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Diversity and Inclusion (DEIA)

The $99 T-Shirt That Changed Fashion Forever

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The  T-Shirt That Changed Fashion Forever

Introduction to a Movement

On the eve of his London Fashion Week runway show, American fashion designer Conner Ives grabbed a deadstock white T-shirt, stamped the words Protect the Dolls onto it with transfer paper, and pulled it over his head. No brand strategists. No marketing campaign. Just raw instinct — the kind leaders need to adopt more but rarely do.

The Dolls? Transgender women — a community facing escalating attacks on their rights, visibility, and safety. In queer communities, “doll” is a term of affection, pride, and belonging — a coded word that speaks volumes without explanation.

The next night, as Ives took his bow at the end of the fashion week catwalk, the Dolls T-Shirt didn’t just land — it detonated. It tore through social media, dominated fashion rankings, and hijacked global headlines. Conner Ives hadn’t just designed a T-shirt, he had triggered a marketing movement. And within 24 hours, over 2,500 orders flooded in — each one supporting Trans Lifeline, a community-driven organization providing crisis support to trans people in need.

From Slactivism To Cultural Power

For years, slogan tees were dismissed as slactivism — easy gestures without real substance. So how did Protect the Dolls hit differently? It wasn’t just a statement, it was a shield. A visible call to arms at a time when trans woman visibility is being ripped apart — in courts, in legislation, and in public discourse. The Dolls T-Shirts weren’t selling fashion, they were selling solidarity.

When I wore a "Orban Love Wins" message across the back of my Gucci jacket on the red carpet at the MTV EMAs in Budapest, Hungary, in 2021, it didn’t just generate support from the local LGBTQI+ community — it made global headlines. At the time, Hungary’s Prime Minister Viktor Orbán had recently pushed through legislation in 2021 that banned the depiction of LGBTQI+ content to minors, part of a broader crackdown on LGBTQI+ rights. In a country where state-sponsored discrimination was becoming law, the message wasn’t just a fashion choice — it was my act of protest, a show of solidarity, and a public stand against political repression.

Why Language Matters More Than Ever

It wasn’t just what Conner Ives said. It was how he said it. Protect. The. Dolls.
Short. Direct. Familiar, yet radical. In queer communities, "doll" is a term of endearment — a private language of affection and solidarity. But in the wider community, the word can sound flippant or even objectifying. From this standpoint, the slogan is polarizing but Ives didn’t care as he chose authenticity over universal approval.

As research from the Journal of Business Research shows, linguistic precision in branding isn’t decorative; it’s transformative. The right words create movements — and sometimes, they divide before they unite.
When Ives chose "Protect the Dolls" over safer slogans like "Support Trans Rights" or "Love the Dolls," he made a statement of solidarity as he didn’t aim for consensus or the safer more palatable version. He made a statement that was emotional, not clinical. Protective, not patronizing.

How A White T-Shirt Became A Weapon For Change

The ripple effect was immediate — and electric.
Pedro Pascal, beloved not just for his acting but for his visible support of the LGBTQ+ community (and brother to Lux Pascal, a trans woman herself), wore the Dolls T-Shirt alongside DJ Honey Dijon. Pop stars, Troye Sivan wore it during his Coachella set and Addison Rae wore hers on Instagram. Actor, Tilda Swinton reportedly ordered several for herself and her friends.

In fashion, often times this kind of celebrity endorsement feels choreographed, but here, it felt urgent — and real. The intersection of celebrity influence and grassroots activism created the perfect storm.
Meanwhile, across the pond, the UK Supreme Court handed down a regressive ruling on gender definition, excluding trans women from parts of the Equality Act protections. It felt like a slap to the community of people already fighting for basic dignity. The Dolls T-Shirt wasn’t just a fashion choice anymore; it was armor.

From Statement To Stand: The New Branding Imperative

In today’s world, the brands — and the leaders — who will shape the future won’t be the ones hiding behind aesthetics. They’ll be the ones brave enough to take sides, to build brands with purpose, to defend marginalized communities, to fight for transgender women, to challenge regressive gender stereotypes, and to recognize that preferred gender is no longer an opinion — it’s a human right. The world has changed. Leadership must catch up.

Protect the Dolls reminds us that fashion is always political, whether we’re ready for it or not.
I have no doubt that American designer Conner Ives will, in part, be remembered for the night he turned a DIY graphic T-shirt into a weapon of beauty, resistance, and solidarity.
Protect the Dolls wasn’t a whisper. It was a roar.

Conclusion

Because in a culture that still debates the validity of gender recognition certificates, silence isn’t neutrality. It’s complicity. And if you’re not brave enough to wear your beliefs on a deadstock white T-shirt — I have to ask you — are you really brave enough to lead at all?
Named Esquire’s Influencer of the Year, Jeetendr Sehdev is a media personality and leading voice in fashion, entertainment, and influence, and author of the New York Times bestselling phenomenon The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right).

FAQs

Q: What is the significance of the "Protect the Dolls" T-shirt?
A: The "Protect the Dolls" T-shirt is a symbol of solidarity and support for the transgender community, particularly transgender women, who are facing escalating attacks on their rights, visibility, and safety.
Q: How did the T-shirt become a movement?
A: The T-shirt became a movement when American fashion designer Conner Ives wore it on the catwalk during London Fashion Week, and it was subsequently worn by celebrities such as Pedro Pascal, Troye Sivan, and Tilda Swinton, creating a ripple effect and sparking a global conversation.
Q: What is the importance of language in branding and activism?
A: Language is crucial in branding and activism as it can create movements, divide, and unite people. The right words can be transformative, and linguistic precision is essential in conveying a message and creating a sense of solidarity and community.
Q: What is the new branding imperative?
A: The new branding imperative is for leaders and brands to take a stand, build brands with purpose, defend marginalized communities, and recognize that preferred gender is a human right. Leadership must be brave enough to take sides and challenge regressive gender stereotypes.

Diversity and Inclusion (DEIA)

Simone Biles Apologizes to Riley Gaines Amid Inclusive Message Debate

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Simone Biles Apologizes to Riley Gaines Amid Inclusive Message Debate

Introduction to the Controversy

Simone Biles, the renowned Olympic gymnast, has been at the center of a heated debate regarding transgender athletes in women’s sports. The controversy began when Biles addressed comments made by Riley Gaines, a former competitive swimmer known for her anti-trans views. Gaines had mocked a Minnesota youth softball team for including a transgender female athlete, prompting Biles to defend the transgender community and advocate for inclusivity in sports.

Last Week’s Online Clash

The online clash between Biles and Gaines started when Gaines commented on a tweet about the Minnesota youth softball team, saying "Comments off lol. To be expected when your star player is a boy." Biles responded by calling out Gaines for her harassment of youth sports teams and their inclusion of transgender athletes. "Straight up sore loser. You should be uplifting the trans community and perhaps finding a way to make sports inclusive or creating a new avenue where trans feel safe in sports,” Biles said. She also reprimanded Gaines for attacking children, saying "Bully someone your own size, which would ironically be a male."

The Aftermath

Biles’ comments struck a nerve with Gaines, anti-transgender activists, and the conservative media. Gaines alone has continued to engage since the incident, having posted about the topic on X more than 28 times in four days. She even paired up with known anti-transgender activist and former gymnast Jennifer Sey, who both advocated for Athleta to end its partnership with Biles. On the other hand, Biles was largely silent following the interaction and subsequent online uproar, until she recently addressed her previous comments in a post on X.

Simone Biles’ Apology and Clarification

In her recent post, Biles apologized for getting personal with Riley Gaines and clarified her stance on the issue. "I wanted to follow up from my last tweets. I’ve always believed competitive equity & inclusivity are both essential in sport. The current system doesn’t adequately balance these important principles, which often leads to frustration and heated exchanges, and it didn’t help for me to get personal with Riley, which I apologize for,” Biles said. She emphasized the importance of empathy and respect in addressing sensitive and complicated issues, and advocated for sports organizations to come up with rules that support inclusion while maintaining fair competition.

Background on Riley Gaines

Riley Gaines gained notoriety for her fervent anti-trans views after tying for 5th with a transgender swimmer at the 2022 NCAA Swimming and Diving Championships. She has been an outspoken critic of transgender athletes competing in women’s sports and has worked with conservative politicians to advance her views. In February 2025, she watched as U.S. President Donald Trump delivered remarks before signing the “No Men in Women’s Sports” executive order, which prohibits transgender women from competing in women’s sports.

Conclusion

The controversy surrounding Simone Biles and Riley Gaines highlights the ongoing debate about transgender athletes in women’s sports. While Biles has apologized for her personal comments and emphasized the importance of empathy and respect, the issue remains a contentious one. As the sports world continues to grapple with questions of inclusivity and competitive equity, it is clear that there are no easy answers. However, by engaging in respectful and empathetic dialogue, we can work towards creating a more inclusive and fair environment for all athletes.

FAQs

  • Q: What sparked the controversy between Simone Biles and Riley Gaines?
    A: The controversy began when Riley Gaines mocked a Minnesota youth softball team for including a transgender female athlete, prompting Simone Biles to defend the transgender community and advocate for inclusivity in sports.
  • Q: What is Riley Gaines’ background and stance on transgender athletes?
    A: Riley Gaines is a former competitive swimmer who gained notoriety for her anti-trans views after tying for 5th with a transgender swimmer at the 2022 NCAA Swimming and Diving Championships. She has been an outspoken critic of transgender athletes competing in women’s sports.
  • Q: What is Simone Biles’ stance on the issue?
    A: Simone Biles believes that competitive equity and inclusivity are both essential in sports. She has apologized for getting personal with Riley Gaines and emphasized the importance of empathy and respect in addressing sensitive and complicated issues.
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Diversity and Inclusion (DEIA)

WNBA’s LGBTQ+ Evolution

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WNBA’s LGBTQ+ Evolution

Introduction to the WNBA’s LGBTQ+ Community

The WNBA has become home to some of the most prominent queer icons in American sports, including Sue Bird, Candace Parker, and Layshia Clarendon. It has seen openly coupled folks, sometimes even on the same team, which was the case of Courtney Vandersloot and Allie Quigley when both represented the Chicago Sky. But it hasn’t always been that way.

The league officially added Pride Month to its calendar in 2014, only 12 years after Sue Wicks came out publicly as a lesbian, becoming the first WNBA player out of the closet. And that was more than a decade before the NBA saw its first out player in Jason Collins.

Sue Bird and the Constraints of Early Visibility

Sue Bird came out in 2017 in an ESPN feature. At the time, she had recently begun a relationship with her now-fiancée, fellow queer icon Megan Rapinoe.
“Honestly, there was no thought that went behind this,” Bird said on Sports Center the day the feature came out. “You know, I’ve always kind of said I never really felt comfortable having like this moment of like me, kind of stepping out being like, Hey, look at me. I’m gay over here. That was never gonna be my moment. That’s just not me.”

Although the league had developed a reputation for supporting the LGBTQ+ community, there was still little room for players to express themselves openly. Bird shared on an episode of Pablo Torre Finds Out that she was encouraged to maintain a “straight” image to succeed in marketing early on in her career.
“It was basically told to me that the only way I was going to have success from a marketing standpoint is to really sell this straight girl next door," she said. “These were things that were told to me. At 21, I was afraid of all of it. I openly admit this. The way I feel now about all of those conversations.”

Layshia Clarendon Breaks New Ground

The landscape has shifted, and players today reap the benefits of the courage of those who took a stand for their identity before support was as broad as today. One of those players is Layshia Clarendon, who made history as the first player in the league to come out as trans and nonbinary. They shared their gender identity following the 2020 season and announced in 2021 that they had undergone top surgery.
“It’s hard to put into words the feeling of seeing my chest for the first time free of breasts, seeing my chest the way I’ve always seen it, and feeling a sense of gender euphoria as opposed to gender dysphoria,” Clarendon wrote on Instagram.

While Clarendon faced backlash from right-wing media outlets, the response from their team at the time, the New York Liberty, was a sign that the women’s basketball community was about ready to embrace gender beyond the binary.
"The New York Liberty family is in full support of Layshia Clarendon and their choice to live authentically," the team posted on Twitter. “Layshia is a proud embodiment of our belief that our strength lies in our truth and no one should live constrained by societal boundaries. Layshia’s journey as a pioneering athlete, along with their activism and advocacy work, is an inspiring call for each of us to honor our humanity above all else.”

Just Existing Authentically And No Coming Out Required

Today, fewer players feel pressure to publicly come out. Many simply live as their authentic selves, free from fear of backlash or institutional resistance. That is the case for Dallas Wings forward NaLyssa Smith, who praised the league’s progress in supporting LGBTQ+ players.
“It just shows so much the league has grown. A while back, a lot of people didn’t want to embrace that aspect of their life. And I think people are a lot more open to it, a lot more relationships you see,” Smith, who currently dates her teammate DiJonai Carrington said. "So I think it just shows like, you know, the game is developing, and people are, you know, embracing, you know, what they are, and stuff like that. So I think it’s good for us.”

Seattle Storm point guard Erica Wheeler echoed that sentiment.
“I think it’s super important, because I think we shouldn’t be judged by what we like and what we love. I think we are naturally just humans, so I think it’s super important that the league is empowering us, and it’s important us in that type of way. Me, personally, I’ve never experienced any backlash or anything bad when it comes to it."

For players like Smith and Wheeler, who have never issued formal coming-out statements, the current climate offers a liberating sense of normalcy. Not having to worry about retaliation simply for being who they are or even having to make coming out statements, allows players to focus on basketball and be the best they can be on the court.
“It lets you just live stress free. You don’t have to worry about, you know, hiding things from anybody, or, you know, people using something against you," said Smith. “So I think it’s like, I say, it just shows how much the league has grown now there’s like, pride nights, and, you know, they’re embracing it. a lot more so I think it’s a good for us.”

Conclusion

The WNBA has made significant progress in supporting its LGBTQ+ players, from adding Pride Month to its calendar to embracing players who come out as gay, lesbian, trans, or nonbinary. The league’s shift towards acceptance and inclusivity has created a safe and welcoming environment for players to be their authentic selves, without fear of backlash or judgment. As the league continues to grow and evolve, it’s likely that we’ll see even more players feeling comfortable enough to live their truths, both on and off the court.

FAQs

Q: When did the WNBA add Pride Month to its calendar?
A: The WNBA added Pride Month to its calendar in 2014.
Q: Who was the first WNBA player to come out as a lesbian?
A: Sue Wicks was the first WNBA player to come out as a lesbian in 2002.
Q: Who was the first player in the WNBA to come out as trans and nonbinary?
A: Layshia Clarendon was the first player in the WNBA to come out as trans and nonbinary in 2020.
Q: Do players in the WNBA still feel pressure to come out publicly?
A: No, many players in the WNBA no longer feel pressure to come out publicly, and can simply live as their authentic selves without fear of backlash or judgment.

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Diversity and Inclusion (DEIA)

From ‘Hobby’ To Nearly $100 Million

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From ‘Hobby’ To Nearly 0 Million

Introduction to The Clear Cut

Olivia Landau started The Clear Cut as a blog to educate her friends and family. “My mom always told me I would be a terrible entrepreneur," laughs The Clear Cut founder Olivia Landau. In our conversation on The Failure Factor podcast, she explained how she was told she’d be “an amazing employee” and deterred from following in her parents’ footsteps in the diamond industry.

Today, with the support of neither of her parents—nor a single investor in Silicon Valley—the fourth-generation diamond expert has built The Clear Cut’s lifetime revenue to nearly $100 million.

However, as is the case with most entrepreneurial triumphs, success didn’t come without its share of doubt and struggles.

The Accidental Rebellion

Landau wasn’t trying to become an entrepreneur. Her parents, seasoned veterans in the diamond industry, advised her against it entirely. "My parents had always told me to never get into the diamond and jewelry industry because it was dying and antiquated." She recalled during our conversation.

Still, Landau was compelled to learn more about the precious stones. She enrolled at the GIA (Gemological Institute of America) to become a certified gemologist until she "figured out what she’d do afterwards.”

Then, in 2016, Landau started The Clear Cut—initially an educational blog meant solely to help friends with their engagement ring purchase decisions. "This was just something fun that I did on the side to entertain myself."

Something unexpected followed: strangers began contacting her, asking for custom designs. "It turned into this accidental side hustle where I looked up, and—after a year—I’d sold a million dollars of engagement rings through Instagram DMs."

That’s when Kyle Simon, Landau’s then boyfriend, now husband and cofounder, entered the picture: Fresh out of Columbia Business School, he saw her million-dollar Instagram business and convinced her to think bigger.

The Experts Said It Would Never Work—and She Almost Believed Them

Despite real traction and a clear demand, Landau and Simon were told their startup was not fundable. It was too niche, too personal, and too dependent on Landau herself.

“They said I couldn’t be the face of the business,” she explained. “We had to do more generic content and marketing," she said.

Her personal brand wasn’t the only element investors and mentors believed she had wrong. They all had the same prescription: personality quizzes, viral gimmicks, tech features. None of them had asked what her customers actually wanted.

The most devastating feedback came from a founder Landau idolized. Over coffee, this successful entrepreneur likened The Clear Cut to her sister’s travel agency. “I don’t think anyone will invest in this business,” they said.

Landau left that meeting feeling crushed. She had actually talked to her customers. She knew they didn’t want gimmicks—they wanted guidance.

Landau and Simon were trying to make sense of a very real demand: smart, informed, modern couples wanted custom engagement rings without the absurd markup, gatekeeping, or outdated diamond industry antics. It was a real problem they could solve, but no one wanted to fund them. "We met with every single venture capital firm in New York and California. Every single person said that this is not scalable."

Landau and Simon gave themselves a deadline to try to raise money, build something, and “see what happens.” Well, what happened was months of gut-wrenching rejection. “It was like a full-time job,” Landau recounts. "Most of the time, no one would get back to us."

The breaking point came in an Italian town square. While on vacation with Simon’s family, Landau finally exploded. "We had a blowout fight right there in public," she tells me. "I was like, when are you gonna realize this is a stupid idea? Let’s just move on!"

But Simon refused. "Give me a few more months," he pleaded. “I promise it’s gonna work out.”

Doing Things the Hard Way—On Purpose

Instead of continuing with their strategy to raise capital from VCs, they entered Techstars, a tech accelerator that gave them $120,000. Together with $700,000 from angel investors and customers—many of whom had bought rings from them—they scraped together enough to move forward.

“It wasn’t ideal, but I was like, Great, I’ll get to own more equity in the business, and I’ll have more control. And, I won’t have a board of people that don’t know what they’re talking about telling me what to do. So it worked," she declared, smiling.

Despite being underfunded, they were able to maintain the freedom to do things their way. “We were intentionally doing everything extremely unscalably in the beginning,” she explained. This meant personally handling every customer interaction, manually sourcing each diamond, and managing orders one by one.

Why do things the hard way? “I don’t believe in building technology to solve a problem [before fully understanding the problem],” said Landau. “You have to ‘do’ the problem to build the proper solution.” By experiencing every pain point firsthand, they knew exactly what technology to build later—unlike competitors who built expensive features customers ultimately never wanted.

The Ultimate Validation

Their instincts were right. The Clear Cut thrived because of its personalized service; it doubled revenue annually for four straight years, and when COVID-19 hit, traditional jewelry stores shuttered, while Landau’s online positioning and high-touch model exploded. “Now it’s really funny, because we’re seeing a lot of businesses try to put a face to their brand,” she shared with a grin.

Today, The Clear Cut continues to grow profitably, staying true to the educational mission that sparked it all while expanding beyond engagement rings into fine jewelry. Their latest leap is Eunice, a proprietary AI engine launched in May. Unlike the personality quizzes and viral features investors once pushed them to build, Eunice solves real problems they discovered through years of manual work—predicting trends, tracking regional preferences, responding to cultural moments, and bringing pricing transparency to an opaque industry. The result? The Clear Cut achieved its strongest Q1 since 2022, despite industry-wide declines.

When I asked if she had any regrets about her unconventional path, Landau didn’t hesitate: "I don’t think I regret anything."

The takeaway? If you’re building something that people don’t “get,” it could just mean you’re early. Let them call it a hobby and go build it anyway. As Landau said in our interview, "What’s the worst that can happen? It doesn’t work out, and then you just do something else."

Megan Bruneau, M.A. Psych is a therapist, executive coach, and the founder of Off The Field Executive & Personal Coaching. She hosts The Failure Factor podcast featuring conversations with entrepreneurs about the setbacks that led to their success. Listen to her episode with The Clear Cut cofounder Olivia Landau on Apple and Spotify.

Conclusion

The Clear Cut’s success story is a testament to the power of perseverance and staying true to one’s vision. Despite facing numerous rejections and setbacks, Olivia Landau and Kyle Simon remained committed to their mission of providing personalized and educational services to their customers. By doing things the hard way and focusing on understanding the problems they were trying to solve, they were able to build a successful and scalable business.

FAQs

Q: What inspired Olivia Landau to start The Clear Cut?
A: Olivia Landau started The Clear Cut as a blog to educate her friends and family about diamonds and engagement rings.
Q: What were some of the challenges that The Clear Cut faced in its early days?
A: The Clear Cut faced numerous challenges, including rejection from investors and mentors, and being told that their business model was not scalable.
Q: How did The Clear Cut overcome these challenges?
A: The Clear Cut overcame these challenges by staying true to their vision and mission, and by doing things the hard way. They focused on providing personalized and educational services to their customers, and they were able to build a successful and scalable business.
Q: What is The Clear Cut’s latest initiative?
A: The Clear Cut’s latest initiative is Eunice, a proprietary AI engine that solves real problems they discovered through years of manual work—predicting trends, tracking regional preferences, responding to cultural moments, and bringing pricing transparency to an opaque industry.

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