. It’s not about being aggressive—it’s about being prepared, professional, and strategic.
Here’s how to do it right.
Step 1: Know What You’re Worth
Before you even schedule a conversation, you need to know the market rate for your role.
Use tools like:
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Salary.com
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Glassdoor
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Payscale
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Levels.fyi (for tech roles)
Look at:
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Your job title and level
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Industry benchmarks
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Location (or remote adjustments)
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Years of experience
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Any specialized skills you bring
You want to walk in with data, not just feelings. Example: “Based on current market data, professionals in similar roles are earning between $78,000–$85,000. I’d like to align with that range based on my contributions.”
Step 2: Track Your Wins
This is where many people fall short. It’s not enough to say, “I work hard.” You need proof.
Start a brag file or “career receipts” folder where you keep track of:
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Projects you led or improved
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Revenue or time saved
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Client wins or positive feedback
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New skills or certifications earned
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Any time you went above and beyond your job description
When it’s time to make your case, reference specific achievements and tie them to impact. Your boss may like you—but decision-makers approve raises based on results.
Step 3: Time It Right
When you ask is just as important as how you ask.
Good times to ask:
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During a scheduled performance review
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After you’ve completed a big project
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At the start of a new fiscal year
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When the company is growing or hiring
Bad times to ask:
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Right after layoffs or budget cuts
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During a stressful week or tight deadline
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The day after your boss gets back from vacation
Set up a meeting instead of dropping the question mid-conversation. A simple ask like, “Can we set up a 20-minute meeting to discuss my performance and growth?” sets the tone.
Step 4: Practice What You’ll Say
Rehearse your ask out loud. Seriously.
You want to sound confident—but not entitled. Clear—but not defensive. Professional—but firm.
Try something like this:
“Over the past year, I’ve taken on X, Y, and Z. I’ve delivered strong results, including [brief highlight]. Based on my performance and current market benchmarks, I’d like to discuss a raise to reflect the value I’m bringing to the team.”
Then stop. Don’t ramble. Don’t apologize. Let your manager respond.
If they say yes—great!
If they hesitate—ask what you need to do to get there:
“What would it take for me to be considered for a salary adjustment in the next quarter?”
Step 5: Be Ready for Any Outcome
Best-case scenario? You get the raise. But sometimes, even a great pitch won’t work immediately due to budget, timing, or internal processes.
Still—asking isn’t wasted effort. You’ve planted a seed. You’ve clarified your value. You’ve opened the door to future negotiation.
If a raise isn’t possible, consider other forms of compensation:
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Extra PTO
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Professional development budget
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Flexible work arrangements
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A title change or pathway to promotion
Always ask for follow-up: “Can we revisit this in 90 days?” And make sure you get that in writing.
The First Ask Is the Hardest
Most people wait far too long to advocate for themselves. But every time you ask for what you’re worth, you’re not just negotiating a number—you’re reinforcing your own professional value.
Your company won’t always initiate the conversation. That’s your job. And the more you practice speaking up, the easier it becomes next time.
So prep your numbers. Document your wins. Book the meeting.
And remember—this isn’t a favor. It’s a business conversation. And you belong at the table.
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