Innovation and Technology
WDC, Microsoft And Material Recyclers Recover Rare Earths From HDDs

Introduction to Magnetic Rare Earth Elements
Hard disk drives contain valuable materials that are used in their construction and operation. This includes rare-earth magnetics that are used in the rotary actuator that allows the heads to write and read information from tracks of data on the disk surfaces. The rare earth elements used in HDDs include Neodymium, Praseodymium and Dysprosium, used because of their unique magnetic properties.
Economic Value of Rare Earth Elements
Rare earths have a significant economic value and in light of recent embargos of the types of rare earths that are used in constructing HDDs, recovering the rare earths from end-of-life HDDs will have significant economic value. Besides their use in HDD motors, rare earth elements are used in electric vehicles, wind turbines and advanced electronics.
Creating a Circular Economy for Storage Devices
We have written in the past about creating a circular economy for storage devices. As an example of this effort, Western Digital, Microsoft’s cloud data centers and a couple of materials recycling companies recently reported extracting rare earths from about 47,000 pounds of shredded end-of-life HDDs and other materials. The recycling partners are Critical Materials Recovery and PedalPoint Recycling.
The Recycling Process
The hard drives were collected from several Microsoft data centers in the United States and sent to the recycling partners. Shreds of HDDs, SSDs, and caddies were sent to PedalPoint where they were sorted and processed. The magnets and steel were then sent to CMR to figure out the best way to sort and size the materials and extract the rare earth elements using CMR’s environmentally friendly and economically competitive acid-free recycling process.
Mass Production Ecosystem
The four companies went through multiple pilots to create a mass production ecosystem at scale for retrieval of rare earths, which was completed in December 2024. Together the companies transformed close to 50,000 pounds of end-of-life drives, mounting caddies, and other materials into critical, high-value materials, all while significantly reducing environmental impact.
Rare Earth Recycling Methodology
The figure below from the white paper on this project shows the acid-free dissolution and recovery of rare earth elements using a copper salt solution. This method is said to be ideal for leaching from low-concentrated rare earth feedstocks, such as from shredded HDDs. This method recovers more than 90% of the REEs from the HDD feedstock to produce a more than 99.5% pure rare earth oxides.
Benefits of Domestic Recycling
The WDC release says that more than 85% of rare earth elements primary production occurs outside the US and the domestic recycling rate is low. The largest hyperscalers in the world have collaborated to create an advanced eco-friendly sorting system. The non-acid based recycling process not only recapture rare earths but also gold, copper, aluminum and steel. The current rate earth element recycling in the US is less than 10%. This system recaptured about 80% by mass of the raw recycled feedstock. With domestic recycling of rare earth, access to these materials can minimize transportation emissions and decrease the dependency on imported materials. In addition, using this recycling method, obtaining these materials is estimated to generate about 95% less greenhouse gas emissions compared to traditional mining and processing practices.
Conclusion
WDC, Microsoft and a couple of recycling companies have shown a high efficiency, acid-free process for extracting rare earth elements from shredded hard disk drives. Recycling valuable materials from storage devices can improve the local supply chain and avoid environmental impacts.
FAQs
Q: What are the rare earth elements used in HDDs?
A: The rare earth elements used in HDDs include Neodymium, Praseodymium and Dysprosium.
Q: What is the significance of recovering rare earths from end-of-life HDDs?
A: Recovering rare earths from end-of-life HDDs has significant economic value and can minimize transportation emissions and decrease the dependency on imported materials.
Q: What is the current rate of rare earth element recycling in the US?
A: The current rate of rare earth element recycling in the US is less than 10%.
Q: What are the benefits of using the acid-free recycling process?
A: The acid-free recycling process can recover more than 90% of the REEs from the HDD feedstock and generate about 95% less greenhouse gas emissions compared to traditional mining and processing practices.
Innovation and Technology
The Power of Data: How Analytics Can Drive DEIA Initiatives
Software and platforms for DEIA, such as diversity, equity, inclusion, and accessibility analytics tools, can help organizations make data-driven decisions to promote a more inclusive and diverse workplace. By leveraging data and analytics, organizations can identify areas for improvement, track progress, and create a more equitable environment for all employees. In this article, we will explore the power of data in driving DEIA initiatives and how analytics can help organizations achieve their diversity and inclusion goals.
Understanding the Importance of DEIA
DEIA initiatives are crucial for organizations to create a workplace culture that values and respects diversity, promotes equity and inclusion, and ensures accessibility for all employees. A diverse and inclusive workplace can lead to increased employee engagement, improved creativity and innovation, and better business outcomes. However, many organizations struggle to implement effective DEIA initiatives, often due to a lack of data and analytics to inform their decisions.
The Role of Data in DEIA Initiatives
Data plays a critical role in DEIA initiatives, as it provides insights into the diversity and inclusion landscape of an organization. By collecting and analyzing data on demographics, employee engagement, and inclusion metrics, organizations can identify areas for improvement and track progress over time. Data can also help organizations to set realistic goals and targets for their DEIA initiatives, and to evaluate the effectiveness of their strategies.
Types of Data for DEIA Initiatives
There are several types of data that can be used to inform DEIA initiatives, including demographic data, employee engagement data, and inclusion metrics. Demographic data provides insights into the diversity of an organization’s workforce, including metrics such as gender, race, ethnicity, and age. Employee engagement data provides insights into how employees feel about their workplace, including metrics such as job satisfaction, retention, and turnover. Inclusion metrics provide insights into the extent to which employees feel included and valued in the workplace, including metrics such as sense of belonging and opportunities for advancement.
Analytics Tools for DEIA Initiatives
There are several analytics tools that can be used to support DEIA initiatives, including diversity and inclusion analytics software, HR analytics platforms, and survey and feedback tools. These tools can help organizations to collect and analyze data, identify areas for improvement, and track progress over time. Some popular analytics tools for DEIA initiatives include diversity and inclusion analytics software such as DiversityLab, HR analytics platforms such as Workday, and survey and feedback tools such as SurveyMonkey.
Best Practices for Using Analytics in DEIA Initiatives
There are several best practices for using analytics in DEIA initiatives, including setting clear goals and targets, collecting and analyzing high-quality data, and using data to inform decision-making. Organizations should also ensure that their analytics tools are accessible and user-friendly, and that they provide insights that are actionable and relevant to the organization’s DEIA goals. Additionally, organizations should ensure that their analytics tools are secure! and compliant with relevant data protection regulations.
Case Studies: Analytics in Action
Several organizations have successfully used analytics to drive their DEIA initiatives. For example, a leading tech company used diversity and inclusion analytics software to identify areas for improvement in their hiring practices, and implemented changes that resulted in a significant increase in diversity among new hires. Another organization used HR analytics platforms to track employee engagement and inclusion metrics, and used the insights to develop targeted strategies to improve diversity and inclusion.
Overcoming Challenges and Limitations
While analytics can be a powerful tool for driving DEIA initiatives, there are several challenges and limitations to consider. One of the main challenges is ensuring that the data collected is high-quality and relevant to the organization’s DEIA goals. Another challenge is ensuring that the analytics tools used are accessible and user-friendly, and that they provide insights that are actionable and relevant to the organization’s DEIA goals. Additionally, organizations should be aware of potential biases in their data and analytics tools, and take steps to mitigate these biases.
Conclusion
In conclusion, analytics can be a powerful tool for driving DEIA initiatives, providing insights into the diversity and inclusion landscape of an organization and helping to identify areas for improvement. By leveraging data and analytics, organizations can create a more inclusive and diverse workplace, leading to increased employee engagement, improved creativity and innovation, and better business outcomes. As the use of analytics in DEIA initiatives continues to evolve, it is essential for organizations to stay up-to-date with the latest trends and best practices, and to ensure that their analytics tools are accessible, user-friendly, and secure.
Frequently Asked Questions
What is DEIA and why is it important?
DEIA stands for diversity, equity, inclusion, and accessibility, and refers to the practices and initiatives that organizations use to create a workplace culture that values and respects diversity, promotes equity and inclusion, and ensures accessibility for all employees. DEIA is important because it can lead to increased employee engagement, improved creativity and innovation, and better business outcomes.
What types of data can be used to inform DEIA initiatives?
There are several types of data that can be used to inform DEIA initiatives, including demographic data, employee engagement data, and inclusion metrics. Demographic data provides insights into the diversity of an organization’s workforce, while employee engagement data provides insights into how employees feel about their workplace. Inclusion metrics provide insights into the extent to which employees feel included and valued in the workplace.
What are some best practices for using analytics in DEIA initiatives?
Some best practices for using analytics in DEIA initiatives include setting clear goals and targets, collecting and analyzing high-quality data, and using data to inform decision-making. Organizations should also ensure that their analytics tools are accessible and user-friendly, and that they provide insights that are actionable and relevant to the organization’s DEIA goals.
How can organizations overcome challenges and limitations in using analytics for DEIA initiatives?
Organizations can overcome challenges and limitations in using analytics for DEIA initiatives by ensuring that the data collected is high-quality and relevant to the organization’s DEIA goals. They should also ensure that the analytics tools used are accessible and user-friendly, and that they provide insights that are actionable and relevant to the organization’s DEIA goals. Additionally, organizations should be aware of potential biases in their data and analytics tools, and take steps to mitigate these biases.
What are some common analytics tools used for DEIA initiatives?
Some common analytics tools used for DEIA initiatives include diversity and inclusion analytics software, HR analytics platforms, and survey and feedback tools. These tools can help organizations to collect and analyze data, identify areas for improvement, and track progress over time.
Innovation and Technology
Human Rights and Digital Rights

Technology for social change is revolutionizing the way we live, interact, and advocate for human rights. With the rise of digital technologies, the landscape of human rights has expanded to include digital rights, which are essential for promoting and protecting human dignity in the online sphere. In this article, we will explore the intersection of human rights and digital rights, and discuss the ways in which technology can be harnessed to promote social justice and equality.
Understanding Human Rights
Human rights are fundamental rights and freedoms that belong to every human being, regardless of their nationality, ethnicity, gender, or socioeconomic status. These rights are universal, inalienable, and interdependent, and are enshrined in international law through various treaties and conventions. Human rights include the right to life, liberty, and security of person, as well as the right to freedom of expression, assembly, and association.
Historical Development of Human Rights
The concept of human rights has evolved over time, with significant milestones including the adoption of the Universal Declaration of Human Rights (UDHR) in 1948. The UDHR sets out a broad range of civil, political, economic, social, and cultural rights that are essential for human dignity and well-being. Since then, numerous international and regional human rights instruments have been developed to further elaborate and protect human rights.
Key Principles of Human Rights
Human rights are based on several key principles, including universality, indivisibility, interdependence, and inalienability. These principles emphasize that human rights belong to all individuals, and that they are fundamental to human dignity and well-being. Human rights are also non-discriminatory, meaning that they apply equally to all individuals, regardless of their background or circumstances.
Digital Rights: An Emerging Area of Human Rights
Digital rights refer to the human rights that are relevant to the online sphere, including the right to freedom of expression, access to information, and privacy. The rise of digital technologies has created new opportunities for individuals to exercise their human rights, but it has also raised new challenges and concerns. Digital rights are essential for promoting and protecting human dignity in the online sphere, and for ensuring that individuals can exercise their human rights in a safe and secure environment.
The Importance of Digital Rights
Digital rights are essential for promoting and protecting human dignity in the online sphere. The internet and other digital technologies have transformed the way we live, interact, and access information, and have created new opportunities for individuals to exercise their human rights. However, the online sphere also poses new risks and challenges, including online harassment, cyberbullying, and surveillance.
Key Digital Rights
Key digital rights include the right to freedom of expression, access to information, and privacy. These rights are essential for promoting and protecting human dignity in the online sphere, and for ensuring that individuals can exercise their human rights in a safe and secure environment. Other digital rights include the right to online assembly and association, and the right to protection against online harassment and cyberbullying.
The Intersection of Human Rights and Digital Rights
The intersection of human rights and digital rights is complex and multifaceted. Human rights are essential for promoting and protecting human dignity in the online sphere, and digital rights are essential for ensuring that individuals can exercise their human rights in a safe and secure environment. The intersection of human rights and digital rights raises new challenges and concerns, including the need to balance the right to freedom of expression with the need to protect individuals from online harassment and cyberbullying.
Challenges and Concerns
The intersection of human rights and digital rights raises several challenges and concerns, including the need to balance competing human rights and the need to protect individuals from online risks and harms. Other challenges and concerns include the need to promote digital literacy and online safety, and the need to ensure that digital technologies are accessible and inclusive.
Opportunities and Solutions
The intersection of human rights and digital rights also presents several opportunities and solutions, including the use of digital technologies to promote and protect human rights. Digital technologies can be used to promote human rights education and awareness, and to provide individuals with access to information and resources. Other opportunities and solutions include the development of digital tools and platforms that promote online safety and inclusivity.
Conclusion
In conclusion, the intersection of human rights and digital rights is complex and multifaceted. Human rights are essential for promoting and protecting human dignity in the online sphere, and digital rights are essential for ensuring that individuals can exercise their human rights in a safe and secure environment. By understanding the intersection of human rights and digital rights, we can promote and protect human dignity in the online sphere, and ensure that individuals can exercise their human rights in a safe and secure environment.
Frequently Asked Questions (FAQs)
What are human rights?
Human rights are fundamental rights and freedoms that belong to every human being, regardless of their nationality, ethnicity, gender, or socioeconomic status. These rights are universal, inalienable, and interdependent, and are enshrined in international law through various treaties and conventions.
What are digital rights?
Digital rights refer to the human rights that are relevant to the online sphere, including the right to freedom of expression, access to information, and privacy. Digital rights are essential for promoting and protecting human dignity in the online sphere, and for ensuring that individuals can exercise their human rights in a safe and secure environment.
Why are digital rights important?
Digital rights are essential for promoting and protecting human dignity in the online sphere. The internet and other digital technologies have transformed the way we live, interact, and access information, and have created new opportunities for individuals to exercise their human rights. However, the online sphere also poses new risks and challenges, including online harassment, cyberbullying, and surveillance.
How can we promote and protect digital rights?
We can promote and protect digital rights by promoting digital literacy and online safety, and by ensuring that digital technologies are accessible and inclusive. We can also promote and protect digital rights by developing digital tools and platforms that promote online safety and inclusivity, and by advocating for policies and laws that protect digital rights.
What is the relationship between human rights and digital rights?
The relationship between human rights and digital rights is complex and multifaceted. Human rights are essential for promoting and protecting human dignity in the online sphere, and digital rights are essential for ensuring that individuals can exercise their human rights in a safe and secure environment. The intersection of human rights and digital rights raises new challenges and concerns, including the need to balance competing human rights and the need to protect individuals from online risks and harms.
Innovation and Technology
Digital Life Coach

Introduction to Generative AI
It’s been just over two years since the launch of ChatGPT kickstarted the generative AI revolution. In that short time, we’ve seen it evolve to become a powerful and truly useful business tool. But the ways it’s being used might come as a surprise. When we first saw it, many of us probably assumed that it would mainly be used to carry out creative and technical tasks on our behalf, such as coding and writing content.
Unexpected Uses of Generative AI
However, a recent survey reported in Harvard Business Review suggests this isn’t the case. Rather than doing our work for us, the majority of users are looking to it for support, organization, and even friendship! Topping the list of use cases, according to the report, is therapy and companionship. This suggests that its 24/7 availability and ability to offer anonymous, honest advice and feedback is highly valued. On the other hand, marketing tasks—such as blog writing, creating social media posts or advertising copy—appear far lower down the list of popular uses.
Insights And Implications
One thing that’s clear is that although generative AI is quite capable of doing work for us while we put our feet up and relax, many prefer to use it for generating ideas and brainstorming. This could simply come down to the quality of AI-generated material or even inbuilt bias in humans that deter us from wanting to consume robotic content. It’s often noted that generative AI writing style can come across as very bland and formulaic. When asked, most people still say they would rather read content created by humans. Even if, in practice, we can’t always tell the difference.
As the report’s author, Marc Zao-Sanders states, “the top 10 genAI use cases in 2025 indicate a shift from technical to emotional applications, and in particular, growth in areas such as therapy, personal productivity and personal development.” After therapy and companionship, the most common uses for generative AI were "organizing my life," "finding purpose," and "enhancing learning." The first technical use case, “creating code” ranked fifth on the list, followed by “generating ideas”. This upends some seemingly common-sense assumptions about how society would adopt generative AI, suggesting it will be used in more reflective, introspective ways than was at first predicted.
Therapeutic Uses and Education
In particular, therapeutic uses topping the list may seem surprising. But when we consider that worldwide, there is a shortage of professionals trained to talk us through mental health challenges, it makes more sense. The survey’s findings are supported by the wide range of emerging genAI applications designed for therapeutic use, such as Wysa, Youper and Woebot. A growing need to continuously learn and upskill in the face of technological advancement could also explain the popularity of using AI to enhance our education and professional development.
Future Thoughts
The current trajectory of AI use suggests a future where AI is seen as a collaborative and supportive assistant, rather than a replacement for human qualities and abilities. This has important implications for the way it will be used in business. Adopting it for use cases that support human workers, rather than attempting to replace them, is likely to lead to happier, less stressed and ultimately more productive employees. There is already growing evidence that businesses see investing in AI-based mental health companions and chatbots as a way of mitigating the loss of productivity caused by stress and anxiety.
Conclusion
Overall, these insights indicate that generative AI is being adopted into a broader range of facets of everyday life, rather than simply doing work that we don’t want to do ourselves. As generative AI continues to evolve, we can expect it to become better at these types of tasks. Personalized wellness support, guided learning and education opportunities organizing workflows and brainstorming ideas are all areas where it can provide a huge amount of value to many organizations while removing anxiety that it is here to replace us or make us redundant. Understanding how AI is being used today is essential if we want to influence how it evolves in the future. While it’s easy to imagine a world where robots take over all our tasks, the real opportunity lies in using AI to help us work more intelligently, collaborate more effectively, and support healthier, more balanced ways of working.
FAQs
Q: What is the primary use of generative AI according to recent research?
A: The primary use of generative AI is for therapy, companionship, and life organization, rather than technical tasks like coding or content creation.
Q: Why are people using generative AI for therapeutic purposes?
A: People are using generative AI for therapeutic purposes because of its 24/7 availability and ability to offer anonymous, honest advice and feedback, as well as a shortage of professionals trained to talk us through mental health challenges.
Q: What are the implications of using generative AI in business?
A: The implications of using generative AI in business are that it can lead to happier, less stressed, and ultimately more productive employees, and that it can provide a huge amount of value to many organizations while removing anxiety that it is here to replace us or make us redundant.
Q: What is the future of generative AI?
A: The future of generative AI suggests a future where AI is seen as a collaborative and supportive assistant, rather than a replacement for human qualities and abilities, and where it will be used to help us work more intelligently, collaborate more effectively, and support healthier, more balanced ways of working.
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