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The Power of Keywords: How to Use Them to Boost Your Resume’s Visibility

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The Power of Keywords: How to Use Them to Boost Your Resume’s Visibility

Are you tired of sending out countless job applications, only to receive rejection after rejection? It’s time to rethink your resume strategy! In today’s digital age, keywords are the key to unlocking the doors to your dream job. By incorporating the right words and phrases, you can increase your chances of being noticed by applicant tracking systems (ATS) and hiring managers, setting you apart from the competition.

What are Keywords and Why Are They Important?

Keywords are specific words and phrases that are frequently used in a particular industry, job description, or job title. They are essential for helping ATS systems and hiring managers quickly identify the most suitable candidates. Using the right keywords can:

* Help your resume pass through ATS filters with ease
* Increase your chances of being noticed by hiring managers
* Enhance your online visibility, making it more likely for recruiters to find you
* Demonstrate your expertise and relevance to the job

How to Identify the Right Keywords

Identifying the right keywords is crucial to a successful keyword strategy. Here are some tips to help you get started:

Research, Research, Research

* Study the job description: Look for key phrases and words that are used repeatedly throughout the job description. These are likely to be the most important keywords.
* Use online resources: Websites like LinkedIn, Glassdoor, and Indeed can provide valuable insights into the most commonly used keywords in your industry.
* Analyze job postings: Look at job postings for similar positions to identify common themes and keywords.

Use a Keyword Tool

* Utilize keyword tools like WordStream, Ahrefs, or SEMrush to help you identify relevant keywords and phrases.
* These tools can provide you with a list of suggested keywords based on the job description, industry, and even your resume.

How to Incorporate Keywords into Your Resume

Now that you have your list of keywords, it’s time to incorporate them into your resume. Here are some tips to help you do just that:

Use Keywords in Your Summary Statement

* Begin your resume with a summary statement that highlights your most significant achievements and skills, including the most important keywords.

Use Keywords in Your Work Experience Section

* Use keywords to describe your job responsibilities, skills, and achievements in your work experience section.
* Use bullet points to make your achievements stand out.

Use Keywords in Your Education Section

* If relevant, include keywords in your education section, such as courses, certifications, or training programs.

Best Practices for Using Keywords

Remember, the key to successful keyword usage is to do it naturally. Avoid:

* Overusing keywords: This can lead to a “keyword-stuffed” resume that looks spammy.
* Misusing keywords: Make sure you’re using keywords in context and not just throwing them in randomly.
* Ignoring keyword placement: Place your keywords strategically throughout your resume, especially in your summary statement and work experience section.

Conclusion

In conclusion, keywords are a powerful tool in the world of resume writing. By incorporating the right words and phrases, you can increase your chances of being noticed by ATS systems and hiring managers. Remember to research, use a keyword tool, and incorporate keywords naturally throughout your resume. With the right strategy, you can boost your resume’s visibility and land your dream job.

FAQs

Q: What are the most important keywords to include in my resume?
A: The most important keywords are the ones that are most relevant to the job description and industry.

Q: How many keywords should I use in my resume?
A: Aim for 5-10 keywords per page, depending on the length of your resume.

Q: Can I use the same keywords for all my job applications?
A: No, tailor your keywords to each job description and industry.

Q: Can I use keywords in my cover letter as well?
A: Yes, use keywords in your cover letter to further highlight your relevant skills and experience.

Q: Are there any specific industries that require more keywords than others?
A: Yes, industries like technology and healthcare tend to require more keywords than others due to the high level of technical jargon and complex terminology.

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Career Advice

5 Things to Do Right Now to Improve Your Career Prospects

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5 Things to Do Right Now to Improve Your Career Prospects

You don’t need to quit your job or enroll in grad school to level up your career. Small, consistent actions can create real momentum—especially if you’re strategic about how you spend your time.

Whether you’re actively job searching or just want to future-proof your career, here are five concrete things you can do this month to boost your professional profile and stand out in a competitive market.

1. Update Your Resume—Even if You’re Not Job Hunting

Think of your resume as your career dashboard. Even if you’re not applying for jobs today, updating it helps you track your wins and clarify what you bring to the table.

Do this:

  • Add your most recent role(s) and accomplishments.

  • Use bullet points that start with action verbs and quantify results (e.g., “Reduced onboarding time by 30% through process improvements”).

  • Remove outdated roles that don’t support your current goals.

  • Save a clean PDF and a Word version. You’ll need both.

Bonus: Tailor your resume toward the type of role you want next—not just what you’ve always done.

2. Refresh Your LinkedIn Profile

Hiring managers and recruiters are using LinkedIn more than ever to source candidates—even if you haven’t applied. Your profile is often your first impression.

Do this:

  • Write a clear, keyword-optimized headline (e.g., “Project Manager | Process Improvement | Cross-Functional Team Leadership”).

  • Add a summary that explains what you do, who you help, and what makes you different.

  • Make sure your profile photo is recent and professional.

  • Turn on “Open to Work” (privately) if you’re open to opportunities.

Pro tip: Add specific skills under the “Skills” section to match job descriptions in your field. This improves your chances of showing up in recruiter searches.

3. Research 10 Job Descriptions for Roles You Want

Whether or not you’re job hunting, looking at current job postings helps you reverse-engineer your development plan.

Do this:

  • Pick 10 jobs you’d love to land, even if they feel slightly out of reach.

  • Highlight required skills, qualifications, and tools/software mentioned repeatedly.

  • Identify gaps between what’s listed and what you currently know or have done.

What to look for:

  • Certifications (do you need one? are they free or low-cost?)

  • Software tools (can you learn this online quickly?)

  • Role-specific language you should mirror in your resume or LinkedIn

4. Schedule One Informational Interview This Month

Informational interviews are underrated. They help you gather insights, build relationships, and expand your professional visibility—without applying for anything.

Do this:

  • Reach out to someone in a role or industry you’re curious about (use LinkedIn or your extended network).

  • Keep your message short and clear: “Hi [Name], I admire your path in [field]. Would you be open to a quick 15-minute chat about your experience and advice for someone exploring this direction?”

  • Prepare 3–5 questions. Respect their time. Follow up with a thank-you.

Why it works: It shows initiative, gives you real-world perspective, and often leads to referrals, mentorship, or opportunities.

5. Audit Your Digital Presence

Before you apply for anything—or ask for a promotion—make sure your online presence supports your professional reputation.

Do this:

  • Google your name. Check the first two pages.

  • Make sure your public social media profiles are clean and aligned with your goals.

  • Update your email signature to include your current role or credentials.

  • Create a simple personal website or portfolio if you’re in a creative or freelance field (tools like Carrd, Wix, or Notion make this easy).

Tip: If you’re applying for jobs, use a professional email address (FirstName.LastName@gmail.com) and create a clean, no-fluff version of your resume link using Bitly or a personal site.

Final Wrap-Up: Your Career Maintenance Checklist

Here’s a quick recap you can pin, print, or revisit monthly:

  • Update your resume and tailor it toward future goals
  • Optimize your LinkedIn profile with keywords and results
  • Study 10 job descriptions and identify skill gaps
  • Book at least one informational interview this month
  • Clean up and control your digital presence

These aren’t big, flashy moves—but they build serious traction over time. If your career has felt stuck, scattered, or uncertain, start here.

Because your next opportunity isn’t always about a major pivot. Sometimes it’s about sharpening the tools you already have—and making sure the right people can see them.

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Career Advice

Where to Look When You’re Tired of Job Boards

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Where to Look When You’re Tired of Job Boards

You’ve refreshed LinkedIn for the tenth time today. You’ve applied to every “Now Hiring” post that vaguely fits. And yet… nothing.

If the traditional job search route—scrolling through boards, uploading your resume, waiting for a response—is leaving you frustrated, you’re not alone. The reality is, most jobs aren’t filled through public postings. They’re filled through referrals, internal movement, or niche platforms that most jobseekers never think to explore.

That doesn’t mean job boards are useless. But if that’s your only strategy, you’re missing out on serious opportunities.

Here’s how to expand your search and get ahead of the competition.

1. Tap Into Industry-Specific Job Boards

General job boards like Indeed and LinkedIn cast a wide net. But niche job boards are designed for people like you. Whether you’re in healthcare, nonprofit work, education, or tech—there are platforms tailored to your industry.

Some examples:

  • Tech & Startups – AngelList, BuiltIn, Stack Overflow Jobs

  • Remote Work – We Work Remotely, Remote OK, Working Nomads

  • Marketing & Creative – Working Not Working, Contently, The Drum

  • Nonprofits & Mission-Driven Orgs – Idealist, Work for Good

  • Higher Education – HigherEdJobs, ChronicleVitae

The roles are often more targeted, and the employers expect applications from people who know the field.

2. Check the “Careers” Pages of Companies You Like

You’d be surprised how many roles are posted only on a company’s internal careers page. Especially for smaller organizations, startups, or companies in growth mode, they may not use job boards at all.

Make a list of 20 companies you admire—whether it’s their mission, leadership, or products—and set a reminder to check their job page weekly. Even better? Sign up for email alerts directly from their careers section.

Pro tip: If nothing is posted now, connect with a recruiter or HR contact on LinkedIn and say, “I’m really interested in your organization and would love to stay on your radar for upcoming roles.” It’s a soft nudge—and it works.

3. Leverage LinkedIn Beyond the “Jobs” Tab

Yes, LinkedIn has job listings—but that’s not its biggest strength.

It’s a relationship platform. Here’s how to use it to your advantage:

  • Search your target job title, then filter by “People” to find professionals currently in that role

  • Look at their career paths and company histories

  • Message 2–3 people a week with a short, thoughtful note (not a pitch!) like:
    “Hi Taylor, I saw you transitioned from healthcare to tech, which is exactly the path I’m exploring. I’d love to hear how you approached it, if you’re open to a 15-minute chat.”

You don’t need a huge network. You just need to be intentional with the connections you’re making.

4. Let Recruiters Come to You—But Be Strategic

Many companies work with third-party recruiters or staffing firms to fill roles quickly. Signing up with the right agency can put your resume directly in front of decision-makers—especially for contract or project-based work.

Start by updating your LinkedIn headline and “open to work” settings with the roles you actually want—not just what you’ve done. Then register with 1–2 reputable recruiting firms in your niche.

They often have access to roles that never get publicly posted, especially short-term roles that can turn into full-time offers.

5. Don’t Underestimate the Power of Referrals

Here’s the truth: hiring managers are far more likely to consider someone who comes recommended.

That means if you’re only submitting cold applications, you’re already at a disadvantage.

Think about your circle—former coworkers, classmates, even people you’ve volunteered with. Reach out. Ask them:

  • “Do you know anyone hiring for [X]?”

  • “Would you feel comfortable referring me if something came up at your company?”

  • “Can I send you my resume in case anything opens up?”

You’re not being annoying. You’re being proactive—and most people want to help, they just need the nudge.

6. Explore Freelance and Project Work While You Search

Short-term contracts, freelance gigs, and consulting work can keep income flowing, expand your network, and lead to full-time roles. Plus, they often open faster than traditional jobs.

Sites like Upwork, Contra, and Fiverr have improved significantly, especially for experienced professionals. You can also pitch project-based support directly to businesses that need short-term help.

Don’t think of it as “settling”—think of it as staying visible in your industry while you navigate your next full-time opportunity.

Final Word: Stop Chasing, Start Strategizing

The job market isn’t about applying the fastest. It’s about moving the smartest.

Most jobs won’t be labeled with a blinking sign that says “This one’s for you!” That’s why your search strategy matters more than your resume polish. Expand your sources. Build real connections. Follow curiosity over panic.

And above all, remember: your next opportunity isn’t hiding from you—it’s just not on the front page.

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Career Advice

How to Ask for a Raise—and Actually Get It

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How to Ask for a Raise—and Actually Get It

Talking about money at work can feel awkward. But not asking? That could cost you thousands over time.

Whether you’re preparing for a performance review or just realizing you’re underpaid, knowing how to ask for a raise is a critical career skill. It’s not about being aggressive—it’s about being prepared, professional, and strategic.

Here’s how to do it right.

Step 1: Know What You’re Worth

Before you even schedule a conversation, you need to know the market rate for your role.

Use tools like:

  • Salary.com

  • Glassdoor

  • Payscale

  • Levels.fyi (for tech roles)

Look at:

  • Your job title and level

  • Industry benchmarks

  • Location (or remote adjustments)

  • Years of experience

  • Any specialized skills you bring

You want to walk in with data, not just feelings. Example: “Based on current market data, professionals in similar roles are earning between $78,000–$85,000. I’d like to align with that range based on my contributions.”

Step 2: Track Your Wins

This is where many people fall short. It’s not enough to say, “I work hard.” You need proof.

Start a brag file or “career receipts” folder where you keep track of:

  • Projects you led or improved

  • Revenue or time saved

  • Client wins or positive feedback

  • New skills or certifications earned

  • Any time you went above and beyond your job description

When it’s time to make your case, reference specific achievements and tie them to impact. Your boss may like you—but decision-makers approve raises based on results.

Step 3: Time It Right

When you ask is just as important as how you ask.

Good times to ask:

  • During a scheduled performance review

  • After you’ve completed a big project

  • At the start of a new fiscal year

  • When the company is growing or hiring

Bad times to ask:

  • Right after layoffs or budget cuts

  • During a stressful week or tight deadline

  • The day after your boss gets back from vacation

Set up a meeting instead of dropping the question mid-conversation. A simple ask like, “Can we set up a 20-minute meeting to discuss my performance and growth?” sets the tone.

Step 4: Practice What You’ll Say

Rehearse your ask out loud. Seriously.

You want to sound confident—but not entitled. Clear—but not defensive. Professional—but firm.

Try something like this:

“Over the past year, I’ve taken on X, Y, and Z. I’ve delivered strong results, including [brief highlight]. Based on my performance and current market benchmarks, I’d like to discuss a raise to reflect the value I’m bringing to the team.”

Then stop. Don’t ramble. Don’t apologize. Let your manager respond.

If they say yes—great!
If they hesitate—ask what you need to do to get there:
“What would it take for me to be considered for a salary adjustment in the next quarter?”

Step 5: Be Ready for Any Outcome

Best-case scenario? You get the raise. But sometimes, even a great pitch won’t work immediately due to budget, timing, or internal processes.

Still—asking isn’t wasted effort. You’ve planted a seed. You’ve clarified your value. You’ve opened the door to future negotiation.

If a raise isn’t possible, consider other forms of compensation:

  • Extra PTO

  • Professional development budget

  • Flexible work arrangements

  • A title change or pathway to promotion

Always ask for follow-up: “Can we revisit this in 90 days?” And make sure you get that in writing.

The First Ask Is the Hardest

Most people wait far too long to advocate for themselves. But every time you ask for what you’re worth, you’re not just negotiating a number—you’re reinforcing your own professional value.

Your company won’t always initiate the conversation. That’s your job. And the more you practice speaking up, the easier it becomes next time.

So prep your numbers. Document your wins. Book the meeting.

And remember—this isn’t a favor. It’s a business conversation. And you belong at the table.

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