Introduction to YouTube’s NFL Streaming

Patrick Mahomes #15 of the Kansas City Chiefs throws a pass in the first quarter against the Philadelphia Eagles during Super Bowl LIX at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana.
Gregory Shamus | Getty Images Sport | Getty Images

YouTube to Stream NFL Game for Free

YouTube will stream the NFL’s week one game on Sept. 5 for free — the first time the dominant streaming platform has ever broadcast a live NFL game in its entirety.
The game, which will be between the Kansas City Chiefs and the Los Angeles Chargers, will take place in São Paulo, Brazil.

Statement from YouTube Chief Business Officer

"Last year, people spent over 350 million hours watching official NFL content on YouTube, so it’s both fitting and thrilling to continue to build our relationship with our partners at the NFL," YouTube Chief Business Officer Mary Ellen Coe said in a statement. "Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster – and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience."

Game Availability

The game will be available to all YouTube and YouTube TV users globally, except in Canada and certain other countries, and locally on broadcast television in the media markets of the participating teams, YouTube said in a statement.
YouTube is the most-watched streaming platform in the U.S., consisting of 12% of all viewership for March, according to Nielsen.

Existing Deal with YouTube TV

The NFL has an existing deal with YouTube TV for Sunday Ticket, the league’s out-of-market package of games. Those games require a subscription — either $480 per year without YouTube TV or $378 per year for YouTube TV subscribers. YouTube TV is a collection of linear TV networks that approximates a standard cable bundle.
The full 2025 NFL schedule will be released at 8 p.m. ET Wednesday.

Conclusion

YouTube’s decision to stream the NFL game for free marks a significant milestone in the platform’s relationship with the NFL. With its massive user base and interactive viewing experience, YouTube is well-positioned to provide a unique and engaging experience for football fans around the world.

FAQs

Q: Which teams will be playing in the game streamed by YouTube?

A: The game will be between the Kansas City Chiefs and the Los Angeles Chargers.

Q: Where will the game take place?

A: The game will take place in São Paulo, Brazil.

Q: Will the game be available for free to all YouTube users?

A: Yes, the game will be available to all YouTube and YouTube TV users globally, except in Canada and certain other countries.

Q: What is the existing deal between the NFL and YouTube TV?

A: The NFL has an existing deal with YouTube TV for Sunday Ticket, the league’s out-of-market package of games, which requires a subscription.

Q: When will the full 2025 NFL schedule be released?

A: The full 2025 NFL schedule will be released at 8 p.m. ET Wednesday.

Introduction to Tariff Reduction

Toys made by Mattel, Hasbro and others are seen at a Macy’s store in New York. Shares of major toy makers rallied on Monday after the U.S. agreed to temporarily reduce tariffs on China.

The Agreement

The agreement will pause most tariffs and other trade barriers for 90 days, including reducing the 145% levy President Donald Trump had in place on Chinese imports to 30%.

Impact on Toy Makers

Shares of Mattel jumped more than 10% Monday, Hasbro traded up 6.5%, Jakks rose more than 15% and Funko soared a whopping 46.4%. The rally pushed shares of Hasbro above their trading level from early April, before Trump first announced his "reciprocal tariffs" on dozens of trade partners. The rest of the toy stocks are still trading below their April 1 closing prices.

Previous Concerns

The stocks had been hammered by Wall Street as investors anticipated manufacturing hiccups and price hikes resulting from the tariff scheme. The toy industry is heavily reliant on supply chains in China, leaving toy makers at the mercy of trade policy. Bank of America estimates both Mattel and Hasbro source about 40% of their U.S. product from China.

Estimated Impact

Last month, Hasbro estimated it would see as much as a $300 million hit to its bottom line if Trump’s 145% China duty held. Mattel, too, warned last week that it was taking mitigating actions to fully offset costs associated with Trump’s trade war with China, including raising prices in the U.S.

Previous Forecasts

Both companies had previously issued forecasts that assumed 25% tariffs on Chinese imports. Mattel retracted its guidance earlier this month, citing macroeconomic volatility and uncertainty surrounding U.S. tariffs. Hasbro, meanwhile, maintained the full-year guidance it issued last quarter, but warned investors about the uncertainty of the current tariff environment.

Company Responses

Representatives from Hasbro, Mattel, Jakks and Funko did not immediately respond to CNBC’s request for comment.

Conclusion

The temporary reduction in tariffs on China has provided a welcome boost to the shares of major toy makers. However, the industry remains vulnerable to changes in trade policy, and companies will need to continue to adapt to mitigate the impact of tariffs on their businesses.

FAQs

Q: What was the main reason for the rally in toy maker shares?
A: The main reason for the rally was the temporary reduction in tariffs on China, which will pause most tariffs and other trade barriers for 90 days.
Q: How much did the shares of Mattel and Hasbro rise?
A: Mattel’s shares jumped more than 10%, while Hasbro’s shares traded up 6.5%.
Q: What percentage of their U.S. product do Mattel and Hasbro source from China?
A: According to Bank of America, both Mattel and Hasbro source about 40% of their U.S. product from China.
Q: How much did Hasbro estimate it would be impacted by the 145% China duty?
A: Hasbro estimated it would see as much as a $300 million hit to its bottom line if the 145% China duty held.

Corporate social responsibility and politics have become increasingly intertwined, as companies are expected to prioritize social and environmental concerns alongside their financial goals. This shift has led to a new era of corporate citizenship, where businesses are held accountable for their impact on society and the environment. As the world grapples with pressing issues like climate change, inequality, and social injustice, companies are under pressure to demonstrate their commitment to responsible practices.

What is Corporate Social Responsibility?

Corporate social responsibility (CSR) refers to a company’s voluntary efforts to improve social, environmental, and economic impacts. This can include initiatives such as reducing carbon emissions, promoting diversity and inclusion, and supporting local communities. CSR is no longer seen as a luxury, but a necessity for businesses to maintain a positive reputation and build trust with stakeholders.

Benefits of CSR

The benefits of CSR are numerous, ranging from enhanced brand reputation to increased employee engagement. A study by Harvard Business Review found that companies with strong CSR programs tend to outperform those without, with a 4% to 6% increase in stock prices. Additionally, CSR initiatives can lead to cost savings, improved risk management, and access to new markets and customers.

Global Trends in CSR

The global landscape of CSR is evolving rapidly, with new trends and challenges emerging every year. One significant trend is the growing importance of environmental, social, and governance (ESG) factors in investment decisions. Investors are increasingly looking for companies that demonstrate strong ESG performance, driving businesses to prioritize sustainability and social responsibility.

Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) have become a guiding framework for CSR efforts worldwide. The SDGs provide a roadmap for companies to address pressing global challenges, such as poverty, inequality, and climate change. Many companies, including Unilever and Coca-Cola, have aligned their CSR strategies with the SDGs, recognizing the importance of contributing to a more sustainable future.

Best Practices in CSR

So, what sets apart companies with effective CSR programs? Some best practices include integrating CSR into core business strategy, engaging stakeholders, and measuring impact. Companies like Patagonia and REI have demonstrated a deep commitment to environmental responsibility, incorporating sustainable practices into every aspect of their operations.

Employee Engagement

Employee engagement is critical to the success of CSR initiatives. When employees are involved and invested in CSR efforts, they are more likely to become brand ambassadors, promoting the company’s values and mission. Companies like Salesforce and Microsoft have implemented employee volunteer programs, allowing staff to contribute to social and environmental causes during work hours.

Challenges and Criticisms

Despite the progress made in CSR, there are still challenges and criticisms to be addressed. One concern is greenwashing, where companies exaggerate or misrepresent their environmental credentials. Additionally, some critics argue that CSR initiatives can be superficial, failing to address deeper systemic issues.

Regulatory Frameworks

Regulatory frameworks play a crucial role in promoting CSR and holding companies accountable. Governments and international organizations are developing guidelines and standards for CSR reporting and disclosure. The European Union’s Non-Financial Reporting Directive, for example, requires large companies to disclose information on their social and environmental impact.

Case Studies

Real-life examples of successful CSR initiatives can provide valuable insights and inspiration. The clothing company, H&M, has launched a garment collecting initiative, encouraging customers to bring in old clothes from any brand for recycling. This program has helped to reduce waste and promote sustainable fashion practices.

Partnerships and Collaborations

Collaboration and partnerships are essential for effective CSR. Companies are increasingly working together with NGOs, governments, and other stakeholders to address complex social and environmental challenges. The partnership between the Coca-Cola Company and the World Wildlife Fund (WWF) to protect water resources and promote sustainable agriculture is a notable example.

Conclusion

In conclusion, the global impact of corporate social responsibility is undeniable. As companies navigate the complexities of CSR, they must prioritize transparency, accountability, and authenticity. By integrating CSR into core business strategy and engaging stakeholders, companies can create long-term value and contribute to a more sustainable future.

Frequently Asked Questions (FAQs)

What is the main purpose of CSR?

The main purpose of CSR is to improve social, environmental, and economic impacts, while enhancing a company’s reputation and building trust with stakeholders.

How can companies benefit from CSR?

Companies can benefit from CSR through enhanced brand reputation, increased employee engagement, cost savings, improved risk management, and access to new markets and customers.

What are the SDGs, and why are they important for CSR?

The SDGs are a set of 17 goals adopted by the United Nations to address pressing global challenges, such as poverty, inequality, and climate change. The SDGs provide a framework for companies to contribute to a more sustainable future and align their CSR strategies with global priorities.

How can companies measure the impact of their CSR initiatives?

Companies can measure the impact of their CSR initiatives through metrics such as carbon footprint reduction, employee engagement, customer satisfaction, and social media sentiment analysis. Regular monitoring and evaluation help companies to refine their CSR strategies and demonstrate progress towards their goals.

What is the role of governments and international organizations in promoting CSR?

Governments and international organizations play a crucial role in promoting CSR through regulatory frameworks, guidelines, and standards. They can encourage companies to adopt responsible practices, provide incentives for sustainable behavior, and hold companies accountable for their social and environmental impact.