Innovation and Technology
Turn GenAI Possibilities into Reality

Turning GenAI Possibilities into Reality
The Right Questions to Ask
When I talk to B2B leaders about their generative AI (genAI) adoption efforts, I hear a mix of frustration, FOMO, and skepticism. Many feel stuck. They’re unsure whether their organization is behind, and they suspect other leaders have cracked the code. They also field tough questions about the ROI of adoption efforts. But the conversation quickly shifts when they ask the most impactful questions: "What can we do with where we are today? Are there practical steps we can take now to turn possibility into reality — or even a quick win?"
Fix the Engine Before Your Competitors Do
GenAI can’t deliver real business value if a foundation is broken. Too many B2B organizations are trying to layer genAI on top of scattered, siloed, and outdated technologies, data, and processes. As a result, they can’t connect the right insights, automations stall, and teams are unsure of how to apply genAI beyond basic tasks. The B2B organizations that move ahead will be the ones that fix their engine — creating the right mix of technology, data, and processes — before their competitors do.
Close the AI Literacy Gap to Unlock Real Impact
When I speak to leaders, they often assume that their teams will know how to apply genAI to their work, but the reality is very different. Without AI literacy, employees hesitate, unsure of where genAI adds value or questioning whether they’re "doing it right." As one senior AI operations leader at a leading B2B technology company put it, "Whatever communication, enablement, or change management efforts you think you’ll need, plan on tripling them." Organizations that succeed with genAI don’t just introduce new tools. They over-communicate, over-enable, and over-invest in change management to ensure that teams have the confidence, skills, and context to integrate genAI into their daily workflows. Prioritize ongoing training and learning opportunities with hands-on experimentation and clear guidelines to accelerate adoption and move beyond surface-level efficiency gains for transformation.
Make Collaboration Your GenAI Advantage
The majority of genAI success stories that I hear aren’t from isolated teams. They’re happening where marketing, sales, product, customer success, IT, and legal teams are collaborating with shared data, shared goals, and a clear genAI strategy. These teams also work closely with their vendors, agencies, tech providers, and partner ecosystem so that they can move faster and do the right things together. Leaders who foster alignment, break down silos, and create a culture of AI-driven innovation across their ecosystem are the best positioned to win.
Conclusion
Leaders can turn genAI possibilities into reality by tackling the fundamental challenges that still hold them back. By fixing the engine, closing the AI literacy gap, and making collaboration a key strategy, B2B organizations can achieve real value today and be prepared to adapt to future genAI advancements.
FAQs
- How can I turn my genAI possibilities into reality?
- Fix the engine by creating the right mix of technology, data, and processes.
- Close the AI literacy gap by prioritizing ongoing training and learning opportunities.
- Make collaboration a key strategy by fostering alignment and breaking down silos.
- What can I do to avoid getting lost in the genAI hype?
- Focus on practical steps and quick wins.
- Prioritize fixing the engine and closing the AI literacy gap.
- Make collaboration a key strategy.
Register to Attend Forrester B2B Summit North America
To gain practical strategies to help your organization move forward without getting lost in the hype, register to attend Forrester B2B Summit North America.
Innovation and Technology
Innovating for Impact: How Social Enterprises are Leveraging Tech for Good

Technology for social change is revolutionizing the way we address global challenges, and social enterprises are at the forefront of this movement. By harnessing the power of technology, these organizations are creating innovative solutions to some of the world’s most pressing problems. From healthcare and education to environmental sustainability and economic development, social enterprises are leveraging tech to drive positive impact and improve lives.
The Rise of Social Enterprises
Social enterprises are businesses that prioritize social and environmental impact alongside financial returns. These organizations are driven by a mission to create positive change and address specific social or environmental challenges. With the rise of social entrepreneurship, we are seeing a new generation of leaders who are using business as a force for good. They are leveraging technology to scale their impact, reach new audiences, and create sustainable solutions to complex problems.
Key Characteristics of Social Enterprises
Social enterprises are characterized by their commitment to social and environmental impact, innovative approaches to problem-solving, and sustainable business models. They often use technology to amplify their impact, whether through digital platforms, mobile apps, or data analytics. By leveraging technology, social enterprises can reach more people, reduce costs, and improve the effectiveness of their programs.
The Role of Technology in Social Impact
Technology is a key enabler of social impact, providing social enterprises with the tools and platforms they need to scale their work and reach new audiences. From mobile health apps to online education platforms, technology is being used to address some of the world’s most pressing challenges. Social enterprises are leveraging technology to collect data, analyze trends, and develop targeted solutions to specific social and environmental problems.
Examples of Tech for Social Good
There are many examples of social enterprises using technology to drive social impact. For instance, mobile health apps are being used to diagnose and treat diseases in remote communities, while online platforms are providing access to education and job training for marginalized groups. Additionally, data analytics is being used to track climate change, identify areas of high conservation value, and develop targeted conservation strategies.
Impact of Social Enterprises on Society
Social enterprises are having a profound impact on society, from improving health and education outcomes to promoting environmental sustainability and economic development. By leveraging technology, these organizations are able to reach more people, reduce costs, and improve the effectiveness of their programs. Social enterprises are also creating new opportunities for employment, entrepreneurship, and social mobility, particularly in marginalized communities.
Measuring Social Impact
Measuring social impact is critical to understanding the effectiveness of social enterprises and identifying areas for improvement. Social enterprises use a range of metrics to measure their impact, from outcome-based metrics such as health outcomes or educational attainment, to process-based metrics such as website traffic or social media engagement. By tracking their impact, social enterprises can refine their strategies, optimize their programs, and scale their impact over time.
Challenges and Opportunities
While social enterprises are making a significant impact, they also face a range of challenges, from funding and scalability to regulation and talent acquisition. However, these challenges also present opportunities for innovation and growth, as social enterprises leverage technology to overcome obstacles and achieve their goals. By embracing digital technologies, social enterprises can reduce costs, improve efficiency, and increase their impact.
Future of Social Enterprises
The future of social enterprises is exciting and uncertain, as these organizations continue to innovate and evolve in response to changing social and environmental challenges. As technology continues to advance, we can expect to see even more innovative solutions to social and environmental problems, from artificial intelligence and blockchain to the Internet of Things and virtual reality. By leveraging these technologies, social enterprises will be able to drive even greater impact and create a more sustainable, equitable, and just world.
Conclusion
In conclusion, social enterprises are leveraging technology to drive social impact and improve lives. From healthcare and education to environmental sustainability and economic development, these organizations are creating innovative solutions to some of the world’s most pressing challenges. By harnessing the power of technology, social enterprises are able to scale their impact, reach new audiences, and create sustainable solutions to complex problems. As the social enterprise sector continues to grow and evolve, we can expect to see even more innovative solutions to social and environmental challenges, and a brighter future for all.
Frequently Asked Questions
What is a social enterprise?
A social enterprise is a business that prioritizes social and environmental impact alongside financial returns. These organizations are driven by a mission to create positive change and address specific social or environmental challenges.
How do social enterprises use technology?
Social enterprises use technology to amplify their impact, whether through digital platforms, mobile apps, or data analytics. By leveraging technology, social enterprises can reach more people, reduce costs, and improve the effectiveness of their programs.
What are some examples of social enterprises using technology for social good?
There are many examples of social enterprises using technology to drive social impact, from mobile health apps to online education platforms. Additionally, data analytics is being used to track climate change, identify areas of high conservation value, and develop targeted conservation strategies.
How can I get involved in the social enterprise sector?
There are many ways to get involved in the social enterprise sector, from volunteering or interning with a social enterprise to starting your own social enterprise. You can also support social enterprises by donating to their causes or purchasing their products and services.
What is the future of social enterprises?
The future of social enterprises is exciting and uncertain, as these organizations continue to innovate and evolve in response to changing social and environmental challenges. As technology continues to advance, we can expect to see even more innovative solutions to social and environmental problems, and a brighter future for all.
Innovation and Technology
Survey Says 67% Of Jobs Use AI, But Do Leaders Understand Its Limits?

Introduction to AI in the Workplace
In a survey of 1,000 knowledge workers, 67% of respondents said that their companies use AI, with 56% of companies encouraging AI usage. Owl Labs created the survey, and they found that Gen Z employees are more likely to report being “heavily reliant” on AI, with 70% of the youngest generation leaning in on the tech for a multitude of tasks. That lines up with the observations of OpenAI CEO, Sam Altman, who recently shared that Gen Z workers view ChatGPT as a “life adviser". Embracing technology is a good idea, but is Gen Z squeezing LLMs too tightly? What do these current and future workforce leaders need to know, about what AI can (and can’t) do?
Tell Me How You Use ChatGPT and I’ll Guess Your Age
“Older people,” Altman told an audience at Sequoia Capital’s AI Ascent Event, “use ChatGPT as a Google replacement. People in college use it as an operating system.” Tech Crunch reports that younger adults have fairly complex prompts memorized, which also means saved in the notes on their phone, and they rapidly and frequently pepper the program with problems and queries. Altman goes on to say that, "they [Gen Z and Gen Alpha] don’t really make life decisions without asking ChatGPT what they should do. It has the full context on every person in their life and what they’ve talked about."
AI expert Amanda Caswell, a writer for Tom’s Guide, says, “Personally, I’ve used ChatGPT to tackle everything from project summaries to panic attacks, and have found it to be a great sounding board when facing tough choices. While it’s no substitute for human guidance or a therapist, ChatGPT can be a great assistant in a pinch.”
The Upside and Downside of Using AI
There’s definitely an upside to having a second opinion on various aspects of your life and work – especially when that perspective has access to trillions of data points, the works of Freud, Jung, and James, as well as most of recorded history. But there are risks that can come with using AI, and leaning in too heavily on the platform. Experts say that it’s essential to be careful how much you share with AI – and how you use the tool at work. The rewards are many, but so are the risks – and using LLMs wisely is good counsel for every generation.
What to Watch Out For With AI: Experts Weigh In
“AI has no world model,” according to process scientist, Sam Drauschak. Questions that require real-world context can be a challenge for ChatGPT and other AI platforms. “When you ask it to read this picture of a clock, it’s strictly pattern prediction.”
Louis Rosenberg, Stanford professor, inventor, AI scientist and author of Our Next Reality, says that sometimes AI is dyslexic. And, as someone who is dyslexic, Rosenberg’s perspective gives an interesting read on why AI struggles to tell time. “When I recall things in my mind (objects, environments, images, or text), I don’t visualize them from a fixed first-person perspective. I think about them from all directions at once, more as a vague cloud of perspectives than a single, grounded orientation,” he explains – articulating the AI point of view. That’s how large language models see things – and it often means that vector orientations (such as “clockwise”) are elusive to AI platforms. “When you ask AI to interpret a tissue sample," he says, using an application from healthcare that is becoming more and more common, “accuracy is not impacted by orientation.”
But innovative problem-solving and creative thinking is. While AI can generate novel combinations for text and produce creative works in art and music, its capacity for truly original thought and breakthrough innovation remains limited. But the speed of the platform can be astonishing. So, should we treat AI like just another voice in the room, or the voice of God? “Think about it more like an intern,” Drauschak advises.
“AI doesn’t do anything new. It can synthesize things from lots of different domains. And the labor of synthesizing things can seem to generate insight. Like a brilliant intern – with the ability to process billions of data points at once – it’s going to come up with good ideas and contribute. But it’s a really good idea to check on the work,” he explains. While you may not be asking AI to read a clock, perspective always matters – especially when it comes to work product, context and point of view.
Room for Error with AI
AI doesn’t possess emotions or empathy, Draushak explains. “It doesn’t have a conversation where it acknowledges any sort of room for error or humility or, you know, ‘I only feel 80% about this’". Drauschak likens it to the consultant’s mantra: “I may be incorrect, but I’m never unsure of myself.” Hallucinations and facts are presented with the same level of confidence.
AI has no world model, so anything that requires real-time context creates progressive levels of failure, according to Drauschak. Long-term planning can be a challenge as well, as AI platforms have limited memory. To be fair, certain programs and prompts can provide reference and context – a context which comes to human beings naturally, as a result of being in the real world.
And reading the room is a challenge for AI. “AI is the future,” Dylan Matthews shares in Vox. “It’ just can’t predict it.” Science Daily echoes that sentiment, in a post that proclaims that humans are better at predicting social interactions than AI. "AI for a self-driving car, for example, would need to recognize the intentions, goals, and actions of human drivers and pedestrians. You would want it to know which way a pedestrian is about to start walking, or whether two people are in conversation versus about to cross the street," said lead author Leyla Isik, an assistant professor of cognitive science at Johns Hopkins University who did an extensive study into the limitations of current LLMs. "Any time you want an AI to interact with humans, you want it to be able to recognize what people are doing. I think this sheds light on the fact that these systems can’t right now." Cathy Garcia, a colleague and contributor to the Johns Hopkins study, says, "Real life isn’t static. We need AI to understand the story that is unfolding in a scene. Understanding the relationships, context, and dynamics of social interactions is the next step, and this research suggests there might be a blind spot in AI model development."
Leading with AI: Understanding Its Limits to Access Its Capabilities
For leaders and aspiring leaders, the message is one of balance. While the capabilities of AI have opened up seemingly limitless possibility, those possibilities actually do have limits. The real question, across every generation in the workforce, is: what do you want to outsource to AI? Tools can accelerate results when used correctly. But turning to AI for every direction in your life seems unwise. Indeed, research already shows a decline in cognitive skills from over-reliance on LLMs. Convenience, speed, ease: these are the advantages of AI. But understanding how best to use an AI platform like ChatGPT is crucial for leaders today.
In side by side tournaments run by Metaculus, human beings have beaten AI at forecasting for the last three quarters running. But that gap is narrowing. Think of how prediction matters in your business: for lawyers, negotiating a settlement requires instincts around agreement based on real-time contexts – and intuition. Producers at Netflix predict what shows will hit. Intuition, innovation, direction: these uniquely human characteristics still matter in decision-making – even when 67% of workers are using ChatGPT and its cousins. AI can help with the predictive journey, but it’s not the whole trip – at least, not yet.
Conclusion
The use of AI in the workplace is on the rise, with 67% of companies using AI and 56% encouraging its use. While AI can be a powerful tool, it’s essential to understand its limitations and use it wisely. Gen Z employees are more likely to rely heavily on AI, but it’s crucial for all generations to be aware of the potential risks and benefits. By understanding what AI can and can’t do, leaders and aspiring leaders can make informed decisions about how to use AI to accelerate results and improve productivity.
FAQs
Q: What percentage of companies use AI?
A: 67% of companies use AI, according to a survey by Owl Labs.
Q: What is the main difference in how older and younger generations use ChatGPT?
A: Older people use ChatGPT as a Google replacement, while younger adults use it as an operating system.
Q: What are some limitations of AI?
A: AI has no world model, limited memory, and struggles with real-time context, innovative problem-solving, and creative thinking.
Q: Can AI predict social interactions?
A: No, humans are better at predicting social interactions than AI, according to research by Johns Hopkins University.
Q: What is the importance of understanding AI’s limitations?
A: Understanding AI’s limitations is crucial for leaders and aspiring leaders to make informed decisions about how to use AI to accelerate results and improve productivity, and to avoid over-reliance on AI.
Innovation and Technology
Ransomware Hackers Are Watching You

The ransomware threat is evolving, and attackers are continually seeking new angles and technologies to exploit, to aid with leveraging payments in these modern-day extortion schemes. Some are hard to fathom, like the DOGE-trolling hackers demanding $1 trillion, exploiting zero-day vulnerabilities in Windows, and the increasingly common use of 2FA bypass attacks and access to 19 billion compromised passwords on the dark web. But what if ransomware hackers were using employee monitoring software to see what you are up to during the attack and to steal your credentials as well? Welcome to the sinister world of Qilin and Hunters International ransomware.
How Ransomware Attackers Can Spy On You
While the Federal Bureau of Investigation and the Cybersecurity and Infrastructure Security Agency have recently issued a security alert about the dangers that unsophisticated threat actors pose to U.S. critical infrastructure services, that doesn’t mean all ransomware hackers are using the kind of basic and elementary intrusion techniques described in the CISA advisory. Take the Qilin and Hunters International ransomware threat, whose affiliates have been observed using a legitimate employee monitoring tool during their attacks.
The Qilin and Hunters International Ransomware Attack
The ransomware attacks in question started with malicious Google Ads deployed by the threat actors. These were designed to display “when people searched for RVTools, a free Windows utility for managing VMware vSphere deployments,” Sergiu Gatlan at Bleeping Computer, said. If the would-be victim clicked through that advert then it started a waterfall of nefarious events leading to the download and installation of something called Kickidler.
Kickidler: A Legitimate Employee Monitoring Tool Turned Malicious
Here’s the thing: Kickidler is not malware. In fact, it’s a perfectly legitimate employee monitoring tool that’s deployed by more than 5,000 organizations across the world. The key point of interest is that it provides a visual monitoring capability. Once installed, the ransomware hackers can literally see what you are doing.
Consequences of the Attack
Varonis threat research investigators have suggested that the ransomware attackers have used the software in order to have undetected access to target systems for weeks at a time, enabling the collection of the credentials required to gain access to critical off-site cloud data backups. It is recommended, therefore, that network defenders ensure the effective and regular auditing of any installed remote monitoring and management software.
Conclusion
The Qilin and Hunters International ransomware attack is a stark reminder of the evolving nature of cyber threats. As attackers become more sophisticated, it’s essential for organizations to stay vigilant and take proactive measures to protect themselves. By understanding the tactics used by these attackers, we can better equip ourselves to prevent such attacks and minimize their impact.
Frequently Asked Questions
Q: What is Qilin and Hunters International ransomware?
A: Qilin and Hunters International is a type of ransomware that uses a legitimate employee monitoring tool to spy on victims and steal their credentials.
Q: How does the attack start?
A: The attack starts with malicious Google Ads that lead to the download and installation of the Kickidler employee monitoring tool.
Q: What is Kickidler?
A: Kickidler is a legitimate employee monitoring tool that provides visual monitoring capability, which can be used by ransomware attackers to spy on victims.
Q: How can organizations protect themselves?
A: Organizations can protect themselves by ensuring the effective and regular auditing of any installed remote monitoring and management software and being cautious when clicking on online ads.
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