Innovation and Technology
Viral Shopify CEO Mandates AI For All Employees

Introduction to AI Leadership
A leaked internal memo from Shopify CEO Tobias Lütke has quietly gone viral in executive circles — and for good reason. It is arguably one of the clearest expressions to date of what CEO leadership should look like in the age of AI.
In the memo, Lütke states plainly, “Using AI effectively is now a fundamental expectation of everyone at Shopify.” Not just developers. Not just analysts. Everyone. This is not some passing trend or another bullet point on an IT roadmap. It is a cultural shift. It’s a new way of working and thinking — one that Shopify is now weaving into its performance reviews, product development cycles and company-wide expectations. In the memo, Lütke makes the following proclamations:
- AI Proficiency Is Now Mandatory: Using AI effectively is no longer optional at Shopify — it is a baseline expectation for all employees, regardless of role. This marks a significant cultural and operational shift.
- Non-Use of AI Requires Justification. Employees must demonstrate why AI cannot be used before requesting additional resources (e.g., more staff or time). Stagnation is framed as failure — employees are encouraged to continuously upskill and experiment with AI.
- AI in Product Development. AI must be integrated into the early stages (prototype phase) of all GSD (get sh** done) projects. This approach is intended to dramatically accelerate learning, iteration and team collaboration.
- Performance Accountability. Shopify is adding AI usage to its performance and peer review criteria, making AI adoption part of how employees are evaluated and rewarded, including leadership and executive teams.
The Age of AI: A New Era for Businesses
The tone of the memo is direct and urgent. Lütke asserts that failing to adopt AI now will lead to stagnation and decline, emphasizing that employees must keep climbing — or risk sliding backward. “This exemplifies what CEO leadership looks like in the Age of AI," says Paul Baier, CEO of GAI Insights and Forbes AI contributor. “CEOs must adapt to leading organizations of, say, 1,000 employees empowered with 5,000 AI assistants.”
AI Is a Business Mindset, Not a Technology Stack
What makes the Shopify memo so compelling is its bluntness. Lütke doesn’t politely suggest employees try using AI. He doesn’t offer training modules or optional tools. He says adapt or fall behind: “Stagnation is slow-motion failure. If you’re not climbing, you’re sliding.” Lütke’s memo also reflects a broader reality: AI has already shifted from experiment to expectation. The companies that thrive in this new environment will be those whose CEOs stop treating AI as an initiative and start treating it as a core operating model.
CEOs Leading the Charge
Several other business leaders are issuing similar directives — less publicized, but equally transformative:
- Jon Moeller, CEO of Procter & Gamble, has articulated a pragmatic but ambitious vision for AI across the company’s business units, describing it as “a force multiplier for growth and productivity.”
- Jane Fraser, CEO of Citigroup, has made AI a central pillar of the bank’s $12 billion modernization strategy, not only for internal efficiencies but as a customer experience accelerator.
- Chip Bergh, CEO of Levi Strauss & Co., has overseen the integration of AI to sharpen demand forecasting, optimize inventory and improve supply chain agility.
What Real CEO Leadership in the Age of AI Looks Like
Executive leadership isn’t about cheerleading AI or greenlighting another pilot project. CEOs must fundamentally shift how they lead. Here’s what that looks like in practice:
- Mandate Use, Don’t Just Encourage Exploration. Like Lütke, CEOs must make clear that using AI isn’t optional. AI literacy and experimentation should be expected of everyone — not just the innovation team.
- Tie AI to Productive Output. Shopify isn’t asking teams to build AI for AI’s sake. It wants people using AI in the prototype phase of projects — the earliest stages of idea development — when speed and iteration matter most.
- Formalize Accountability. Follow Shopify’s lead in including AI proficiency in feedback loops — whether through peer reviews, OKRs or team dashboards.
- Design for Scale, Not Just Sparkle. Stop launching pilots with no path to production. Instead, build AI usage standards, define enterprise-wide tooling strategies and create “AI-as-default” policies in business workflows.
- Lead Culturally, Not Just Operationally. One of the most overlooked CEO responsibilities in this era is cultural modeling. Use AI in your own daily work. Talk about it publicly. Ask teams how they’re applying it.
The Emergence of the Self-Driving Enterprise
We’re fast approaching an era when leading companies will function more like self-driving enterprises — data-fueled, agentic AI orchestrated, highly automated and continuously learning and strategically adapting in real time. That won’t happen by happenstance. It will require CEOs to shift their organizations’ very metabolism. What Shopify has shown is that the path to this future isn’t paved with expensive platforms or massive headcount changes — it’s built by creating a workplace culture where AI is part of every project, every role and every decision.
Conclusion
Organizations that treat AI as a way of life will thrive. Those that relegate it to the IT department will lag — or lose altogether. The memo from Lütke is more than an internal directive. It’s a mirror for every senior executive to look into and ask: Are we organizationally adapting? Or are we merely treating AI as a science project?
FAQs
- Q: What is the main message of Tobias Lütke’s memo to Shopify employees?
A: The main message is that using AI effectively is now a fundamental expectation of everyone at Shopify, and it’s a cultural shift that will be woven into performance reviews, product development cycles, and company-wide expectations. - Q: How does Shopify plan to integrate AI into its operations?
A: Shopify plans to integrate AI into the early stages of all GSD projects, add AI usage to performance and peer review criteria, and make AI proficiency a mandatory skill for all employees. - Q: What do other CEOs think about AI adoption in their companies?
A: Other CEOs, such as Jon Moeller, Jane Fraser, and Chip Bergh, are also making AI a central part of their business strategies, using it to drive growth, improve customer experience, and optimize operations. - Q: What does it mean for a company to be a "self-driving enterprise"?
A: A self-driving enterprise is a company that functions like a self-driving car, using data and AI to automate and optimize its operations, and continuously learn and adapt in real-time.
Innovation and Technology
The AI Uprising: How Machines are Taking Over Our Lives

As we navigate the complexities of the 21st century, it’s becoming increasingly clear that AI and automation are transforming our world at an unprecedented pace. With AI and automation for impact, machines are revolutionizing industries, redefining jobs, and changing the way we live and interact with one another. From smart homes to self-driving cars, the integration of artificial intelligence is ubiquitous, raising essential questions about the future of human existence.
The Rise of Artificial Intelligence
The journey of AI began decades ago, but its recent advancements have been nothing short of phenomenal. AI systems can now learn, reason, and interact with humans in ways that were previously unimaginable. This has led to the development of intelligent machines that can perform tasks that typically require human intelligence, such as understanding language, recognizing faces, and making decisions.
Deep Learning and Neural Networks
At the heart of AI’s rapid progress is deep learning, a subset of machine learning that utilizes neural networks to analyze data. These networks are designed to mimic the human brain, allowing them to learn from vast amounts of data and improve their performance over time. Deep learning has been instrumental in achieving state-of-the-art results in image recognition, speech recognition, and natural language processing.
Applications of AI
The applications of AI are diverse and widespread. In healthcare, AI is used for disease diagnosis, personalized medicine, and streamlining clinical workflows. In finance, AI algorithms are used for trading, risk management, and fraud detection. Moreover, AI-powered virtual assistants, such as Siri, Alexa, and Google Assistant, have become an integral part of daily life, assisting with tasks ranging from setting reminders to controlling home appliances.
The Impact of Automation
Automation, closely linked with AI, is the process of using machines or computers to control and operate equipment, systems, or processes. The impact of automation on society has been profound, bringing about both benefits and challenges. On one hand, automation has increased efficiency, reduced costs, and improved product quality. On the other hand, it has led to job displacement and raised concerns about privacy and security.
Job Displacement and Economic Impact
One of the most significant concerns surrounding automation is its potential to displace human workers. As machines and AI systems take over repetitive and mundane tasks, there’s a growing fear that many jobs will become obsolete. While automation undoubtedly creates new job opportunities in fields like AI development and maintenance, the net effect on employment remains a topic of debate. Economists and policymakers are exploring strategies to mitigate the negative impacts, including retraining programs and basic income guarantees.
Social and Ethical Considerations
The integration of AI and automation into our lives also raises important social and ethical questions. There are concerns about bias in AI algorithms, privacy issues related to data collection, and the potential for AI to exacerbate social inequalities. Furthermore, as AI becomes more autonomous, questions about accountability and responsibility become more pressing. Establishing ethical guidelines and regulations for AI development and deployment is crucial to ensuring that these technologies serve humanity’s best interests.
The Future of Human-Machine Interaction
The future of human-machine interaction is likely to be characterized by increased collaboration and interdependence. As AI systems become more sophisticated, they will be able to assist humans in more complex tasks, potentially leading to significant advancements in science, technology, and the arts. However, this future also comes with the challenge of ensuring that humans remain relevant and fulfilled in a world where machines can perform many tasks more efficiently.
Augmentation vs. Replacement
The relationship between humans and machines in the future can be viewed through the lens of augmentation versus replacement. While there’s a fear that machines will replace human workers, another perspective is that AI will augment human capabilities, enabling people to focus on creative problem-solving, empathy, and other uniquely human skills. This augmentation could lead to a future where work becomes more meaningful and leisure time becomes more abundant.
Preparing for the Future
Preparing for a future dominated by AI and automation requires a multifaceted approach. Education systems need to adapt to focus on developing skills that are complementary to AI, such as critical thinking, creativity, and emotional intelligence. Governments and industries must invest in retraining programs and consider policies that mitigate the negative impacts of job displacement. Additionally, there needs to be a global conversation about the ethical development and use of AI to ensure that these technologies align with human values.
Conclusion
The AI uprising, with its profound implications for how we live, work, and interact, is no longer a topic of science fiction but a pressing reality. As machines continue to advance and integrate into our lives, it’s essential to address the challenges and opportunities they present. By understanding the potential of AI and automation, preparing for their impacts, and guiding their development with ethical considerations, we can harness these technologies to create a future that is more prosperous, equitable, and fulfilling for all.
Frequently Asked Questions (FAQs)
Q: Will AI replace human workers?
A: While AI and automation will undoubtedly displace some jobs, they will also create new ones. The key is to prepare the workforce with skills that are complementary to AI.
Q: Is AI a threat to humanity?
A: AI, like any technology, can be used for good or ill. The development of AI with ethical guidelines and regulations can mitigate risks and ensure that AI serves humanity’s best interests.
Q: How can I prepare for an AI-driven future?
A: Focus on developing skills that are hard to automate, such as creativity, critical thinking, and emotional intelligence. Stay updated with the latest developments in AI and consider how you can leverage AI tools in your profession or daily life.
Q: What are the benefits of AI?
A: AI can increase efficiency, improve decision-making, enhance customer service, and contribute to significant advancements in fields like healthcare and education.
Q: How can we ensure AI is developed ethically?
A: Establishing and adhering to ethical guidelines, investing in AI research that prioritizes human well-being, and fostering a global dialogue about AI’s development and use are crucial steps towards ethical AI development.
Innovation and Technology
Tariff Pause Hits Tech Budget

Tariff hikes are no longer just background noise. They’re putting real pressure on CIOs’ technology budgets. Despite Wednesday’s news that Trump issued a 90-day pause on reciprocal tariffs for most countries, the high tariffs Trump announced last week are set to resume when the pause expires. Universal 10% tariffs are still in effect, and Trump increased Chinese tariffs to 125%.
Understanding the Immediate Impact
While no one knows how long the tariffs will last — or what they will look like after the 90-day pause — their impact is immediate. CIOs can’t afford to wait. They need short-term strategies to reduce exposure, manage costs and align with business priorities.
Strategies for CIOs to Stay Ahead
Here are three ways CIOs can stay ahead amid the tariff turbulence.
Hardware Refresh Delay
Delaying hardware refresh cycles is a fast way to ease short-term budget pressure. Stretching the life of existing equipment can help soften the financial blow. But if you go down this path, plan for it. Technology departments should start storing critical spare parts now for older systems. If something breaks later, you’ll avoid delays and inflated replacement costs. This is a tough decision, especially when delaying upgrades, because it might mean higher maintenance costs and limited capabilities in the future. CIOs must weigh savings against potential performance risks.
Expect Cost Increases And Plan for Trade-offs
Rising hardware and infrastructure costs will force trade-offs within existing projects’ IT budgets and scope. If you don’t adjust, your IT spending will quickly increase. Review active projects while staying on course. Essential projects tied to compliance, regulatory mandates, risk mitigation or supply chain stability should stay on track. Delaying those initiatives could backfire and increase long-term exposure. Project evaluation shouldn’t be a one-off. CIOs can take advantage of the situation by using the tariff hike to make project reviews part of a regular cadence with senior leadership. Business priorities may shift as tariffs evolve, and your IT roadmap needs to stay in sync. If tariffs threaten to delay key initiatives, map the downstream effects immediately. A delay in one system implementation could ripple through dependent projects and compound risk. Build tariff scenarios into your total-cost-of-ownership models so leadership understands the full financial impact.
Rethink Your Partners and Their Strategy
CIOs can reduce the risk by reassessing where and how their technology partners operate. Start with logistics: Can you change shipping models or deployment schedules to minimize costs? Then, look at geographic exposure. Are you relying too heavily on hardware from one region? Diversifying your supplier footprint can help cushion the blow from regional tariffs. CIOs must now ask their partners the hard questions: What’s their strategy for dealing with tariffs? What parts of their supply chain are exposed? CIOs will need answers before the costs hit their profits and losses. Renegotiating contracts can help hedge against volatility. CIOs may want to negotiate and add “not-to-exceed” clauses to keep their budgets stable regardless of tariff movement. If you’re revisiting terms, this is also a chance to reset some vendor agreements. Look for ways to improve flexibility and lock in value.
Conclusion
Gartner forecasts a 9.8% increase in global IT spending for 2025, hitting $5.61 trillion. But that growth isn’t driven by tariffs. Tariffs may be temporary. However, how CIOs respond now in the short term could shape their tech strategy for years.
FAQs
- Q: What are the immediate effects of tariff hikes on CIOs’ technology budgets?
A: Tariff hikes immediately increase pressure on CIOs’ technology budgets, necessitating short-term strategies to manage costs and reduce exposure. - Q: How can delaying hardware refresh cycles help?
A: Delaying hardware refresh cycles can help ease short-term budget pressure by stretching the life of existing equipment, but it requires planning, including storing critical spare parts for older systems. - Q: Why is it important to review active projects and prioritize them?
A: Reviewing active projects and prioritizing them based on compliance, regulatory mandates, risk mitigation, or supply chain stability can help CIOs make informed decisions about which projects to continue or delay, thereby managing costs and minimizing long-term exposure. - Q: How can reassessing technology partners and their strategies help mitigate tariff risks?
A: Reassessing technology partners can help CIOs reduce risk by evaluating logistics, geographic exposure, and diversifying supplier footprints, as well as by negotiating contracts that include “not-to-exceed” clauses to stabilize budgets.
Innovation and Technology
Europe’s Bold AI Gamble: Inside the €200 Billion Continent Action Plan

The EU has launched its most aggressive initiative yet to establish itself as a contender in the global AI race. On Wednesday, the European Commission, the bloc’s executive arm, outlined the key action of its AI Continent Action Plan, which aims to narrow the widening technological gap with the United States and China in this critical domain.
The AI Continent Action Plan
The centerpiece of the EU’s strategy involves developing a network of AI gigafactories – computing facilities equipped with approximately 100,000 advanced AI chips each, four times more than current AI factories. The EU has committed to mobilizing €200 billion ($219 billion) in AI funding, including a €20 billion fund dedicated to establishing up to five gigafactories.
Comparison with Global Competitors
However, these figures appear limited, compared to initiatives from global competitors. A consortium including Microsoft, OpenAI, and Nvidia recently announced Stargate, a $100 billion AI data center project with potential investment growth to $500 billion. Meanwhile, Chinese companies like DeepSeek have demonstrated the ability to develop advanced AI models despite restricted access to cutting-edge chips.
Accelerating Development
To accelerate development, the EU is pursuing public-private partnerships while introducing a Cloud and AI Development Act aimed at tripling Europe’s data center capacity within five to seven years, which is crucial given AI systems’ escalating computational demands.
Addressing Data Access Challenges
Beyond hardware limitations, Europe faces significant challenges in data access. The strict privacy protections contained in the GDPR legislation, have had the inconvenient side effect of reducing the availability of training data, which is essential for sophisticated AI models. The Commission plans to address this through AI data labs that will aggregate datasets while maintaining compliance with privacy regulations.
Navigating Regulatory Landscape
The EU’s AI Act, passed last year as the world’s first comprehensive AI legislation, creates another thin line to thread. While establishing ethical guidelines by banning certain high-risk applications and imposing transparency requirements, these regulations could potentially hamper innovation, particularly for resource-constrained startups. Recognizing this concern, the Commission plans to launch an AI Act Service Desk in 2025, offering guidance to businesses navigating the regulatory landscape.
Environmental Considerations
Another challenge, is how to make sure that boosting the EU’s AI capacity does not hinder the bloc’s ambitious green transition goals. Data centers’ energy and water consumption is quickly increasing and cause for concern for their impact on the environment. According to the Commission, “green computing will continue to be pursued through energy-efficient supercomputers optimized for AI, using techniques such as dynamic power saving and re-use techniques like advanced cooling and recycling of the heat produced”. The goal is to make data centers climate neutral by 2030.
Conclusion
The AI Continent Action Plan represents Europe’s most coordinated effort to secure relevance in the AI landscape. “The global race for AI is far from over,” said Henna Virkkunen, EU Executive Vice-President for Tech Sovereignty, Security and Democracy. “This action plan outlines key areas where efforts need to intensify to make Europe a leading AI continent.” Significant obstacles remain: insufficient private investment, market fragmentation across 27 member states, and regulatory complexity could undermine Europe’s ambitions. Success will depend on translating vision into rapid, coordinated execution across governments, businesses, and research institutions throughout the bloc.
FAQs
- Q: What is the EU’s AI Continent Action Plan?
A: The EU’s AI Continent Action Plan is an initiative aimed at narrowing the technological gap with the United States and China in the critical domain of Artificial Intelligence. - Q: How much funding has the EU committed to AI development?
A: The EU has committed to mobilizing €200 billion ($219 billion) in AI funding. - Q: What is the goal of the Cloud and AI Development Act?
A: The Cloud and AI Development Act aims to triple Europe’s data center capacity within five to seven years. - Q: How does the EU plan to address environmental concerns related to AI development?
A: The EU plans to pursue green computing through energy-efficient supercomputers optimized for AI and aims to make data centers climate neutral by 2030. - Q: What are the potential challenges to the EU’s AI ambitions?
A: Significant obstacles include insufficient private investment, market fragmentation, and regulatory complexity.
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