Transformation is a word often used but rarely understood in its depth and potential. Laurie McGinley is here to redefine what transformation means—not just for individuals, but for humanity. With 35 years of experience and an unshakable belief in the power of change, Laurie has become a trusted guide for world changers seeking to move past their barriers and step into their dreams.

Laurie’s journey is as multifaceted as her work. She’s a registered architect, a woodturner, a meditator, and a polymath who has managed $100 million in construction projects and worked in industries as varied as manufacturing and web design. But her most profound work lies in her ability to guide high-impact individuals—executives, politicians, founders, and inventors—through transformative journeys that not only elevate them but ripple out to benefit society at large.

“I’m super f’n magic,” Laurie says unapologetically. And it’s true. Her work is nothing short of alchemy: transforming fear into freedom, obstacles into opportunities, and good intentions into lasting impact.

The Birth of Via Lucent: A Labor of Love and Growth

Laurie’s passion for helping others change the world led her to create Via Lucent, a coaching and transformation platform that focuses on overcoming self-imposed barriers. But this wasn’t an easy path. Laurie openly shares that she had to take her own medicine, hiring a coach to help her overcome old habits and fears as she transitioned from working for others to running her own business.

“When I quit my last job, I had to become everything a business needs to thrive,” Laurie recalls. “I had to notice how my fear was tethering my success and work hard to release it.”

Through this process, Laurie not only built Via Lucent but also transformed herself into a living embodiment of her work. Her own life became a laboratory for testing the strategies she now teaches her clients. And as she broke through her barriers, she began to scale Via Lucent, bringing in talented collaborators to help expand its reach.

Transformation That Goes Beyond Coaching

Laurie doesn’t call herself a coach. She’s a transformation guide, and she’s not afraid to push her clients to confront the fears and patterns holding them back. Her approach is direct, humorous, and deeply effective.

“I’m not nice and polite and professional about elevating your experience,” she says. “I’m a world-class little sister bruise-pusher. I’ll find the places you hold yourself back and push until you see them too.”

This tough-love approach is balanced with humor, metaphor, and unwavering support, creating a space where even the heaviest work feels manageable. Laurie’s clients often find themselves transforming faster and with less fear than they ever thought possible.

The Bigger Picture: Elevating Humanity

Laurie’s work isn’t just about individual growth—it’s about collective evolution. She focuses on the decision-makers who hold the power to create systemic change. By helping these individuals operate at their highest capacity, Laurie believes she can create a ripple effect that elevates humanity as a whole.

“When those humans are elevated to their highest and best capacity, all of us win,” she explains. “If you want to change the world, start with yourself. The moment you change yourself, your whole world changes.”

For Laurie, this mission is deeply personal. She has faced burnout, fear, and self-doubt, just like the clients she serves. But she has also trained herself to turn difficult times into opportunities, a skill she now teaches others.

Lessons Learned and Wisdom Shared

Laurie’s journey has taught her many valuable lessons, which she openly shares with her clients and community. Chief among them is the importance of asking for help.

“It is dumbassery to do this alone,” she says bluntly. “Ask for help, outsource the things that drain you, and focus on what brings you joy.”

She also emphasizes the power of intentionality. By starting each day with the goal of noticing and shifting autopilot behaviors, Laurie has cultivated a practice of self-awareness that drives her personal and professional growth.

Looking Ahead: Scaling Impact in 2025

2025 promises to be a monumental year for Laurie and Via Lucent. From a book launch to online courses, a new membership group, and expanded public speaking engagements, Laurie is scaling her impact in ways that will touch even more lives.

“This year is all about opportunities and possibilities,” she says. “I’m excited to see what’s coming and to keep elevating humanity one person at a time.”

The Legacy of Laurie McGinley

Laurie McGinley is more than a transformation guide; she’s a force of nature, a beacon for world changers, and an unwavering advocate for humanity’s potential. Through her work at Via Lucent, she’s helping peak performers break free from autopilot, unlock smarter instincts, and achieve better results—all while proving that transformation is not only possible but also profoundly rewarding.

As Laurie often says, “We can’t change others, but the moment we change ourselves, our whole world changes.” And through her magic, she’s helping others create worlds they once only dreamed of.

Connect with Laurie

• https://www.linkedin.com/in/lauriemcginley/
• https://vialucent.thinkific.com/
• https://lauriemcginley.substack.com/
• https://www.instagram.com/vialucent/
• https://vialucent.com/
• https://www.swellcast.com/lauriemcginley
• https://www.tiktok.com/@belowlab

For many people, clutter is just a minor inconvenience—something to deal with when they have time. But for others, it’s much more than that. It’s an overwhelming, paralyzing force tied to deep-seated emotions, trauma, and self-doubt. Breaking free from clutter isn’t just about tidying up; it’s about addressing the deeper issues that keep people stuck. Valerie Huard, a pioneering expert in trauma-informed decluttering, knows this firsthand. Through her own healing journey from Complex PTSD (C-PTSD), she discovered that clutter isn’t just about disorganization—it’s a reflection of unresolved pain.

As the Co-Founder and President of DO Well and the Doers Academy, Valerie has dedicated her career to helping people break free from the emotional and physical burdens of clutter. As Co-Founder of DO Well®, Valerie—alongside strategic coach and co-founder Jean-Michel Tetreault—has built an organization that has empowered over 1,500 individuals to break free from clutter and emotional overwhelm through structured programs like The Doers Academy. Her science-backed, holistic approach, known as the DO Well Method, integrates trauma recovery, productivity strategies, and mindset mastery to create lasting transformation. Today, she’s recognized as one of the world’s most innovative coaches in decluttering and personal development, guiding thousands to reclaim their lives, one step at a time.

A Personal Journey That Sparked a Movement

Like many trailblazers, Valerie’s work began with a deeply personal experience. She had tried traditional therapy and medication for her C-PTSD, but something was missing. While these treatments provided temporary relief, they didn’t address the root cause of her struggles—the emotional and psychological clutter weighing her down.

“Clutter isn’t just stuff,” she explains. “It’s the physical manifestation of our fears, self-doubt, and past experiences. Once I realized that, everything changed.”

Determined to find a more holistic path to healing, Valerie combined her background in occupational therapy, trauma recovery, and wellness coaching with her research on the brain’s response to clutter. The result was the DO Well Method—a revolutionary approach that helps individuals clear not just their physical spaces but also the mental and emotional barriers that keep them stuck.

Overcoming Challenges and Changing Perceptions

Valerie’s work hasn’t come without challenges. One of the biggest hurdles she faced was changing the way people perceive clutter.

“There’s so much shame and stigma around disorganization,” she says. “Many people feel like they should just ‘get it together,’ but they don’t realize how deeply clutter is connected to their emotions and past experiences.”

To break this stigma, Valerie focused on education and empowerment. Through workshops, online coaching, and speaking engagements, she’s helped people understand that clutter is a symptom, not the root problem. By addressing the trauma and emotional weight behind it, real transformation can happen.

Another challenge was scaling her work. Initially, Valerie worked one-on-one with clients, but she quickly realized that the need for trauma-informed decluttering was far greater than she could meet alone. The COVID-19 pandemic reinforced this realization, pushing her to adapt and expand her reach.

“At first, I believed that hands-on decluttering was the only way to make a real impact,” she admits. “But when the pandemic forced me to shift online, I saw the true power of mindset work. The real transformation happens in the mind first.”

This realization led to the creation of the Doers Academy, an online coaching platform where individuals can access specialized courses, community support, and step-by-step guidance to reclaim their space and peace of mind.

Breaking Free from Clutter

Valerie’s mission is clear: to help people break free from the weight of clutter and trauma so they can live with clarity, confidence, and purpose. Through DO Well®, she provides education, tools, and support to those who feel stuck—whether they’re struggling with physical disorganization, emotional overwhelm, or deep-seated fears that hold them back.

As one of the foremost experts in trauma-informed decluttering, Valerie is leading a new movement in personal transformation, empowering women to take back control of their lives by addressing the hidden emotional burdens behind clutter.

“I want people to see clutter for what it truly is—a reflection of something deeper,” she says. “Once we break that cycle, we open the door to lasting change, not just in our homes but in our hearts and minds.”

Her impact has been recognized globally. Valerie has received multiple awards, including Holistic Wellness and Pioneer of the Year – North America 2024, Excellence Award in Stress Management – North America 2024, and nominations for prestigious honors like the GHP Mental Health Awards 2025 and the Canadian Business Awards 2025 by Corporate Vision.

Beyond awards, her greatest reward is seeing the transformation in the people she helps.

“When someone tells me they finally feel lighter, more in control, and at peace after years of struggling, that’s what keeps me going,” she shares. “It’s about more than just decluttering—it’s about reclaiming your life.”

A Vision for the Future

Looking ahead, Valerie is determined to expand DO Well® and reach even more people worldwide. She plans to grow the Doers Academy, introduce new specialized courses, and incorporate cutting-edge technology to support her clients’ journeys.

She’s also passionate about advocacy and breaking the stigma around clutter and trauma. Through media appearances, books, and collaborations with other experts, she hopes to spread awareness and create a global movement that empowers people to live free from emotional and physical burdens.

For many women, clutter isn’t just about mess—it’s about shame, expectation, and emotional weight. Valerie’s mission with DO Well® is to break the stigma and show that decluttering is an act of self-care and empowerment, not failure.

“My goal is to help 1 million people transform their lives through the DO Well Method,” she says. “I believe that when people let go of what no longer serves them, they can step into their fullest potential.”

Leaving a Legacy of Healing and Transformation

For Valerie, this work isn’t just a career—it’s her life’s mission. She envisions a future where no one feels trapped by clutter or overwhelmed by emotional baggage.

“I want to leave a legacy of hope and transformation,” she says. “A world where people are no longer weighed down by shame or fear, but instead feel empowered to create the life they deserve.”

If you’re ready to take the first step toward a clutter-free, stress-free life, download Valerie’s free guide: “7 Secrets of Decluttering.” . This resource will help you uncover the hidden obstacles behind clutter and provide actionable strategies to regain control of your space and mindset.

Connect with Valerie Huard

• Website: dowellht.com
• Facebook: https://www.facebook.com/dowellht
• Instagram: https://www.instagram.com/dowell.life/
• Podcast: https://posttraumasecretsdecluttering.buzzsprout.com/
• YouTube: https://www.youtube.com/c/PostTraumaSecretsDeclutteringbyDOWell

Leadership is more than a position; it’s a responsibility, a commitment to inspire others and drive meaningful change. Earl Morrison, with over 29 years of leadership experience, embodies this principle. From his early days in law enforcement to becoming the founder and CEO of Leading and Learning with Character, Earl’s journey has been defined by integrity, accountability, and a relentless drive to empower others. His story is one of perseverance, passion, and the transformative power of character-driven leadership.

A Leadership Journey Rooted in Service

Earl’s career began in law enforcement, a field that tested his resolve and strengthened his commitment to fostering collaboration and building trust. Serving in roles such as Patrol Sergeant, Criminal Investigations Lieutenant, Chief of Police, and Assistant Director of the Council on Law Enforcement Education and Training, he gained invaluable experience navigating complex challenges. These roles taught him that leadership is not about authority—it’s about creating environments where people feel heard, valued, and inspired to contribute their best.

One of Earl’s defining moments came when he faced resistance to change while implementing new policies. Rather than pushing through with authority, he chose transparency and collaboration, explaining the purpose behind the changes and inviting feedback. This approach not only built trust but also fostered a culture of ownership and shared responsibility—a lesson he continues to share through his leadership training.

The Birth of Leading and Learning with Character

Recognizing the profound impact of effective leadership—and the devastating consequences of its absence—Earl founded Leading and Learning with Character. This company was born out of a deep desire to fill a gap in leadership training: the need for programs grounded in character, empathy, and practical application. For Earl, leadership is not just a skillset; it’s a mindset rooted in values and a genuine desire to uplift others.

Through this venture, Earl has developed programs that equip individuals and organizations with tools to overcome challenges like poor communication, low morale, and lack of cohesion. His philosophy is simple yet powerful: strong, character-based leadership has a ripple effect. It transforms not only the leader but also the teams, organizations, and communities they serve.

Overcoming Challenges with Resilience and Vision

Throughout his career, Earl has faced numerous challenges, from navigating resistance to change to managing limited resources and fostering collaboration among diverse stakeholders. His ability to overcome these obstacles is a testament to his resilience and strategic thinking.

For instance, when balancing ambitious goals with constrained budgets, Earl prioritized initiatives based on impact and leveraged partnerships to expand resources. In high-pressure environments, he maintained morale by leading with calmness, recognizing contributions, and fostering a sense of purpose. These experiences have shaped his approach to leadership, emphasizing the importance of adaptability, communication, and a focus on solutions.

The Ripple Effect of Leadership

Earl’s passion for leadership development extends beyond his professional roles. As an author of several books on leadership and personal growth, he shares insights and strategies that inspire others to unlock their potential. His work reflects a core belief: leadership begins with leading oneself. By embracing personal growth and self-reflection, individuals can develop the integrity, empathy, and resilience needed to guide others effectively.

One of Earl’s proudest achievements is seeing the ripple effect of his work. The leaders he has mentored go on to inspire and empower others, creating a cycle of positive change that extends far beyond the individual. This legacy is a driving force behind everything he does, from consulting and mentoring to developing training programs.

A Vision for the Future

Looking ahead, Earl is committed to expanding the reach and impact of his work. He plans to develop new programs and resources that address emerging challenges in leadership and organizational development. By incorporating tools, technologies, and research, he aims to ensure that individuals and organizations have access to the most effective strategies for growth.

Earl also envisions broadening his audience through online and hybrid training options, making leadership development accessible to people around the globe. Collaborations with other thought leaders and organizations are another key part of his strategy, enabling him to create specialized programs tailored to unique industries and communities.

On a personal level, Earl intends to continue writing and speaking, sharing his experiences and insights with a wider audience. His ultimate goal is to leave a legacy of impactful leadership—one that fosters respect, resilience, and excellence in organizations and communities worldwide.

Staying Grounded in Purpose

During challenging times, Earl finds motivation in his purpose: helping others overcome obstacles and achieve their potential. His faith and belief in character-driven leadership keep him grounded, while the positive feedback from those he’s helped fuels his passion. For Earl, every challenge is an opportunity to learn, grow, and create solutions that lead to lasting progress.

In his own words, “Success is not just about achieving personal goals but about uplifting others and contributing to something greater than myself.” This philosophy underscores everything Earl does, reminding us that true leadership is about service, not status.

The Legacy of Character-Driven Leadership

Earl Morrison’s journey is a testament to the power of character-driven leadership. Through his work, he has shown that integrity, accountability, and empathy are not just ideals—they are the foundation of effective leadership. As the founder of Leading and Learning with Character, Earl continues to inspire individuals and organizations to unlock their potential and create meaningful change. His legacy is one of empowerment, resilience, and a commitment to making the world a better place through leadership that uplifts and inspires.

Connect with Earl Morrison

• Website: earlmorrison.com
• Instagram: https://www.instagram.com/earlmorrisonleading/?hl=en
• LinkedIn: https://www.linkedin.com/in/earl-morrison-mscj-lcc-751022b3
• Facebook: https://www.facebook.com/EarlMorrisonLeadingandLearningwithCharacter